• The Entrepreneur Forum | Startups | Entrepreneurship | Starting a Business | Motivation | Success
  1. Join 50,000+ entrepreneurs
    who are kicking butt and
    winning their dream life.

    Unscripted™ Entrepreneurship:
    A Business That Pays More Than Money, It Pays Time.

    "Fastlane" is an entrepreneur discussion forum based on The Unscripted Entrepreneurial Framework (TUNEF) outlined in the two best-selling books by MJ DeMarco (The Millionaire Fastlane and UNSCRIPTED™). From multimillionaires to digital nomads, the forum features real entrepreneurs creating real businesses.

    Download (Unscripted) Download (Millionaire Fastlane)  Register
    Registering for the forum removes this block!

Cold emailing for service businesses

Discussion in 'Advertising, Marketing, Social Media' started by Andy Black, Jan 3, 2019.

  1. Andy Black
    Offline

    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

    Messages:
    7,547
    Likes Received:
    31,881
    Joined:
    May 20, 2014
    Gender:
    Male
    Location:
    Ireland
    Rep Bank:
    $178,376
  2. Andy Black
    Offline

    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

    Messages:
    7,547
    Likes Received:
    31,881
    Joined:
    May 20, 2014
    Gender:
    Male
    Location:
    Ireland
    Rep Bank:
    $178,376
    Bekit and YoungPadawan like this.
  3. CareCPA
    Online

    CareCPA Gold Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

    Messages:
    585
    Likes Received:
    1,972
    Joined:
    May 2, 2017
    Gender:
    Male
    Location:
    Pennsylvania
    Rep Bank:
    $13,189
    Thanks for calling my attention to this - I'll give it a listen.
     
    Andy Black likes this.
  4. Bekit
    Offline

    Bekit Silver Contributor Read Millionaire Fastlane Speedway Pass

    Messages:
    172
    Likes Received:
    750
    Joined:
    Aug 13, 2018
    Gender:
    Female
    Rep Bank:
    $7,612
    Thanks for the recommendation, @Andy Black ! I pulled it up the other day and they had me at "Imagine you're a freleance logo designer. How would you use cold email to land all the A-list clients that you could handle?" But I couldn't listen to the whole thing that day.

    Just now got to finish it and OH MY GOODNESS THAT WAS VALUABLE.

    So thank you for thinking of me and tagging me to check it out. 100% worth it. Lots of great stuff to use.
     
    Andy Black likes this.
  5. Charnell
    Offline

    Charnell Super Nintendo, Sega Genesis Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

    Messages:
    759
    Likes Received:
    1,815
    Joined:
    Oct 12, 2014
    Gender:
    Male
    Location:
    South Dakota
    Rep Bank:
    $10,415
    Been subscribed and listening to them for a little bit, working my way backward. Really like the teardown episodes.
     
    Andy Black likes this.
  6. Andy Black
    Offline

    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

    Messages:
    7,547
    Likes Received:
    31,881
    Joined:
    May 20, 2014
    Gender:
    Male
    Location:
    Ireland
    Rep Bank:
    $178,376
    What were your biggest takeaways?

    What will you do different going forward?
     
    AgainstAllOdds likes this.
  7. PizzaOnTheRoof
    Offline

    PizzaOnTheRoof There Is No Rescue Boat Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

    Messages:
    318
    Likes Received:
    702
    Joined:
    Jul 30, 2018
    Gender:
    Male
    Location:
    Texas
    Rep Bank:
    $3,787
    Very good episode. Here are my takeaways:

    1) Speaking the language of your potential clients. Budget, size of the company, and the market will determine how you should speak to a potential client.

    Maybe they're a smaller company, so stability and ROI might be most important. You wouldn't want to try and sell them a fast, slash & burn style marketing strategy.

    Clever to look at job postings of the companies to see how they speak and what phrases you can use in your emails.​

    2) The "smart scarcity" bit. Make them feel like it's a once in a lifetime opportunity without sounding desperate or scammy.

    "I've got room for one more client this month and would love to chat...or should I go ahead and just close out this month and keep you posted?"

    "I noticed you've got an opening for a marketer, is bringing on an experienced freelancer worth a chat?"
    3) Persistence pays off. They might not want your services this month or the next, but 6 months from now you'll probably be at the top of mind.

    4) Don't ask to be hired, ask if they know anyone else who may need your services. This lowers everyone's guard while keeping the conversation going. Pulling vs Pushing.

    Will be putting this into practice tomorrow!
     
    Andy Black likes this.

Join 1000s of entrepreneurs who are rewriting life's script and winning financial freedom.

---- ----

You must be a member to join the conversation.

Create Account

Join the community fast and easy!

REGISTER

Log In

Already have an account? Login here.

LOG IN

Share This Page