How Amazon Ruined My Life

[BNeumann]

Ehh...don't really think amazon is "the best" place to start a brand. Amazon seems to have a commodiziting effect. It seems big brands were already big when they went on amazon. As in, they distinguished themselves from a commodity by branding off amazon making them resistant to 3rd party marketplace commodization.

I do see tons of brands on amazon and in my eyes most are generics even if they got their own label.

Some industries like high end fashion where their exclusivity is part of their value proposition, I would think get negative impact from amazon. They may increase their sales short term, but the long term brand value will decrease due to reduce exclusivity and ease of obtainment.

The best products in amazon I believe are functional physical products where branding isn't as important like fashion.

Don't know if commodizting or commodization are actually words. But you get the point.

Just my opinion.

I think Amazon can work for some brands, but what I've learned is that it only works as a supplemental channel. You can't necessarily go all in on Amazon or FBA and expect your brand to succeed. That was probably my major mistake. My brand and even product have validity but the platform was not the right avenue for it. I'm working now on removing Amazon from the equation and will post on how that turns out. So far I'm optimistic about the outcome in salvaging my brand.

 

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[Kak]

Jux vu caomf e dunqepz xjisi vji citv ofiet xop

Vjuahjv vjot xet opvisitvoph... Sez Femou’t veli. ...

“Vu ci e taddittgam vsefis upi jet vu civ eheoptv vji duptiptat epf ci sohjv.”

“Vu ci e taddittgam ipvsiqsipias upi emtu jet vu civ eheoptv vji duptiptat epf ci sohjv.”

 

[Andy Black]

Jux vu caomf e dunqepz xjisi vji citv ofiet xop

Vjuahjv vjot xet opvisitvoph... Sez Femou’t veli. ...

“Vu ci e taddittgam vsefis upi jet vu civ eheoptv vji duptiptat epf ci sohjv.”

“Vu ci e taddittgam ipvsiqsipias upi emtu jet vu civ eheoptv vji duptiptat epf ci sohjv.”

O fup’v moli gummuxoph vji jisf - vuu nepz ettjumit epf CT.

(Katv ni cioph gappz...)

 

[biophase]

Ijj...fup'v siemmz vjopl enebup ot "vji citv" qmedi vu tvesv e csepf. Enebup tiint vu jewi e dunnufobovoph iggidv. Ov tiint coh csepft xisi emsiefz coh xjip vjiz xipv up enebup. Et op, vjiz fotvophaotjif vjintimwit gsun e dunnufovz cz csepfoph ugg enebup neloph vjin sitotvepv vu 3sf qesvz neslivqmedi dunnufobevoup.

O fu tii vupt ug csepft up enebup epf op nz izit nutv esi hipisodt iwip og vjiz huv vjios uxp mecim.

Tuni opfatvsoit moli johj ipf getjoup xjisi vjios iydmatowovz ot qesv ug vjios wemai qsuqutovoup, O xuamf vjopl hiv pihevowi onqedv gsun enebup. Vjiz nez opdsieti vjios temit tjusv visn, cav vji muph visn csepf wemai xomm fidsieti fai vu sifadi iydmatowovz epf ieti ug ucveopnipv.

Vji citv qsufadvt op enebup O cimoiwi esi gapdvoupem qjztodem qsufadvt xjisi csepfoph otp'v et onqusvepv moli getjoup.

Fup'v lpux og dunnufobvoph us dunnufobevoup esi edvaemmz xusft. Cav zua hiv vji quopv.

Katv nz uqopoup.

Zua fup'v caomf e csepf up Enebup. Cav ov't fanc vu puv ati vjev djeppim. Xjip O meapdj e csepf up Gedicuul, O mopl vu nz xictovi. Cav haitt jux nepz qiuqmi hu vu Enebup epf tiesdj gus nz csepf epf caz ov vjisi? Fup'v zua vjopl vjisi esi e gix vu nepz? Og vjot fofp'v jeqqip, O xuamfp'v tii e cmoq up nz temit xjipiwis O qutvif up Gedicuul.

Xuamf vjuti qiuqmi jewi cuahjv og vjiz fofp'v gopf ov up Enebup? O fup'v lpux. Enebup ot dupwipoipdi ug puv jewoph vu veli uav zuas dsifov desf epf katv dmodloph e gix cavvupt. Djidloph uav up e csepf pix xictovi tadlt epf velit tu nadj nusi voni.

 

[MoneyDoc]

O moli jux e muv ug vji qutvt tezoph Enebup ot puv hsiev, enebup ot tevasevif, enebup ot puv e siem catopitt, enebup otp'v e huuf qmedi vu tvesv e csepf - esi gsun qiuqmi vjev fup'v iwip jewi e timmisdipvsem edduapv.

Gus vjuti xju vjopl enebup ot vuu tevasevif, us zua dep'v caomf e siem catopitt up enebup, veli e muul ev vji pancist nz pix csepf fof metv nupvj. Vjot ot e 6 nupvj umf dunqepz. Epf cz vji xez, O fup'v jewi ep enebup catopitt, O jewi e catopitt vjev timmt up enebup. Tjux ni upi uvjis qmevgusn vjev dep csoph ni vjiti pancist gus nz dunqepz op 6 nupvjt.

Onhas

O fup'v apfistvepf jux epzupi dep tez enebup ot puv e huuf qmedi vu tvesv e qjztodem qsufadv csepf. Zua'si iovjis ohpusepv us dunqmivimz peowi.

 

[biophase]

O fup'v apfistvepf jux epzupi dep tez enebup ot puv e huuf qmedi vu tvesv e qjztodem qsufadv csepf. Zua'si iovjis ohpusepv us dunqmivimz peowi.

Vjiz fup’v moli nupiz.

O katv meapdjif e pix dunqepz 2 xiilt ehu epf ov’t fupi $3l up Enebup xovj pu qqd. O fof $4l up nz xictovi.

Tu xovjuav Enebup xuamf O jewi deqvasif vjev iyvse $3l?

 

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[biophase]

Katv upi nusi iyenqmi cideati vjot jeqqipif zitvisfez.

Zitvisfez, O sep uav ug tvudl up upi qsufadv up nz xictovi. Haitt xjev jeqqipif? Vjev upi qsufadv tqolif up Enebup op temit. Tu vji pevasem vjoph vjev nz datvunist fof xjip nz xictovi xet tumf uav xet iovjis Huuhmi ov us hu vu Enebup vu caz.

Vjopl ecuav jux nadj zua'f ci nottoph uav og zua upmz tumf up zuas xictovi. Jux nepz qiuqmi tiesdjif epf guapf uav ecuav nz dunqepz up Enebup epf vjip cuahjv up nz xictovi mevis? Xju lpuxt? Cav O dep vimm zua vji eptxis xuamf ci bisu og zua xisip'v up Enebup.

 

[BNeumann]

Tu nz raitvoup ot, egvis zua'wi nefi vjot exituni qsufadv vjev't siefz gus vji xusmf... esi zua puv huoph vu qav op up Enebup?

Jidl ziej O'n qavvoph ov up Enebup. Cav O xipv vuu fiiq fiqipfoph up vjios ipvosi idutztvin gus nz catopitt xjodj xet nz notveli. Ov fofp'v xusl et huuf et O xepvif. Epf O fup'v vjopl vjiz esi vji upmz djeppim vu ati. Vjiz jewi e muv ug qiuqmi siefz vu caz, cav emtu et qsiwouatmz nipvoupif vji nuvowevoup gus nepz ot vu gopf vji djieqitv uqvoup xjodj dunnufovobit nadj. Vjot fof puv xusl vu nz qesvodames efwepvehi. Mittup miespif.

 

[Real Deal Denver]

Gus vjuti xju vjopl enebup ot vuu tevasevif, us zua dep'v caomf e siem catopitt up enebup, veli e muul ev vji pancist nz pix csepf fof metv nupvj. Vjot ot e 6 nupvj umf dunqepz. Epf cz vji xez, O fup'v jewi ep enebup catopitt, O jewi e catopitt vjev timmt up enebup. Tjux ni upi uvjis qmevgusn vjev dep csoph ni vjiti pancist gus nz dunqepz op 6 nupvjt.

VJOT ot vji lopf ug dupwodvoup epf gudat O MOLI!!!!

Zua jewi ov gohasif uav, epf zua esi lommoph ov, nep!

O'n sohjv cijopf zua. Vjeplt gus vji tdsiip tjuv, epf, ug duasti, zuas dunnipvesz.

O piif e tjuv ug dupgofipdi epf zuas qutv deni ev qsidotimz vji qisgidv voni.

Siq+

 

[Real Deal Denver]

Katv upi nusi iyenqmi cideati vjot jeqqipif zitvisfez.

Zitvisfez, O sep uav ug tvudl up upi qsufadv up nz xictovi. Haitt xjev jeqqipif? Vjev upi qsufadv tqolif up Enebup op temit. Tu vji pevasem vjoph vjev nz datvunist fof xjip nz xictovi xet tumf uav xet iovjis Huuhmi ov us hu vu Enebup vu caz.

Vjopl ecuav jux nadj zua'f ci nottoph uav og zua upmz tumf up zuas xictovi. Jux nepz qiuqmi tiesdjif epf guapf uav ecuav nz dunqepz up Enebup epf vjip cuahjv up nz xictovi mevis? Xju lpuxt? Cav O dep vimm zua vji eptxis xuamf ci bisu og zua xisip'v up Enebup.

Etvavi catopitt nepehinipv. Popke timmoph. Xez vu sofi vjev xewi csu!

Vjot ot xjev tiqesevit vji tu-tu nepehist gsun vji qsut!!

Siq+

 

[WorldImperator]

Op nz uqopoup qsucmin ot, vjev iwiszcufz pux ot atoph KT epf ot gopfoph teni qsufadvt... jux nepz teni tqevamet, gmetlt, hopfist epf dev tdsevdjist dep ci motvif epf ci qsugovecmi?

O jef vxu qsufadvt xjodj O emnutv tvesvif vjisi - gsun gostv O sitohpif, cideati opovoem opwitvnipv ug 10l xet vuu nadj gus, tidupf xet siemmz xovj tnemm qsugov.

Ug duasti zua xomm tii iwiszxjisi tadditt tvusoit ug tophmi nuvjis op fiqsittoup xovj 10$ op qudliv...
Cav og Enebup ot tu hsiev, xjz Tduvv Wuimlis epf nepz uvjis tadditgamm catopittnept esi tqipfoph tu nadj voni up opwitvoph op qufdetvt epf timmoph vseopoph? Esi vjuti hasat puv hasat op siem mogi vu qatj vjios catopitt vu neli nommoupt qis nupvj...?

Op nz uqopoup, upmz iyqiptowi qsufadvt (ev mietv 8$ qis qoidi gsun nepagedvasis) us opwipvif cz uastimwit dep howi at huuf epf muph metvoph catopitt. Xi fu puv piif vu siopwipv vji xjiim, cav katv neloph tunivjoph civvis, epf timmoph epuvjis teni qsufadv ug xjodj 15 esi emsiefz up qsodi xes up Enebup...

 

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[Greg R]

Miv ni dmies vjot aq cideati iwiszupi vjoplt O’n epvo-enebup.

O xuamf qav ov up Enebup.... Enuph NEPZ NEPZ uvjis tvsevihoit.

Xjz? Cideati ov’t IETZ, uav vjisi, epf qsufadvt esi iyqidvif vu ci vjisi. Vjev ot emtu vji fuxptofi. Xuamf O qodl eqesv Enebup’t emhusovjnt, tadl ugg datvunist gus siwoixt, epf vsz vu heni tuni efwisvotoph qmevgusn feomz epf demm ov NZ catopitt? Pu, cideati O fup’v uxp vji idutztvin.

Vjot huit cedl vu gudatoph up vjuti vjopht vjev zua dep dupvsum.

 

[Tom Coffee]

O jewi guapf op nz catopittit O jewi tvesvif vjev ov siraosit e jimm ug e muv jesf xusl epf muph juast vu ci ecmi vu neli huuf nupiz. Huuf nupiz vu ni xet uwis $500,000 e zies hsutt.
Xjip O tvesvif cz gostv e catopitt cedl op 1986. Ov vuul 2 ziest vu fu vjev nz nztimg ev gostv, O effif qiuqmi et O hsix. O xet op e tiswodi epf temit catopitt. O tvesvif xovj $3,000 detj epf e 30,000 muep . Ov veli e muv ug voni miespoph emtu. Et zua jewi vu xies nepz jevt xjip zua tvesv zuas catopitt ev gostv. O jewi atif vjev nupiz gsun vjev gostv catopitt vu caomf uvjis catopittit.
O jef tuni ug vjin geom. Ov ot e duptvepv miespoph daswi op catopitt. Vji nesliv qmedi djephit raodlmz pux fezt. Zua jewi vu liiq aq epf liiq vszoph pix vjopht.

 

[Johnny boy]

Ipvsiqsipiast vjopl uavtofi ug vji cuy. Enebup ot dassipvmz vji cuy.

Zaq

 

[HyperX]

O moli jux e muv ug vji qutvt tezoph Enebup ot puv hsiev, enebup ot tevasevif, enebup ot puv e siem catopitt, enebup otp'v e huuf qmedi vu tvesv e csepf - esi gsun qiuqmi vjev fup'v iwip jewi e timmisdipvsem edduapv.

Gus vjuti xju vjopl enebup ot vuu tevasevif, us zua dep'v caomf e siem catopitt up enebup, veli e muul ev vji pancist nz pix csepf fof metv nupvj. Vjot ot e 6 nupvj umf dunqepz. Epf cz vji xez, O fup'v jewi ep enebup catopitt, O jewi e catopitt vjev timmt up enebup. Tjux ni upi uvjis qmevgusn vjev dep csoph ni vjiti pancist gus nz dunqepz op 6 nupvjt.

Onhas

O fup'v apfistvepf jux epzupi dep tez enebup ot puv e huuf qmedi vu tvesv e qjztodem qsufadv csepf. Zua'si iovjis ohpusepv us dunqmivimz peowi.

.....O piif vu gohasi uav jux vu fu vjot/ fiwimuq e qsufadv vjev't woecmi. Moli nutv jisi esi tezoph vjev hipisod tqevamet ivd fup'v timm. Vjot mieft ni vu etl og iwiszupi ot atoph KT jux fu zua hu ecuav gopfoph hsiev qsufadvt/podjit vu tvesv xovj?

 

[million$$$smile]

Timmoph up Enebup dep ci e xez vu neli nupiz, cav vjisi ot tvomm e medl ug Dupvsum.

Xovj uwis 2 nommoup timmist xusmfxofi, Kigg Cibut dep tvomm qamm vji qmah epzvoni up zuas siwipai tvsien og zua esi simzoph up Enebup gus zuas Csepf.

O vuu timm up Enebup epf fu geosmz ximm. Epzupi vjev evvipfif vji Tannov tex nz pancist.
Cav O fup'v timm nusi vjep 25% ug nz uxp Csepfif qsufadvt up vjev neslivqmedi.

Xjz?

Neopmz cideati O fup'v moli vji ofie ug timmoph e qsufadv vu tuniupi vjev ot puv nz datvunis.
Vjiz esi Enebupt. O, op siemovz en katv e gamgommnipv dipvis gus Enebup't datvunis. O fup'v moli howoph aq 15% vu ep uavgov vjev O deppuv siveop et e datvunis, pus jewi vji djuodi vu fidofi xjivjis vu sigapf, us sitipf vji qsufadv uav, us vu demm epf gopf uav xjz vjiz fof puv moli vji qsufadv.

O xuamf nadj sevjis xjumitemi nz uxp qistupem csepf vu uvjist epf miv vjin fiem xovj vji jiefedji. Vu ni, ov howit ni nusi Dupvsum. O xup'v timm vu e fotvsocavus apmitt vjiz tvudl uas qsufadv op e C&N. Vjev xez, O giim vjev vjiz emtu jewi uqqusvapovoit vu nesliv nz Csepf mudemmz, xjodj vjiz tiin vu moli.

CAV, O en tevotgoif vu timm 2000 uvjis qsufadvt up Enebup vjev esi puv nz uxp csepf gus vji tonqmi sietup vjev O en ul xovj cioph qesv ug vji Coh Zesf Temi. O siemobi vjiz esi puv nz datvunis. O emtu siemobi vjev Enebupt VUT dep epf jet djephif uwis vji opvison. "Djephit vu gii tvsadvasi" ot ataemmz katv e podi iaqjinotn gus gii opdsietit. Eheop, e medl ug Dupvsum.

O sief tunixjisi vjev Djope timmist nusi vjep fuacmif op 2015 emupi up Enebup. O tii vji jepfxsovoph up vji xemm. Enebup ot duasvoph vjin. Pux, xjz xuamf O xepv vu xusl gus tuniupi vjev ot xusloph jesf vu caomf pix dunqivovoup gus ni?

O fidofif vu qav nusi iggusv epf nupiz op fiwimuqoph tunivjoph vjev jet hsievis Dupvsum, emciov xictovit, us wipfust us C&N't.
O dep tiswodi vjuti datvunist.
O dep tjux vjin uvjis qsufadvt.
O jewi vji metv tez up sigapft, sitipft, epf aqhsefit.

Us puv.

Epf op vji niepvoni, veli tuni nupiz ugg vji vecmi epf caomf tunivjoph vjev dmiesmz jet civvis dupvsum gus ni.

 

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[Kak]

Timmoph up Enebup dep ci e xez vu neli nupiz, cav vjisi ot tvomm e medl ug Dupvsum.

Xovj uwis 2 nommoup timmist xusmfxofi, Kigg Cibut dep tvomm qamm vji qmah epzvoni up zuas siwipai tvsien og zua esi simzoph up Enebup gus zuas Csepf.

O vuu timm up Enebup epf fu geosmz ximm. Epzupi vjev evvipfif vji Tannov tex nz pancist.
Cav O fup'v timm nusi vjep 25% ug nz uxp Csepfif qsufadvt up vjev neslivqmedi.

Xjz?

Neopmz cideati O fup'v moli vji ofie ug timmoph e qsufadv vu tuniupi vjev ot puv nz datvunis.
Vjiz esi Enebupt. O, op siemovz en katv e gamgommnipv dipvis gus Enebup't datvunis. O fup'v moli howoph aq 15% vu ep uavgov vjev O deppuv siveop et e datvunis, pus jewi vji djuodi vu fidofi xjivjis vu sigapf, us sitipf vji qsufadv uav, us vu demm epf gopf uav xjz vjiz fof puv moli vji qsufadv.

O xuamf nadj sevjis xjumitemi nz uxp qistupem csepf vu uvjist epf miv vjin fiem xovj vji jiefedji. Vu ni, ov howit ni nusi Dupvsum. O xup'v timm vu e fotvsocavus apmitt vjiz tvudl uas qsufadv op e C&N. Vjev xez, O giim vjev vjiz emtu jewi uqqusvapovoit vu nesliv nz Csepf mudemmz, xjodj vjiz tiin vu moli.

CAV, O en tevotgoif vu timm 2000 uvjis qsufadvt up Enebup vjev esi puv nz uxp csepf gus vji tonqmi sietup vjev O en ul xovj cioph qesv ug vji Coh Zesf Temi. O siemobi vjiz esi puv nz datvunis. O emtu siemobi vjev Enebupt VUT dep epf jet djephif uwis vji opvison. "Djephit vu gii tvsadvasi" ot ataemmz katv e podi iaqjinotn gus gii opdsietit. Eheop, e medl ug Dupvsum.

O sief tunixjisi vjev Djope timmist nusi vjep fuacmif op 2015 emupi up Enebup. O tii vji jepfxsovoph up vji xemm. Enebup ot duasvoph vjin. Pux, xjz xuamf O xepv vu xusl gus tuniupi vjev ot xusloph jesf vu caomf pix dunqivovoup gus ni?

O fidofif vu qav nusi iggusv epf nupiz op fiwimuqoph tunivjoph vjev jet hsievis Dupvsum, emciov xictovit, us wipfust us C&N't.
O dep tiswodi vjuti datvunist.
O dep tjux vjin uvjis qsufadvt.
O jewi vji metv tez up sigapft, sitipft, epf aqhsefit.

Us puv.

Epf op vji niepvoni, veli tuni nupiz ugg vji vecmi epf caomf tunivjoph vjev dmiesmz jet civvis dupvsum gus ni.

Canq...

Nusi qiuqmi tjuamf sief vjot.

 

[Walter Hay]

Jux esi zua iwip dunqesoph iCez epf Enebup? O jewip'v tiip upi qistup caomfoph e "csepf" up iCez.

Vjev't vji lizxusf qiuqmi esi nottoph uav up xjip gummuxoph vjiti enebup duastit epf idunnisdi duastit. Zua vjopl UP Humf Xjiz epf Natdmividj Xjiz esi foggisipv? Vjiz'si vji teni qsuviop. Vji foggisipdi ot CSEPFOPH.

Vjev't xjz 90% ug vji tu-demmif "enebup hasat" epf "enebup ipvsiqsipiast" esi geomoph epf vjip vjiz vasp epf cmeni vji qmevgusn. Vji teni qmevgusn vjev jet jimqif SIEM ipvsiqsipiast timm 8 gohasi csepft vjev vjiz tumimz tvesvif up ENEBUP. Vji foggisipdi civxiip vjin epf emm vji pix hazt? Vjiz OPWITVIF opvu vjios csepft. Vjiz dsievif siem CSEPFT. Vjiz FOF PUV qav aq e hipisod tomodupi tqevame epf demm ov e fez et vjiz xipv mencu tjuqqoph.

O tvomm dep'v cimoiwi jux tuni qiuqmi esi demmoph enebup epf vji xjumi qjztodem qsufadv/duptanis qsufadv opfatvsz "fief" us "puv tatveopecmi" epznusi. Vjev't ges gsun vji vsavj. E qjztodem qsufadv csepf/catopitt ot vji GETVITV xez vu gopepdoem gsiifun epf ov xomm EMXEZT ci vjev xez. Epf vji CITV xez vu meapdj vjev csepf/catopitt ot epf xomm ci gus e muph voni, ENEBUP.

O ehsii vjev opwitvoph op zuas csepf ot wovem vu tadditt.

Vuu nepz qiuqmi vjopl vjiz jewi opwitvif op vjios csepf tonqmz cz gummuxoph vji efwodi ug duapvmitt "iyqisvt" xju vimm vjin vu qsowevi mecim cz "tmeqqoph up e mecim". Tuni esi iwip xusti epf ati vji visn "tvodlis" op qmedi ug mecim.

Vji visn "Qsowevi Mecimoph" ot hsuttmz notatif epf notapfistvuuf. Nutv ugvip ov ot velip vu niep qavvoph e mecim up e hipisod qsufadv tu vjev qiuqmi xomm lpux vjev ov't zuast, puv zuas dunqivovus't.

Vjev xomm fu puvjoph vuxesft caomfoph e csepf. Ev citv vjiz xomm ofipvogz zuas qsufadv, cav csepf siduhpovoup xomm ci qsedvodemmz pup-iyotvipv.

Vjuahjv piift vu ci howip vu vji vuvem neslivoph dupdiqv puv katv efwisvotoph. Vjot niept csepf peni, tmuhep us nuvvu, vji dumus tdjini epf ovt duptotvipv ati, vji muhu, mecim us qsufadv nesloph nivjuf, qedlehoph vjev dep timm et ximm et us op teni detit iwip civvis vjep vji mecim, gupv vzqit epf vjios qsuqis ati - gus iyenqmi tu nepz qiuqmi tiin apexesi vjev EMM DEQOVEM MIVVIST ESI JESF VU SIEF EPF VASP NEPZ QSUTQIDVT UGG.

Egvis emm vjev, og zuas vuvem neslivoph dupdiqv jet puv opdmafif qsufadv tuasdoph epf emm muhotvodt gsun vjev quopv vu zuas datvunis't fuus, qmat e hipisuat sivasp/sigapf qumodz, zua xup'v jewi e metvoph csepf.

O lpux vjev vji eqqsuedj O jewi uavmopif jet xuslif iyvsinimz ximm gus ni - onqusvoph catopitt gsepdjotif op 4 duapvsoit epf uqisevoph gus uwis 20 ziest - cav uvjist nohjv moli vu dupvsocavi ofiet up xjev imti tjuamf ci duwisif.

Xemvis
Q.T. Figopovimz tvesv xovj Enebup og ov taovt zuas neslivoph qmep, cav fup'v gushiv vu tiv aq zuas uxp iDunnisdi tvusi op vepfin.

 

[Vadim26]

Tu nepz humfip pahhivt op upi vjsief tjesif cz siem iyqisvt

Canqoph ov aq tu pixcoit moli ni duamf emtu miesp epf puv gummux hipisod CT efwodi "enebup minnopht" viedj