Vigilante
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My own brand was ROCKING in the United States... until... the success lured in every single Chinese resident with a wifi connection. The bottom dropped out of the market faster than you can say "Amazon sucks."
My new conclusion is that the product either has to be uniquely manufactured in the United States with a high barrier to entry, or a complex product sourced overseas that requires a high degree of consumer interaction, customer service, technical expertise, difficulty in shipping, or other complexities.
If a product has a chance of being commoditized, it will be. The knock off cycle is no more than four years from initial marketing to market oversaturation.
Maybe the best example of this is in the history of digital picture frames, and in that scenario it didn't matter what your brand was. When the market eroded by 80% in the period of 90 days, it didn't matter if you were Samsung or ABC brand. Anyone holding the merchandise when the bottom fell out lost their a$$.
The answer lies within the degree of complexity captured astutely by MJ in the Millionaire Fastlane with regard to barriers to entry.
My new conclusion is that the product either has to be uniquely manufactured in the United States with a high barrier to entry, or a complex product sourced overseas that requires a high degree of consumer interaction, customer service, technical expertise, difficulty in shipping, or other complexities.
If a product has a chance of being commoditized, it will be. The knock off cycle is no more than four years from initial marketing to market oversaturation.
Maybe the best example of this is in the history of digital picture frames, and in that scenario it didn't matter what your brand was. When the market eroded by 80% in the period of 90 days, it didn't matter if you were Samsung or ABC brand. Anyone holding the merchandise when the bottom fell out lost their a$$.
The answer lies within the degree of complexity captured astutely by MJ in the Millionaire Fastlane with regard to barriers to entry.
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