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How to Learn Code, Start a Web Company, $15k+ per month within 9 months

Fox

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It has taken me a long time to have time to create this thread and for that I apologize. I have been getting PMs for months and while I helped a lot of you out with detailed responses I wanted to start a thread so everyone would have access to the same information.

*** This isn't exact Fastlane, at least not in the beginning, but its a great way to earn 5 figures a month, learn the skills to create and run your own FL business while building a network of top business people***

Back at the beginning of the year I packed up everything I owned in Canada and moved to South America. I was keen to make enough income to stay down there while also building my own Fastlane business. Problem was I had no online skills, no idea what to do and have never ran a successful business before.

I just launched my business last week and I am still down here living happily so I guess I could say things have gone very well. Hopefully this information helps others achieve similar success and allows them to start pursuing their dreams.


So first things first:

- I started with zero coding knowledge in January of this year. I didn't know how to host a website, I didn't know what HTML or CSS was, I made a tonne of really basic mistakes and figured it all out by myself. I didn't take any expensive courses, had no mentors and probably only spent a few hundred dollars getting set up.

It took me a while to refine my niche but what I now focus on is building simple yet powerful websites that get huge results. No crazy interactive code, no fancy graphics, just simple, clean, professional websites that add huge value to the clients who hire me.

In the last few months I have
- built a website that landed a $1 million pus contract for the guys who hired me (they hadn't worked in over 8 months - oil company)
- built a website that helped get a pro athlete into a world tournament and increased pay from his sponsors (social media profile increase)
- Built a website that has a lawyer making over 1k a week on consultations

While I made good money on these websites its nice to know that the value I added is many times more and all my clients have been very satisfied.

I am still in the early stages of figuring this all out though so as this thread goes along I will still update with what I am learning and what has changed. Right now my problem is scaling, I need more top sales people on the ground selling websites for me. I will come back to this in another post maybe.


So how to begin:

So todays lesson is on how to get started at the very start. You know nothing and you want to get in on this action too. Some quick notes - I build "custom" HTML websites 99% of the time, I don't use wordpress except in some rare cases for add on blog/news sections to my sites. Why? Most of my clients are very busy, non tech people. They don't want or have time to update their websites. They want it built well and they want it to run itself. HTML is a lot better for this and when done right looks way more professional.

How to begin with HTML:

Take the HTML and CSS lessons on https://www.codecademy.com/.

You can also do the JS section but I didn't and have been just fine.


Next take the following UDEMY course:

https://www.udemy.com/design-and-develop-a-killer-website-with-html5-and-css3/


After this you will now know how to edit and work with HTML themes. What does that mean?

Well there is no point creating a website from scratch. That takes years of coding experience and a lot of time for each new clients. Luckily enough people have gone and created HTML themes - its an already coded website where you just rearrange, switch out the pictures and text and add in a few extra bits (I will show how to do all of this at a later stage).

An example of a theme is here...

https://themeforest.net/item/foundry-multipurpose-html-variant-page-builder/11562108?s_rank=9

It just a blank slate with a certain style that you work with. While this may seem like strange or cheating (I thought this was how to learn to build websites!??) its not. Anyone with an internet can create a website these days so that is not where we will be adding value. We add value by building a website with a purpose. We want to build websites that get results and make money, or whatever they are trying to achieve, for the owner.

So how do you build a website that gets great results?

Good question.

As @Andy Black would say you want sales not a website. I am going to meet him half way with you want to build a website that gets sales. Not a website that looks amazing, has cool videos and sections, talks about the companies recent gold tournament or how they really wanted to do X since they were 5. Now it might do one or all of these things but only IF it helps gets sales.

Every page, link, click and action on the website is to help facilitate the growth of the company and sales.

Lets take for example an immigration lawyer website...

Is the goal of the site to teach you about immigration law?
Is it to show you stats of work, trade and education within the country?
Is it to teach you about what to do when you first arrive, what to pack, what to expect?

No.

The whole purpose of that website is for the user to either book a consultation or contact them regarding their services. Which both lead to that person hiring them as their immigration lawyer.

Now it might use some of the above to help with that goal but it only has one main purpose. Everything we do for that client must help with that goal or if it doesn't help... be removed.


You are going to learn to take the value of threads of here regarding copywriting, sales and the Fastlane Mindset and apply it other peoples businesses to help them achieve massive results. This just happens to take the form of a website. You are really selling sales and results.

Once you sell results there is no limit to what you can charge and achieve.



If you have read all this and want to start follow the above links, compete them fully and then follow along with the next stages. There will be a lot to cover but I will outline everything you need to know to be making over $10,000 a month with 6 months*.

*Assumes actual work ethic, being able to do some learning by yourself and filling in the gaps. I will give advice but I won't be holding anyones hand step-by-step.

Next lesson... Client selection.
 
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goodguude

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This is wonderful. Thank you, Fox!

I had the same thinking regarding the usage of themes - but in the end it boils down to what you've said: we are not adding value by building a beautiful website, but by generating sales for the client.
 

Fox

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So how can you make decent money with limited web skills, only a few weeks/months experience, and just a simple laptop?

The types of clients you help.

Imagine for a second the website you build will only ever generate one sale per year. Maybe only one sale ever.


Now lets over some businesses you could have built that website for...

Client one: Jimmy & Friends Coffee Shop.
One sale is a cup of coffee or maybe if they are lucky a lunch special. One sale profit: $3-10 profit maybe.


Client Two: Jimmy & Co Travel Agency.
Maybe that one sale is a trip to Paris, or maybe even a round the world one year break. Profits on travel are slim though and the internet is really driving down those juice margins. One sale profit: $150- $1,000 profit maybe.


Client Three: Jimmy Inc. Industrial Clean Up Services.

Now this website is on the sexy side of things. It won't exact be winning website of the year award or going viral on FB but...
One sale of a large scale clean up at that oil refinery this winter... Maybe $500,000 to $4 million. Maybe more.

Now when it comes time to sell websites you always say you aim to get your clients ten times the results that they invest in you.

So lets do the maths...

Client One: You can justify 30c - $1
Client Two: You can justify $15 - $100
Client Three: You can justify $50k to $400,000.


Same amount of time dealing with the client, same amount of time coding, same amount fo time hiring a pro photographer. Very different result.

Now what you charge is your own choice. But the above example should clearly show who to build for:

- Construction
- Industrial Services
- Engineering
- Oil

- Legal
- Medical

The first four are my favorite. Unsexy, boring, aggressive clients, large contracts.


"Hey Mr. Fox but what about tech start ups and that new app, they are making a zillion dollars. Lets go build for them!!!"

No way and here is why...

- They are in the design and internet business, they know guys already or have minimum wage slaves to work round the clock on design and websites
- There is no shortage of guys trying to approach the "cool" companies for web design
- You will always be replaceable
- They won't see your value


Your aim is to become a problem solver for large, boring, industrial companies that know nothing about the internet and want to deal with a "regular guy" to fix that website.

Thats it for today.

Soon I will go over how to get your first few jobs and also how to find these clients (super easy).

Sneak peak... I don't use upwork or any other slave labor website. I go direct or hire sales guys who go direct.
 

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