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Here's one I was working on before I saw the replies.<br />
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<blockquote data-attributes="member: 35328" data-quote="TeveTorbes" data-source="post: 529776"
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I agree that most try to list every service, but it also looks like you're paying for a lot of empty space.
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</blockquote>I was hoping the blank space would make me stand out. Maybe give the eyes a place to rest.<br />
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<blockquote data-attributes="member: 12104" data-quote="Silverhawk851" data-source="post: 529782"
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My feedback would be> <b>C-</b><br />
but then again numbers tell the ultimate truth<br />
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Reduce size of logo and increase visibility of headline.<br />
especially in print advertising, where real estate to convey message is limited<br />
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Secondly, focus on the benefit, not the feature.<br />
People don't buy things, they buy results and feelings.<br />
They buy a version of themselves.<br />
E.g You don't buy a big house, you buy 'status'.<br />
You don't buy life insurance, you buy security for your family.<br />
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Plumbing I think is an emergency thing,<br />
nobody is getting plumbing checkups.<br />
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So sell them "We get everything back to normal within the hour."<br />
Or whatever time it takes<br />
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thirdly, use before and after picture where you can.<br />
Or show a picture of the problem, or something similar that they are going through.<br />
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Fourth, make it too easy to say refuse! "Well give you a free checkup and advice."<br />
"No charges unless we can help you" or something along those lines<br />
Concept of a lead magnet.<br />
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Your goal with all cold-advertising is CUSTOMER ACQUISITION for the lowest price possible.<br />
Goal is NOT to sell them in the ad.<br />
You just need to get them in the door.<br />
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Once they are on the phone, or you're in the house, that's when you sell them and make money.<br />
That is by offering increasing value offers. $99 fix. $500 plumbing cleaning. $2k new plumbing.<br />
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You offer, they accept, you provide value, then you offer larger value.<br />
Concept of the Value Ladder.<br />
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Thats my 2c from my experience<br />
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Thanks for posting, enjoyed writing that up Lol<br />
<img src="/community/imgs/emoticons/em-smile2.png" class="smilie" loading="lazy" alt=":)" title="Smile :)" data-shortname=":)" />
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There is a lot of good information there, that I will use, but it seems like a lot to have in a small YP ad. I will definitely use that on my website and what I can on this ad. Thank you!<br />
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<blockquote data-attributes="member: 27090" data-quote="Dwight Schrute" data-source="post: 529809"
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Trust in the company and their service.<br />
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I'd do something like this:<br />
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While the competition yells "I'm the best! Buy my shit!!", you are<br />
actually helping people without asking for money. <-----"The Astonishing Secrets" at work!<br />
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Helping people. In an ad! How cool is that?!<br />
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This would establish trust, even if the reader doesn't need your service yet.<br />
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Just my 2 cents <img src="/community/imgs/emoticons/em-smile2.png" class="smilie" loading="lazy" alt=":)" title="Smile :)" data-shortname=":)" />
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That would definitely be different! I like the idea and will do a mock up to compare. Thanks!</div>
