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Cold emailing for service businesses

Discussion in 'Advertising, Marketing, Social Media' started by Andy Black, Jan 3, 2019.

  1. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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  2. Andy Black
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    Bekit and YoungPadawan like this.
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    Thanks for calling my attention to this - I'll give it a listen.
     
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    Bekit Silver Contributor Speedway Pass

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    Thanks for the recommendation, @Andy Black ! I pulled it up the other day and they had me at "Imagine you're a freleance logo designer. How would you use cold email to land all the A-list clients that you could handle?" But I couldn't listen to the whole thing that day.

    Just now got to finish it and OH MY GOODNESS THAT WAS VALUABLE.

    So thank you for thinking of me and tagging me to check it out. 100% worth it. Lots of great stuff to use.
     
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    Charnell Super Nintendo, Sega Genesis Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    Been subscribed and listening to them for a little bit, working my way backward. Really like the teardown episodes.
     
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    What were your biggest takeaways?

    What will you do different going forward?
     
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    Very good episode. Here are my takeaways:

    1) Speaking the language of your potential clients. Budget, size of the company, and the market will determine how you should speak to a potential client.

    Maybe they're a smaller company, so stability and ROI might be most important. You wouldn't want to try and sell them a fast, slash & burn style marketing strategy.

    Clever to look at job postings of the companies to see how they speak and what phrases you can use in your emails.​

    2) The "smart scarcity" bit. Make them feel like it's a once in a lifetime opportunity without sounding desperate or scammy.

    "I've got room for one more client this month and would love to chat...or should I go ahead and just close out this month and keep you posted?"

    "I noticed you've got an opening for a marketer, is bringing on an experienced freelancer worth a chat?"
    3) Persistence pays off. They might not want your services this month or the next, but 6 months from now you'll probably be at the top of mind.

    4) Don't ask to be hired, ask if they know anyone else who may need your services. This lowers everyone's guard while keeping the conversation going. Pulling vs Pushing.

    Will be putting this into practice tomorrow!
     
    Andy Black likes this.

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