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multivariate testing

  1. Marpipe

    How to Test Your Ideas Without Building a Company First

    IDEA 
    Hi Friends, My CEO wrote an article recently on how to validate startup ideas without spending the money on manufacturing first. In short, it's a process of using Facebook ads and “Fake Doors” (link removed). We specialize in creative testing, so we combined our methodology with the Fake...
    • Marpipe
    • Thread
    • a/b testing advertising creative tech data idea analysis market validation marketing multivariate testing new business idea product-market fit
    • Replies: 7
    • Forum: Ideas, Concept Feedback
  2. M

    A Highly Recommended A/B and Multivariate Web Page Testing Tool

    MARKETING 
    Here's a brief but interesting story... Years ago I hired a programmer to help develop a script to enable me to A/B split test web pages. It was written in the Perl programming language, and I named it Split Test Gold. It was pretty basic, with few features and no built-in tracking, but it got...
    • Marty Foley
    • Thread
    • a/b testing conversion optimization cro multivariate testing split testing
    • Replies: 5
    • Forum: Marketing Strategy
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