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EXECUTION Launching oKickstarter: A premium dress sock that can confidently be worn from the office to the gym

Discussion in 'Progress/Execution Threads' started by powderhound100, Feb 21, 2019.

  1. powderhound100
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    powderhound100 Bronze Contributor Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass Summit Attendee

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    Contacted a guy that went to my college that went to my college whose a shoe buyer at Nordstroms, he's going to find the right sock person for me.
     
  2. powderhound100
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    powderhound100 Bronze Contributor Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass Summit Attendee

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    We found a really great manufacturing partner that's local to US, but has people in the ground in Haining City China where a lot of the sock factories are.
     
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  3. powderhound100
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    powderhound100 Bronze Contributor Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass Summit Attendee

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    Thanks Eskil, I appreciate that.

    I've actually had an issue with Home - Online PR Media, payment went through but files didn't seem to upload or there was some issue. Hoping to get ahold of them tomorrow.
     
  4. MTF
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    MTF Never give up Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    @powderhound100, what is your goal now that you've hit the minimum target?
     
  5. powderhound100
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    powderhound100 Bronze Contributor Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass Summit Attendee

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    Trying to figure that out and what to put into it. TBH this isn't going as well as we were hoping, sales have stagnated and I am trying to figure out what else we can do to improve conversions etc.

    Recently campaigns like this did decent: SilverSocks - World's Cleanest Silver Merino Wool Crew Socks
    Their sales didn't plateau, no idea why theirs didn't and ours are.
     
    Last edited: Mar 9, 2019
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  6. powderhound100
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    powderhound100 Bronze Contributor Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass Summit Attendee

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    Got a new banner up which will hopefully be more engaging.

    Old:
    Top Professional bottom performance.png

    Still trying to figure out positioning. We go back and forth on calling it a dress sock. Looking forward to doing more testing.. Gonna run with this for now:
    New:
    kickstarter header funded.png

    Making some more tweaks to the page as well:
    Introducing the Pro-Formance Sock by ALMI
     
    Xeon, AgainstAllOdds, Sheens and 2 others like this.
  7. Scot
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    Scot Ductus Exemplo Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR Summit Attendee

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    Here a line I use for my business.

    “A healthcare company cleverly disguised as a food brand”

    Maybe try..

    “A gym sock cleverly disguised as a dress sock” ?
     
  8. powderhound100
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    powderhound100 Bronze Contributor Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass Summit Attendee

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    Yes, initially we were using: "A high-quality athletic sock disguised as a dress sock." I'll go back to that, bit simpler/easier to understand tthan "A premium dress sock engineered for the office and the gym.
     
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  9. Eskil
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    Eskil Legendary Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR Summit Attendee

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    How about trying this to give the campaign a boost: Referral Marketing Tool for eCommerce & Crowdfunding

    I haven't tried them, but I see campaigns using them now and the model sounds good at least in theory. Basically you can utilize the concept of affiliate marketing by rewarding every pledger and their friends to share, and you share a small % with them so they are more likely to do so.
     
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  10. Blake_Writes
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    Blake_Writes Contributor I've Read UNSCRIPTED

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    Nice! This seems like a great upfront offer for influencers?
    I guess it could drive the "cost" of your rewards up a bit as you'd want to build this % into what each reward costs and maybe even your overall target goal...
     
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  11. Blake_Writes
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    Blake_Writes Contributor I've Read UNSCRIPTED

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    @powderhound100 it's time to take this advice. Your KS sales have plateaued, but KS is only one platform. Take your social proof and go 10x this thing!
    No pressure - it's not like we're all watching or anything. :wideyed:
     
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  12. BigDaddyKane
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    This is great. Keep it up brotha, looking forward to seeing your success. You've got great momentum going, now just keep leveraging what you've built and rinse and repeat.
     
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  13. powderhound100
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    powderhound100 Bronze Contributor Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass Summit Attendee

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    Thanks Eskil. yea I'm setup there and had a couple of influencers but haven't seen any returns as of yet, unfortunately. If I do, I'll share here.
     
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