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Shabeer

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May 25, 2017
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Hey guys,

So I recently had an amazing idea for a website service that involves FIFA! And I created the site within a week, and it has an attractive, easy-to-use design, and it fills a void/need in the market. For reference, my site is Futiconz.com !

So far, to market my website and drive traffic to it, I have shared it on my YouTube Channel (9.5k subs), I shared it on several social media platforms (twitter, facebook, facebook groups, Reddit), and I've emailed about 20 FIFA YouTubers/Pro Players that could market my website in exchange for some money! I have also been searching about SEO, and I made my website's tagline seo friendly, are there any other areas on my site that I can make my site more SEO friendly? (My site is powered by Wordpress btw!

So I wanted to ask, how do I drive traffic to my site consistently, hit the market hard, and build a positive brand image. I know entrepreneurship requires commitment, speed, and execution, so I have (and will continue to) devoted my time and energy on these things. Any and all tips are much appreciated!
 

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The-J

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Pay for it. For you, if you figure out Facebook paid social you could hit it big.

If you don't pay for it, it's not guaranteed. Period. All you can do is reach out to your network, influencers, and people who you think would like it.
 

Shabeer

New Contributor
May 25, 2017
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Toronto, Canada
Pay for it. For you, if you figure out Facebook paid social you could hit it big.

If you don't pay for it, it's not guaranteed. Period. All you can do is reach out to your network, influencers, and people who you think would like it.

Would that be your recommended route? Advertise on Facebook? What about Google AdWords? Would that be a waste of money? Thanks in advance man! :)
 

Scot

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Would that be your recommended route? Advertise on Facebook? What about Google AdWords? Would that be a waste of money? Thanks in advance man! :)


Look at it this way.

Are people actively searching on Google for whatever service your website provides? Is there a funnel or sale involved when they visit your site? If yes to both, AdWords is appropriate.

Is your site social in nature? Is there a sense of community? Does building a following on Facebook give you any advantages? Then Facebook ads are appropriate.

The most basic question is, where does your customer hang out?
 

Shabeer

New Contributor
May 25, 2017
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Toronto, Canada
Look at it this way.

Are people actively searching on Google for whatever service your website provides? Is there a funnel or sale involved when they visit your site? If yes to both, AdWords is appropriate.

Is your site social in nature? Is there a sense of community? Does building a following on Facebook give you any advantages? Then Facebook ads are appropriate.

The most basic question is, where does your customer hang out?

My site is definitely the 2nd part. Social in nature, sense of community etc.. Facebook ads it is! If you don't mind me asking, how can I go about spending my money efficiently on Facebook Ads?
Thanks.
 

Scot

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My site is definitely the 2nd part. Social in nature, sense of community etc.. Facebook ads it is! If you don't mind me asking, how can I go about spending my money efficiently on Facebook Ads?
Thanks.

Really, the best way is through trial and error.

Thankfully, there are a lot of good Internet resources about Facebook marketing. There are a couple of good podcasts out there, The Art of Paid Traffic and Perpetual Traffic.

The concept of "how to make efficient Facebook ads" is too big a topic for a single Facebook post.

There are a few threads in the marketing section of this forum too.
 

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