- Joined
- Dec 21, 2018
- Messages
- 58
Rep Bank
$480
$480
User Power: 121%
Hi all,
in this thread, I am going to track progress towards my 2019 goal:
Increasing my agency revenue from currently 3k (average of last quarter 2018) to 15k.
In my model calculations, this number should result in sufficient profits for me to give up personal freelancing and live off of my agency profits. Both the freelancing and agency are in the field of content marketing, in a certain niche.
This thread is for my own accountability more than anything else, but of course, I'm happy about suggestions, constructive criticism and other kinds of feedback.
What is the current bottleneck?
Sales, for sure. In particular, we don't have enough clients that bring recurring revenue. Traditionally, both my freelancing and my agency clients come with sizable, but one-off projects.
Thus, we need to increase 1.) the total number of agency clients, and 2.) the proportion of clients who bring in recurring revenue.
In the past, I have probably focused too much on vague marketing, rather than actual sales. In order to change this, I have started reaching out to prospects in a systematic way this week, and will continue to do so throughout the year.
What's the detailed plan?
- Reaching out to 10 prospects from our niche every day, 5 days a week.
- For now, I intend to do this via email. I already have several lists with personal email addresses compiled by my VA, and I will continue to research more, using public lists of industry fair exhibitors and such, and then researching/guessing personal email addresses.
- In every email, I will offer the recipient something that will promote their business for free and at the same time shows our agency's skills and expertise in the field. I have already tested this offer on some sample prospects, and it has been well received (most people were interested and took up the offer, and it was a good conversation starter).
- In addition, to increase the proportion of recurring revenue clients, I will contact old clients, ask about their business and suggest ways to continue working together to benefit their businesses even more.
I'll add to this over the next days and weeks.
(EDIT: Here's the backstory.)
in this thread, I am going to track progress towards my 2019 goal:
Increasing my agency revenue from currently 3k (average of last quarter 2018) to 15k.
In my model calculations, this number should result in sufficient profits for me to give up personal freelancing and live off of my agency profits. Both the freelancing and agency are in the field of content marketing, in a certain niche.
This thread is for my own accountability more than anything else, but of course, I'm happy about suggestions, constructive criticism and other kinds of feedback.
What is the current bottleneck?
Sales, for sure. In particular, we don't have enough clients that bring recurring revenue. Traditionally, both my freelancing and my agency clients come with sizable, but one-off projects.
Thus, we need to increase 1.) the total number of agency clients, and 2.) the proportion of clients who bring in recurring revenue.
In the past, I have probably focused too much on vague marketing, rather than actual sales. In order to change this, I have started reaching out to prospects in a systematic way this week, and will continue to do so throughout the year.
What's the detailed plan?
- Reaching out to 10 prospects from our niche every day, 5 days a week.
- For now, I intend to do this via email. I already have several lists with personal email addresses compiled by my VA, and I will continue to research more, using public lists of industry fair exhibitors and such, and then researching/guessing personal email addresses.
- In every email, I will offer the recipient something that will promote their business for free and at the same time shows our agency's skills and expertise in the field. I have already tested this offer on some sample prospects, and it has been well received (most people were interested and took up the offer, and it was a good conversation starter).
- In addition, to increase the proportion of recurring revenue clients, I will contact old clients, ask about their business and suggest ways to continue working together to benefit their businesses even more.
I'll add to this over the next days and weeks.
(EDIT: Here's the backstory.)
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Last edited:
Access Restricted: Unlock 1,000,000+ Posts
Stop Peeking Through the Keyhole.
Open the Door.
You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.
- Active Daily: Life-changing content posted dozens of times every day. No dead threads.
- MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
- Vetted Network: Connect with founders scaling to 7 and 8 figures.
- Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."— User Richard Peck
"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?
