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The Proven Path to a Fastlane (Still Open for 2024)

Fox

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I just enrolled and I am in chapter 2, but my mind is already blown by the paradigm shift this course has already given me.. I think I am starting to feel hope again.

Lovely! Great to hear that and welcome.
 
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luminis_

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Just wanted to give a quick testimonial for anyone on the fence (I wasn't asked to write this):

I joined @Fox's program at the beginning of the year and it was honestly one of the best investments I've ever made. Aside from the actual web design lessons that he teaches, the business FUNDAMENTALS are what truly set it apart from my experience.

A website is simply a tool to solve a singular or complex business problem, and the way Fox explains this in depth was a "lightbulb" moment for me. His Sales module was also brilliant and solidified strong principles to close a deal.

The community is also amazing - the Facebook Group was an great resource and I never hesitated to ask questions because everyone was so welcoming and helpful.

Lastly, the fact that this program continues to evolve and add "mini-courses" is a great bonus. In fact, the Agency Mini Course inspired me to take the skills from this program and start my own agency from scratch! While its a different business model, the principles have carried on from the program.

If you're a young entrepreneur looking to acquire strong fundamentals or an experienced one looking to start an in-demand business (remember, we're selling business solutions not websites), then I would HIGHLY recommend this program.

If you're on the fence, pull the trigger! ;)
 

Oilman

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I got back into this project everybody. I'm tired of working for a manager who acts like everything I do is wrong. You all will see me on this forum more frequently. I will also try to attend the live calls. This is to compensate for not having a facebook account.
 

Fox

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I got back into this project everybody. I'm tired of working for a manager who acts like everything I do is wrong. You all will see me on this forum more frequently. I will also try to attend the live calls. This is to compensate for not having a facebook account.

Tag me in if needed, welcome back.
 
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Oilman

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Tag me in if needed, welcome back.
Thank you Fox. I'm going to finish up Section 4: Prospecting strategy tomorrow.

If you or anybody else can chime in (I understand you're busy) what prospecting strategy worked for you?

Ex: Did you go to LinkedIn, connect with business owners and then build up helpful written content on LinkedIn? Did you join business development groups and give presentations and then leave a call to action on the benefits to having a well designed website that generates sales?

I'm probably skipping ahead but tomorrow I want to get started prospecting. The weekends is quickly approaching and I'm dreading working my job. Even typing this is giving me anxiety.

I greatly appreciate the support.
 

MaxKhalus

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We built in a lot of accountability into the program.

You got weekly live calls, smaller accountability groups, email support, the private FB group etc. We are in there every day to get back to any issue.

If you want to make this happen we will be there to help (a lot).
But I can't make that choice for you.
Hey @Fox, quick question. I've followed your cold email method and reached out to about 80 different emails from 37 companies over the past week. It's nothing, I know, but I already got 4 responses and 2 people who said "yes, I want to learn more."

Now I'm following up to them as for how what I did for past clients should help them also get results. What I'm sure about is, do you actually name and link to the past clients' page or instead go over what worked without sharing it?
 

MaxKhalus

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Thank you Fox. I'm going to finish up Section 4: Prospecting strategy tomorrow.

If you or anybody else can chime in (I understand you're busy) what prospecting strategy worked for you?

Ex: Did you go to LinkedIn, connect with business owners and then build up helpful written content on LinkedIn? Did you join business development groups and give presentations and then leave a call to action on the benefits to having a well designed website that generates sales?

I'm probably skipping ahead but tomorrow I want to get started prospecting. The weekends is quickly approaching and I'm dreading working my job. Even typing this is giving me anxiety.

I greatly appreciate the support.
As for cold outreach, email has worked best for me (Rob's youtube shows exactly how to do it), provided you have something to show (like a byline with your website and portfolio results). I try finding similar companies to my past clients and scrape data from either the founders or growth/revenue directors. If I can't find it, I'll reach out on LinkedIn with a similar shorter pitch. Other than that, I don't use it.
 
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Fox

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Thank you Fox. I'm going to finish up Section 4: Prospecting strategy tomorrow.

If you or anybody else can chime in (I understand you're busy) what prospecting strategy worked for you?

Ex: Did you go to LinkedIn, connect with business owners and then build up helpful written content on LinkedIn? Did you join business development groups and give presentations and then leave a call to action on the benefits to having a well designed website that generates sales?

I'm probably skipping ahead but tomorrow I want to get started prospecting. The weekends is quickly approaching and I'm dreading working my job. Even typing this is giving me anxiety.

I greatly appreciate the support.

Hey, just post up in the group and we can go into as much detail as you want, thanks.
 

Fox

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Hey @Fox, quick question. I've followed your cold email method and reached out to about 80 different emails from 37 companies over the past week. It's nothing, I know, but I already got 4 responses and 2 people who said "yes, I want to learn more."

Now I'm following up to them as for how what I did for past clients should help them also get results. What I'm sure about is, do you actually name and link to the past clients' page or instead go over what worked without sharing it?

I'd always try to leverage names as much as possible. It is quite likely they won't believe you otherwise.

But also you are trying to trigger social proof and authority. People want to see it worked for people like them.

So ya, try give real details in your case studies and focus more on the before + after (not just the process).
 

RaphCrist

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I'd always try to leverage names as much as possible. It is quite likely they won't believe you otherwise.

But also you are trying to trigger social proof and authority. People want to see it worked for people like them.

So ya, try give real details in your case studies and focus more on the before + after (not just the process).
Hello Rob just checking what is the current price to enroll in your course ?

Thank you !
 
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MaxKhalus

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I'd always try to leverage names as much as possible. It is quite likely they won't believe you otherwise.

But also you are trying to trigger social proof and authority. People want to see it worked for people like them.

So ya, try give real details in your case studies and focus more on the before + after (not just the process).
thanks, glad I asked. Probably I'm doing it wrong. Out of those who say yes, none has yet answered back to my 2nd follow-up email. I think my case studies are far from well-presented:
2023-09-17 11_36_07-Case Study - Brave.png

Like you said on Twitter, it also needs to be believable*. Most of these results are impressive but not directly caused by me (despite my lengthy work, had I not worked with them, they'd still have probably got them by themselves).
And my actual case study pages don't show enough of the work done in the middle? That's a common doubt the people had that I reached out to
 

Fox

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Fox

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A cool first project win for 5k...

Screenshot 2023-09-18 at 14.56.45.png
 
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Fox

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Also, I hired a Community Manager / Coach so I can get back to making some new program content...
He is an expert with 8 years experience, podcast, agency and 2 e-commerce businesses, and 70k twitter followers.

Just want to make sure there is someone in there every day - and that any questions are answered ASAP.
Now that he is onboard - I will be into making some new program sections.

I will do a full thread update soon - some cool new changes on the way.
 

MaxKhalus

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@Fox when you sell website projects, do clients assume you'll also be writing their copy? How do you separate or merge both in the offer?

Right now I'm offering landing page copy with minor layout directions. if the offer was just web design, I assume you just use filler text or whatever they had online before?
 

Fox

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@Fox when you sell website projects, do clients assume you'll also be writing their copy? How do you separate or merge both in the offer?

Right now I'm offering landing page copy with minor layout directions. if the offer was just web design, I assume you just use filler text or whatever they had online before?

At the start I would just do it myself and then get them to make any changes.
- Easy way to add more value
- I got to keep more profits
- I liked learning it
- Better results

Nowadays I outsource it to a few really good copywriters I know.

In either case though I always brought this into the project cause most clients are horrible at writing about their own business. Plus, if they could, it takes them a lot of of time and I'd rather move things art my own pace.
 
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LaneRoamer

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Hi,

I've been lurking on this forum for a while now, out of all posts this course has really caught my attention. I just finished school and work part-time. I intend to use the free time to start my road of owning a business.

I'm almost on the verge of starting this course, and did as much research as I could on the course. Mainly I wanted to prevent signing up for something that would end up like Mike Chang or Dan Lok :happy:
But so far I only found positive things about the course (TrustPilot for example) and it really does sound like this course will actually set you up for something valuable if you put the effort into it.

I feel like this course is a good place to start my road, and almost want to pull that trigger...

Is there any way of getting into contact with students of this course (besides this topic)? I'd like to get a better impression of what the course is like before I really get into it...thanks in advance.
 

Fox

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Is there any way of getting into contact with students of this course (besides this topic)? I'd like to get a better impression of what the course is like before I really get into it...thanks in advance.

There are like 50+ reviews on this thread - I guess message one of them?

Plus there is 100+ reviews on Trustpilot.

Some recent student wins too...

Screenshot 2023-10-08 at 14.58.34.png

Screenshot 2023-10-08 at 15.03.30.png
 

zackrobertson.sh

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June 2023 UPDATE:

Due to the massive success of this program, and to help out as many Fastlane forum members as possible, I have a deal at the moment to reduce the program price by over $500.

This is a deal you won't find anywhere else - it is only for the Fastlane forum.

If you are interested - just click the link below, and I’ll send all the details over to you right away.

>>> Click here to get the Fastlane Deal <<<


-------------- End of Update -----------------

Is web design still a profitable business model?

If you have been following me for a while on here or on Youtube, you probably know I first started a web design business back in 2016. If you missed it, I have a full gold thread on how it went here.

In short, things have gone extremely well.

I documented my full journey online, quite quickly got the business to $20k+ per project, and a lot of people wanted help to get similar results.

That is why I started this Legends program over 3 years ago - and why we are now up to over 850 students, with 100's of success stories.

But as far as web design goes, a lot has changed since I first started sharing my approach.

The economy is now different, there are a lot of AI software (and a bunch of other tools), and some people find it confusing to know where to get started at the moment.

While on the surface, it can look a bit confusing - the great news is that the core business idea, and the principles behind it, actually haven't changed one bit.

And for those with the right approach, it can still be very easy to get started and to become profitable.

So if you are ready, let’s get into it …

Can web design still work in 2023, and is it a good "Fastlane" style choice?

This thread assumes you are somewhat open to the idea of starting an online business.

Maybe you have already thought about web design as an option, or maybe you are just weighing up some different business models to see which is the right move for you.

Either way, the most common questions (and what we will cover in this thread) are:
  • Is web design a good short-term and long-term business option?
  • How hard is it to learn web design and actually make money?
  • What if I have no technical skills or experience?
  • How much design/coding skills do I need?
  • How fast can I sell my first real project?
  • How can I compete against others?
If you are curious about any of these questions, keep reading - because I’ll answer all of them below.

And if you get stuck at any point, just post up your questions below this thread and I’ll personally get back to you.

My goal is that by the time you finish reading this thread, you can definitively say either—“Yes, web design is a good option that fits with my long-term Fastlane plans”,—or—No, I can safely rule out web design for now.

On top of this, you likely want a business that ticks some important boxes:

These are the most common things that people look for when deciding the right online business idea for them.

Let’s cover them first...
  • You want a viable business model that is proven to work (not some wild scheme)
  • You want to start building real business skills that give you a lot of options
  • You don’t want “the next big shiny thing” that is gone a week later
  • You want a business that works in all locations and economies
  • You need to be making real money as soon as possible
  • You don’t want to invest $10,000s to get started
  • You want very little or no downside risk
  • And you want something easy to run
If some (or all) of these sound important to you, then good news: web design ticks all these boxes and more.

If you want to see how - just keep reading. I'll show you everything you need to know in this thread.

So what does it take to succeed in web design in 2023?

For the last 4+ years, I’ve been lucky enough to help a lot of people get started with running a profitable web design business. Through my own Youtube channel, this forum, and several other places, we have built a great private community that helps each to win big.

I try not to promote web design too heavily on the forums, but there have been at least 200-300 members on here who I have helped to get started with their first successful online business.

Plus my own Fox Web School YouTube channel (over 30,000 subscribers), my freelancing Instagram page (157,000 followers), and my email list of nearly 20,000 people.

All of these different places means I have now directly helped and coached literally thousands of different web designers and freelancers.

And what I want to cover below are the clear trends I have noticed on why some people succeed, while others get stuck or fail over and over.

And these strategies that we will cover do make a BIG difference.

I have had students with zero previous experience sell their very first website for MORE than some web designers with 5+ yrs experience have ever made from a single project.

AND this isn't only about making profits either - they also do an amazing job at helping their clients get REAL business results.

It is a total win-win for everyone involved.

“So what are the different approaches, and why do some people succeed when others don’t?”

Let's start with first looking at what NOT to do...

The 2 common approaches to web design that WON’T make you profitable

#1 Wrong Approach – You focus 100% on learning coding and technical skills


Your typical web designer don't make much money because they put all their effort into developing technical skills. They think if they are experts at WordPress, Javascript or Figma they will be in high demand and profitable.

They quickly find out, though, that it just doesn’t work that way. Business owners don’t think in terms of code and design — they instead focus on their most important business challenges.

Can you imagine a business meeting where the owner tells his team, “We badly need to put more money into HTML and CSS this month”?

That is never going to happen.

What matters most to a business owner is what keeps their business running and growing. Things like increasing sales, attracting new customers, or smooth business operations.

It is these key business areas where you need to show how you can help.

This is now twice as important in 2023. The coding and design part of creating websites is getting easier and easier - but yet nearly every business still badly needs better website results.

To succeed, you have to present web design in a way that matters to them. If they can’t see the value in what you are selling, they will put it at the bottom of the list with 1,000 other things that need to be done someday.

What gets their attention is “here is how you can get more customers”, notI could improve your old Javascript”.

The people who do best with web design don’t focus on selling the technical stuff.
Instead, they look for ways to create value and then make it appealing for a business owner to invest in.
Often they actually have very little or average technical skills.

Unfortunately, many web designers never see this and keep heading in the wrong direction. And when it fails to work, they mistakenly double down on the exact skills that are already hurting them the most... “I don’t get it - I can code amazing - why can’t I find work?”.

The truth is you don’t need to be that good technically to run a profitable web design business.
The real skills that make you profitable are often not technical (more on this in a bit).

*** Many old-school web designers or people who paid big money for coding bootcamps will disagree. BUT these same people complain they can’t get hired, and there are no good clients. Business and selling skills always come first. ***


Wrong Approach #2 – You focus on building beautifully-designed, custom-coded websites.

A lot of web design gurus out there will teach people that this is where the money is — spending weeks building fancy, custom-coded websites. But this isn't necessary at all.

First up, it is a super slow way of working that just burns up all your time and energy.

Secondly, when you focus on selling just design, you attract the wrong type of clients.
It becomes about how things look, rather than how well they work.

But very few businesses actually care about design in the first place. When they don’t know what they want, they might say, “design,” but what they are really after is a solution to a deeper problem.

So when you are selling in this way you are working extra hard to give people what they don't actually care about. Which makes it a terrible approach.

The thing is, 99.9% of businesses don’t really need a totally unique, fully custom website that’s nothing like a visitor has ever seen before. It just doesn't add any real value.

What they are looking for instead, is a real change in their business.

And the cool thing is that when you identify what matters, you can get much better results with much less work.

Some of the most profitable websites I have built ($15,000-$20,000) were created from standard themes and templates you can get for less than $50. As far as coding went - it took me very little time to set things up.

And every year it gets easier - with better software, more tools, and even AI. There is just no need to be making this hard on yourself, and often the easier approach is going to get the best results.

Of course, this doesn’t mean that visual design is useless or bad. It’s just one of the tools you can use to build great results. Just like with technical skills - it is nice to have, but don’t let it be what you rely on to build your web business.

----

Where both of the above examples go wrong is the same - putting specific skills before an overall approach that works.

Business owners don’t go to sleep thinking of code or design. They are thinking about their actual business.


Web design gets (very) profitable when you start to think bigger than just code and design...

The main reason that non-technical people (like myself) can create a highly profitable web design business is by shifting the focus to what really matters.

Instead of code or design, you start to look at things from the business owners' perspective.
What do they really care about and what will they be willing to pay the most for?

With this approach, you only focus 20% of your time on learning technical skills and design.
But then the other 80% is on leveraging these skills to solve real business problems that matter.

Now maybe you won't be the “best” coder or designer out there, but what you do is create real results for your clients - making you extremely valuable in the marketplace.

And this winning approach is all about mindset and strategy, and very little to do with technical skills or your design ability.

>>> It is all about creative problem solving and adding value. <<<

To give some examples, here are a few of the skills you can quickly develop to be running a profitable web design business in a short amount of time:

1) Problem Solving
Learn to see the overall situation and develop creative solutions that make a difference. This is like the story of the expert who charged $20,000 for fixing one small part in a large factory. He wasn’t paid for the work involved - it was for knowing the right solution

2) Creating Value
This forum knows that money always flows towards value. When you learn to see web design as a tool to be used to help a business solve their problems and achieve their goals, you can quickly increase your prices by 2, 5, 10 or more times. Business owners will always pay well for websites that offer real value.

3) Master Selling
Businesses need cash flow to survive. And every business is interested in either securing their cash flow or growing it. Most likely both. So knowing how to build a website that helps with sales is a super valuable and profitable skill set. (And knowing how to sell helps you get bigger and better web design deals, too).

4) Communicating and Messaging
Along with selling, businesses also need a lot of help ensuring they have the right message that reaches the right people. You become extremely valuable when you can help create and improve their messaging. This skill requires you to identify customer needs and understand the marketplace.

5) Mindset and Self-Management
This is an easy area to work on that gives you a massive boost over the competition. Most web designers struggle with managing themselves and their business. Being able to do both means you can make rapid progress and also see gains in other areas of your life too.

6) Combining Simple Skills
Scott Adams (creator of the Dilbert comic) calls this ‘Talent Stacking’. It is about combining several skills to create massive value. When you have basic proficiency in a bunch of different areas like web design, copywriting, email marketing and so on, you start to open many very profitable opportunities for yourself.

How many of these require a degree in computer science or a $10,000 design bootcamp? None.

But these are the sort of skills that put you at the top of the marketplace. They are what make you profitable and in demand. If you look at any success thread on this forum, you are going to see many people who have succeeded using a combination (or all) of these skills.

Bottom line - these types of skills are what you need to focus on to succeed. They will set you up for long-term success as a web designer, but also in the bigger picture as an entrepreneur.

With that in mind, let’s look at how you can get started with learning and developing these core business skills...


A realistic plan to succeed at web design in the short, medium, and long term

There are three main stages you will progress through in your web design journey. These stages also show why web design is such a great way to learn the key skills we talked about above and to prepare for your future Fastlane ventures.

***I’ve included student case studies from people on this forum to show you what to expect at each stage. If you are one of the people (or another student), then feel free to add in more details below if you wish.***


The first stage: Getting started

This is where most people are going to be when they first join the program. They will either have started learning the basics of code or will have some coding skills but struggle with sales.

The first goal here is to change how you view web design and to focus on what matters most to a business owner. When you can see why they would buy, you can start to align what you are selling with what they want. This makes it a lot easier to sell, but it also means that what they hire you for is much more valuable for them, too. It is 100% win-win.

The second goal is to help develop a winning mindset for business (and life). After 100s of interactions with students, I’ve noticed that mindset is one of the biggest issues holding most people back. So we put plenty of focus into helping you overcome any mindset issues. Such as self-doubt, procrastination, perfectionism or poor self-management.

In around 1-3 months, our students will typically land their first $1,000+ project. Getting that first win under your belt feels great and creates a ton of momentum! While this isn’t life-changing money, it’s still a great first milestone, and it helps to confirm the fact that you’re building a solid foundation of skills. You’re learning how to sell, how to close deals, and how to manage a project. You’re changing the way you see business. You’re beginning to help others and be in demand.

(Plus it means you will have already paid off the full lifetime access to the program!)

A good example of this is Owen...

Owen joined in May of last year after seeing this thread on here.
He had little in the way of coding or web design experience...

View attachment 36659

By August, he was using the sales and business skills from the program to land website and SEO deals...

View attachment 36660

And then, by November was able to hit a big personal goal and quit his job. ..

View attachment 36661

For a student who shows up and takes action with the program, these are the sort of results we would expect them to hit.

Another great student example is @Isaac Oh

Isaac started a few months back and has gone from a $500 project to a $2,500 project to just recently enjoying his first month of over $10,000. Keep in mind that he only just started to learn code when he joined, too. This isn’t about just charging massive prices either - his clients are getting massive value and huge results from his websites.

***Update***: Isaac has now transitioned into running a full blown agency with the skills he has picked up in this program. He works with some amazing clients and is well on track to running a steady 6-figure a year business...

View attachment 48139

These posts above are taken from the private FB group, and you will see success posts like this every week.

And here is another recent one from Instagram, of someone who took my previous program that I promoted on the Fastlane forums...

View attachment 48142

Medium Term (2-3 years):

This is where you start to focus on building a steady income and a solid base of clients and referrals.
While big payday projects are great, to succeed long-term, you also want consistent cash flow.

So this stage is all about building the right relationships, helping businesses in a big way, and becoming a longterm trusted advisor.

The cool thing is that as you build more trust with each new client, you also get to learn a lot about how successful businesses grow and thrive. You get an inside look at how their businesses run - which means you can develop real, transferable skills. On some projects, you can get dozens of hours working alongside seasoned successful business owners.

This experience helps with a lot more than just web design. It can be very hard to get this kind of insight elsewhere, but with web design, business owners share openly with you as you work together. You get a lot of exposure to what makes a business successful, what creates sales, and what keeps customers coming back. It’s like a bonus mini MBA of sorts.

To give a few examples of people at this stage who started with just making websites and who are now quickly going Fastlane...

A great example of this is @GuitarManDan. You probably have already seen his own great gold progress thread on here, but I will quickly cover his progress....

Dan started his web design business in 2018 using our previous course and had a very decent year or two. However, he wanted to take things to the next level and didn’t want to get complacent. He then joined the Fox Legends Program.

Since joining, he has made even more progress, and along with some big website sales, he has done really well with building recurring revenue too. To give just one example, he landed a $25,000 sale from a cold email technique that I shared in the course (but Dan gets all the credit for taking tons of consistent action!).

Now while the big sales are cool the great thing is Dan has built an amazing (and highly valuable) skillset that is a great foundation for moving to more Fastlane business ventures. He now has the cash flow, experience, confidence and mindset that I am sure will lead to a ton of future success.

*** Update To Dan's Story***
Since writing the above last year, Dan has experienced even more success. He has created a truly Fastlane business on top of his web design business with massive potential. It is still in the early stages of scaling it up, but he is already at over $50/k a month, and this is the exact goal we love people to hit with this program/approach.

You can see his latest progress here...

View attachment 48144
(Screenshot from Dan's latest forum update)

Long-term (3-5 years)

I hinted at this with Dan's story, but our end goal with this approach to web design is much bigger than just making some websites. This last stage is really what separates this program from other options.

As much as we love web design (and we do!), we always see it more of a launching pad than an end destination. Our end goal is always for our students to use their web design experience to go on to launch an even bigger Fastlane-style business.

If you think about any successful Fastlane business, you will need a certain set of skills:
- How to find unfulfilled needs in the marketplace
- How to create a valuable product or service
-How to then sell that product or service
- How to scale your business
- And so on

Once you pick up these skills through web design, you will be ready to keep on moving to the next Fastlane level.
It is a natural next stage and one we have built into the way we run this program from the very beginning.

If have done our job right, during this stage you will feel ready to use what you have learned (and your cash flow from projects) to reach for that next level.

A good example of this is @MJ DeMarco himself. Now obviously, MJ isn’t a student or has taken any of my training, but if you look back at MJ’s story (before his big successes), he first started paying his bills and improving his skills through web design work...

“I aggressively marketed my website. I sent out emails. Cold-called. Mailed letters. I learned search engine optimization (SEO). Because I couldn’t afford books, I visited the Phoenix library daily and persisted to read about Internet programming languages. I improved my website, learned about graphics and copywriting. Anything that could help me, I consumed.

Then one day I had a breakthrough; I received a call from a company in Kansas who raved about my website service and wanted me to design their website. Sure. I obliged with a price of $400. They thought the price was a steal and within 24 hours, I built the company their website.

I was ecstatic. In 24 hours, I had most of the rent payment. Then ironically, not 24 hours later, I received another call from a company in New York asking for the same thing… a new website. I designed theirs for $600 and it took me two days to complete. I had another rent payment!

 Now, I know this isn’t a lot of money, but from poverty to $1000 in three days felt like winning the fifty million dollar Powerball.

My first few months in Phoenix, I gained traction and survived on my own for the first time in my life. No flower boy. No bus boy. No pizza delivery. No sponging off mom. I was purely self-employed! I was momentous acceleration, a wind at my back that foreshadowed a directional change into a new universe of wealth generation.’


and...

“I took a contented pause thankful of my recent move and glanced at my bank balance. It was more than $5,000 and it was more money than I ever knew. Now I realize that $5K is not a lot of money, basically it is bankrupt. However at that moment in my life, it meant not having to get a job for at least another year.

You see, that $5,000 bought me one year of freedom. Freedom to pursue success. Freedom to do what was necessary. Freedom to pursue my dream. For the next year, I was guaranteed to own every hour of my life.


Links:
https://www.mjdemarco.com/my-story/

https://www.thefastlaneforum.com/community/threads/one-year-of-flf.56628/#post-417628 (post #17)

This is a great example of starting web design in the best way possible - with a focus on using it to go much further when the time is right. And I fully agree with MJ here and think web design is NOT a great long-term option. The best web designers are always people who used web design to go on to do something much bigger! That is how you make it truly Fastlane.

But for someone on here right now without a solid business plan, who doesn’t have a ton of money in the bank to invest, and who might be struggling with core business abilities such as mindset or sales, then web design can be a perfect option to get you to where you want to be long term.


What are the key ingredients to make Web Design work for me?

The mistake I have seen over and over is people who have the best of intentions, but head completely down the wrong road. They focus on developing the wrong skills, working with the wrong type of clients, and having no idea how to increase their sales or results.

What can seem like progress at first can quickly turn into a dead end. They end up working for free or cheap for months on end, yet things are still not improving. They are no closer to big sales or any real success.

Web design is definitely not an area where hard work is necessarily going to pay off - you have to think strategically.

Where is a good place to start?

Get a good game plan. No matter how low your current skills or experience might seem, with a solid plan you can make massive progress in a short amount of time. Just one or two projects done the right way will add up very fast.

Along with that surround yourself with the people who are already getting good results and learn from them. You don’t need to reinvent the wheel. The people who run successful web design businesses use the same effective tactics over and over again. This is where a coach or mentor is going to be key. You might think I am biased (since I also coach) but I invested a lot in coaching and training when I first started. I still do.

On top of this it's crucial to have a solid support system to keep you motivated and focused. Working as a web designer can be quite challenging if you are fully alone. By being a part of a group of like minded people though, you can keep yourself accountable while making a ton of personal and business progress. A strong network is a must.

These core ingredients to web design success is why we have structured Fox Web School the way we have. We saw what what would work best and then built a program that provides you with everything you need to succeed.


What Fox Web School Can Offer

Nobody needs another generic course that gets you average results. There are plenty of these, and they churn out people who will never make more than a few $100 for a website.

What you need right now is the right coaching and blueprint (along with a proper community) for creating real success. You want a proven program to develop the right skills for you in the right order - and that keeps you motivated and moving in the right direction.

That is exactly what you get when you join Fox Web School.

We focus on helping you master important business skills that make a real difference.

These are skills like:
- sales and marketing
- persuasion and communication
- finding big needs in the marketplace
- taking huge amounts of action
- overall business strategy
- problem solving skills
- solid self- control
- and mindset

We take people who are struggling to progress, and quickly get them moving towards their goals.

In fact, since this program launched in 2019, we have already helped 300+ members directly from this forum plus over 850 students total. We have worked hard on making a great program and community that over-delivers and consistently gets results.

This program is known as the “Fox Legends Program". And it was built with a specific end-goal of first helping you to get profitable with web design - and then showing you how to use web design to go even bigger.

To keep this post a bit shorter we haven’t packed it full of reviews (we have 100s) but if you look around this thread or on the forum you will find many. Also, on Trustpilot we have another hundred 5-star reviews...

View attachment 48145

We are always working hard to improve things, but the program is already completely proven to help new students see great results and consistent progress.

Based off what has been proven to work best so far the program structure is:

a) Stage one - Get Dialled In
  1. How to quickly develop the mindset of a successful entrepreneur
  2. Why people will buy websites from you (at a high price)
  3. How to quickly learn the business of web design and use it to start any online business
  4. How to control your own internal mindset and actions
b) Stage two - Master the Core Skills
  1. This section of the course will show you how to go from zero to charging $10,000 plus for web design projects. We will cover all you need to know and how to do this with zero previous skills.
  2. You’ll also master selling, prospecting, copywriting, proposals, communication and how to spot and solve large business problems. These are the core skills you need in any business.
  3. You’ll also learn the bigger skills needed to grow and guide a business like goal setting, strategy, planning, thinking big, and creating a vision you and your team can buy into.
c) Stage three - Get Moving Towards Your Goals
  1. In this final section, you’ll be ready to use your combined web experience, skills, and cash flow to start creating your own Fastlane business on top of web design.
  2. We will give you the tools to start finding ideas, know how to add value, how to start a new business around strong market needs, and how to get your first customers rolling in.
  3. The goal of this stage is to help get you ready to create a truly “Fastlane” type business that you can transition into from web design. Web design is great and a fantastic place to start but we will make sure to see you the whole way through to even bigger business success.

(This is an overview of the general stages - you can find a more detailed breakdown of the course content in the link at bottom of this thread)


Also, you get access to our amazing community...

Monthly live calls


Every month, we have several group live calls hosted personally by myself.

There are open format on Zoom - and are a place where you can share your progress, ask questions, get direct feedback, and speed up your learning pace.

Since I have started the program I have hosted several hundred of these calls - which is something you won't see in hardly any other program. (Cause I actually care about getting you results!)

And since we get asked this a lot – we record all calls and have a system in place to get your questions answered if you can’t make a call. This also means all the past live calls are available once you join too!

---

We also try to do some Guest live calls - with some notable past calls being MJ DeMarco himself, along with John Kavanagh (Conor McGregor's coach), and James Jani (1.6 Million Youtube subs).

View attachment 48146
---
Membership to the private Fox Legends Program Facebook group

You’ll also get full access to our private Facebook group, where you can interact with your fellow students. You all know what a private Facebook group is, but this one is different.

For a change, this one is actually very active and high value with detailed posts and daily engagement.

You won’t need to wait longer than a few hours at most to get a response to your question...
View attachment 48147
(this months amount of active members - usually 250-300+ a day!)

And I share this screenshot to once again show you that this program is different and that we do actually care. We have many past members (and myself) in the group daily helping new people to succeed as much as possible.

It is common to see whole sale pitches and proposals get created and then successfully closed in the Facebook group each week! If you join, and have any issues with web design, your business, motivation, mindset etc. – we are always in the group ready to help.

I know from experience just how critical it is to surround yourself with other motivated people if you want to hit your goals. And while I might be a bit biased, I truly believe our community is one of the best places to do that.

(If I’m being honest, this is probably my favourite part of the program. Pretty much everyone who joins is blown away by how supportive all of the members inside the Legends community are.)

Extra Resources

Along with the full program I have also invested back into getting in the best guest coaches possible for some additional bonus courses.

There include:

- Learning Google Ads with @Andy Black
- Copywriting Skills with @Bekit
- Mini Agency Course with Isaac Oh
- Facebook Ads course with Tate Morgan
- Starting SEO course with Steve Deane
- Webflow Starter course from Eli Alcaraz
- As well as bonus coaching calls from a few of the top members on this forum

So it is pretty stacked with all the skills you need to get going!


What you need to be able to join…

We run things a little differently to most communities and it also means our deal is way better.

First off - we give you FULL lifetime access. So once you pay upfront (or complete your plan) you then have full lifetime access to everything. This also means you can access everything once you join - so no waiting around for things to unlock or for you to get access permission.

Which is pretty crazy. Most programs on this level limit you to only 6 or 8 weeks and that is it. I have been happy to continue to help out all the members who have joined over the last 3 years. Which has the added benefit for you of having a ton of experienced people in the group once you join.

Bottom line - I really do care you get real results, and have put everything possible into the program to do so.

We do run a tight operation though, and require a few things from you to make sure it makes sense to work together:

:check: - willingness to commit and stick with a proven plan
:check: - a few hours of time each week to learn and apply what we teach you
:check: - some savings or cash flow to cover your cost of living as you learn the business
:check: - you want real advice that works, and are open to a better way of building an online business


But on the other hand, here are some things that you don’t need to join:

:xx: - advanced or even intermediate coding and programming skills
:xx: - prior business experience - we teach you business skills from scratch
:xx: - a ton of free time - we get that you have a life and maybe a job to support yourself before the biz takes off
:xx: - a personal website, business cards etc. - there are better ways to get started without wasting time
:xx: - living in an English-speaking country (we have many students from Europe, South America and Asia)
:xx: - a perfect mindset - it’s ok if you have some fear and doubts about these types of things. That’s what we’re here for!

If you are willing to apply yourself and have the minimal resource to make this possible, this is a realistic option to start learning web design the right way. If you are a good fit, we will do everything we can to ensure you succeed.


There’s never been a better time to join…

The Fox Legends Program of course isn’t the only way to start an online business, but we do take a lot of hassle out of the way:

- A proven program that works, and has been successfully used by 100s of people on this forum. Some of which are now making $30-50k+/month consistently.

- A focus on the core business skills that matter most. Skills that you can use to succeed in web design, but which also create the business foundation you need for any bigger Fastlane ideas.

- A strong and active community that will help every step of the way. We are a loyal ground of people who want to help you to get going and to see you win!

- A business model that can work in pretty much every country and location on earth. And that also doesn't require you to have some crazy degree or all the right connections.

- A focus on what really matters and that lines up with the Fastlane philosophy. The goal is to NOT have you be a freelancer forever. It is to get you in, show you the skills to succeed, and then get you on to the next level.

And all this adds up to a great next step for anyone looking to get started with their first profitable online business.

PLUS - joining Fox Legends Program is super reasonable for the amount of value you get:


The Legends Program Deal:
When this program first launched on the Fastlane forums in 2020 it was between $2,000-$2,500 depending on the price plan you got.

And all the original members would tell you that this was an amazing deal.

BUT… since then I have tried to make the program an even better deal.
(As well as open it up to people who maybe don't have that much resources)

The current deal is an absolute steal and it is so easy to get a positive ROI on:

- $750 instant lifetime access

Or

- $250 x 4 monthly payments*

(*once you complete the $250 plan, you get full lifetime access, plus you can upgrade early for a discount too)

These are also exclusive Fastlane deals that I don't offer anywhere else.
I love this forum and want to help as many members as possible - so this is the best price you can join at.

The program actually cost $1200 on my own official website, so you are saving nearly $500 (on top of getting it at a fraction of the original launch price).

Also keep in mind, the whole focus here is a positive ROI for you on your money invested.
And this is quite easy - just one smaller website deal easily pays for this whole program.

And then you still have all the skills, training, community, and support with full lifetime access...


View attachment 48161


If you are interested - just click the link below, and I’ll send the Fastlane Deal details over to you right away.

(Also, if you want, you can also email me back with any questions you might have)

The link is:


Thanks for this post, I'm definitely going to consider joining the course.
I notice the course has a large focus on mindset and marketing which are great skills, my question is if the course includes the fundamental web design skills. Or if you're expected to learn that elsewhere and know it going into the course.
 
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Michael Ankrah

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Thanks @Fox for the shoutout! Wanted to add my two cents for anyone on the fence about joining or learning more info about this program.

I'm never really one to rave about certain products/services out there, I usually tend to avoid rating businesses on Google My Business, Yelp, etc... but with Fox's programs, I feel an obligation to help out because of how it really changed my business and my life. It sounds super cliche, but after reading MJ's books I knew I couldn't do the awful NYC Investment Banking jobs that I had been stuck in for 5 years after graduating with a degree in finance. I had all of this inspiration and motivation, but nowhere to put that energy until I stumbled onto one of Fox's first courses on this forum.

I still feel that I have a long way to go, but I've been able to make a consistent monthly income to not only pay the bills but also to save and plan for the future thanks to the help of Fox and his programs. The thing that still surprises me to this day is the level of personal attention and help that is offered in any of the programs (especially this most recent Sales Legends program).

It gave me the confidence early on with my business that no matter what situation I got into, I would have a supportive community and experts to help me get through it. Whether it was a coding/technical question or more importantly an overall sales question/issue with a client, that level of personalized help can't be understated... it's been huge for my development and my business.

Being from NY originally, I've always been a fan of being as direct/upfront with people as possible so if anyone on here reading this wants to speak to me or chat about this course, I'd be more than happy to give them my feedback on it.

I've always said that the information in this course gives you all of the info and techniques that you need to be successful, but it won't do the work for you. If you're willing to put in some hard work and learn from other experts, you can really take things to the next level (and not just for your web design business, but also future fastlane ventures down the road where you'll need the same skills taught in here for sales, marketing, etc).
We built in a lot of accountability into the program.

You got weekly live calls, smaller accountability groups, email support, the private FB group etc. We are in there every day to get back to any issue.

If you want to make this happen we will be there to help (a lot).
But I can't make that choice for you.
So l got a question sir, After reading this stuff my eyes have opened to a way in which l can provide values to some businesses around me for almost free or a fair price since I’m just starting out, but what l wanna know is how can l convince someone that a website will be very good for them when they are not even thinking about but pretty contend with running their business just through Facebook pages and stuff like those? Would love to get a feedback on this though
***** Nov-Dec 2023 Update *****

We just launched a brand new website and deal for the program.
We are also adding a lot of new content and have hired a full-time guest coach to help with the community.

All of which means an even better program - and even more results for those who sign up.
To get the full details (and to see the deal and the cool new website design), just use this link here:

>>> Click here to get the NEW Fastlane Deal <<<

That's it for now, the rest of this thread will show you the concept and goal behind the program!

***** End of Update *****

What is the Legends program and is a web design business a good idea?

If you have been following me for a while on here or on Youtube, you probably know I first started a web design business back in 2016. If you missed it, I have a full gold thread on how it went here.

In short, things have gone extremely well.

I documented my full journey online, quite quickly got the business to $20k+ per project, and a lot of people wanted help to get similar results.

That is why I started this Legends program over 3 years ago - and why we are now up to over 850 students, with 100's of success stories.

But as far as web design goes, a lot has changed since I first started sharing my approach.

The economy is now different, there are a lot of AI software (and a bunch of other tools), and some people find it confusing to know where to get started at the moment.

While on the surface, it can look a bit confusing - the great news is that the core business idea, and the principles behind it, actually haven't changed one bit.

And for those with the right approach, it can still be very easy to get started and to become profitable.

So if you are ready, let’s get into it …

Can web design still work in 2023, and is it a good "Fastlane" style choice?

This thread assumes you are somewhat open to the idea of starting an online business.

Maybe you have already thought about web design as an option, or maybe you are just weighing up some different business models to see which is the right move for you.

Either way, the most common questions (and what we will cover in this thread) are:
  • Is web design a good short-term and long-term business option?
  • How hard is it to learn web design and actually make money?
  • What if I have no technical skills or experience?
  • How much design/coding skills do I need?
  • How fast can I sell my first real project?
  • How can I compete against others?
If you are curious about any of these questions, keep reading - because I’ll answer all of them below.

And if you get stuck at any point, just post up your questions below this thread and I’ll personally get back to you.

My goal is that by the time you finish reading this thread, you can definitively say either—“Yes, web design is a good option that fits with my long-term Fastlane plans”,—or—No, I can safely rule out web design for now.

On top of this, you likely want a business that ticks some important boxes:

These are the most common things that people look for when deciding the right online business idea for them.

Let’s cover them first...
  • You want a viable business model that is proven to work (not some wild scheme)
  • You want to start building real business skills that give you a lot of options
  • You don’t want “the next big shiny thing” that is gone a week later
  • You want a business that works in all locations and economies
  • You need to be making real money as soon as possible
  • You don’t want to invest $10,000s to get started
  • You want very little or no downside risk
  • And you want something easy to run
If some (or all) of these sound important to you, then good news: web design ticks all these boxes and more.

If you want to see how - just keep reading. I'll show you everything you need to know in this thread.

So what does it take to succeed in web design in 2023?

For the last 4+ years, I’ve been lucky enough to help a lot of people get started with running a profitable web design business. Through my own Youtube channel, this forum, and several other places, we have built a great private community that helps each to win big.

I try not to promote web design too heavily on the forums, but there have been at least 200-300 members on here who I have helped to get started with their first successful online business.

Plus my own Fox Web School YouTube channel (over 30,000 subscribers), my freelancing Instagram page (157,000 followers), and my email list of nearly 20,000 people.

All of these different places means I have now directly helped and coached literally thousands of different web designers and freelancers.

And what I want to cover below are the clear trends I have noticed on why some people succeed, while others get stuck or fail over and over.

And these strategies that we will cover do make a BIG difference.

I have had students with zero previous experience sell their very first website for MORE than some web designers with 5+ yrs experience have ever made from a single project.

AND this isn't only about making profits either - they also do an amazing job at helping their clients get REAL business results.

It is a total win-win for everyone involved.

“So what are the different approaches, and why do some people succeed when others don’t?”

Let's start with first looking at what NOT to do...

The 2 common approaches to web design that WON’T make you profitable

#1 Wrong Approach – You focus 100% on learning coding and technical skills


Your typical web designer don't make much money because they put all their effort into developing technical skills. They think if they are experts at WordPress, Javascript or Figma they will be in high demand and profitable.

They quickly find out, though, that it just doesn’t work that way. Business owners don’t think in terms of code and design — they instead focus on their most important business challenges.

Can you imagine a business meeting where the owner tells his team, “We badly need to put more money into HTML and CSS this month”?

That is never going to happen.

What matters most to a business owner is what keeps their business running and growing. Things like increasing sales, attracting new customers, or smooth business operations.

It is these key business areas where you need to show how you can help.

This is now twice as important in 2023. The coding and design part of creating websites is getting easier and easier - but yet nearly every business still badly needs better website results.

To succeed, you have to present web design in a way that matters to them. If they can’t see the value in what you are selling, they will put it at the bottom of the list with 1,000 other things that need to be done someday.

What gets their attention is “here is how you can get more customers”, notI could improve your old Javascript”.

The people who do best with web design don’t focus on selling the technical stuff.
Instead, they look for ways to create value and then make it appealing for a business owner to invest in.
Often they actually have very little or average technical skills.

Unfortunately, many web designers never see this and keep heading in the wrong direction. And when it fails to work, they mistakenly double down on the exact skills that are already hurting them the most... “I don’t get it - I can code amazing - why can’t I find work?”.

The truth is you don’t need to be that good technically to run a profitable web design business.
The real skills that make you profitable are often not technical (more on this in a bit).

*** Many old-school web designers or people who paid big money for coding bootcamps will disagree. BUT these same people complain they can’t get hired, and there are no good clients. Business and selling skills always come first. ***


Wrong Approach #2 – You focus on building beautifully-designed, custom-coded websites.

A lot of web design gurus out there will teach people that this is where the money is — spending weeks building fancy, custom-coded websites. But this isn't necessary at all.

First up, it is a super slow way of working that just burns up all your time and energy.

Secondly, when you focus on selling just design, you attract the wrong type of clients.
It becomes about how things look, rather than how well they work.

But very few businesses actually care about design in the first place. When they don’t know what they want, they might say, “design,” but what they are really after is a solution to a deeper problem.

So when you are selling in this way you are working extra hard to give people what they don't actually care about. Which makes it a terrible approach.

The thing is, 99.9% of businesses don’t really need a totally unique, fully custom website that’s nothing like a visitor has ever seen before. It just doesn't add any real value.

What they are looking for instead, is a real change in their business.

And the cool thing is that when you identify what matters, you can get much better results with much less work.

Some of the most profitable websites I have built ($15,000-$20,000) were created from standard themes and templates you can get for less than $50. As far as coding went - it took me very little time to set things up.

And every year it gets easier - with better software, more tools, and even AI. There is just no need to be making this hard on yourself, and often the easier approach is going to get the best results.

Of course, this doesn’t mean that visual design is useless or bad. It’s just one of the tools you can use to build great results. Just like with technical skills - it is nice to have, but don’t let it be what you rely on to build your web business.

----

Where both of the above examples go wrong is the same - putting specific skills before an overall approach that works.

Business owners don’t go to sleep thinking of code or design. They are thinking about their actual business.


Web design gets (very) profitable when you start to think bigger than just code and design...

The main reason that non-technical people (like myself) can create a highly profitable web design business is by shifting the focus to what really matters.

Instead of code or design, you start to look at things from the business owners' perspective.
What do they really care about and what will they be willing to pay the most for?

With this approach, you only focus 20% of your time on learning technical skills and design.
But then the other 80% is on leveraging these skills to solve real business problems that matter.

Now maybe you won't be the “best” coder or designer out there, but what you do is create real results for your clients - making you extremely valuable in the marketplace.

And this winning approach is all about mindset and strategy, and very little to do with technical skills or your design ability.

>>> It is all about creative problem solving and adding value. <<<

To give some examples, here are a few of the skills you can quickly develop to be running a profitable web design business in a short amount of time:

1) Problem Solving
Learn to see the overall situation and develop creative solutions that make a difference. This is like the story of the expert who charged $20,000 for fixing one small part in a large factory. He wasn’t paid for the work involved - it was for knowing the right solution

2) Creating Value
This forum knows that money always flows towards value. When you learn to see web design as a tool to be used to help a business solve their problems and achieve their goals, you can quickly increase your prices by 2, 5, 10 or more times. Business owners will always pay well for websites that offer real value.

3) Master Selling
Businesses need cash flow to survive. And every business is interested in either securing their cash flow or growing it. Most likely both. So knowing how to build a website that helps with sales is a super valuable and profitable skill set. (And knowing how to sell helps you get bigger and better web design deals, too).

4) Communicating and Messaging
Along with selling, businesses also need a lot of help ensuring they have the right message that reaches the right people. You become extremely valuable when you can help create and improve their messaging. This skill requires you to identify customer needs and understand the marketplace.

5) Mindset and Self-Management
This is an easy area to work on that gives you a massive boost over the competition. Most web designers struggle with managing themselves and their business. Being able to do both means you can make rapid progress and also see gains in other areas of your life too.

6) Combining Simple Skills
Scott Adams (creator of the Dilbert comic) calls this ‘Talent Stacking’. It is about combining several skills to create massive value. When you have basic proficiency in a bunch of different areas like web design, copywriting, email marketing and so on, you start to open many very profitable opportunities for yourself.

How many of these require a degree in computer science or a $10,000 design bootcamp? None.

But these are the sort of skills that put you at the top of the marketplace. They are what make you profitable and in demand. If you look at any success thread on this forum, you are going to see many people who have succeeded using a combination (or all) of these skills.

Bottom line - these types of skills are what you need to focus on to succeed. They will set you up for long-term success as a web designer, but also in the bigger picture as an entrepreneur.

With that in mind, let’s look at how you can get started with learning and developing these core business skills...


A realistic plan to succeed at web design in the short, medium, and long term

There are three main stages you will progress through in your web design journey. These stages also show why web design is such a great way to learn the key skills we talked about above and to prepare for your future Fastlane ventures.

***I’ve included student case studies from people on this forum to show you what to expect at each stage. If you are one of the people (or another student), then feel free to add in more details below if you wish.***


The first stage: Getting started

This is where most people are going to be when they first join the program. They will either have started learning the basics of code or will have some coding skills but struggle with sales.

The first goal here is to change how you view web design and to focus on what matters most to a business owner. When you can see why they would buy, you can start to align what you are selling with what they want. This makes it a lot easier to sell, but it also means that what they hire you for is much more valuable for them, too. It is 100% win-win.

The second goal is to help develop a winning mindset for business (and life). After 100s of interactions with students, I’ve noticed that mindset is one of the biggest issues holding most people back. So we put plenty of focus into helping you overcome any mindset issues. Such as self-doubt, procrastination, perfectionism or poor self-management.

In around 1-3 months, our students will typically land their first $1,000+ project. Getting that first win under your belt feels great and creates a ton of momentum! While this isn’t life-changing money, it’s still a great first milestone, and it helps to confirm the fact that you’re building a solid foundation of skills. You’re learning how to sell, how to close deals, and how to manage a project. You’re changing the way you see business. You’re beginning to help others and be in demand.

(Plus it means you will have already paid off the full lifetime access to the program!)

A good example of this is Owen...

Owen joined in May of last year after seeing this thread on here.
He had little in the way of coding or web design experience...

View attachment 36659

By August, he was using the sales and business skills from the program to land website and SEO deals...

View attachment 36660

And then, by November was able to hit a big personal goal and quit his job. ..

View attachment 36661

For a student who shows up and takes action with the program, these are the sort of results we would expect them to hit.

Another great student example is @Isaac Oh

Isaac started a few months back and has gone from a $500 project to a $2,500 project to just recently enjoying his first month of over $10,000. Keep in mind that he only just started to learn code when he joined, too. This isn’t about just charging massive prices either - his clients are getting massive value and huge results from his websites.

***Update***: Isaac has now transitioned into running a full blown agency with the skills he has picked up in this program. He works with some amazing clients and is well on track to running a steady 6-figure a year business...

View attachment 48139

These posts above are taken from the private FB group, and you will see success posts like this every week.

And here is another recent one from Instagram, of someone who took my previous program that I promoted on the Fastlane forums...

View attachment 48142

Medium Term (2-3 years):

This is where you start to focus on building a steady income and a solid base of clients and referrals.
While big payday projects are great, to succeed long-term, you also want consistent cash flow.

So this stage is all about building the right relationships, helping businesses in a big way, and becoming a longterm trusted advisor.

The cool thing is that as you build more trust with each new client, you also get to learn a lot about how successful businesses grow and thrive. You get an inside look at how their businesses run - which means you can develop real, transferable skills. On some projects, you can get dozens of hours working alongside seasoned successful business owners.

This experience helps with a lot more than just web design. It can be very hard to get this kind of insight elsewhere, but with web design, business owners share openly with you as you work together. You get a lot of exposure to what makes a business successful, what creates sales, and what keeps customers coming back. It’s like a bonus mini MBA of sorts.

To give a few examples of people at this stage who started with just making websites and who are now quickly going Fastlane...

A great example of this is @GuitarManDan. You probably have already seen his own great gold progress thread on here, but I will quickly cover his progress....

Dan started his web design business in 2018 using our previous course and had a very decent year or two. However, he wanted to take things to the next level and didn’t want to get complacent. He then joined the Fox Legends Program.

Since joining, he has made even more progress, and along with some big website sales, he has done really well with building recurring revenue too. To give just one example, he landed a $25,000 sale from a cold email technique that I shared in the course (but Dan gets all the credit for taking tons of consistent action!).

Now while the big sales are cool the great thing is Dan has built an amazing (and highly valuable) skillset that is a great foundation for moving to more Fastlane business ventures. He now has the cash flow, experience, confidence and mindset that I am sure will lead to a ton of future success.

*** Update To Dan's Story***
Since writing the above last year, Dan has experienced even more success. He has created a truly Fastlane business on top of his web design business with massive potential. It is still in the early stages of scaling it up, but he is already at over $50/k a month, and this is the exact goal we love people to hit with this program/approach.

You can see his latest progress here...

View attachment 48144
(Screenshot from Dan's latest forum update)

Long-term (3-5 years)

I hinted at this with Dan's story, but our end goal with this approach to web design is much bigger than just making some websites. This last stage is really what separates this program from other options.

As much as we love web design (and we do!), we always see it more of a launching pad than an end destination. Our end goal is always for our students to use their web design experience to go on to launch an even bigger Fastlane-style business.

If you think about any successful Fastlane business, you will need a certain set of skills:
- How to find unfulfilled needs in the marketplace
- How to create a valuable product or service
-How to then sell that product or service
- How to scale your business
- And so on

Once you pick up these skills through web design, you will be ready to keep on moving to the next Fastlane level.
It is a natural next stage and one we have built into the way we run this program from the very beginning.

If have done our job right, during this stage you will feel ready to use what you have learned (and your cash flow from projects) to reach for that next level.

A good example of this is @MJ DeMarco himself. Now obviously, MJ isn’t a student or has taken any of my training, but if you look back at MJ’s story (before his big successes), he first started paying his bills and improving his skills through web design work...

“I aggressively marketed my website. I sent out emails. Cold-called. Mailed letters. I learned search engine optimization (SEO). Because I couldn’t afford books, I visited the Phoenix library daily and persisted to read about Internet programming languages. I improved my website, learned about graphics and copywriting. Anything that could help me, I consumed.

Then one day I had a breakthrough; I received a call from a company in Kansas who raved about my website service and wanted me to design their website. Sure. I obliged with a price of $400. They thought the price was a steal and within 24 hours, I built the company their website.

I was ecstatic. In 24 hours, I had most of the rent payment. Then ironically, not 24 hours later, I received another call from a company in New York asking for the same thing… a new website. I designed theirs for $600 and it took me two days to complete. I had another rent payment!

 Now, I know this isn’t a lot of money, but from poverty to $1000 in three days felt like winning the fifty million dollar Powerball.

My first few months in Phoenix, I gained traction and survived on my own for the first time in my life. No flower boy. No bus boy. No pizza delivery. No sponging off mom. I was purely self-employed! I was momentous acceleration, a wind at my back that foreshadowed a directional change into a new universe of wealth generation.’


and...

“I took a contented pause thankful of my recent move and glanced at my bank balance. It was more than $5,000 and it was more money than I ever knew. Now I realize that $5K is not a lot of money, basically it is bankrupt. However at that moment in my life, it meant not having to get a job for at least another year.

You see, that $5,000 bought me one year of freedom. Freedom to pursue success. Freedom to do what was necessary. Freedom to pursue my dream. For the next year, I was guaranteed to own every hour of my life.


Links:
https://www.mjdemarco.com/my-story/

https://www.thefastlaneforum.com/community/threads/one-year-of-flf.56628/#post-417628 (post #17)

This is a great example of starting web design in the best way possible - with a focus on using it to go much further when the time is right. And I fully agree with MJ here and think web design is NOT a great long-term option. The best web designers are always people who used web design to go on to do something much bigger! That is how you make it truly Fastlane.

But for someone on here right now without a solid business plan, who doesn’t have a ton of money in the bank to invest, and who might be struggling with core business abilities such as mindset or sales, then web design can be a perfect option to get you to where you want to be long term.


What are the key ingredients to make Web Design work for me?

The mistake I have seen over and over is people who have the best of intentions, but head completely down the wrong road. They focus on developing the wrong skills, working with the wrong type of clients, and having no idea how to increase their sales or results.

What can seem like progress at first can quickly turn into a dead end. They end up working for free or cheap for months on end, yet things are still not improving. They are no closer to big sales or any real success.

Web design is definitely not an area where hard work is necessarily going to pay off - you have to think strategically.

Where is a good place to start?

Get a good game plan. No matter how low your current skills or experience might seem, with a solid plan you can make massive progress in a short amount of time. Just one or two projects done the right way will add up very fast.

Along with that surround yourself with the people who are already getting good results and learn from them. You don’t need to reinvent the wheel. The people who run successful web design businesses use the same effective tactics over and over again. This is where a coach or mentor is going to be key. You might think I am biased (since I also coach) but I invested a lot in coaching and training when I first started. I still do.

On top of this it's crucial to have a solid support system to keep you motivated and focused. Working as a web designer can be quite challenging if you are fully alone. By being a part of a group of like minded people though, you can keep yourself accountable while making a ton of personal and business progress. A strong network is a must.

These core ingredients to web design success is why we have structured Fox Web School the way we have. We saw what what would work best and then built a program that provides you with everything you need to succeed.


What Fox Web School Can Offer

Nobody needs another generic course that gets you average results. There are plenty of these, and they churn out people who will never make more than a few $100 for a website.

What you need right now is the right coaching and blueprint (along with a proper community) for creating real success. You want a proven program to develop the right skills for you in the right order - and that keeps you motivated and moving in the right direction.

That is exactly what you get when you join Fox Web School.

We focus on helping you master important business skills that make a real difference.

These are skills like:
- sales and marketing
- persuasion and communication
- finding big needs in the marketplace
- taking huge amounts of action
- overall business strategy
- problem solving skills
- solid self- control
- and mindset

We take people who are struggling to progress, and quickly get them moving towards their goals.

In fact, since this program launched in 2019, we have already helped 500+ members directly from this forum plus over 850 students total. We have worked hard on making a great program and community that over-delivers and consistently gets results.

This program is known as the “Fox Legends Program". And it was built with a specific end-goal of first helping you to get profitable with web design - and then showing you how to use web design to go even bigger.

To keep this post a bit shorter we haven’t packed it full of reviews (we have 100s) but if you look around this thread or on the forum you will find many. Also, on Trustpilot we have another hundred 5-star reviews...

View attachment 48145

We are always working hard to improve things, but the program is already completely proven to help new students see great results and consistent progress.

Based off what has been proven to work best so far the program structure is:

a) Stage one - Get Dialled In
  1. How to quickly develop the mindset of a successful entrepreneur
  2. Why people will buy websites from you (at a high price)
  3. How to quickly learn the business of web design and use it to start any online business
  4. How to control your own internal mindset and actions
b) Stage two - Master the Core Skills
  1. This section of the course will show you how to go from zero to charging $10,000 plus for web design projects. We will cover all you need to know and how to do this with zero previous skills.
  2. You’ll also master selling, prospecting, copywriting, proposals, communication and how to spot and solve large business problems. These are the core skills you need in any business.
  3. You’ll also learn the bigger skills needed to grow and guide a business like goal setting, strategy, planning, thinking big, and creating a vision you and your team can buy into.
c) Stage three - Get Moving Towards Your Goals
  1. In this final section, you’ll be ready to use your combined web experience, skills, and cash flow to start creating your own Fastlane business on top of web design.
  2. We will give you the tools to start finding ideas, know how to add value, how to start a new business around strong market needs, and how to get your first customers rolling in.
  3. The goal of this stage is to help get you ready to create a truly “Fastlane” type business that you can transition into from web design. Web design is great and a fantastic place to start but we will make sure to see you the whole way through to even bigger business success.

(This is an overview of the general stages - you can find a more detailed breakdown of the course content in the link at bottom of this thread)



Also, you get access to our amazing community...

Monthly live calls


Every month, we have several group live calls hosted personally by myself.

There are open format on Zoom - and are a place where you can share your progress, ask questions, get direct feedback, and speed up your learning pace.

Since I have started the program I have hosted several hundred of these calls - which is something you won't see in hardly any other program. (Cause I actually care about getting you results!)

And since we get asked this a lot – we record all calls and have a system in place to get your questions answered if you can’t make a call. This also means all the past live calls are available once you join too!

---

We also try to do some Guest live calls - with some notable past calls being MJ DeMarco himself, along with John Kavanagh (Conor McGregor's coach), and James Jani (1.6 Million Youtube subs).

View attachment 48146
---
Membership to the private Fox Legends Program Facebook group

You’ll also get full access to our private Facebook group, where you can interact with your fellow students. You all know what a private Facebook group is, but this one is different.

For a change, this one is actually very active and high value with detailed posts and daily engagement.

You won’t need to wait longer than a few hours at most to get a response to your question...
View attachment 48147
(this months amount of active members - usually 250-300+ a day!)

And I share this screenshot to once again show you that this program is different and that we do actually care. We have many past members (and myself) in the group daily helping new people to succeed as much as possible.

It is common to see whole sale pitches and proposals get created and then successfully closed in the Facebook group each week! If you join, and have any issues with web design, your business, motivation, mindset etc. – we are always in the group ready to help.

I know from experience just how critical it is to surround yourself with other motivated people if you want to hit your goals. And while I might be a bit biased, I truly believe our community is one of the best places to do that.

(If I’m being honest, this is probably my favourite part of the program. Pretty much everyone who joins is blown away by how supportive all of the members inside the Legends community are.)

Extra Resources

Along with the full program I have also invested back into getting in the best guest coaches possible for some additional bonus courses.

There include:

- Learning Google Ads with @Andy Black
- Copywriting Skills with @Bekit
- Mini Agency Course with Isaac Oh
- Facebook Ads course with Tate Morgan
- Starting SEO course with Steve Deane
- Webflow Starter course from Eli Alcaraz
- As well as bonus coaching calls from a few of the top members on this forum

So it is pretty stacked with all the skills you need to get going!




What you need to be able to join…

We run things a little differently to most communities and it also means our deal is way better.

First off - we give you FULL lifetime access. So once you pay upfront (or complete your plan) you then have full lifetime access to everything. This also means you can access everything once you join - so no waiting around for things to unlock or for you to get access permission.

Which is pretty crazy. Most programs on this level limit you to only 6 or 8 weeks and that is it. I have been happy to continue to help out all the members who have joined over the last 3 years. Which has the added benefit for you of having a ton of experienced people in the group once you join.

Bottom line - I really do care you get real results, and have put everything possible into the program to do so.

We do run a tight operation though, and require a few things from you to make sure it makes sense to work together:

:check: - willingness to commit and stick with a proven plan
:check: - a few hours of time each week to learn and apply what we teach you
:check: - some savings or cash flow to cover your cost of living as you learn the business
:check: - you want real advice that works, and are open to a better way of building an online business


But on the other hand, here are some things that you don’t need to join:

:xx: - advanced or even intermediate coding and programming skills
:xx: - prior business experience - we teach you business skills from scratch
:xx: - a ton of free time - we get that you have a life and maybe a job to support yourself before the biz takes off
:xx: - a personal website, business cards etc. - there are better ways to get started without wasting time
:xx: - living in an English-speaking country (we have many students from Europe, South America and Asia)
:xx: - a perfect mindset - it’s ok if you have some fear and doubts about these types of things. That’s what we’re here for!

If you are willing to apply yourself and have the minimal resource to make this possible, this is a realistic option to start learning web design the right way. If you are a good fit, we will do everything we can to ensure you succeed.


There’s never been a better time to join…

The Fox Legends Program of course isn’t the only way to start an online business, but we do take a lot of hassle out of the way:

- A proven program that works, and has been successfully used by 100s of people on this forum. Some of which are now making $30-50k+/month consistently.

- A focus on the core business skills that matter most. Skills that you can use to succeed in web design, but which also create the business foundation you need for any bigger Fastlane ideas.

- A strong and active community that will help every step of the way. We are a loyal ground of people who want to help you to get going and to see you win!

- A business model that can work in pretty much every country and location on earth. And that also doesn't require you to have some crazy degree or all the right connections.

- A focus on what really matters and that lines up with the Fastlane philosophy. The goal is to NOT have you be a freelancer forever. It is to get you in, show you the skills to succeed, and then get you on to the next level.

And all this adds up to a great next step for anyone looking to get started with their first profitable online business.

PLUS - joining Fox Legends Program is super reasonable for the amount of value you get:




The Legends Program Deal:
The Legends Program is normally a $1200 investment to join. But while it’s been helping hundreds of people to get massive results, this price is just not possible for some people. They want to join, but can’t afford it.

So what I have done (for now!), is reduce the price to allow some more people to join.
If they are ready to go and fully committed!

So, right now, I’m offering it to you for over 60% off the original price.

And this includes all the same lifetime access, and all the training, content, live calls, community and bonus content.

This isn’t just about saving you money – it’s about getting you to commit to your goals and take action.

This is also an exclusive Fastlane deals that I don't offer anywhere else.
I love this forum and want to help as many members as possible - so this is the best price you can join at.

The program actually cost $1200 on my own official website, so you are saving nearly $500 (on top of getting it at a fraction of the original launch price).

Also keep in mind, the whole focus here is a positive ROI for you on your money invested.
And this is quite easy - just one smaller website deal easily pays for this whole program.

And then you still have all the skills, training, community, and support with full lifetime access...


View attachment 48161


If you are interested - just click the link below, and I’ll send the Fastlane Deal details over to you right away.

(Also, if you want, you can also email me back with any questions you might have)

The link is:


 

Fox

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So l got a question sir, After reading this stuff my eyes have opened to a way in which l can provide values to some businesses around me for almost free or a fair price since I’m just starting out, but what l wanna know is how can l convince someone that a website will be very good for them when they are not even thinking about but pretty contend with running their business just through Facebook pages and stuff like those? Would love to get a feedback on this though

You don't need people to be thinking about a website (they likely won't be), but if they are then all good.

Either way the goal is to find business problems you can solve.

- Not enough sales > a website that converts
- Not enough high paying clients > a website that builds trust and perceived value
- Are are confused or buy from their competitors > better messaging and systems to get people to take action
- Not enough visitors > SEO / Ads etc

As for someone being on Facebook - well do they want an even better business (and have control)?

They can stay on FB but there are a LOT of advantages a website can offer over a dying social media platform.
 
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Michael Ankrah

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You don't need people to be thinking about a website (they likely won't be), but if they are then all good.

Either way the goal is to find business problems you can solve.

- Not enough sales > a website that converts
- Not enough high paying clients > a website that builds trust and perceived value
- Are are confused or buy from their competitors > better messaging and systems to get people to take action
- Not enough visitors > SEO / Ads etc

As for someone being on Facebook - well do they want an even better business (and have control)?

They can stay on FB but there are a LOT of advantages a website can offer over a dying social media platform.
So should l like guarantee or suggest websites will leads to more of those things you listed or what? And actually I’m in Africa and my part of Africa FB is like Instagram to you guys, it’s the most widely used social media here.
 

FireEagle

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Hi, I'm a computer science student and I will graduate next May. I know web development and I can build a website if a design is provided and have some info about the project. But I don't know about design like working on Illustrator or similar software. I just want to know what's the recommended tech stack in your course. Do I need to use some software to build the design first? What's my advantage as someone who has some experience in coding and how your program can help me?
 
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EL_00

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You don't need people to be thinking about a website (they likely won't be), but if they are then all good.

Either way the goal is to find business problems you can solve.

- Not enough sales > a website that converts
- Not enough high paying clients > a website that builds trust and perceived value
- Are are confused or buy from their competitors > better messaging and systems to get people to take action
- Not enough visitors > SEO / Ads etc

As for someone being on Facebook - well do they want an even better business (and have control)?

They can stay on FB but there are a LOT of advantages a website can offer over a dying social media platform.
Hi Fox,

Thank you for the thread. I read your thread posts from 2016, and I saw you post more recent on this thread. If I could ask dumb questions
1) where do you host website for your customers early in your career and recently?
If it static, I think to host my service on AWS cloud, cause it is still free. but idk if there are 5 website and more.
2) do you charge maintanence for your customer (cost of monthly hosting & domain)?

I'm trying to offer the service for my tutoring agency I work for and similar agency here. They don't have website and no media presence (only Whatsapp and IG). They have a fix location, big enough for the local, and good customer service which could be a big plus compare to their competitors that already has a website.

That's for now, thank you
 

Fox

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Hi Fox,

Thank you for the thread. I read your thread posts from 2016, and I saw you post more recent on this thread. If I could ask dumb questions
1) where do you host website for your customers early in your career and recently?
If it static, I think to host my service on AWS cloud, cause it is still free. but idk if there are 5 website and more.
2) do you charge maintanence for your customer (cost of monthly hosting & domain)?

I'm trying to offer the service for my tutoring agency I work for and similar agency here. They don't have website and no media presence (only Whatsapp and IG). They have a fix location, big enough for the local, and good customer service which could be a big plus compare to their competitors that already has a website.

That's for now, thank you

Hey,

I never tried to make money from hosting (just found it too much hassle), so I would ask clients to make their own account and then I would ask for access.

If you want to get paid to manage it I still recommend you first ask them to put things in their own name - it is just a lot of work to be chasing someone up to pay their hosting bills.
 

Henrywu

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Hi Fox

I'm from another eastern internet world and I'm very interested in your legend program. I don't know computer programming, my English is not very good, I don't even have Facebook, and I read your posts and replies in translation haha.

It seems that websites are very unpopular in mainland China, where self-publishing is very advanced. But I am very interested in doing business in Europe and the US.

A million negative thoughts came into my head, not knowing how to program, my English is not good, I don't even know if I can get foreign calls on my Chinese cell phone, if we need to make sales calls later on, and also how to collect the money after the transaction, and how business owners would want to trust a foreign newcomer to web design, these are all big questions.

But at the end of the day I must go and do it to find out, and surely these problems will be solved over and over again in the course of the operation.

As a college student who just graduated this year, I really don't want to live that kind of life of stable poverty and looking at the end of the whole life.

I have acquired the Fastlane Forum promo code and I am ready to join your legendary program.

Before joining, I would like to finally hear from you about the preparation needed to join the Legends program some advice, for a young man who is a bit lost!

Thank you very much.
 
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pmb1

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Hey Fox,
A few days ago I read your post about the Fox Legends Program, and I want to join. The problem is, I don't have 700$ right now so I thought I could get started learning web design already until I get my first few clients, and then buy your program with the money.
I've already read your web design book, and I'm confident to start this journey. Right now, I don't know anything about websites, HTML, CSS or anything of the sort.
Where would you say is the best place for me to get started? Any specific video of yours I should watch? Any good free/cheap course online to learn the basics?
I would appreciate if you could give me some starting advice. Thank you!
 

Fox

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Aug 19, 2015
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Hey Fox,
A few days ago I read your post about the Fox Legends Program, and I want to join. The problem is, I don't have 700$ right now so I thought I could get started learning web design already until I get my first few clients, and then buy your program with the money.
I've already read your web design book, and I'm confident to start this journey. Right now, I don't know anything about websites, HTML, CSS or anything of the sort.
Where would you say is the best place for me to get started? Any specific video of yours I should watch? Any good free/cheap course online to learn the basics?
I would appreciate if you could give me some starting advice. Thank you!

Just use the $95 a month link - send me a message if you don't have it.

We can help you to get going with all of this - you don't have to pay upfront.
 

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