Updates:
- Surpassed $1500 in sales
- Big wins:
- Got a shoutout on social media from a fairly big name in the keto space. He "loved Focal Force and is going to mention my company in an email blast this week. This lead to a relatively big spike in traffic and a bump in sales. I'm offering a first order discount code for his followers which will be included in the email. He also referred me to several other big names in the space, all of which have agreed to try out my product.
- Shipped my first international orders (one sample, one full product).
- I appeared on a podcast a few weeks ago. The host trains numerous clients, and he requested a batch of samples to give out to his clients.
- I joined a fundraising effort (Home) with a bunch of independent brands to raise money for Hurricane Harvey relief efforts. Each brand has agreed to donate a portion of each September sale to help Houston rebuild. This is awesome because 1) I've been wanting to get involved in charitable pursuits, and 2) it legitimizes my brand by putting it on the same page with names like TaylorStitch, Myles, SeaVees, etc.
- I've got a friend who is close with an IFBB pro who has tentatively agreed to partner up with me. I'm meeting with him soon - I plan on paying him to refer more bodybuilders to work with me as affiliates.
- Sticking points:
- Generating traffic. Other than the spike in traffic from the shoutout mentioned above, traffic is barely at a trickle. I get boosts from my email list when I post blogs. I need to get SEO hammered down, get my product listed on Google, etc. to start driving more traffic.
- Grassroots selling - I've gotten no where with local gyms and with local pharmacies.
- Affiliate program - none of my affiliates are generating sales, or really driving any traffic.
- Video - I'm slacking on this. To be honest I am discouraged from making it because of point #1 - I don't know how or where to promote it.
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