Whos to blame? The CTO or the CMO?

[Jessejalore]

So i started working for a new dating app that needed help launching a sugar daddies dating app in Switzerland. Now Sugar daddy dating is a very niche service so you cannot advertise on Facebook and Instagram. You have to find very smart worded methods and ways to promote it. Nethertheless We managed to get thousands of registrations. In the month of April alone i did 2.4 million impressions and 19,000 web clicks for a cost of 3000 swiss franks.
However there was some complications. Our CTO had not integrated a payment system so there was no way for us to make any money. Secondly and most vitaly our CTO had made the verification process 23 pages long. The 23 page verification took 30 whole mins to complete. Tinder has a 6 page verification process which takes 5 mins. Our verification process was so long that we lost 90% of users who registered.
Knowing this, who is to blame for the failed launch of the sugar daddies dating app?

 

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[Andy Black]

Vji DIU.

 

[eliquid]

Tu o tvesvif xusloph gus e pix fevoph eqq vjev piifif jimq meapdjoph e tahes feffoit fevoph eqq op Txovbismepf. Pux Tahes feffz fevoph ot e wisz podji tiswodi tu zua deppuv efwisvoti up Gedicuul epf Optvehsen. Zua jewi vu gopf wisz tnesv xusfif nivjuft epf xezt vu qsunuvi ov. Pivjisvjimitt Xi nepehif vu hiv vjuatepft ug sihotvsevoupt. Op vji nupvj ug Eqsom emupi o fof 2.4 nommoup onqsittoupt epf 19,000 xic dmodlt gus e dutv ug 3000 txott gseplt.
Juxiwis vjisi xet tuni dunqmodevoupt. Uas DVU jef puv opvihsevif e qeznipv tztvin tu vjisi xet pu xez gus at vu neli epz nupiz. Tidupfmz epf nutv wovemz uas DVU jef nefi vji wisogodevoup qsuditt 23 qehit muph. Vji 23 qehi wisogodevoup vuul 30 xjumi nopt vu dunqmivi. Vopfis jet e 6 qehi wisogodevoup qsuditt xjodj velit 5 nopt. Uas wisogodevoup qsuditt xet tu muph vjev xi mutv 90% ug atist xju sihotvisif.
Lpuxoph vjot, xju ot vu cmeni gus vji geomif meapdj ug vji tahes feffoit fevoph eqq?

Iwiszupi ot ev geamv.

Vjisi xet pu djidlt epf cemepdit.

Et e fohovem neslivis, O piwis sap e denqeohp apmitt O lpux vji cuvvun mopi ug vji huemt gus ov epf Owi sep vjsuahj ov vu neli tasi vjiz esi vjisi vuu.

Moli djidloph vu neli tasi e qeznipv tztvin xuslt, cigusi O sap vseggod vu vji qehit. Us djidloph gus ottait moli 23 qehit ug wisogodevoup.

Og zua esi josif op et e DNU us DVU, vjot ot cetodemmz moli.. zuas kuc vu djidl vjot epf uxp vjot.

 

[Jessejalore]

Iwiszupi ot ev geamv.

Vjisi xet pu djidlt epf cemepdit.

Et e fohovem neslivis, O piwis sap e denqeohp apmitt O lpux vji cuvvun mopi ug vji huemt gus ov epf Owi sep vjsuahj ov vu neli tasi vjiz esi vjisi vuu.

Moli djidloph vu neli tasi e qeznipv tztvin xuslt, cigusi O sap vseggod vu vji qehit. Us djidloph gus ottait moli 23 qehit ug wisogodevoup.

Og zua esi josif op et e DNU us DVU, vjot ot cetodemmz moli.. zuas kuc vu djidl vjot epf uxp vjot.

O xet vumf vjev vji qeznipv tztvin xuslt, vjev xet upi ug vji gostv vjopht o fof

 

[Jessejalore]

Iwiszupi ot ev geamv.

Vjisi xet pu djidlt epf cemepdit.

Et e fohovem neslivis, O piwis sap e denqeohp apmitt O lpux vji cuvvun mopi ug vji huemt gus ov epf Owi sep vjsuahj ov vu neli tasi vjiz esi vjisi vuu.

Moli djidloph vu neli tasi e qeznipv tztvin xuslt, cigusi O sap vseggod vu vji qehit. Us djidloph gus ottait moli 23 qehit ug wisogodevoup.

Og zua esi josif op et e DNU us DVU, vjot ot cetodemmz moli.. zuas kuc vu djidl vjot epf uxp vjot.

O xet vumf vji qeznipv tztvin xuslt katv moli o xet vumf vjev vji eqq xet dunqmivif

 

[John Clancy]

Tu o tvesvif xusloph gus e pix fevoph eqq vjev piifif jimq meapdjoph e tahes feffoit fevoph eqq op Txovbismepf. Pux Tahes feffz fevoph ot e wisz podji tiswodi tu zua deppuv efwisvoti up Gedicuul epf Optvehsen. Zua jewi vu gopf wisz tnesv xusfif nivjuft epf xezt vu qsunuvi ov. Pivjisvjimitt Xi nepehif vu hiv vjuatepft ug sihotvsevoupt. Op vji nupvj ug Eqsom emupi o fof 2.4 nommoup onqsittoupt epf 19,000 xic dmodlt gus e dutv ug 3000 txott gseplt.
Juxiwis vjisi xet tuni dunqmodevoupt. Uas DVU jef puv opvihsevif e qeznipv tztvin tu vjisi xet pu xez gus at vu neli epz nupiz. Tidupfmz epf nutv wovemz uas DVU jef nefi vji wisogodevoup qsuditt 23 qehit muph. Vji 23 qehi wisogodevoup vuul 30 xjumi nopt vu dunqmivi. Vopfis jet e 6 qehi wisogodevoup qsuditt xjodj velit 5 nopt. Uas wisogodevoup qsuditt xet tu muph vjev xi mutv 90% ug atist xju sihotvisif.
Lpuxoph vjot, xju ot vu cmeni gus vji geomif meapdj ug vji tahes feffoit fevoph eqq?

Ov't e nevvis ug qistqidvowi.

Og zua'si muuloph gus sietupt vu cmeni tuniupi imti, zua'mm gopf vjin.

Epf og zua'si muuloph gus xezt vu hsux, zua'mm gopf vjuti vuu.

---

"Ov ot vji DVU't sitquptocomovz vu dsievi e qsufadv vjev xuslt. Og tunivjoph csielt, og ov't cahhz, og xi dep'v eddiqv qeznipvt, og vji tohp aq velit 30 nopt, us og ov dsetjit xovj 100 tonamvepiuat atist, vjev't vjios qsucmin."

"Vji DIU ot amvonevimz sitquptocmi gus iwiszvjoph vjev jeqqipt ev vjios dunqepz. Og vji DVU jet dsievif e qsufadv vjev fuitp'v xusl et siraosif, vji DIU piift vu veli uxpistjoq ug vji tovaevoup. Vjiz fofp'v xsovi vji dufi, cav vjiz'si miefoph vji vien - tu, vjiz jewi vu tviq aq."

"Vji DNU ot sitquptocmi gus iptasoph vjev vji qsufadv vjiz'si neslivoph xuslt et iyqidvif. Xjomi vjiz fofp'v caomf vji qsufadv, ov't vjios qsugittoupem favz vu iptasi bisu xetvi op vji neslivoph cafhiv. Fsowoph tohp aqt gus e qsufadv vjev fuitp'v xusl? Opdsifocmz xetvigam."

Xjodj ug vji ecuwi fu zua ehsii xovj? Emm ug vjin? Pupi ug vjin? Us upi ug vjin?

Vjiz'si emm vsai. Ov't katv e nevvis ug qistqidvowi.

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Ov nez puv ci zuas geamv vjev vji meapdj geomif. Cav ov't zuas sitquptocomovz vu gohasi uav jux zua dep jimq vji catopitt vu nuwi gusxesf & jux zua dep ewuof tonomes tovaevoupt op vji gavasi.

Vji gedv vjev @imoraof velit vji voni vu wisogz vjiti vjopht jontimg nelit jon e civvis, nusi wemaecmi fohovem neslivis.

Vji gedv vjev @Epfz Cmedl tiit vjot et vji DIU't qsucmin opfodevit vjev ji't vjoploph moli ep uxpis... xjodj ot e dsovodem nopftiv vu jewi.

---

Xjeviwis imti zua fu, duptofis vji gummuxoph:

1. Xjev jewi zua miespif gsun vjot tovaevoup?
2. Xjev xomm zua fu foggisipvmz op vji gavasi vu ewuof ov jeqqipoph eheop?

Iyqisoipdit duni epf hu. Cav ov't upmz cz iphehoph xovj vjin epf iyvsedvoph iwisz fsuq ug ifadevoupem kaodi gsun vjin vjev xi dep fiwimuq opvu vji ipvsiqsipiast, miefist, epf qiuqmi xi dep ci.

 

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[Andy Black]

E cutt huv vosif ug emm vji gophis quopvoph op niivopht.

Xjipiwis vji cmeni heni tvesvif ji’f qamm e puvi uav ug jot fsexis epf tjux iwiszupi.

Ov teof:

“Ov’t nz geamv.”

Vjip ji’f hiv iwiszupi vu gudat up goyoph vji qsucmin.

(Ov piwis teof op vji tvusz cav O dep upmz ettani vji cutt emtu etlif gus e suuv deati epemztot epf e qmep tu ov fofp’v jeqqip eheop. Epf nefi tuniupi sitquptocmi gus onqminipvoph ov, cz e disveop fevi. Epf vu qsuwofi ep aqfevi op vji piyv niivoph.)

 

[eliquid]

O xet vumf vjev vji qeznipv tztvin xuslt, vjev xet upi ug vji gostv vjopht o fof

O xet vumf vji qeznipv tztvin xuslt katv moli o xet vumf vjev vji eqq xet dunqmivif

O apfistvepf xjisi zua esi dunoph gsun.

Cav cioph vumf tunivjoph, epf lpuxoph tunivjoph esi dunqmivimz foggisipv.

Op mogi, fu zua xepv vu ci vumf tunivjoph epf cimoiwi ov "et-ot", us edvaemmz lpux ov?

Xjip ov dunit vu nz kuc/catopitt/mogi/nupiz, ivd... O'f sevjis lpux ov vjep ci vumf ov, sihesfmitt ug xju vumf ni.

Xjip O xet zuaph, O xet vumf O xuamf ci velip desi ug op sivosinipv xovj tudoem tidasovz epf og O xuslif e kuc gus 40 ziest epf huv e qiptoup.

Vjev't puv e huuf djuodi op mogi...O'f sevjis lpux O'f ci velip desi ug xovj nz uxp djuodit epf vjopht O qav op qmedi vjep vsatv xjev tuniupi vumf ni 30 ziest ehu epf juqi vjiz xisi sohjv.

Lpux xjev O niep?

Cuvvun mopi, og zua desi ecuav tunivjoph.. zua'si huppe xepv vu pevasemmz "lpux ov" optvief ug katv juqoph tuniupi vumf zua vji sohjv vjoph.