A simple cleaning product such as dishwashing liquid contains ingredients that provide absolutely nothing towards the obvious primary objective of the product - i.e., to clean the items being washed.
But if you leave them out the product will not sell. WHY? The answer is expectations. The customers, mostly female (please excuse this but I am not sexist), expect the product to have the characteristics that the ingredients to which I refer present to their senses.
The ingredients are:
Walter
P.S. Detergents used in Dishwashing machines and laundry washing machines don't contain salt or foaming agent, and fortunately if you search you can find washing machine detergent that is not perfumed. As you might guess, my wife uses one that is not perfumed because she doesn't want me to walk around smelling like a rose.
But if you leave them out the product will not sell. WHY? The answer is expectations. The customers, mostly female (please excuse this but I am not sexist), expect the product to have the characteristics that the ingredients to which I refer present to their senses.
The ingredients are:
- Salt. Yes ordinary table salt is added to make the product appear thicker. (More viscous) The detergent would work just as well, and oftentimes would disperse more readily if there was no salt added. But who will buy a dishwashing detergent that was runny?
- Foaming agent. Those bubbles help if you are washing a vertical surface, because they help the detergent to cling to the surface. When washing dishes their prescence results in more water being needed in order to rinse the detergent off the surface. But who will buy such a product if it doesn't bubble? After all the bubbles mean it is working right? Wrong!
- Perfume. Some essential oils used to impart a pleasant smell do have some cleaning power, and some have disinfectant properties. So if you leave the perfume out will people buy it? No - they want everything to "smell clean."
Walter
P.S. Detergents used in Dishwashing machines and laundry washing machines don't contain salt or foaming agent, and fortunately if you search you can find washing machine detergent that is not perfumed. As you might guess, my wife uses one that is not perfumed because she doesn't want me to walk around smelling like a rose.
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Access Restricted: Unlock 1,000,000+ Posts
Stop Peeking Through the Keyhole.
Open the Door.
You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.
- Active Daily: Life-changing content posted dozens of times every day. No dead threads.
- MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
- Vetted Network: Connect with founders scaling to 7 and 8 figures.
- Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."— User Richard Peck
"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?
