A simple cleaning product such as dishwashing liquid contains ingredients that provide absolutely nothing towards the obvious primary objective of the product - i.e., to clean the items being washed.
But if you leave them out the product will not sell. WHY? The answer is expectations. The customers, mostly female (please excuse this but I am not sexist), expect the product to have the characteristics that the ingredients to which I refer present to their senses.
The ingredients are:
Walter
P.S. Detergents used in Dishwashing machines and laundry washing machines don't contain salt or foaming agent, and fortunately if you search you can find washing machine detergent that is not perfumed. As you might guess, my wife uses one that is not perfumed because she doesn't want me to walk around smelling like a rose.
But if you leave them out the product will not sell. WHY? The answer is expectations. The customers, mostly female (please excuse this but I am not sexist), expect the product to have the characteristics that the ingredients to which I refer present to their senses.
The ingredients are:
- Salt. Yes ordinary table salt is added to make the product appear thicker. (More viscous) The detergent would work just as well, and oftentimes would disperse more readily if there was no salt added. But who will buy a dishwashing detergent that was runny?
- Foaming agent. Those bubbles help if you are washing a vertical surface, because they help the detergent to cling to the surface. When washing dishes their prescence results in more water being needed in order to rinse the detergent off the surface. But who will buy such a product if it doesn't bubble? After all the bubbles mean it is working right? Wrong!
- Perfume. Some essential oils used to impart a pleasant smell do have some cleaning power, and some have disinfectant properties. So if you leave the perfume out will people buy it? No - they want everything to "smell clean."
Walter
P.S. Detergents used in Dishwashing machines and laundry washing machines don't contain salt or foaming agent, and fortunately if you search you can find washing machine detergent that is not perfumed. As you might guess, my wife uses one that is not perfumed because she doesn't want me to walk around smelling like a rose.
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