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Using LinkedIn to get Clients

Discussion in 'Advertising, Marketing, Social Media' started by Andy Black, May 17, 2017.

  1. MattR82
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    MattR82 Silver Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    A friend of mine did a presentation on LinkedIn marketing this year at a coworking space.I was blown away by it. Completely free, just put in ten mins a day. Pretty much as said above. Niche down, establish yourself as an expert, reach out, give out free value, join groups, build your own. That's a simplified version obviously. He has hundreds of thousands of connections now and does very well with it.
     
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  2. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    I think there's a cap of 30k connections. So he has hundreds of thousands of followers? Amazing. If you can't monetise that kind of following you're a bit of a dope.

    When you say he joins groups, do you mean LinkedIn groups? I thought they were DOA?
     
  3. MattR82
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    MattR82 Silver Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    I will have to double check now! But I'm sure that's what I heard?!

    I have actually just convinced him to read the book and join the forum so hopefully soon he can clear it up personally and make me look like a fool for my above comment lol.

    So there are no LinkedIn groups anymore? Is that what you mean by DOA?

    And yes, must be followers sorry. I can pm you his LinkedIn profile if you are interested.

    Edit: just checked. I'm way off on the followers. He has thousands, not hundreds of thousands. Think I confused that stat with his YT views! Fact check, lesson learned..
    Regardless, He does quite well with acquiring business through linkedin.
     
    Last edited: Sep 16, 2017
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  4. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    I don't reach out as a marketer. I reach out as a person who liked and agreed with their comments.

    It wasn't intentional actually.

    Last week someone on LinkedIn complained about free websites, and how it was lowering standards and unethical.

    Someone else replied saying it doesn't have to do either and can serve small businesses who don't have a fee K to drop. I agreed with the other guy and we both ended up bowing out of the thread. I then took it up on LI messaging to continue the convo without adding fuel to the fire in the LI thread.

    Two Skype calls later and we're working out how to JV together.
     
  5. laurenaria10
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    laurenaria10 New Contributor

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    I love LinkedIn. I like its simplicity. I like that this is everything and all the professionals. I also like that you can use it to attract customers, because almost half of its user base are C-level executives and key decision makers.

    I realized how powerful LinkedIn is to use other databases, such as Google, InfoUSA, SalesGenie and data.com. I always went back to LinkedIn and because of that:

    My prospects are there (and not necessarily on Facebook or Twitter)
    Participants constantly update their profiles, so the information is accurate, unlike other databases where information is often outdated
    It is very easy to execute and save search queries
    My approach consisted of direct contact with marketing managers and CEOs.
     
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  6. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    Yeah, I think it's a great platform for making direct contact.



    Interesting point about people keeping their LinkedIn profile more up to date than in other databases (and probably their CVs!).
     
  7. Nicoknowsbest
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    Nicoknowsbest "Next time, there will be no next time" - Eminem Read Millionaire Fastlane Speedway Pass

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    I've been playing around with LinkedIn for a few months now and grew my network by 200%, partly manually, partly automated.

    While I find it hard to generate actual work from it, I seem to have cracked some part of it for my business.

    I reach out to interesting connections locally within my industry and related ones and engage in a conversation.

    I seem to get into a rhythm of meeting 1-2 a week for a coffee and chat about business and how to create win-wins.

    It seems it's a great way for me to "Spend your money on diesel and coffee".

    I have also signed up for a lead gen service on LinkedIn and forked out $150 for a month - not worth it at all so far.

    I have had a chat with a business owner who offers LinkedIn lead gen among other things and asks $800/mth in exchange for 5-6 leads a day.

    I'll keep chipping away at it and hope to crack it - there seems to be big business behind it.

    I'd suggest to not try to pay yourself out of it, like I tried, because if you don't know what you are doing, then doing it at scale won't work either :)
     
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  8. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    Quite a few people have been having success with the simple strategy I told them of:
    1. Create a relevant title.
    2. Connect with people on LinkedIn.
    3. Optionally, let people know in a non-needy way that "Some space has freed up in my calendar. Do you know anyone who needs help with XYZ?"


    I'm revisiting my profile and have a few things to update:
    1. [Done] Changed it so my First Name is "Andy Black", and my Last Name is "(Google AdWords Specialist)".
    2. I'll get a better logo for my company. Something square or round.
    3. I'll add a header image.
    4. I don't like the profile bit. It's a summary of what I've done, and some of it is good, but it doesn't read like a WiiFM profile.

    [​IMG]
     
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  9. DisLife
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    DisLife New Contributor

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    Try treating that section like a cover letter. Instead of just a bullet point list of accomplishments, you could spell out how you can help people, use the bullets to highlight examples of how you've helped people and then put a call to action. This is basically you're advertising space on linkedin.
     
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  10. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    Thanks. Good advice.

    I'll figure something out.
     
  11. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    In an interesting turn of events I'm finally happy with my LinkedIn profile.

    I've not used LinkedIn to get clients for years anyway, and I no longer see myself as a "Freelance AdWords Consultant" (the title that got me work in the past).

    What I like about the below is that I'm a Business Owner not a freelancer or consultant. I'm also building a marketing technology company and not a digital marketing agency.

    For me, LinkedIn is there for when people check me out. I'm their peer, and we'll talk business rather than AdWords.


    upload_2018-6-14_22-49-50.png
     
  12. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    Dux-soup and Linked Helper are a couple I've heard of.
     
  13. FreedomXX
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    FreedomXX New Contributor

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    I have grown my first business 70% in 1 month only through linkedin DM.
    Than I teached them to my friends and they sky rocketed, find many clients, find managers, doubled their revenue.
    I just released a program explaining the method <Link removed by mod. Keep adding value and people will ask you for your program>

    Linkedin is great now, can be crowded 2 years later :)
     
    Last edited by a moderator: Jun 15, 2018
  14. ShadowX
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    ShadowX Be Grateful Read Millionaire Fastlane Speedway Pass

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    Do you recommend Linkedin also for lower ticket items, eg software $99 a month?
     
  15. FreedomXX
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    FreedomXX New Contributor

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    Yes absolutely, 99 $ is a moving price point, easy to pay if you provide avarage+ value.
    Actually, I sold many 99$ and 299$ niche digital products through Linkedin DM, you have to adjust your copywriting and reach to selected people (job title atc.) that suits your products profile.
    After you fine tune it, you can scale the messages and bingo!
    I explain this step by step with templates on my website but you can probably figure out like I did.
     
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