The Entrepreneur Forum | Startups | Entrepreneurship | Starting a Business | Motivation | Success

Anyone using IP targeting or geofencing with display ads?

Remove ads while supporting the Unscripted philosophy...become an INSIDER.

DustinH

Bronze Contributor
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
May 24, 2017
249
389
191
Nashville
Looking for some feedback on it's viability, accuracy, and is it worth the effort? Are display ads working anymore?

Also, where do these SaaS platforms get the location data to advertise to targeted locations?
 

Don't like ads? Remove them while supporting the forum. Subscribe.

Andy Black

Figuring it out as I go along!
Staff member
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
Speedway Pass
May 20, 2014
9,812
40,550
4,306
Ireland
Are display ads working anymore?
Like any channel, I’m sure some people are making them work, and some people aren’t.

When I run Google Display Network campaigns I always target specific cities or countries. Is that what you’re asking?

Or are you asking about paying for banner ads on specific websites?
 

GoodluckChuck

Gold Contributor
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Summit Attendee
Speedway Pass
Feb 2, 2017
560
2,104
560
my house
If you're showing display ads to people that have physically been in a certain area then it sounds like what people do online all the time.

Why wouldn't it work?
 

Kid

Silver Contributor
Speedway Pass
Mar 1, 2016
768
637
278
worth the effort
It depends on what is worth to you.
There ware some options in Facebook to target per street or zip code.

If you want strictly IP then for example IP Geolocation API & Free Address Database | DB-IP has paid api.
Google Apis also offer geolcation and reversed geoloc

Not sure how would you monetize it beyond obviously fake ads like " People in [CITY] love this game!"
 
OP
OP
DustinH

DustinH

Bronze Contributor
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
May 24, 2017
249
389
191
Nashville
It depends on what is worth to you.
There ware some options in Facebook to target per street or zip code.

If you want strictly IP then for example IP Geolocation API & Free Address Database | DB-IP has paid api.
Google Apis also offer geolcation and reversed geoloc

Not sure how would you monetize it beyond obviously fake ads like " People in [CITY] love this game!"
I'm in real estate and looking to target people in a specific neighborhood with ads specifically targeted to their neighborhood. That's why I'm looking in geofencing and IP targeting.

But I from what I've noticed is that you can only do display ads with geofencing. You can't use it on facebook, instagram, etc. Facebook doesn't let us target a small geographic area for ads (15 mile radius is the minimum). So, I've been on a journey to get around those restrictions with other avenues.

In a nutshell my goal is to do a digital direct mail campaign. Instead of sending postcards to a specific physical address, I want to send highly targeted digital ads to that physical address.

@Andy Black you're a expert in this space. Any thoughts on what I'm trying to do?
 

Bud Fox

Contributor
Dec 16, 2015
26
28
20
34
I'm in real estate and looking to target people in a specific neighborhood with ads specifically targeted to their neighborhood. That's why I'm looking in geofencing and IP targeting.

But I from what I've noticed is that you can only do display ads with geofencing. You can't use it on facebook, instagram, etc. Facebook doesn't let us target a small geographic area for ads (15 mile radius is the minimum). So, I've been on a journey to get around those restrictions with other avenues.

In a nutshell my goal is to do a digital direct mail campaign. Instead of sending postcards to a specific physical address, I want to send highly targeted digital ads to that physical address.

@Andy Black you're a expert in this space. Any thoughts on what I'm trying to do?
Following.

I recently came across the same and will be launching campaigns in 3 different verticals with 2 different agencies running the campaigns.

One is for real estate, actually, whereby you can display ads to eligible devices within specific properties only - not just towns, or mile radius, but specific buildings/dwellings.

Will keep you posted.
 

Andy Black

Figuring it out as I go along!
Staff member
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
Speedway Pass
May 20, 2014
9,812
40,550
4,306
Ireland
I'm in real estate and looking to target people in a specific neighborhood with ads specifically targeted to their neighborhood. That's why I'm looking in geofencing and IP targeting.

But I from what I've noticed is that you can only do display ads with geofencing. You can't use it on facebook, instagram, etc. Facebook doesn't let us target a small geographic area for ads (15 mile radius is the minimum). So, I've been on a journey to get around those restrictions with other avenues.

In a nutshell my goal is to do a digital direct mail campaign. Instead of sending postcards to a specific physical address, I want to send highly targeted digital ads to that physical address.

@Andy Black you're a expert in this space. Any thoughts on what I'm trying to do?
You can target zipcodes with Google Ads.
 
  • Like
Reactions: Kid

Kid

Silver Contributor
Speedway Pass
Mar 1, 2016
768
637
278
Adwords also has an example of radius targeting via place
Code:
// Create the address whose surrounding area you want to target.
Address myAddress = new Address();
address.setStreetAddress("38 avenue de l'Opéra");
address.setCityName("Paris");
address.setPostalCode("75002");
address.setCountryCode("FR");

// Use myAddress to create a Proximity object
Proximity proximity = new Proximity();
proximity.address = myAddress;
proximity.radiusDistanceUnits = ProximityDistanceUnits.KILOMETERS;
proximity.radiusInUnits = 10;
The only thing i could find about radiusInUnits value is this: enum Proximity.DistanceUnits (v201809) | AdWords API

So basically i found that there is no min/max value in those documents.
 

Bekit

Platinum Contributor
Read Millionaire Fastlane
Summit Attendee
Speedway Pass
Aug 13, 2018
635
2,957
644
I'm also curious how to set this up, as I'd like to run Google Ads to specific trade shows. So I'd like to set up geofencing for a specific convention center between specific dates.

On Google Ads, the minimum radius is 1 mile. That's way too big for my purposes. I know there's a way to do this where you target an area as small as a single building. I just don't know how to accomplish this.

I've spent a good half-hour googling how to do this, and the results I've gotten are useless. The blog posts on "How to set up geofencing" say things like, "Just draw around the borders of what you want to geofence," and I'm like, "Yeah, but how? Where do you draw that?" Or I'm getting ads for other companies who have set up their own paid service. OK, fine, but if other companies have set it up as a service to sell to others, then that means I should be able to set it up myself, right?

Or is it super technical to set something like this up and you have to know how to code to do it yourself?

Any hints?
 
  • Like
Reactions: Kid

reedracer

Silver Contributor
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Jun 2, 2019
326
519
240
59
Kansas City
I'm also curious how to set this up, as I'd like to run Google Ads to specific trade shows. So I'd like to set up geofencing for a specific convention center between specific dates.

On Google Ads, the minimum radius is 1 mile. That's way too big for my purposes. I know there's a way to do this where you target an area as small as a single building. I just don't know how to accomplish this.

I've spent a good half-hour googling how to do this, and the results I've gotten are useless. The blog posts on "How to set up geofencing" say things like, "Just draw around the borders of what you want to geofence," and I'm like, "Yeah, but how? Where do you draw that?" Or I'm getting ads for other companies who have set up their own paid service. OK, fine, but if other companies have set it up as a service to sell to others, then that means I should be able to set it up myself, right?

Or is it super technical to set something like this up and you have to know how to code to do it yourself?

Any hints?
I would think with a Trade Show every participant would have had to visit the show's website at some time in the recent past? e.g. White Label World Expo US
 

Bekit

Platinum Contributor
Read Millionaire Fastlane
Summit Attendee
Speedway Pass
Aug 13, 2018
635
2,957
644
I would think with a Trade Show every participant would have had to visit the show's website at some time in the recent past? e.g. White Label World Expo US
Yeah, some of them will have. How does that relate to geofencing though?

Unless the owner of the trade show website is willing to share the data of the devices that accessed their site, it's not like *I* can retarget those people.

Or am I missing something?
 

Don't like ads? Remove them while supporting the forum. Subscribe.

Andy Black

Figuring it out as I go along!
Staff member
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
Speedway Pass
May 20, 2014
9,812
40,550
4,306
Ireland
Yeah, some of them will have. How does that relate to geofencing though?

Unless the owner of the trade show website is willing to share the data of the devices that accessed their site, it's not like *I* can retarget those people.

Or am I missing something?
I wonder if you can target an actual IP address? Would the folks at a convention be using the free WiFi supplied by the convention centre?

I’ve never thought of getting this granular.

What about trying to show ads to people who’ve visited the convention sales page? Can that be done?

Ads to people who Like/Follow the convention, and haveset their location to being in the city of the convention that weekend (I’m displaying my ignorance of Facebook targeting criteria)..
 

Bekit

Platinum Contributor
Read Millionaire Fastlane
Summit Attendee
Speedway Pass
Aug 13, 2018
635
2,957
644
For what it's worth, here's a little bit more detail around my search for how to set up some geofencing. I'm actually kind of shocked at the dearth of information on this topic online. Is this some kind of closely guarded secret that only big companies with large, well-funded marketing departments get to take advantage of? I'm not going to settle for being told, "No" on this. So here goes my search.

1) I'm specifically hunting for information on how to do geofencing as opposed to geotargeting.

Geotargeting - targeting people within a certain radius of your business. Easy peasy - except I don't want people within a 1-mile radius of a convention center; I want people within 50 feet of it.
View: https://www.youtube.com/watch?v=2w9sf0mAZsI
^^This is NOT ACTUALLY GEOFENCING, even though the thumbnail says it is.

Geofencing - targeting people who walk inside a specific perimeter that I define, down to the precise dimensions of a specific building.
View: https://www.youtube.com/watch?v=oqqi2KzKuOU
^^This video is by a company that offers a geofencing service. It describes exactly what I want, but in order to get what they describe, I have to pay for their service. I'm not sure I want to pay someone else to do this for me. I want to hold the reins. If someone else created a tool for this, then it can be done again. The question is, can it be done again BY ME? At this point, I'm just not sure how big of a tradeoff there's going to be between the cost of setting up my own geofencing versus the convenience of just paying someone for their service that already exists.

2) There are plenty of articles online about "what is geofencing" and "the benefits of geofencing," but practically nothing on "HOW TO DO geofencing."

3) Within the geofence you've defined, your ads can apparently show in-app or in-browser. This raises a LOT of questions for me.
  • How do you figure out what ad creative to prepare? e.g. 300 x 50 pixels vs. 160 x 600 pixels etc.
  • How do you push your ad creative into apps versus browsers?
  • Can you control which apps you show up in? e.g. can I exclude Angry Birds or Pokemon Go if those apps don't drive qualified users for me?
  • Where does your ad creative go? Is it on the Google Display Network and then tied to your geofencing campaign? If so, how do you link your Google Display Network ad to a geofence location that you've set up, since it seems to not be within the Google Ads interface?
I'm at a loss for how to proceed to answer these questions.

I've emailed our web developer to see if he knows something.

Anyone have any better insight or experience on this topic?
 

BizyDad

Know Thyself
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Summit Attendee
Speedway Pass
Oct 7, 2019
478
1,727
454
Phoenix AZ
I'm also curious how to set this up, as I'd like to run Google Ads to specific trade shows. So I'd like to set up geofencing for a specific convention center between specific dates.
You can't run Google Ads in this manner. Geofencing is a "programmatic" product and you'll have to find a vendor like that.

If you have a small budget, you won't find someone to take you seriously. even if you have a bigger budget, here are my thoughts on that product from selling real estate communities.

Second Least Effective Marketing Channel


Programmatic advertising. This has been everybody's favorite darling for a few years now. There are many versions of this, Geo fencing is a popular one. I could rant, because clients love the new shiny toy and this one always sounds to good to be true, but since it's tech, they assume it is true. But if you actually listen to the calls that this marketing channel generates, it is rarely an interested buyer. Plus I suspect the clicks are often faked. I have yet to see an effective programmatic marketing campaign.

Again, there are better ways to spend a marketing dollar.

But you can...

Yeah, some of them will have. How does that relate to geofencing though?

Unless the owner of the trade show website is willing to share the data of the devices that accessed their site, it's not like *I* can retarget those people.

Or am I missing something?
Learn about how to create a custom affinity audience based on a URL. It looks like this:

29949

Then run display ads to that single URL audience.

That's the closest you can get to retargeting off someone else's website. But I believe you aren't actually targeting that site's visitors only. You'll be targeting their visitors and similar visitors to similar sites/keywords/interests (which is defined by some Google algo and so might not be as tightly focused as you'd like).

Let's say you're trying to target business owners in this group. But you can also layer on top of this demographic adjustments (like not advertising to people under 25 or over 65, for example), you can target based on household income (now you are getting to the more successful business owners) and you can also exclude other audiences, (like renters or people looking for employment, because more biz owners are do not fall into those categories.)

This tactic has proven to be super hit or miss for me. I always try it, and about 25% of the time it creates cost effective leads for my clients. 75% of the time, it fails to do so, so after giving it 4-6 weeks of tweaking on a small budget, I turn it off.

I’ve not even thought about getting this granular.

What about trying to show ads to people who’ve visited the convention sales page? Can that be done?
Ask and ye shall (kinda) receive... I hope you all have fun with this tactic. :)
 

Andy Black

Figuring it out as I go along!
Staff member
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
Speedway Pass
May 20, 2014
9,812
40,550
4,306
Ireland
You can't run Google Ads in this manner. Geofencing is a "programmatic" product and you'll have to find a vendor like that.

If you have a small budget, you won't find someone to take you seriously. even if you have a bigger budget, here are my thoughts on that product from selling real estate communities.




But you can...



Learn about how to create a custom affinity audience based on a URL. It looks like this:

View attachment 29949

Then run display ads to that single URL audience.

That's the closest you can get to retargeting off someone else's website. But I believe you aren't actually targeting that site's visitors only. You'll be targeting their visitors and similar visitors to similar sites/keywords/interests (which is defined by some Google algo and so might not be as tightly focused as you'd like).

Let's say you're trying to target business owners in this group. But you can also layer on top of this demographic adjustments (like not advertising to people under 25 or over 65, for example), you can target based on household income (now you are getting to the more successful business owners) and you can also exclude other audiences, (like renters or people looking for employment, because more biz owners are do not fall into those categories.)

This tactic has proven to be super hit or miss for me. I always try it, and about 25% of the time it creates cost effective leads for my clients. 75% of the time, it fails to do so, so after giving it 4-6 weeks of tweaking on a small budget, I turn it off.



Ask and ye shall (kinda) receive... I hope you all have fun with this tactic. :)
What about running paid search ads on the name of the convention center and hotels near by?

And what about things like:

“directions to <convention centre>”?

“taxi <airport name> <convention centre>”?

“<convention> timetable”?

“gyms near <convention center>”?

“restaurants <location>“?

“things to do <city>”?

etc.
 

Bekit

Platinum Contributor
Read Millionaire Fastlane
Summit Attendee
Speedway Pass
Aug 13, 2018
635
2,957
644
@BizyDad you are awesome!

If you have a small budget, you won't find someone to take you seriously. even if you have a bigger budget, here are my thoughts on that product from selling real estate communities.
What's a "small" budget? Are we talking about a threshold of $300/month or $1500/month or what before they take you seriously?

Do you know why this is expensive? Are there a lot of costs to the geofencing vendor?

I've asked for a quote from one company. I'm curious what they'll tell me.

My hope was to identify all the relevant industry trade shows for my company and then geotarget all of them with ads, even for the ones we aren't attending, just to get exposure to our target audience when they're all congregated in one place.

Budget for something like this would really come down to ROI. I'd like to start with a cheaper test to prove the concept. If, as you said, it's very hit-or-miss as to whether it works, is it actually only the geofencing vendors who are touting the benefits of geofencing? Is geofencing only something that "hypothetically should work, but doesn't actually pull any results in the real world"?

To me it makes a lot of sense that it would work. Serve an ad to the people at <industry tradeshow> and then retarget them for 30 days to gain exposure to your brand and generate leads.

Is this just theoretical, though, and not worth investing time and resources to actually make it happen?

Learn about how to create a custom affinity audience based on a URL.
I did not know this was possible. Wow! This opens up a ton of opportunities for me. SWEET!

This tactic has proven to be super hit or miss for me. I always try it, and about 25% of the time it creates cost effective leads for my clients. 75% of the time, it fails to do so, so after giving it 4-6 weeks of tweaking on a small budget, I turn it off.
Thanks for the realistic heads up.

What about running paid search ads on the name of the convention center and hotels near by?

And what about things like:

“directions to <convention centre>”?

“taxi <airport name> <convention centre>”?

“<convention> timetable”?

“gyms near <convention center>”?

“restaurants <location>“?

“things to do <city>”?

etc.
Andy, you brilliant thinker, you! This is an extremely viable alternative to accomplish the same outcome that I was after.
 

BizyDad

Know Thyself
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Summit Attendee
Speedway Pass
Oct 7, 2019
478
1,727
454
Phoenix AZ
Personally, if I wanted to put ads in front of people attending a specific convention then I’d run paid search ads on the name of the convention and hotels people are staying near by.

What about things like:

“directions to <convention centre>”?

“taxi <airport> <convention centre>”?

“<convention> timetable”?

“restaurants <location>“?

“things to do <city>”?

etc.
I've tried that before. Obviously several of the examples aren't highly targeted. But even when you get it dialed in, Google doesn't show the ads at the top of the page. It used to work better.

29950


29951


Disclaimer...It may work differently in other places. I'm most familiar with Phoenix area marketing. But I've tested this tactic in Vegas, NYC, and Nashville too, other cities known for attracting conventions. I think when you type directions, google just shows you its map, no ads.

But the other issue I always had was what to say in the ad copy? Like if I want to target people going to the summit, what do I say in the search ads for people getting directions to talking stick resort? A more better copywriter could probably crack that riddle wide open.

Hey Fastlaners
Discount For TFF Summit Attendees

The fact that these will be short runs mitigates the Quality Score issue, but still. I never could crack that code. In my experience, the URL technique works better.
 

BizyDad

Know Thyself
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Summit Attendee
Speedway Pass
Oct 7, 2019
478
1,727
454
Phoenix AZ
@BizyDad you are awesome!


What's a "small" budget? Are we talking about a threshold of $300/month or $1500/month or what before they take you seriously?

Do you know why this is expensive? Are there a lot of costs to the geofencing vendor?

I've asked for a quote from one company. I'm curious what they'll tell me.

My hope was to identify all the relevant industry trade shows for my company and then geotarget all of them with ads, even for the ones we aren't attending, just to get exposure to our target audience when they're all congregated in one place.

Budget for something like this would really come down to ROI. I'd like to start with a cheaper test to prove the concept. If, as you said, it's very hit-or-miss as to whether it works, is it actually only the geofencing vendors who are touting the benefits of geofencing? Is geofencing only something that "hypothetically should work, but doesn't actually pull any results in the real world"?

To me it makes a lot of sense that it would work. Serve an ad to the people at <industry tradeshow> and then retarget them for 30 days to gain exposure to your brand and generate leads.

Is this just theoretical, though, and not worth investing time and resources to actually make it happen?


I did not know this was possible. Wow! This opens up a ton of opportunities for me. SWEET!



Thanks for the realistic heads up.


Andy, you brilliant thinker, you! This is an extremely viable alternative to accomplish the same outcome that I was after.
I don't fully understand the background tech. So this is what I think I understand about this stuff.

First, there are these Ad Marketplaces (or Exchanges). These Marketplaces are a consortium of Ad Networks. Some ad networks don't connect to the marketplace (Like Google Display Network). Some do. You can imagine how much money is already flowing through these exchanges for all the ginormous companies pumping dollars through them.

To be able to build your own Ad platform, you need a seat on the exchange, and that to my understanding is beaucoup bucks. And then there are the privacy issues, so you have to jump though many hoops to be allowed a seat on the exchange. That gives you a pipeline into other ad networks. If you do this, you are creating a platform to sell the use of to other B2B marketing companies. You aren't going direct to "end user".

So most people who are selling programmatic geofencing are just a middle man. They might even be a reseller of a reseller of a reseller of the ad platform. All those people have to get paid. That's one reason why the price is "high".

But at a more basic level, ponder the amount of tech and resources it takes to track that many cookies, attach GPS positioning, and then serve ads all over the country (world?) all in under ONE SECOND response time. That is just an astounding miracle of modern days that we don't often marvel at. It ain't cheap.

The companies I've dealt with have $1k minimums and have clients running $20-50k/month campaigns.

I've heard you can get cheaper, but I don't know where. I also don't know that I'd even bother, personally.

But the other challenge is the way these things are marketed, they often promise a minimum number of impressions, because they charge per impression. So a small budget targeting a small building with maybe 1000 attendees won't generate enough impressions to meet the minimums.

Plus, in order for the ads to work (allegedly) you need to feed the marketing algo's A LOT of data to allow computers to "dial in the campaign". (Of course with geofencing, I don't understand what learning the system needs to do. But no one has ever given me a satisfactory answer to that, I've asked 4 people, including someone who claimed to have bought a seat on "the exchange".) So the little guy with 1k just won't feed enough data to the learning algo.

Supposedly these are great for car dealerships (or groups of car dealerships), and similar businesses. I'm not saying they don't ever work. But I've never seen one that worked better than one of a dozen other marketing channels.

That's about everything I think I understand about the nuts and bolts of it.

Hope this helps.
 

Andy Black

Figuring it out as I go along!
Staff member
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
Speedway Pass
May 20, 2014
9,812
40,550
4,306
Ireland
if I want to target people going to the summit, what do I say in the search ads for people getting directions to talking stick resort?
Give them directions in the ad and landing page? Then mention your offer below on the landing page?


Google is becoming less of a search engine where they show results of other websites. Hence no longer being able to get visitors by bidding on “weather <location>” and directions. For other info-seeker searches it can be a case of having to bid high till the algo notices you want to play, then gradually dropping bids after you’ve started showing in top ad positions.
 
OP
OP
DustinH

DustinH

Bronze Contributor
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
May 24, 2017
249
389
191
Nashville
Here is my report on IP targeting and geofencing.

So, I've found out that in order to do IP targeting to specific household addresses or geofencing is you have to go through a digital agency that offers the service. (What I want to know is how you get approved to offer that service in the first place.)

Some will run as desktop display ads and some companies only do mobile display ads on apps (which seems more desirable). It's cookie-free advertising. In IP targeting, a personal piece of data (physical address, email, or phone) is matched to the IP address. The ads target that IP address. In geofencing on mobile devices, the ads target the phones that enter that perimeter on display ad sections in the phone's apps.

The cost per 1,000 impressions can range from $10-$50 but all probably have a minimum monthly or minimum campaign spend.

I have a service that is low as $150/month for 5,000 impressions ($30 CPM). They do it to targeted addresses. Not sure if its desktop or mobile.

The IP address matching is only as high as 50%. So, for out of every 100 addresses you submit to them less than 50 are matched to be sent ads. They claim the accuracy confidence is 95% for each match so that's promising.

The Click Through Rate on display ads ranges from 0.3% - 1.5%. So, very very low. I don't know if my minimum viable number of targets to send ads is large enough to have a reliable ROI.

GroundTruth looks like a good platform if you want advertise to only mobile. Some others I've come across from reading their website is elToro, Demand Local, Simpli.fi, NextPage, AdCritter, Thumbvista, BlueDot.


I would curious to see if anyone has used this and received a positive return. Especially, if your advertising is direct-response marketing principles.
 

Andy Black

Figuring it out as I go along!
Staff member
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
Speedway Pass
May 20, 2014
9,812
40,550
4,306
Ireland
Here is my report on IP targeting and geofencing.

So, I've found out that in order to do IP targeting to specific household addresses or geofencing is you have to go through a digital agency that offers the service. (What I want to know is how you get approved to offer that service in the first place.)

Some will run as desktop display ads and some companies only do mobile display ads on apps (which seems more desirable). It's cookie-free advertising. In IP targeting, a personal piece of data (physical address, email, or phone) is matched to the IP address. The ads target that IP address. In geofencing on mobile devices, the ads target the phones that enter that perimeter on display ad sections in the phone's apps.

The cost per 1,000 impressions can range from $10-$50 but all probably have a minimum monthly or minimum campaign spend.

I have a service that is low as $150/month for 5,000 impressions ($30 CPM). They do it to targeted addresses. Not sure if its desktop or mobile.

The IP address matching is only as high as 50%. So, for out of every 100 addresses you submit to them less than 50 are matched to be sent ads. They claim the accuracy confidence is 95% for each match so that's promising.

The Click Through Rate on display ads ranges from 0.3% - 1.5%. So, very very low. I don't know if my minimum viable number of targets to send ads is large enough to have a reliable ROI.

GroundTruth looks like a good platform if you want advertise to only mobile. Some others I've come across from reading their website is elToro, Demand Local, Simpli.fi, NextPage, AdCritter, Thumbvista, BlueDot.


I would curious to see if anyone has used this and received a positive return. Especially, if your advertising is direct-response marketing principles.
Can you give an idea what you're trying to do?

Everything is a function of CPC and EPC (cost-per-click and earning-per-click).

You could show your ad in front of a lot of people close enough to the building you want to target, get a very poor CTR, but still make it work if:
  1. You're getting enough volume.
  2. Your average CPCs are low enough compared to your average EPC.


(You don't have to measure it by clicks. You could have cost-per-lead and earning-per-lead. Cost-per-sale and earning-per-sale. Etc. You know what I mean.)
 

Don't like ads? Remove them while supporting the forum. Subscribe.

Create an account or login to comment

You must be a member in order to leave a comment

Create account

Create an account on our community. It's easy!

Log in

Already have an account? Log in here.

Sponsored Offers

  • Sticky
MARKETPLACE Lex DeVille's - Advanced Freelance Udemy Courses!
APRIL IS LETHAL AND HERE'S YOUR COURSE PROMOS! Get any of my Udemy courses on sale at Udemy's...
  • Sticky
MARKETPLACE You Are One Call Away From Living Your Dream Life - LightHouse’s Accountability Program ⚡
Here is where you eliminate uncertainty from the future! I wanted to post this image as I...
  • Sticky
MARKETPLACE KAK’s “Kill Bigger” Incubation Program- With DAILY personal attention.
Hey Guys! I wanted to give a quick update on what this program has become. In its infancy, we...


Don't like ads? Remove them while supporting the forum. Subscribe to become an INSIDER.

Fastlane Insiders

View the forum AD FREE.
Private, unindexed content
Detailed process/execution threads
Monthly conference calls with doers
Ideas needing execution, more!

Join Fastlane Insiders.

Top Bottom
AdBlock Detected - Please Disable

Yes, ads can be annoying. But please...

...to support the Unscripted/Fastlane mission (and to respect the immense amount of time needed to manage this forum) please DISABLE your ad-block. Thank you.

I've Disabled AdBlock