- Thread starter
- #31
I think Amazon can work for some brands, but what I've learned is that it only works as a supplemental channel. You can't necessarily go all in on Amazon or FBA and expect your brand to succeed. That was probably my major mistake. My brand and even product have validity but the platform was not the right avenue for it. I'm working now on removing Amazon from the equation and will post on how that turns out. So far I'm optimistic about the outcome in salvaging my brand.Ehh...don't really think amazon is "the best" place to start a brand. Amazon seems to have a commodiziting effect. It seems big brands were already big when they went on amazon. As in, they distinguished themselves from a commodity by branding off amazon making them resistant to 3rd party marketplace commodization.
I do see tons of brands on amazon and in my eyes most are generics even if they got their own label.
Some industries like high end fashion where their exclusivity is part of their value proposition, I would think get negative impact from amazon. They may increase their sales short term, but the long term brand value will decrease due to reduce exclusivity and ease of obtainment.
The best products in amazon I believe are functional physical products where branding isn't as important like fashion.
Don't know if commodizting or commodization are actually words. But you get the point.
Just my opinion.
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