The Entrepreneur Forum | Startups | Entrepreneurship | Starting a Business | Motivation | Success

Cold emailing for service businesses

Remove ads while supporting the Unscripted philosophy...become an INSIDER.

  • Thread starter
  • Moderator
  • #1

Andy Black

Figuring it out as I go along!
Staff member
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
Speedway Pass
May 20, 2014
9,765
40,368
4,306
Ireland
  • Thread starter
  • Moderator
  • #2
OP
OP
Andy Black

Andy Black

Figuring it out as I go along!
Staff member
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
Speedway Pass
May 20, 2014
9,765
40,368
4,306
Ireland

CareCPA

Platinum Contributor
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Summit Attendee
Speedway Pass
May 2, 2017
801
2,847
650
31
Pennsylvania

Bekit

Platinum Contributor
Read Millionaire Fastlane
Summit Attendee
Speedway Pass
Aug 13, 2018
634
2,939
644
@CareCPA @Bekit @Nicoknowsbest ... I think you'll like this podcast.
Thanks for the recommendation, @Andy Black ! I pulled it up the other day and they had me at "Imagine you're a freleance logo designer. How would you use cold email to land all the A-list clients that you could handle?" But I couldn't listen to the whole thing that day.

Just now got to finish it and OH MY GOODNESS THAT WAS VALUABLE.

So thank you for thinking of me and tagging me to check it out. 100% worth it. Lots of great stuff to use.
 

Charnell

Super Nintendo, Sega Genesis
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Oct 12, 2014
995
2,608
671
South Dakota
Been subscribed and listening to them for a little bit, working my way backward. Really like the teardown episodes.
 
  • Thread starter
  • Moderator
  • #6
OP
OP
Andy Black

Andy Black

Figuring it out as I go along!
Staff member
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
Speedway Pass
May 20, 2014
9,765
40,368
4,306
Ireland
Thanks for the recommendation, @Andy Black ! I pulled it up the other day and they had me at "Imagine you're a freleance logo designer. How would you use cold email to land all the A-list clients that you could handle?" But I couldn't listen to the whole thing that day.

Just now got to finish it and OH MY GOODNESS THAT WAS VALUABLE.

So thank you for thinking of me and tagging me to check it out. 100% worth it. Lots of great stuff to use.
What were your biggest takeaways?

What will you do different going forward?
 

PizzaOnTheRoof

1,000 Miles To Go
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Jul 30, 2018
945
2,050
552
Texas
Very good episode. Here are my takeaways:

1) Speaking the language of your potential clients. Budget, size of the company, and the market will determine how you should speak to a potential client.

Maybe they're a smaller company, so stability and ROI might be most important. You wouldn't want to try and sell them a fast, slash & burn style marketing strategy.

Clever to look at job postings of the companies to see how they speak and what phrases you can use in your emails.​

2) The "smart scarcity" bit. Make them feel like it's a once in a lifetime opportunity without sounding desperate or scammy.

"I've got room for one more client this month and would love to chat...or should I go ahead and just close out this month and keep you posted?"

"I noticed you've got an opening for a marketer, is bringing on an experienced freelancer worth a chat?"
3) Persistence pays off. They might not want your services this month or the next, but 6 months from now you'll probably be at the top of mind.

4) Don't ask to be hired, ask if they know anyone else who may need your services. This lowers everyone's guard while keeping the conversation going. Pulling vs Pushing.

Will be putting this into practice tomorrow!
 

Create an account or login to comment

You must be a member in order to leave a comment

Create account

Create an account on our community. It's easy!

Log in

Already have an account? Log in here.

Sponsored Offers

  • Sticky
MARKETPLACE Lex DeVille's - Advanced Freelance Udemy Courses!
Advanced Upwork Proposals II IS FINALLY LIVE! Here's a look at what's inside: Improved YOU...
  • Sticky
MARKETPLACE You Are One Call Away From Living Your Dream Life - LightHouse’s Accountability Program ⚡
Here is where you eliminate uncertainty from the future! I wanted to post this image as I...
  • Sticky
MARKETPLACE KAK’s “Kill Bigger” Incubation Program- With DAILY personal attention.
Hey Guys! I wanted to give a quick update on what this program has become. In its infancy, we...


Don't like ads? Remove them while supporting the forum. Subscribe to become an INSIDER.

Fastlane Insiders

View the forum AD FREE.
Private, unindexed content
Detailed process/execution threads
Monthly conference calls with doers
Ideas needing execution, more!

Join Fastlane Insiders.

Top Bottom
AdBlock Detected - Please Disable

Yes, ads can be annoying. But please...

...to support the Unscripted/Fastlane mission (and to respect the immense amount of time needed to manage this forum) please DISABLE your ad-block. Thank you.

I've Disabled AdBlock