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Idea threads

Marpipe

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Feb 17, 2020
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Hi Friends,

My CEO wrote an article recently on how to validate startup ideas without spending the money on manufacturing first.

In short, it's a process of using Facebook ads and “Fake Doors” (link removed).

We specialize in creative testing, so we combined our methodology with the Fake Doors concept.

We do this a lot and we think it saves a ton of money.

The same method works for inventing new products and testing brand differentiation too. Imagine if Crystal Pepsi and New Coke were tested with ads before launching. Would've saved them millions each.

Here's the article. (Link removed.)

Would love to answer any questions for those of you just starting to switch into the fast lane.
 
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Last edited by a moderator:

100k

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First learned about this in Tim Ferris's 4 hour work week.

Sounds like people are trying to brand it as their unique methodology.

Thanks for the reminder.
 

Devampre

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I like the term "fake doors" to describe landing pages for testing ideas in a market.

31173
I think testing ideas this way can also be great practice for writing copy and even web design depending on how you choose to make the landing pages.
 
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Andy Black

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Hi Friends,

My CEO wrote an article recently on how to validate startup ideas without spending the money on manufacturing first.

In short, it's a process of using Facebook ads and “Fake Doors” (link removed).

We specialize in creative testing, so we combined our methodology with the Fake Doors concept.

We do this a lot and we think it saves a ton of money.

The same method works for inventing new products and testing brand differentiation too. Imagine if Crystal Pepsi and New Coke were tested with ads before launching. Would've saved them millions each.

Here's the article. (Link removed.)

Would love to answer any questions for those of you just starting to switch into the fast lane.
Hi @Marpipe

Forum rules are to not link out until you’ve contributed for a while.

Regardless of the rules, you’ll get more interaction and build better relationships if you post natively instead of linking to your CEO’s post.


Sooo...

1) How would you describe a fake door in one sentence?

2) What’s the single most important advice you’d give someone who’s thinking of creating a fake door?
 

floridaman

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Never heard that term before but I like it. I was going to use something like that for a supplement product I want to make. You could use FB ads and something like Unbounce to create some quick landing pages. Tell us more sire...
 

Marpipe

New Contributor
Read Fastlane!
Feb 17, 2020
6
9
Hi @Marpipe

Forum rules are to not link out until you’ve contributed for a while.

Regardless of the rules, you’ll get more interaction and build better relationships if you post natively instead of linking to your CEO’s post.


Sooo...

1) How would you describe a fake door in one sentence?

2) What’s the single most important advice you’d give someone who’s thinking of creating a fake door?

Hi Andy,

Okay, thanks for the heads-up.

Fake Door: Facebook page for a product that doesn't exist yet

Advice: Make a fake door for every product idea you have, run ads with different angles on each product, and use performance for those ads to determine which product will sell when you do make it
 
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Marpipe

New Contributor
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Feb 17, 2020
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You can also follow Steve Blank's Customer Discovery process to validate an idea and gain insight into identifying unmet needs and finding solutions to people's problems.

https://www.cmu.edu/swartz-center-for-entrepreneurship/assets/Olympus pdfs/Customer Discovery - Is My Idea Is a Good One.pdf

Steve Blank Customer Discovery
Love Steve Blank.
First learned about this in Tim Ferris's 4 hour work week.

Sounds like people are trying to brand it as their unique methodology.

Thanks for the reminder.
Love Tim Ferriss. We didn't come up with the term Fake Doors. I linked to the article where I believe it was first referenced as a fake door, but I'm sure it's not the first thing Tim's invented that others have rebranded as their own.

I like the term "fake doors" to describe landing pages for testing ideas in a market.

View attachment 31173
I think testing ideas this way can also be great practice for writing copy and even web design depending on how you choose to make the landing pages.
Love the Rick n' Morty reference. Yeah we've used this technique for ad creative and branding too.
Never heard that term before but I like it. I was going to use something like that for a supplement product I want to make. You could use FB ads and something like Unbounce to create some quick landing pages. Tell us more sire...
Love your name. Supplements are one of the best use cases for this method because they're low cost, high volume products.

For more information, the testing technique is called multivariate testing. There's a pretty good wiki page on it called Multivariate Testing in Marketing.

In short, Multivariate testing (MVT) is making creative components (like products/ideas, colors, copy) and building every possible combination of them. Then you run them as live ads, take that data, and use it to make new products, companies, or just super high performing ads.
 

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