Bekit
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- Aug 13, 2018
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@BizyDad you are awesome!
Do you know why this is expensive? Are there a lot of costs to the geofencing vendor?
I've asked for a quote from one company. I'm curious what they'll tell me.
My hope was to identify all the relevant industry trade shows for my company and then geotarget all of them with ads, even for the ones we aren't attending, just to get exposure to our target audience when they're all congregated in one place.
Budget for something like this would really come down to ROI. I'd like to start with a cheaper test to prove the concept. If, as you said, it's very hit-or-miss as to whether it works, is it actually only the geofencing vendors who are touting the benefits of geofencing? Is geofencing only something that "hypothetically should work, but doesn't actually pull any results in the real world"?
To me it makes a lot of sense that it would work. Serve an ad to the people at <industry tradeshow> and then retarget them for 30 days to gain exposure to your brand and generate leads.
Is this just theoretical, though, and not worth investing time and resources to actually make it happen?
Thanks for the realistic heads up.
What's a "small" budget? Are we talking about a threshold of $300/month or $1500/month or what before they take you seriously?If you have a small budget, you won't find someone to take you seriously. even if you have a bigger budget, here are my thoughts on that product from selling real estate communities.
Do you know why this is expensive? Are there a lot of costs to the geofencing vendor?
I've asked for a quote from one company. I'm curious what they'll tell me.
My hope was to identify all the relevant industry trade shows for my company and then geotarget all of them with ads, even for the ones we aren't attending, just to get exposure to our target audience when they're all congregated in one place.
Budget for something like this would really come down to ROI. I'd like to start with a cheaper test to prove the concept. If, as you said, it's very hit-or-miss as to whether it works, is it actually only the geofencing vendors who are touting the benefits of geofencing? Is geofencing only something that "hypothetically should work, but doesn't actually pull any results in the real world"?
To me it makes a lot of sense that it would work. Serve an ad to the people at <industry tradeshow> and then retarget them for 30 days to gain exposure to your brand and generate leads.
Is this just theoretical, though, and not worth investing time and resources to actually make it happen?
I did not know this was possible. Wow! This opens up a ton of opportunities for me. SWEET!Learn about how to create a custom affinity audience based on a URL.
This tactic has proven to be super hit or miss for me. I always try it, and about 25% of the time it creates cost effective leads for my clients. 75% of the time, it fails to do so, so after giving it 4-6 weeks of tweaking on a small budget, I turn it off.
Thanks for the realistic heads up.
Andy, you brilliant thinker, you! This is an extremely viable alternative to accomplish the same outcome that I was after.What about running paid search ads on the name of the convention center and hotels near by?
And what about things like:
“directions to <convention centre>”?
“taxi <airport name> <convention centre>”?
“<convention> timetable”?
“gyms near <convention center>”?
“restaurants <location>“?
“things to do <city>”?
etc.
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