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Thanks, appreciate your feedback.
Any suggestions for what type of detail or stronger angle's to go after?
Without knowing everything about you/your backstory I couldn’t say specifically. But from a PR philosophical stand point, think beyond the product itself.
What’s your unique story? What led you to create the company? What’s different about it’s mission? Look for any kind of hook that’ll make for a good story. Media don’t just want to be a mouthpiece for a company, they want to tell an interesting story. (Disclaimer: some trade/product focused outlets will focus more on the product itself, esp. if it’s new/unique).
To better explain, here’s an example using a startup I work with.
Original pitch: A tech platform that is the safest way to adopt and rehome pets
Meh.
Here’s how it looks after more delving and angle crafting:
25-year-old serial entrepreneur is using technology to stamp out the scourge of puppy farms after his own traumatic experience adopting a puppy online.
See the difference? Think deeply about what story you can tell so you’re not just relying on someone to write about the socks themselves.
Go get ‘em.
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