Using LinkedIn to get Clients

[Andy Black]

My approach consisted of direct contact with marketing managers and CEOs.

Yeah, I think it's a great platform for making direct contact.



Interesting point about people keeping their LinkedIn profile more up to date than in other databases (and probably their CVs!).

 

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[Nicoknowsbest]

I've been playing around with LinkedIn for a few months now and grew my network by 200%, partly manually, partly automated.

While I find it hard to generate actual work from it, I seem to have cracked some part of it for my business.

I reach out to interesting connections locally within my industry and related ones and engage in a conversation.

I seem to get into a rhythm of meeting 1-2 a week for a coffee and chat about business and how to create win-wins.

It seems it's a great way for me to "Spend your money on diesel and coffee".

I have also signed up for a lead gen service on LinkedIn and forked out $150 for a month - not worth it at all so far.

I have had a chat with a business owner who offers LinkedIn lead gen among other things and asks $800/mth in exchange for 5-6 leads a day.

I'll keep chipping away at it and hope to crack it - there seems to be big business behind it.

I'd suggest to not try to pay yourself out of it, like I tried, because if you don't know what you are doing, then doing it at scale won't work either

 

[Andy Black]

Quite a few people have been having success with the simple strategy I told them of:

1. Create a relevant title.
2. Connect with people on LinkedIn.
   
3. Optionally, let people know in a non-needy way that "Some space has freed up in my calendar. Do you know anyone who needs help with XYZ?"

I'm revisiting my profile and have a few things to update:

1. [Done] Changed it so my First Name is "Andy Black", and my Last Name is "(Google AdWords Specialist)".
2. I'll get a better logo for my company. Something square or round.
   
3. I'll add a header image.
   
4. I don't like the profile bit. It's a summary of what I've done, and some of it is good, but it doesn't read like a WiiFM profile.

 

[DisLife]

I don't like the profile bit. It's a summary of what I've done, and some of it is good, but it doesn't read like a WiiFM profile.

Try treating that section like a cover letter. Instead of just a bullet point list of accomplishments, you could spell out how you can help people, use the bullets to highlight examples of how you've helped people and then put a call to action. This is basically you're advertising space on linkedin.

 

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[Andy Black]

Try treating that section like a cover letter. Instead of just a bullet point list of accomplishments, you could spell out how you can help people, use the bullets to highlight examples of how you've helped people and then put a call to action. This is basically you're advertising space on linkedin.

Thanks. Good advice.

I'll figure something out.

 

[Andy Black]

In an interesting turn of events I'm finally happy with my LinkedIn profile.

I've not used LinkedIn to get clients for years anyway, and I no longer see myself as a "Freelance AdWords Consultant" (the title that got me work in the past).

What I like about the below is that I'm a Business Owner not a freelancer or consultant. I'm also building a marketing technology company and not a digital marketing agency.

For me, LinkedIn is there for when people check me out. I'm their peer, and we'll talk business rather than AdWords.

 

[Andy Black]

Right now, sending a connection request message is as rare as sending a hand-written letter to someone. At some point, some software buff will create a plugin so you can automatically add connection messages. Then, marketers will have ruined another thing.

Dux-soup and Linked Helper are a couple I've heard of.

 

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[FreedomXX]

A friend of mine did a presentation on LinkedIn marketing this year at a coworking space.I was blown away by it. Completely free, just put in ten mins a day. Pretty much as said above. Niche down, establish yourself as an expert, reach out, give out free value, join groups, build your own. That's a simplified version obviously. He has hundreds of thousands of connections now and does very well with it.

I have grown my first business 70% in 1 month only through linkedin DM.
Than I teached them to my friends and they sky rocketed, find many clients, find managers, doubled their revenue.
I just released a program explaining the method <Link removed by mod. Keep adding value and people will ask you for your program>

Linkedin is great now, can be crowded 2 years later

 

[ShadowX]

Linkedin is great now, can be crowded 2 years later

Do you recommend Linkedin also for lower ticket items, eg software $99 a month?

 

[FreedomXX]

Yes absolutely, 99 $ is a moving price point, easy to pay if you provide avarage+ value.
Actually, I sold many 99$ and 299$ niche digital products through Linkedin DM, you have to adjust your copywriting and reach to selected people (job title atc.) that suits your products profile.
After you fine tune it, you can scale the messages and bingo!
I explain this step by step with templates on my website but you can probably figure out like I did.

 

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[Elopezpicazo2103]

thanks andy, great post

 

[Andy Black]

thanks andy, great post

Whoa. Thanks for the bump. I completely forgot I wrote this.