Salad Dressing Empire
- Jul 10, 2016
My experience comes from being a personal trainer for 10+ years. I don't know much about Facebook ads, but I've interacted with your target audience on a daily basis for a long time. I can tell you that the women I've interacted with at fitness centers are interested in being lean and toned. Of the 1000s of women I've interacted with during my time working in gyms, this is what they have told me. If something has "Force" on it, they tend to shy away because it indicates bigger, stronger muscles. The women I've interacted with are terrified of developing big muscles (again, their goal is to be tone and lean), and will question and/or avoid anything that sounds like it might lead to being bigger and bulkier.
The guys, on the other hand, want to be big and muscular. Not even strong, truthfully. I can't tell you how many times I've heard this statement from guys at the gym: "I don't even care if I'm strong, I just want to look strong." In other words, they want to look big, so they appear strong, but they don't care if they actually are strong.
With those things in mind, my suggestion would be to have one supplement that has a name associated with being lean and toned for women, and another with a name associated with looking big and muscular for men. My thought is that it could be the same supplement, with two differences:
1. Different name: One for women, one for men
2. Different dosage: Lower dosage for women, higher dosage for men
+1 to everything you said.
That’s not a bad idea, making two different sku’s to target women and men.
Side note, everytime I hear a woman say she doesn’t want to bulk up, I facepalm. If “bulking” were as easy as your clients thinks it is, I’d be a 3 time Arnold Classic winner.
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