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  1. Marpipe

    How to Test Your Ideas Without Building a Company First

    IDEA 
    Hi Friends, My CEO wrote an article recently on how to validate startup ideas without spending the money on manufacturing first. In short, it's a process of using Facebook ads and “Fake Doors” (link removed). We specialize in creative testing, so we combined our methodology with the Fake...
  2. M

    A Highly Recommended A/B and Multivariate Web Page Testing Tool

    MARKETING 
    Here's a brief but interesting story... Years ago I hired a programmer to help develop a script to enable me to A/B split test web pages. It was written in the Perl programming language, and I named it Split Test Gold. It was pretty basic, with few features and no built-in tracking, but it got...

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