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GOLD! Ask Me Anything About SaaS ( I'm building my 7th )

Discussion in 'Business Models, Niches, Industries' started by eliquid, Oct 14, 2017.

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  1. awestbro
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    awestbro Contributor Read Millionaire Fastlane FASTLANE INSIDER

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    Hey eliquid! Thanks for all the information here, it's been an informative read.

    I'm launching my SaaS product in the next couple months and was looking for advice on metrics/ goal tracking. I've traditionally used Google Analytics on other projects but more and more people are using adblockers so that data seems less reliable. I'm looking at backend data collection tools and wondered if you had any experience with third party services that do this, or if you roll your own. Right now I'm looking at Keen – customer-facing Metrics but would love to hear about more.

    Also what other third party integrations do you recommend over the "build it yourself" approach? I like controlling everything in my system but I'm learning to let go in favor of speed :).

    Third party integrations I have so far:
    - Email - Mailgun
    - Payments - Stripe
     
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  2. eliquid
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    eliquid ( Jason Brown ) Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR Summit Attendee

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    So a lot of things we set up years ago we had to do by hand.

    Really not that many solutions around back then. Some were, but they were more complicated then today's solutions.

    So with that, we didn't want to use solutions from Google ( because of privacy ) or first generation platforms ( because of bugs or complicated solutions ).

    We ended up rolling a solution with Matomo which use to be called PiWik for most of our analytics.

    On the backend, we rolled our own based on signals from Stripe and ChartMogul ( you could use Baremetrics too ).

    We also integrate in with Amazon SES and Amazon S3.

    We have a dashboard that compares with things like Keen actually we made on our own. Could be a possible SaaS in the future. But that's how we roll.

    .
     
    Last edited: Apr 17, 2019
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  3. awestbro
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    awestbro Contributor Read Millionaire Fastlane FASTLANE INSIDER

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    I've never heard of Matamo, thanks for the recommendation! I may end up having to roll some of my own solutions to display metrics to users anyway, but for application wide analytics this looks great.

    I'll also probably drop Mailgun in favor of SES. If you incorporate with Stripe Atlas they actually give you $5k in AWS credit over 2 years so that'll help save on operating cost for a little while.
     
    Last edited: Apr 16, 2019
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  4. 404profound
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    404profound Gold Contributor I've Read UNSCRIPTED Speedway Pass

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    @eliquid forgive me if you've addressed this earlier in the thread, but I am nearing completion of my app (I never thought I'd say that). Do you recommend a time range for pre-launch marketing? I know it isn't best practice to just release an app with no build up.
     
  5. eliquid
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    eliquid ( Jason Brown ) Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR Summit Attendee

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    @404profound

    I generally only do a couple weeks of pre-launch. A couple times I've done 0.

    Since I stay in the same niche, I can afford to since I have a staple of customers I can hit at any time.

    For anyone else, I would say you may need a couple months to do proper pre-launch.

    .
     
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  6. 404profound
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    404profound Gold Contributor I've Read UNSCRIPTED Speedway Pass

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    Interesting, thanks for replying.
     

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