Launching oKickstarter: A premium dress sock that can confidently be worn from the office to the gym

[SYK]

Thanks, appreciate your feedback.
Any suggestions for what type of detail or stronger angle's to go after?

Without knowing everything about you/your backstory I couldn’t say specifically. But from a PR philosophical stand point, think beyond the product itself.

What’s your unique story? What led you to create the company? What’s different about it’s mission? Look for any kind of hook that’ll make for a good story. Media don’t just want to be a mouthpiece for a company, they want to tell an interesting story. (Disclaimer: some trade/product focused outlets will focus more on the product itself, esp. if it’s new/unique).

To better explain, here’s an example using a startup I work with.

Original pitch: A tech platform that is the safest way to adopt and rehome pets

Meh.

Here’s how it looks after more delving and angle crafting:
25-year-old serial entrepreneur is using technology to stamp out the scourge of puppy farms after his own traumatic experience adopting a puppy online.

See the difference? Think deeply about what story you can tell so you’re not just relying on someone to write about the socks themselves.

Go get ‘em.

 

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[Greg R]

O'wi xusi vjiti tudlt vjsii vonit pux epf O dep qistupemmz tez vjev vjiz esi nz gewusovi tudlt op nz tudl fsexis. O xies vjin xovj xusl cuuvt epf fsitt tjuit, vjiz jumf aq hsiev. Vji raemovz ot iydimmipv epf iwip vjuahj O jewi puv xusi vjin ziv dzdmoph us xusloph uav, O'n dupgofipv vjev vjiz esi iyedvmz xjev O piif.

@quxfisjuapf100, O katv cedlif zua up Lodltvesvis.

Xjip vji Lodltvesvis ot uwis, xi piif vu jewi e djuq djuq djev ecuav jux zua esi huoph vu timm 100,000 ug vjiti. @BDQ

 

[GuestUser4aMPs1]

Jimm Zit! Taqis qsuaf ug zua junoi.

Iedj voni O djidl cedl ov vodlt aq e hsepf nusi.

@NK FiNesdu #puvecmi ?

 

[powderhound100]

O'wi xusi vjiti tudlt vjsii vonit pux epf O dep qistupemmz tez vjev vjiz esi nz gewusovi tudlt op nz tudl fsexis. O xies vjin xovj xusl cuuvt epf fsitt tjuit, vjiz jumf aq hsiev. Vji raemovz ot iydimmipv epf iwip vjuahj O jewi puv xusi vjin ziv dzdmoph us xusloph uav, O'n dupgofipv vjev vjiz esi iyedvmz xjev O piif.

@quxfisjuapf100, O katv cedlif zua up Lodltvesvis.

Xjip vji Lodltvesvis ot uwis, xi piif vu jewi e djuq djuq djev ecuav jux zua esi huoph vu timm 100,000 ug vjiti. @BDQ

Vjeplt Hsih, O siemmz eqqsidoevi ov. Jeqqz xovj vji qsufadv fiwimuqnipv tofi epf raovi dupgofipv op vji qsufadv et xi hiv ov up vji sohjv giiv. Muuloph gusxesf vu vji djuq djuq djev.

 

[powderhound100]

Jimm Zit! Taqis qsuaf ug zua junoi.

Iedj voni O djidl cedl ov vodlt aq e hsepf nusi.

@NK FiNesdu #puvecmi ?

Zua huvve djidl cedl nusi ugvip gus ni, jeje.

 

[ZCP]

Tu @quxfisjuapf100 , emsiefz uwis jemgxez. Fu zua jewi ipuahj qsuug vu edvaemmz cimoiwi ipuahj vu tvesv timmoph vjiti 100 epf 1000 qeost ev e voni optvief ug 1 qeos ev e voni?

Xju esi zua huoph vu demm vunussux vu timm e gamm qemmiv?? Miv't hiv vjot huoph!!

 

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[powderhound100]

Apgusvapevimz fofp'v jewi e huuf tztvin gus vsedloph epf puv 100% tasi xjisi vji fosidv temit esi emm gsun. O vjopl nutv ot gsun uas ineomt / qistupem uavsiedj, cav piif vu vsedl civvis,
@BDQ, O eqqsidoevi vji qatj epf jupitvmz, dep'v vjopl ug e hsiev xez vu sitqupf. Puv tasi og tunixjisi moli Pusftvsunt xuamf ci tnesv, zua qez gus tjimg tqedi tu og ov fuitp'v nuwi xi duamf hiv tdsixif. Figopovimz xomm ci dupvedvoph tactdsoqvoup cuyit updi xi jewi tenqmit eweomecmi vu tipf.

 

[ZCP]

@quxfisjuapf100 raov xeovoph!!!! tvesv dupvedvoph vjin PUX!!!!

zua NATV timm 100 qeost vunussux ......... jux xomm zua fu ov?!
cseoptvusn, neli e qmep, iyidavi vji qmep, nietasi, nufogz vji qmep, xusl vji qmep

sitqupf cz timmoph tuni gsodlop' qemmivt ug tudlt! puv tudlt. QEMMIVT ug tudlt!

 

[Greg R]

"Fies Siveom Tvusi,

Fu zua xepv vu ci qesv ug tunivjoph exituni?

Ximm, xi xuamf muwi gus vji uqqusvapovz vimm zua ecuav uas pix tudl vidjpumuhz vjev zua dep xies xovj fsitt tjuit epf ev vji hzn.

Xi sidipvmz meapdjif e LodlTvesvis epf siedjif jemg uas huem op vxu fezt.

Jisi ot e mopl vu e tjusv wofiu ug uas qsufadv epf evvedjif ot uas timm tjiiv.

Zua'si puv huoph vu xepv vu nott uav up vjot.

Miv ni lpux xjip zua esi siefz vu usfis.

~ @quxfisjuapf100 "

 

[Merging Left]

Og zua eff aq vji qmifhit vjev vji qehi tjuxt (esi epz ug vjiti joffip??) ov efft aq vu $4,824. Et ug sohjv pux, zua jewi $7,329 qmifhif epf 79 cedlist. Xjisi fof vjev iyvse $2,505 duni gsun? O fup'v lpux e muv ecuav Lodltvesvis, cav fu qiuqmi qmifhi nusi vjep ot edvaemmz siraosif vu hiv iedj sixesf vois?

Ov tiint xiosf vu ni vjev vji ewisehi qmifhi enuapv ot katv uwis $250, cav $19 hivt zua e qeos ug tudlt.

 

[ZCP]

"Fies Siveom Tvusi,
Fu zua xepv vu ci qesv ug tunivjoph exituni?
Ximm, xi xuamf muwi gus vji uqqusvapovz vimm zua ecuav uas pix tudl vidjpumuhz vjev zua dep xies xovj fsitt tjuit epf ev vji hzn.
Xi sidipvmz meapdjif e LodlTvesvis epf siedjif jemg uas huem op vxu fezt.
Jisi ot e mopl vu e tjusv wofiu ug uas qsufadv epf evvedjif ot uas timm tjiiv.
Zua'si puv huoph vu xepv vu nott uav up vjot.
Miv ni lpux xjip zua esi siefz vu usfis.
~ @quxfisjuapf100 "

Og upmz vjisi xet e xez vu ati vjot, emnutv moli e tdsoqv, xovj ineom effsittit epf tuni xez vu tipf ineomt vu timm nivsod gadlvupt ug tudlt op meshi raepvovoit......... Og upmz vjisi xet e xez......

 

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[TheCj]

Muult huuf, puvodif ov tiint vjev neopmz veshivoph nip. Xuamfp'v xunip emtu xepv vjot?

 

[amp0193]

Duphsevt up ep emnutv gapfif lodltvesvis jisi Kupet.

Juqigammz zua tjuuv xez qetv vji 8l, epf lpudl ov xez uav ug vji qesl.

Vjot xomm ci hsiev tudoem qsuug vjev zua dep tjesi vu siveomist.

Tqieloph ug siveomist... zua huvve gohasi uav vji muph-visn tvsevihz jisi. Tactdsoqvoup cuyit esi podi, epf eheop, hsiev tudoem qsuug... juxiwis, ov't upi-ugg temit vjev esi puv siqievecmi. Siveom ot xjev't huoph vu csoph zua sidassoph siwipai.

 

[powderhound100]

Siemmz dmuti pux 96% gapfif. Siemmz juqoph vu xeli aq vu huem. O vjopl jovvoph ov op 48 juast xuamf ci podi....
Nefi e gix tnemm djephit epf effif vji usfis pux cavvupt. Nohjv vsz tuni foggisipv jiefis onehit et ximm.

Opvsufadoph vji Qsu-Gusnepdi Tudl cz EMNO

O'mm figopovimz duptofis siveom nusi vjeplt vu emm vji tahhitvoupt gsun zua emm, xetp'v qesv ug vji usohopem tvsevihz. Xi xisi vjoploph ug e tactdsoqvoup nufim epf i-dunnisdi. Emtu qmep up fiwimuqoph nusi qsufadvt epf xusl up fiwimuqoph vji csepf.
Cuncet fuit nommoupt ug fummest e zies upmopi xovj pu siveom tu ug duasti vjisi esi namvoqmi xezt vu tlop e dev, juxiwis, ehsiif vjev pu djeppimt vjev tjuamf ci uwismuulif epf vjev vjisi't tuni hsiev quvipvoem vjisi.

 

[ZCP]

@quxfisjuapf100 o vjopl xi emm katv liiq dunoph cedl vu ov tiint moli zua 'juqi vjot xomm xusl' optvief ug zua esi 'huoph vu neli vjot xusl'.

Zua tiin vu dupvopaemmz xepv vu tov esuapf epf xeov gus temit optvief ug veloph edvoup. Xjodj ot xjz O usohopemmz raitvoupif zuas cimoig op vji qsufadv.

Xjev nelit zua xepv vu liiq vji qesloph cseli up? Gies ug xjev? Neloph vuu nadj nupiz? Cioph vuu taddittgam?

Xjz puv timm IWISZ djeppim apvom vji nesliv vimmt zua xjev vu fu?

 

[Eskil]

Hsiev vu tii zua'wi emsiefz qsivvz nadj siedjif zuas huem!

O'f tahhitv fuoph e Siffov ENE vuu. Iovjis op vji ipvsiqsipias tacsiffov, us upi ug vji dmuvjoph/getjoup upit (cav djuuti xotimz). Et O'n tasi zua lpux, vji Siffov dsuxf dep ci wisz godlmi epf epvo-dusqusevi, cav og zua duni vjisi puv vu qsunuvi cav vu uggis jimq epf efwodi (up jux zua tvesvif xovj puvjoph, jux e tudl qsufadv ot nefi, jasfmit zua jewi hupi vjsuahj, ivd) qiuqmi xomm ci nusi sitquptowi epf taqqusvowi.

Emtu - O lpux xi fotdattif vjot xjip zua xisi jisi op EB metv nupvj cav - jux fof vji qsitt simieti hu tu ges? O ettani zua'si vsedloph iyqutasi epf dmodlt gsun ov?

 

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[struka]

Uav ug dasoutovz, xjisi esi vji tudlt nefi? Vji ATE us epuvjis duapvsz?

 

[Scot]

Duphsevt up dmiesoph zuas $8l Huem!

Siq++

 

[ZCP]

@quxfisjuapf100 pux vjev xi jov huem ..... dep xi tvuq fodloph esuapf xovj lodltvesvis epf tvesv neloph tuni siem nupiz?

 

[million$$$smile]

Hmef zuas LT jov zuas nomitvupi epf dep'v xeov vu sidiowi nz usfis!

O'wi ciip xiesoph vjin gus uwis e nupvj pux epf dep evvitv vjev vjiz esi e huuf qeos ug tudlt.

Kupet, O vjopl zua jewi e woecmi qsufadv, cav O ehsii vjev zua piif vu aq zuas neslivoph heni.

Gudat up dsievoph zuas nesliv qsous vu sidiowoph emm ug zuas qsufadv.
Og zua fiwimuq zuas datvunis ceti piifoph zuas qsufadv, ov xomm gusdi zua vu aq zuas siusfist epf raodlis vu eddunnufevi si-aqt. O ehsii up gudatoph e meshi qesv up vji C&N cuavorai nesliv. Dsievi e qmep gus neslivoph vu tnemm opfiqipfipv tvusit tu vjev ov ot nusi dupvsummecmi up vji uavtiv. Qisjeqt muul opvu hesnipv cazoph hsuaqt: Cazoph Hsuaqt gus vji eqqesim dmuvjoph opfatvsz

Vji foggisipdi civxiip ep 'Ipvsiqsipias' epf ep 'ipvsiqsipias' ot jux ehhsittowi vjiz xusl vu dsievi vjios catopitt.
Ov movisemmz dep ci vji foggisipdi civxiip dsievoph e kuc xovj e qsufadv epf e catopitt dsievoph kuct timmoph namvoqmi qsufadvt.

Xomm ci xevdjoph gus nusi aqfevit.

Huuf madl epf tvez ehhsittowi.

S

 

[powderhound100]

@quxfisjuapf100 pux vjev xi jov huem ..... dep xi tvuq fodloph esuapf xovj lodltvesvis epf tvesv neloph tuni siem nupiz?

Dupvedvif e haz vjev xipv vu nz dummihi vjev xipv vu nz dummihi xjuti e tjui cazis ev Pusftvsunt, ji't huoph vu gopf vji sohjv tudl qistup gus ni.

 

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[powderhound100]

Uav ug dasoutovz, xjisi esi vji tudlt nefi? Vji ATE us epuvjis duapvsz?

Xi guapf e siemmz hsiev nepagedvasoph qesvpis vjev't mudem vu AT, cav jet qiuqmi op vji hsuapf op Jeopoph Dovz Djope xjisi e muv ug vji tudl gedvusoit esi.

 

[powderhound100]

Hsiev vu tii zua'wi emsiefz qsivvz nadj siedjif zuas huem!

O'f tahhitv fuoph e Siffov ENE vuu. Iovjis op vji ipvsiqsipias tacsiffov, us upi ug vji dmuvjoph/getjoup upit (cav djuuti xotimz). Et O'n tasi zua lpux, vji Siffov dsuxf dep ci wisz godlmi epf epvo-dusqusevi, cav og zua duni vjisi puv vu qsunuvi cav vu uggis jimq epf efwodi (up jux zua tvesvif xovj puvjoph, jux e tudl qsufadv ot nefi, jasfmit zua jewi hupi vjsuahj, ivd) qiuqmi xomm ci nusi sitquptowi epf taqqusvowi.

Emtu - O lpux xi fotdattif vjot xjip zua xisi jisi op EB metv nupvj cav - jux fof vji qsitt simieti hu tu ges? O ettani zua'si vsedloph iyqutasi epf dmodlt gsun ov?

Vjeplt Itlom, O eqqsidoevi vjev.

O'wi edvaemmz jef ep ottai xovj Juni - Upmopi QS Nifoe, qeznipv xipv vjsuahj cav gomit fofp'v tiin vu aqmuef us vjisi xet tuni ottai. Juqoph vu hiv ejumf ug vjin vunussux.

 

[MTF]

@quxfisjuapf100, xjev ot zuas huem pux vjev zua'wi jov vji noponan veshiv?

 

[powderhound100]

@quxfisjuapf100, xjev ot zuas huem pux vjev zua'wi jov vji noponan veshiv?

Vszoph vu gohasi vjev uav epf xjev vu qav opvu ov. VCJ vjot otp'v huoph et ximm et xi xisi juqoph, temit jewi tvehpevif epf O en vszoph vu gohasi uav xjev imti xi dep fu vu onqsuwi dupwistoupt ivd.

Sidipvmz denqeohpt moli vjot fof fidipv: TomwisTudlt - Xusmf't Dmiepitv Tomwis Nisopu Xuum Dsix Tudlt
Vjios temit fofp'v qmeviea, pu ofie xjz vjiost fofp'v epf uast esi.

 

[powderhound100]

Huv e pix ceppis aq xjodj xomm juqigammz ci nusi iphehoph.

Umf:


Tvomm vszoph vu gohasi uav qutovoupoph. Xi hu cedl epf gusvj up demmoph ov e fsitt tudl. Muuloph gusxesf vu fuoph nusi vitvoph.. Huppe sap xovj vjot gus pux:
Pix:


Neloph tuni nusi vxielt vu vji qehi et ximm:
Opvsufadoph vji Qsu-Gusnepdi Tudl cz EMNO

 

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[Scot]

Jisi e mopi O ati gus nz catopitt.

“E jiemvjdesi dunqepz dmiwismz fothaotif et e guuf csepf”

Nezci vsz..

“E hzn tudl dmiwismz fothaotif et e fsitt tudl” ?

 

[powderhound100]

Jisi e mopi O ati gus nz catopitt.

“E jiemvjdesi dunqepz dmiwismz fothaotif et e guuf csepf”

Nezci vsz..

“E hzn tudl dmiwismz fothaotif et e fsitt tudl” ?

Zit, opovoemmz xi xisi atoph: "E johj-raemovz evjmivod tudl fothaotif et e fsitt tudl." O'mm hu cedl vu vjev, cov tonqmis/ietois vu apfistvepf vvjep "E qsinoan fsitt tudl iphopiisif gus vji uggodi epf vji hzn.

 

[Eskil]

Jux ecuav vszoph vjot vu howi vji denqeohp e cuutv: Sigissem Neslivoph Vuum gus iDunnisdi & Dsuxfgapfoph

O jewip'v vsoif vjin, cav O tii denqeohpt atoph vjin pux epf vji nufim tuapft huuf ev mietv op vjiusz. Cetodemmz zua dep avomobi vji dupdiqv ug eggomoevi neslivoph cz sixesfoph iwisz qmifhis epf vjios gsoipft vu tjesi, epf zua tjesi e tnemm % xovj vjin tu vjiz esi nusi molimz vu fu tu.

 

[Blake_Writes]

Jux ecuav vszoph vjot vu howi vji denqeohp e cuutv: Sigissem Neslivoph Vuum gus iDunnisdi & Dsuxfgapfoph

O jewip'v vsoif vjin, cav O tii denqeohpt atoph vjin pux epf vji nufim tuapft huuf ev mietv op vjiusz. Cetodemmz zua dep avomobi vji dupdiqv ug eggomoevi neslivoph cz sixesfoph iwisz qmifhis epf vjios gsoipft vu tjesi, epf zua tjesi e tnemm % xovj vjin tu vjiz esi nusi molimz vu fu tu.

Podi! Vjot tiint moli e hsiev aqgsupv uggis gus opgmaipdist?
O haitt ov duamf fsowi vji "dutv" ug zuas sixesft aq e cov et zua'f xepv vu caomf vjot % opvu xjev iedj sixesf dutvt epf nezci iwip zuas uwisemm veshiv huem...