The Entrepreneur Forum | Startups | Entrepreneurship | Starting a Business | Motivation | Success

NOTABLE! What book are you reading? Right now. Post up!

Accelerate wealth. Build a business that pays freedom. Join more than 70,000 entrepreneurs and register for the Fastlane Entrepreneur forum. Remove ads? Join the INSIDERS.

MTF

Never give up
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
May 1, 2011
4,420
21,835
4,304
@Fox -- what kind of results you getting with BookBub advertising?

I'm running the campaigns for Rob.

Since it's hard to track exactly how many sales this brought, I have only estimates. Right now it's roughly $2 per download. This is high but BookBub in the beginning is always expensive before you optimize it (and sometimes you won't be able to optimize it; it doesn't work every time).

I'm testing it on a very small scale as it's a free book and usually I only use BookBub Ads for $0.99 launches to generate initial traction. Then there's at least some instant return on the ad spend.

But other sites are working much better as we're at #83 Free now in Kindle Store and it's possible we'll hit top50 today. We're already at 885 downloads today and should easily cross 1,000, perhaps 1,500.

In total, so far since we started a couple of days ago (actually the first "serious" day was yesterday), we have 1782 downloads.
 

MJ DeMarco

Administrator
Staff member
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Summit Attendee
Speedway Pass
Jul 23, 2007
32,190
121,975
3,751
Fountain Hills, AZ
Currently reading this...

1615659576055.png

For entrepreneurs who have already made millions, I'm guessing a play on my money-system concept.

Started pretty strong but it looks like it's going to be a lead-magnet for the author's services.

I'll continue reading to see if there is any meat...

https://www.amazon.com/dp/1619618222/?tag=tff-amazonparser-20
 

Andy Black

Making a nuisance of himself on Twitter
Staff member
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
Speedway Pass
May 20, 2014
12,191
48,333
4,306
Ireland
Halfway through this:

113B364C-97A9-4225-B133-D3CBC88E0667.jpeg
 

Martin.G

Bronze Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Jan 31, 2019
177
179
144
Argentina
I am finishing The Carnivore Code by Paul Saladino and starting Predatory Thinking by Dave Trott. Any of you have a good recommendation for a fitness book?
 

Andy Daniels

Bronze Contributor
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
May 29, 2017
202
404
218
Oregon
Currently reading 'Purple Cow' by Seth Godin:

purplecow.PNG

Great read so far. It's all about making your products or services remarkable. Reminds me a lot of what Mj says on violating your customer's expectations in positive ways. Wow them consistently. (SUCS I believe? Correct me if I'm wrong @MJ DeMarco )

Next on deck: Getting to YES, by Roger Fisher/Bruce Patton
 

Keivo

New Contributor
Aug 27, 2020
14
13
14
Estonia
How this thread works... when you start reading a new book, you update it here. It’s nice to have a log of what everyone on the forum is reading and i’m sure it will spark discussions and recommendations.

I’m also creating the Fastlane Bookclub on Goodreads where you can share what you’re reading, add your favorites, and talk about books. I haven’t explored all the features, but I’m sure there’s a bunch of stuff we’ll benefit from. Join the group!

So, Currently I’m reading

View attachment 21438

Persuasive Advertising: Evidence-based Principles by J. Scott Armstrong​
This book translates knowledge about persuasion into evidence-based principles. Useful knowledge about persuasion has been obtained over the last 100 years from the experience of advertising experts and from empirical studies in advertising and other fields including psychology, consumer behavior, law, mass communication, politics, and propaganda.​
The principles in Persuasive Advertising provide understandable and easy-to-access guidance for all types of advertising. Including still media such as print and Internet, and motion media such as TV, streaming video, Internet, and radio. They also apply to other types of persuasive communications such as management reports, speeches, and press releases.​
Wharton School Professor J. Scott Armstrong spent over 16 years on this book. In recent years, he was assisted by Gerry Lukeman, Chairman Emeritus of Ipsos-ASI and Sandeep Patnaik, Research Director at Gallup and Robinson. Altogether, more than 80 people contributed to Persuasive Advertising by obtaining relevant studies, analyzing data, editing and reviewing, and surveying researchers to ensure that the book correctly summarizes their findings.​
Persuasive Advertising summarizes findings from about 3,000 empirical studies and 50 books. It also presents new findings from previously unpublished studies. .​
Along with the AdPrin Audit software on AdPrin.com, Persuasive Advertising enables advertisers as well as agencies to quickly and inexpensively identify ways to improve ads – or to determine which of a set of ads will be most effective. For example, it typically requires about an hour for an experienced user to obtain a persuasiveness index for a print ad along with a list of ways to improve the ad.,​
By using these principles, advertisers can improve their creativity and effectiveness.​


And

View attachment 21439

Hack Your Motivation: Over 50 Science-Based Strategies to Improve Performance by Bobby Hoffman
Finally!!!! Evidence-based research on motivation that's written in an engaging, humorous, easy-to-read style!"--Karen, Performance & Leadership Consultant​
Bobby masterfully bridges the gap between research and practice by applying high quality motivational research to everyday life."--David, Master Educator **"This book is not easy to put down. You will find yourself often referring back to its pages. The a-ha moments will cascade in."--Glenn, Team Leader & Operations Manager​
Hack Your Motivation gives you the latest and most reliable performance tools and tips to help you reach your personal or profession goals. Written by motivational scientist and leadership consultant Dr. Bobby Hoffman, this book converts hard-core research from psychology, business, athletics, neuroscience, and education into easy-to-read and simple-to-master strategies. Hoffman includes unorthodox examples from his own life and the lives of others to enlighten, inspire, and amuse ---so anyone can learn to maximize their untapped potential. If achieving glory, feeling good about your accomplishments, or understanding why you do what you do (or don't do) is important to you, then look no further.​
What are you reading?
Can't hurt me - David Goggins, a very badass man whose early life was full of failure and pain but started kicking a$$ and dominate everything he does.
 

MTF

Never give up
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
May 1, 2011
4,420
21,835
4,304
41PbTmStvYL.jpg

What a crazy, indestructible superhero type of a guy. Sometimes it's cool to read about someone so strong, brave and driven that you'll never become even one tenth of him lol.

He led the team that made the first winter summit of K2 in January this year. Oh, and just because it wasn't difficult enough, he reached the summit without supplemental oxygen.
 

Schmidty_222

New Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
Feb 21, 2021
4
5
14
Thanks and that’s crazy!

@MTF will have to answer that - he is running all the campaigns.

Overall we have gotten some good rankings and I haven’t even sent to my email list or made a YT video yet.

Hopefully these images aren’t massive - I’m on a phone...

View attachment 37149
View attachment 37150
View attachment 37151
Hey @Fox ! Congrats! You got yourself a paying customer! I'll be getting the paperback because I'm just not a fan of reading on a kindle. I'm new to the forum and the Fastlane mindset, but I'm learning how to design my own webpage, and your book looks a perfect new read for me. Good luck on your sales and future endeavors. Thanks!
 

Fox

Legendary Contributor
Staff member
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Summit Attendee
Speedway Pass
Forum Sponsor
Aug 19, 2015
2,913
20,465
4,306
Europe
Hey @Fox ! Congrats! You got yourself a paying customer! I'll be getting the paperback because I'm just not a fan of reading on a kindle. I'm new to the forum and the Fastlane mindset, but I'm learning how to design my own webpage, and your book looks a perfect new read for me. Good luck on your sales and future endeavors. Thanks!

Thank you and welcome to the forum!

Tag me in any posts if you need me.
 

Fox

Legendary Contributor
Staff member
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Summit Attendee
Speedway Pass
Forum Sponsor
Aug 19, 2015
2,913
20,465
4,306
Europe
71b5RWQm8ZL.jpg

Just finished reading this and really enjoyed it. I read it over around 3/4 days.

Hit home hard with a lot of things. I have great parents but I was raised with very little financial advice about how to save or invest money wisely. We were a typical middle class Irish family where the main goal is just to get by.

It was super interesting to see how from a young age you are primed to think and act with money in a certain way and since it is quite a private topic a lot of people never find out their approach is terrible.

It was very interesting to see how many people live way outside their pay grade and get very caught up in the status game. They just assume their hyper consummation is normal but they don't know they are comparing their spending to the spending of people with 5-10 times their wealth.

This book was written in 1996 too so I would imagine the problem is 10 times worse now. I knew people did this in the 18-35 year old "Instagram" bracket, but seeing that a lot of high earning people do this right up until 65 and then have zero to retire was eye opening.

Also this book shows a common cycle of wealth with entrepreneurs going through the hard years themselves, then becoming wealthy but sometimes spoiling their kids, who grow up unable to do well themselves, and then have their own kids who are nearly back at zero.

For anyone else who read this book would love to know your takeaways.
Do you see yourself as a UAW or PAW?
 

Martin.G

Bronze Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Jan 31, 2019
177
179
144
Argentina
I am finishing to read No Excuses!: The Power of Self-Discipline, by Brian Tracy. I liked this book. Maybe we find a lot of advice that you could read in others books, but it is a good book anyway.
 

MTF

Never give up
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
May 1, 2011
4,420
21,835
4,304
71T2NxLVIgL.jpg

Recommended by @Tiago. Very solid book so far (I'm at 26%) showing a very different way on how to get things done while doing less (so right up my alley as I'm a devoted fan of the 80/20 principle).
 

Martinisawe

New Contributor
Dec 1, 2020
6
5
14
California
How this thread works... when you start reading a new book, you update it here. It’s nice to have a log of what everyone on the forum is reading and i’m sure it will spark discussions and recommendations.

I’m also creating the Fastlane Bookclub on Goodreads where you can share what you’re reading, add your favorites, and talk about books. I haven’t explored all the features, but I’m sure there’s a bunch of stuff we’ll benefit from. Join the group!

So, Currently I’m reading

View attachment 21438

Persuasive Advertising: Evidence-based Principles by J. Scott Armstrong​
This book translates knowledge about persuasion into evidence-based principles. Useful knowledge about persuasion has been obtained over the last 100 years from the experience of advertising experts and from empirical studies in advertising and other fields including psychology, consumer behavior, law, mass communication, politics, and propaganda.​
The principles in Persuasive Advertising provide understandable and easy-to-access guidance for all types of advertising. Including still media such as print and Internet, and motion media such as TV, streaming video, Internet, and radio. They also apply to other types of persuasive communications such as management reports, speeches, and press releases.​
Wharton School Professor J. Scott Armstrong spent over 16 years on this book. In recent years, he was assisted by Gerry Lukeman, Chairman Emeritus of Ipsos-ASI and Sandeep Patnaik, Research Director at Gallup and Robinson. Altogether, more than 80 people contributed to Persuasive Advertising by obtaining relevant studies, analyzing data, editing and reviewing, and surveying researchers to ensure that the book correctly summarizes their findings.​
Persuasive Advertising summarizes findings from about 3,000 empirical studies and 50 books. It also presents new findings from previously unpublished studies. .​
Along with the AdPrin Audit software on AdPrin.com, Persuasive Advertising enables advertisers as well as agencies to quickly and inexpensively identify ways to improve ads – or to determine which of a set of ads will be most effective. For example, it typically requires about an hour for an experienced user to obtain a persuasiveness index for a print ad along with a list of ways to improve the ad.,​
By using these principles, advertisers can improve their creativity and effectiveness.​


And

View attachment 21439

Hack Your Motivation: Over 50 Science-Based Strategies to Improve Performance by Bobby Hoffman
Finally!!!! Evidence-based research on motivation that's written in an engaging, humorous, easy-to-read style!"--Karen, Performance & Leadership Consultant​
Bobby masterfully bridges the gap between research and practice by applying high quality motivational research to everyday life."--David, Master Educator **"This book is not easy to put down. You will find yourself often referring back to its pages. The a-ha moments will cascade in."--Glenn, Team Leader & Operations Manager​
Hack Your Motivation gives you the latest and most reliable performance tools and tips to help you reach your personal or profession goals. Written by motivational scientist and leadership consultant Dr. Bobby Hoffman, this book converts hard-core research from psychology, business, athletics, neuroscience, and education into easy-to-read and simple-to-master strategies. Hoffman includes unorthodox examples from his own life and the lives of others to enlighten, inspire, and amuse ---so anyone can learn to maximize their untapped potential. If achieving glory, feeling good about your accomplishments, or understanding why you do what you do (or don't do) is important to you, then look no further.​
What are you reading?
Currently reading "the millionaire fastlane " my 3rd time
 

ZF Lee

Platinum Contributor
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Jul 27, 2016
2,510
4,421
1,036
22
Malaysia
James Altucher mentioned the book Mastering Fear: A Navy SEAL's Guide by Brandon Webb.

Has something to say on turning fear into fuel. I thought this book may be similar to David Goggins' tome, but for some reasons, I feel like taking a closer look at the book. Maybe it's because of this week's whole host of f*cks for me...
 

KushShah9492

Bronze Contributor
Speedway Pass
Jan 2, 2021
194
202
148
29
India
Make Time by Jake Knapp and John Zeratsky. A good productivity book that teaches various tips and tricks to get more out of your day without facing a burnout.
 

Dora Wi

Contributor
Aug 19, 2020
46
61
97
Hungary
I always fall into the habit of starting several books at the same time and kind of switch between them depending on what I feel like reading. Right now I am reading A Short History of the World from H. G. Wells - I started this a long ago but then kind of forgot about it in favour of other books. This is for general education, my knowledge about history is very poor and I feel bad about it, I think it is a big part of being a cultured person.
 

MTF

Never give up
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
May 1, 2011
4,420
21,835
4,304
512n4-Re+uL.jpg

Some interesting mindset stuff plus a different way to do business:

Not only do you not need to be the expert. You don’t want to be. Being an expert can often hurt your chances of success because it automatically focuses you on details that don’t move a business forward. Experts don’t usually make great entrepreneurs, yet most of them try to be one.

Fast forward to the present day, and I have a zero-hour work week with a fully self-managed business from which I collect passive distributions. The business has a CEO, it grows without me, and I collect 25% of the profits. It does over two million dollars per year in revenue with a wonderful margin for me. A few people have offered me $6,000,000 for the business, but I have declined.
 

MattL

Contributor
Read Millionaire Fastlane
Jan 31, 2014
50
78
124
29
Finland
Recently read The War Of Art By Stephen Pressfield.

Didn't really resonate with me. It was basically about doing the work even if you don't feel like it.

But like any good writer, he gave it a name and called it resistance.

Before that, I read Atomic Habits by James Clear.

Great book. I'd read similar books before (The Power of Habit, Eat that Frog, Deep Work, one other that was recommended on this forum...) but none of them were as jam-packed with value as Atomic Habits.

I haven't read all 32 pages of this thread but I imagine at least 8 people have mentioned this book previously. So I'll stop this review here. :)
 

S.Y.

Silver Contributor
Read Millionaire Fastlane
Speedway Pass
Oct 4, 2017
366
991
341
Canada
Just Re-read Seneca's On the Shortness of Life (more of an essay published as a small book), and completed the Discourses of Epictetus.
20210404_185951.jpg

The discourses come second to none in terms of preaching an internal locus of control. To an absurd degree.


Now reading thse two

20210404_190727.jpg
 

Andy Black

Making a nuisance of himself on Twitter
Staff member
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
Speedway Pass
May 20, 2014
12,191
48,333
4,306
Ireland

tylerwilkinson

Bronze Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Sep 25, 2019
85
152
140
Rhode Island
Scott Galloway - Post Corona

“From crisis to opportunity”. Nothing particularly profound. So far so good.
 

Bruno Calisso

Contributor
Read Millionaire Fastlane
Mar 26, 2019
51
77
121
27
Portugal

More: A History of the World Economy from the Iron Age to the Information Age


I am going crazy after the perfect book on ancient economics. I want to do deep research on the ancient entrepreneurs and how they invested smart back in the day. If anyone knows good books please share!
 

Martin.G

Bronze Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Jan 31, 2019
177
179
144
Argentina
I am currently finishing Grit, a great book about hard work, that it's a great compliment with Discipline, the book I read before.

Lately I'd been working in my discipline, something that I lack in my life and I need to improve. Do you know another books about the subject?
 

sparechange

Platinum Contributor
Speedway Pass
Nov 11, 2016
2,805
4,315
1,020
Canada (Vancouver)
Unscripted part 2, MJ sent me an early copy, what an amazing book so far, just on the second chapter...

The part where the character buys a Ferrari is quite hilarious!

































Happy few days late April fools =) had to get that in..
 
Last edited:

Sponsored Offers

  • Sticky
MARKETPLACE NEW: The Best School for Going Fastlane (Now open for summer enrollment)
Guys just a heads up - the summer deal is gone end of this month. And since I always get asked...
  • Sticky
MARKETPLACE Lex DeVille's - Advanced Freelance Udemy Courses!
Yo! In 24 hours my Udemy courses go bye bye.. (for real this time) Gotta make way for...
MARKETPLACE Fox Web School "Legend" Group Coaching Program 2021
Any update? Hey bud! When I can squeeze out the time to work, it's been going pretty well...
MARKETPLACE Not sure how to start? This free book will teach you how to build a successful web design business
Hi Fox. Starting the book and got through the introduction. Had a conversation with Andy Black...
  • Sticky
MARKETPLACE You Are One Call Away From Living Your Dream Life - LightHouse’s Accountability Program ⚡
Chris is super sharp and is aware of many facets of entrepreneurship and can help get your...
  • Sticky
MARKETPLACE Entrepreneur's Toolbox: Company Formation, Virtual Mailbox, Registered Agent, Remote Online Notary
Appreciating the transparency and lack of hidden fees. The website is very up-front and user...
Introducing MJ's Personal Unscripted Network, Join Now for FREE!
Any chance to make it available outside of US? It has been available outside of the US on...

Forum Sponsor

Learn Fastlane Business Skills & Get Profitable Within 30 Days...

Get Started Now

New Topics

Fastlane Insiders

View the forum AD FREE.
Private, unindexed content
Detailed process/execution threads
Ideas needing execution, more!

Join Fastlane Insiders.

Top Bottom