- Joined
- Jan 24, 2021
- Messages
- 54
Rep Bank
$330
$330
User Power: 74%
This is a follow up to the thread MARKETING - Cannot even get 1 meeting with potential customers, which details my long and painful journey to getting just ONE sale.
In the end my email campaign, sent to roughly 2,000 people, got no replies. However, I did have success through LinkedIn and am quite far down the line with a very large pharma company. The deal is non-exclusive licencing for $50,000 per year. However, its not over the line yet, and I know from experience (I was in the same position with another pharma company 6 months ago and it fell through) that theres a string chance it wont happen.
So, Im going back to LinkedIn to look for more prospects. Im connecting with people who are Head of Sales in pharma companies in the niche software industry I'm in. My first message (along with connection request) is:
Hey [name], I’m also in [industry] and came across your profile. Would love to connect
Now Ive seen different advice on the next message to send after they connect. Some people say don't pitch immediately and instead build rapport. But that strikes me as forced and fake. I quite like the post here: HOT! - MARKETING - Using LinkedIn to get Clients
So inspired by that, my message to them after they connect is:
Hi [name]
Thanks for connecting. I wanted to connect with you as I've been looking recently at [persons companys]' [industry] software. As Head of Sales, I wondered how you generate leads for the software? Im the developer of a free web-based [my software]. My users tend to find my software organically. I may well be able to help with lead generation. If you're interested, let's set up a time to talk next week.
Thanks
Mark
The idea is that by licencing or sponsoring my software - which is a lightweight web-based version of the standard industry software - they can generate leads as mine does quite well on Google and attracts users who want a lightweight version with no installation (these users are generally in labs, who may want to heavyweight industry version).
What do people think of this message?
In the end my email campaign, sent to roughly 2,000 people, got no replies. However, I did have success through LinkedIn and am quite far down the line with a very large pharma company. The deal is non-exclusive licencing for $50,000 per year. However, its not over the line yet, and I know from experience (I was in the same position with another pharma company 6 months ago and it fell through) that theres a string chance it wont happen.
So, Im going back to LinkedIn to look for more prospects. Im connecting with people who are Head of Sales in pharma companies in the niche software industry I'm in. My first message (along with connection request) is:
Hey [name], I’m also in [industry] and came across your profile. Would love to connect
Now Ive seen different advice on the next message to send after they connect. Some people say don't pitch immediately and instead build rapport. But that strikes me as forced and fake. I quite like the post here: HOT! - MARKETING - Using LinkedIn to get Clients
So inspired by that, my message to them after they connect is:
Hi [name]
Thanks for connecting. I wanted to connect with you as I've been looking recently at [persons companys]' [industry] software. As Head of Sales, I wondered how you generate leads for the software? Im the developer of a free web-based [my software]. My users tend to find my software organically. I may well be able to help with lead generation. If you're interested, let's set up a time to talk next week.
Thanks
Mark
The idea is that by licencing or sponsoring my software - which is a lightweight web-based version of the standard industry software - they can generate leads as mine does quite well on Google and attracts users who want a lightweight version with no installation (these users are generally in labs, who may want to heavyweight industry version).
What do people think of this message?
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Membership Required: Upgrade to Expose Nearly 1,000,000 Posts
Ready to Unleash the Millionaire Entrepreneur in You?
Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.
With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.
Become a member and gain immediate access to...
- Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
- Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
- Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
- Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.
"You are the average of the five people you surround yourself with the most..."
Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!
Join Today
