• The Entrepreneur Forum | Startups | Entrepreneurship | Starting a Business | Motivation | Success
  1. Join 40,000+ entrepreneurs
    who are kicking butt and
    winning their dream life.

    Unscripted™ Entrepreneurship:
    A Business That Pays More Than Money, It Pays Time.

    "Fastlane" is an entrepreneur discussion forum based on The Unscripted Entrepreneurial Framework (TUNEF) outlined in the two best-selling books by MJ DeMarco (The Millionaire Fastlane and UNSCRIPTED™). From multimillionaires to digital nomads, the forum features real entrepreneurs creating real businesses.

    Download (Unscripted) Download (Millionaire Fastlane)  Register
    Registering for the forum removes this block!

  2. Forum *Official* Book Discussion
    Atomic Habits by James Clear

    The forum has voted to discuss this book. Grab it, discussion begins soon!
    Buy: Buy | Discuss: Atomic Habits, by James Clear (Review | Discuss)

[AdWords] Am I Missing Something?

Discussion in 'Advertising, Marketing, Social Media' started by TheDillon__, Apr 12, 2017.

  1. TheDillon__
    Offline

    TheDillon__ Silver Contributor Read Millionaire Fastlane Speedway Pass

    Messages:
    421
    Likes Received:
    598
    Joined:
    Apr 11, 2016
    Gender:
    Male
    Location:
    DFW
    Rep Bank:
    $2,360
    Hey all!

    Recently launched a small $20 test on AdWords to get some metrics on the keywords
    +mothers +day +cards
    and
    +mothers +day +greeting +cards.

    I have both of these in one campaign, in the same ad group.

    For the first keyword, I notice that I have 3 clicks (SO COOL!), 71 impressions, and a CTR of 4.23%

    -

    However, I don't know how I find my overall Impression Share.

    How can I tell:

    1. How many times +mothers +day +cards was searched during this campaign?

    I would like to know how often my ad was displayed, out of how many times it could have been displayed.
     
  2. PureA
    Offline

    PureA Winners never quit Speedway Pass

    Messages:
    513
    Likes Received:
    1,551
    Joined:
    Dec 24, 2013
    Gender:
    Male
    Location:
    UK
    Rep Bank:
    $8,192
    Andy Black and TheDillon__ like this.
  3. TheDillon__
    Offline

    TheDillon__ Silver Contributor Read Millionaire Fastlane Speedway Pass

    Messages:
    421
    Likes Received:
    598
    Joined:
    Apr 11, 2016
    Gender:
    Male
    Location:
    DFW
    Rep Bank:
    $2,360
    Funny - I actually message Andy a lot when I have questions like this!

    I didn't want to get into the habit of going straight to him with every little thing, so I figured I'd just make a thread and see if he or anyone else wanted to chime in! :)
     
  4. GoodluckChuck
    Offline

    GoodluckChuck Bronze Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

    Messages:
    173
    Likes Received:
    385
    Joined:
    Feb 2, 2017
    Gender:
    Male
    Location:
    my house
    Rep Bank:
    $1,787
    You can click the columns button and add a column for search impression share. It's under competitive metrics.

    Edit:
    Just an FYI, I googled "impression share adwords" and the 2nd one (under the ads) is:
    Get impression share data - Previous - AdWords Help
     
    Andy Black and TheDillon__ like this.
  5. TheDillon__
    Offline

    TheDillon__ Silver Contributor Read Millionaire Fastlane Speedway Pass

    Messages:
    421
    Likes Received:
    598
    Joined:
    Apr 11, 2016
    Gender:
    Male
    Location:
    DFW
    Rep Bank:
    $2,360
    Yeah - tried this one. I don't see a section for "competitive metrics."

    I click my campaign.

    I click "Ads."

    I click "Columns."

    I hit "Modify."

    And my options are:

    Attributes
    Performance
    Social Metrics
    Performance (Active View)
    Gmail Metrics
    YouTube Earned actions

    Nothing about IS in any of these areas.
     
  6. GoodluckChuck
    Offline

    GoodluckChuck Bronze Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

    Messages:
    173
    Likes Received:
    385
    Joined:
    Feb 2, 2017
    Gender:
    Male
    Location:
    my house
    Rep Bank:
    $1,787
    Seems like you are indeed missing something!
     
    Andy Black and TheDillon__ like this.
  7. Andy Black
    Online

    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

    Messages:
    7,286
    Likes Received:
    30,559
    Joined:
    May 20, 2014
    Gender:
    Male
    Location:
    Ireland
    Rep Bank:
    $170,562
    You don't get Impression Share at the ad level. Just campaign, ad group, and keyword level (and in the dimensions tab).

    You wanted to see your Impression Share at the *keyword* level didn't you? Go to the keyword tab and modify columns to show the Impression Share metrics.

    Beware though... your two keywords are canabalising each other slightly (one of your keywords catches the other). If you want to get really geeky then put them into separate ad groups (recommended anyway), and put the appropriate negative in one of the ad groups to split your traffic properly.

    Also... you're getting your terminology wrong. People don't search for the keyword your bidding on. They search with a search term, and you're bidding on a keyword. A keyword matches a *set* of search terms.

    Re-read "The Single Biggest Reason People Lose Money With AdWords".
     
    mosquito and TheDillon__ like this.
  8. TheDillon__
    Offline

    TheDillon__ Silver Contributor Read Millionaire Fastlane Speedway Pass

    Messages:
    421
    Likes Received:
    598
    Joined:
    Apr 11, 2016
    Gender:
    Male
    Location:
    DFW
    Rep Bank:
    $2,360
    Of course I want to get really geeky! I'll implement that here in a second.

    Also - is it typical that even though I have the results above, all three competitive metrics are displaying: -
     
  9. Andy Black
    Online

    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

    Messages:
    7,286
    Likes Received:
    30,559
    Joined:
    May 20, 2014
    Gender:
    Male
    Location:
    Ireland
    Rep Bank:
    $170,562
    The IS metrics can take a day or so to come in. Sometimes they remain a "-" too... I've no idea why... maybe lack of volume to get you the data?
     
    TheDillon__ likes this.
  10. TheDillon__
    Offline

    TheDillon__ Silver Contributor Read Millionaire Fastlane Speedway Pass

    Messages:
    421
    Likes Received:
    598
    Joined:
    Apr 11, 2016
    Gender:
    Male
    Location:
    DFW
    Rep Bank:
    $2,360
    Wonderful - thank you so much!
     
    Andy Black likes this.

Join 1000s of entrepreneurs who are rewriting life's script and winning financial freedom.

---- ----

You must be a member to join the conversation.

Create Account

Join the community fast and easy!

REGISTER

Log In

Already have an account? Login here.

LOG IN

Share This Page