Renting Out a Website to Local Businesses

[CommonCents]

I can spot the local lead gen sites a mile away and wouldn't inquire or give any information. Maybe that's just me.

 

[tafy]

So hows progress on your idea coming? You have started right?

 

[NickS]

I've bought a domain, written some content, set everything up and I'm ready to throw the site live once I figure out exactly how I'm going to plan my Adwords-spending.

Interesting note @MyronGainz , there are actually no other PPC-ads on the services I'm going to be targetting, and I've never seen a lead gen site before in my native language. So it's not as saturated as one might think.

 

[Patty Clarkson]

This is interesting. I know this was originally an older thread but I am glad it was revived. I was looking into a coaching program that is going around now. They charge a hefty price though for the coaching. I was wondering if anyone here had any advice on this and right here it is.

They claim there are a few people making tons of money. I wouldn't really want to offer site building and SEO services. I would just want to send them leads.

But I did see a couple You Tube videos that warn anyone looking into this because of liability issues. What if you send the leads to someone who really botches up the job? Would they be able to come back on you and hold you liable? Would a disclaimer on the website be enough to cover you?

Lots of things to consider.

 

[eekern]

I love this model because you OWN the property. Many of us that come from an SEO background will know that most of the time you're working to make your client's website rank higher (unless you're using 301 redirections), but this is a model that I love because it gives you power and independence.

The same happens when ranking YouTube videos and sending calls to a redirected phone number. Same strategy, different platform.

You own the landingpage, and you can rent that as well..

The only difference is that you get 1st page ranking overnight

Don`t get me wrong, if the PPC ads convert well why not add SEO and get some organic searches over time, but I would never start with that. Get real data first, then invest your time/money in SEO..

SEO people will argue that they get more clicks and PPC people will say the same. But all I know is that if an service+area get few clicks with PPC I move on... If they get great results I would do what I can to add backlinks with high trustflow to get some of the organic traffic as well.

 

[Andy Black]

You own the landingpage, and you can rent that as well..

The only difference is that you get 1st page ranking overnight

Don`t get me wrong, if the PPC ads convert well why not add SEO and get some organic searches over time, but I would never start with that. Get real data first, then invest your time/money in SEO..

SEO people will argue that they get more clicks and PPC people will say the same. But all I know is that if an service+area get few clicks with PPC I move on... If they get great results I would do what I can to add backlinks with high trustflow to get some of the organic traffic as well.

Yep. If you're not using PPC to find out what people are searching for, then you're just buying traffic.

I have a post about that:

• Are you only buying traffic?

 

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[Hvazquez07]

I'd do both. Combining local PPC + Facebook ads + Rank and rent can give you a really juicy property to rent in +/-15-30 days

 

[eekern]

I'd do both. Combining local PPC + Facebook ads + Rank and rent can give you a really juicy property to rent in +/-15-30 days

Cool. Would you share many percent of leads/sales comes from ppc, organic and retargeting @Hvazquez07 ? (from your current local properties)

 

[Hvazquez07]

Cool. Would you share many percent of leads/sales comes from ppc, organic and retargeting @Hvazquez07 ? (from your current local properties)

Initially 100% comes from PPC-Retargeting. Then it's more like a 60% PPC - 40% SEO

 

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[Patti]

Hello Everyone,

I have so many questions and things to share with so many of you....

@Patty Clarkson are you referring to JOB KILLING? I learned about the Fast Lane from Brad at RentSimpleWebsites / Job Killing. He said in one of his videos that he was inspired after reading MJ's book. Actually, he made a business of the same concept of selling leads and is in the fast lane managing lead generation sites, selling coaching and a membership to a phone system to route / track leads. (Today I went to YouTube but could not see any of their videos. hmm wondering what happened)

@NickS Did you launch your lead generation website? I'm here to help in anyway I can. Perhaps we can help each other by sharing resources (designers, ideas, templates etc.) Right now I am working with a team to see which of these 2 websites enjoymaids.com or glomaintenance.com we want to model after. Your votes are welcome.

@Andy Black Your posts are so awesome. Learning so much... Wanted to learn how you turned you in-law business around. Love how you took a general business like electrician and made it hyper-focused. Andy, I am wondering if <removed by mod> is your work? This design is very minimalist. Loving it... more intrigued to learn if it really converts.

@Hvazquez07 just checked out your personal website... really cool. Hope we get to learn more about your success with lead generation websites etc. Your contributions are sincerely appreciated.

To all please know that come from contribution and will share and help as much... lets keep this tread live and perhaps we can help many launch their business without costing them a leg and an arm.

To our success,

Alexander

Hi Alexander, Did you go through the Job Killing program? I've been seeing a lot of videos on You Tube from the same 1 guy - crying its a scam.... but he's trying to sell his own SEO services for cheaper. lol

Just wonder if there is any merit to this guys claim, that the guys from JK are doing things illegally by false advertising through a Lead gen site without a proper license for whatever niche. Not sure if I'm allowed to post the youtube link?

I'm not planning on doing the program, but am studying the business model myself. So if there is any part of what they are doing illegal, I'd like to know!

 

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[AlexanderCordero]

Hi Patti,

I have a few of the links that still work but not many are. I wonder what happened to them. Anyway, let me know how can I help?

Warmest regards,

Alexander Cordero

 

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[AlexanderCordero]

I'm confused.

Find a local business that needs more leads. Help them.

You're not helping them by taking courses or studying videos on YouTube.

Listen to the first radio interview highlighted in my signature.

Spend your money on diesel and coffee. (Look the thread up.)

Andy,

I am listening to the audio recordings in your personal blog... Will certainly listen to all your audio files. Thanks!

Was just answering Patti's question with regards to JobKilling.

 

[letter9]

Wanted to throw my 2 pennies in here. This very strategy is one that I have successfully run for nearly 4 years, generating online leads in local markets via websites I have built and ranked to the top of Google then found partners to take those leads.

In fact, as I've told Andy previously in the last few weeks I've sold a number of websites that I built using this strategy for quite a significant amount of money so it's not to be sniffed at as a strategy.... it can work, still works, and has worked.

Local SEO is far easier than any other SEO but there are some things you will want to consider.

1. It might take you 6 months to get to the top in some verticals
2. Local citations and verifiable matched NAP data is key to your success
3. A physical postal address is almost a nailed-on requirement for any local service website if you want to get the most leads and exposure

If you want any more information on any of the above points in a little bit more detail then more than happy to provide a more detailed response and perhaps some stepped points.

Great post, thank you for your contribution.

 

[noche]

First of all - Andy thanks for giving us this valuable information.

I have a question about this "system" and if would work.

If I understand your concept you have company and you already have clients for whom you create leads.

In my case, I don't have any clients. All I am good at is building beautiful websites.

My idea (let's take for example local lawyer niche) :

• Build site
• Create adword campaign
• Create leads
• Contact xy company that I have leads
• Sell them leads for x2 money I invested

MY concerns: Would this work because the site would not contain any information that "I" am a real company.

 

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[Andy Black]

This is interesting. I know this was originally an older thread but I am glad it was revived. I was looking into a coaching program that is going around now. They charge a hefty price though for the coaching. I was wondering if anyone here had any advice on this and right here it is.

They claim there are a few people making tons of money. I wouldn't really want to offer site building and SEO services. I would just want to send them leads.

But I did see a couple You Tube videos that warn anyone looking into this because of liability issues. What if you send the leads to someone who really botches up the job? Would they be able to come back on you and hold you liable? Would a disclaimer on the website be enough to cover you?

Lots of things to consider.

Would you sue the yellow pages because you found a plumber on their site? Would you sue Google because you found a plumber by searching on their site?

I'm no lawyer, but as a consumer I'd think my beef is with the plumber who screwed up, not the directory I found them on.

(Consult a lawyer of course. Just don't let things like this stop you from starting.)

 

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[Aston_M]

The lead gen site I discussed on the call with @Andy Black was for electrical testing services (so, a niche within a niche). It was minimally profitable because electrical testing is generally a very cheap service, so I couldn't charge much for the leads.

My marketplace-in-development is in tourism. I picked the niche because there's a need but no-one is filling it anywhere in the world. It's a blue ocean strategy. I've worked in cut-throat, hyper-competitive sales fields my whole life and I don't want to play that game anymore.

I brainstormed literally hundreds of fragmented markets that would benefit from aggregation and looked at all of them. Products, services, events - doesn't matter. Then I went where the need is but the quality competition isn't. Another consideration for me was high ticket price and respectable margins for the suppliers so the commissions aren't a hindrance for them.

But if I were you I just wouldn't worry about it too much. Pick whatever market you want, generate a lead, give it to someone and take them on board as a client. Tweak, adjust, refine, scale. Then go get another client. And another and another.

If the market you pick doesn't work or isn't big enough for your liking, it doesn't matter. At least you'll be doing something and learning as you go.

I wouldn't know how to do what I'm doing now if I hadn't done all the things I'd done before. Doing that lead gen site really took me from stationary to moving forwards in my ventures. (PS. Thanks again for the inspiration Andy!)

Just do it.

Sounds great, my landing page and campaign is now live, thanks for the advice

 

[Contrarian]

Sounds great, my landing page and campaign is now live, thanks for the advice

Awesome! Keep us posted.

 

[Aston_M]

My landing page and campaign is now up and running as of yesterday, my first click for 0.66p generated a phone lead, I've emailed companies trying to get them to take the lead, no reply. Any tips for the best way to get a service business to take and pay for the leads? Maybe call them and give them the first lead for free? Appreciate any advice.

Here's a great podcast I found as well about local lead generation - #60 Local Search and eSales Hub with Mark Taylor - The Next 100 Days

 

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[Aston_M]

What happened with the campaign that went live in your last post?

Dig in. Get involved. Call the lead. Find out what they want. Call a company and make it happen. Do it as quickly as possible because time kills deals.

It went live and the next day all the ads were disapproved due to a trademark issue. I contacted Google and the trademark holder and couldn't get them to allow it. In the end I picked a new niche with no trademark issues

Going to call a company with a lead and fingers crossed.

 

[RoadTrip]

@Aston_M

How is your lead gen business doing?

 

[NickS]

Hey everyone,

I've been reading a lot about an online business practice which involves creating a website for a certain niche, let's say, dentists, in a certain area (let's say Cardiff, Wales).

Then you work some SEO magic to get that website to the first page of Google, and then you approach dentists in Cardiff and try to sell them advertising space on your website.

If your site gets 10 visitors a day, that could mean 10 potential new clients for the dentist, which would make your offer very interesting to them.

Has anyone here got experience using this business model succesfully? I'm particularly curious about what exactly you put on that website for it to rank well - just generic articles about dentistry?

Thanks in advance.

 

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[NickS]

Someone has been on source-wave. If you notice, Alex doesn't make his money actually doing this.

Must be a coincidence because I don't know what source-wave is, or who Alex is.

I was planning on selling it to just one person, yes.

 

[NickS]

I've done some reading but one thing I keep wondering about is what the hell I'm going to write for content...

Let's say I want to make a website and rank high in the dentist niche. What kind of content do I fill my website with? When you have a landing page, like Andy Black does, it's obvious, but what about the idea proposed in the OP?

It seems rather disingenuous to rank for "dentist Cardiff" and have the visitor land on a generic website about dentistry (until I find someone who wants to rent). I imagine the bounce rate would be off the charts too.

 

[NickS]

Thanks so much for the replies everyone. Time to get to work and see how this venture goes.

 

[NickS]

I just want give my 2 cents here but I think your chasing a dream, the niche website idea is extremely difficult to pull off especially for a tiny niche of dentist in city. What's is your value proposition to the consumer? Who are these people looking for articles on dentists? What are they looking for?

The other way which is better in my opinion is a niche website for dentists b2b, how to market their business and all really good content like that then offer extra services like websites, company videos, email marketing, direct mail etc.

Do you have industry experience within dentistry or marketing?

The general idea is that, because it's so very niche, it is quite easy to rank high (especially where I live - not everything is as high-tech as in the States).

So your value proposition is simply, "hey, about 1/3 of all people who are looking for a dentist in this city, land on my webpage. Interested in advertising on it?"

Let's say my website only gets about 10 visitors a day. That's 10 potential clients for a dentist (very targeted traffic too), then consider how much a dentist makes on average per patient. Just one extra client per day can make them a lot of money.

I have no industry experience with dentistry. The idea is that it works for all types of small business. Because dentists are so expensive, they're just a lucrative target. I do have experience in marketing however.

 

[Andy Black]

@NickS

You might want to @MustImprove's post here.

 

[Andy Black]

Third link in my signature (in case I change my signature later):

• www.thefastlaneforum.com/community/threads/lead-gen-for-local-service-businesses.61148

 

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[CoolAV8R]

I've bought a domain, written some content, set everything up and I'm ready to throw the site live once I figure out exactly how I'm going to plan my Adwords-spending.

Interesting note @MyronGainz , there are actually no other PPC-ads on the services I'm going to be targetting, and I've never seen a lead gen site before in my native language. So it's not as saturated as one might think.

Did you ever get this off of the ground and running?

 

[Patti]

I can spot the local lead gen sites a mile away and wouldn't inquire or give any information. Maybe that's just me.

Could you please elaborate on this? I'm currently developing my skills and haven't launched my business yet - but I would really like to know why or how to avoid that "look" so the sites are professional and trustworthy looking on first impression.

 

[Patty Clarkson]

Hello Everyone,

@Patty Clarkson are you referring to JOB KILLING? I learned about the Fast Lane from Brad at RentSimpleWebsites / Job Killing. He said in one of his videos that he was inspired after reading MJ's book. Actually, he made a business of the same concept of selling leads and is in the fast lane managing lead generation sites, selling coaching and a membership to a phone system to route / track leads. (Today I went to YouTube but could not see any of their videos. hmm wondering what happened)

Alexander,

I was talking about Job Killing! I have not looked at it lately. I just do not have the funds to invest in their coaching. I just checked You Tube and the only videos there are from the guy who has been preaching it a scam for a while now.

I was wondering about some of the niches having problems. MJ DeMarco used the same business model without any problems.