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Renting Out a Website to Local Businesses

Discussion in 'Advertising, Marketing, Social Media' started by NickS, Nov 3, 2015.

  1. NickS
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    NickS Contributor Read Millionaire Fastlane

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    Hey everyone,

    I've been reading a lot about an online business practice which involves creating a website for a certain niche, let's say, dentists, in a certain area (let's say Cardiff, Wales).

    Then you work some SEO magic to get that website to the first page of Google, and then you approach dentists in Cardiff and try to sell them advertising space on your website.

    If your site gets 10 visitors a day, that could mean 10 potential new clients for the dentist, which would make your offer very interesting to them.

    Has anyone here got experience using this business model succesfully? I'm particularly curious about what exactly you put on that website for it to rank well - just generic articles about dentistry?

    Thanks in advance.
     
  2. DaRK9
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    DaRK9 Gold Contributor Read Millionaire Fastlane Speedway Pass

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    Someone has been on source-wave. If you notice, Alex doesn't make his money actually doing this.

    He makes it from his tools.

    This can work in theory, but I found people don't want to pay to complete against others. If its a big area and you rank #1, just charge one person more money.

    Be prepared to refund if/when you lose placement.
     
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  3. NickS
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    NickS Contributor Read Millionaire Fastlane

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    Must be a coincidence because I don't know what source-wave is, or who Alex is.

    I was planning on selling it to just one person, yes.
     
  4. DaRK9
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    DaRK9 Gold Contributor Read Millionaire Fastlane Speedway Pass

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    http://source-wave.com/

    If you are going to do this, its a good place to start.

    It will also get you talking to local businesses and doctors. Never a bad thing.
     
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  5. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    I've done something similar. I built a landing page and AdWords campaign to generate leads for a local service business. I had a business signed up to pay the ad spend, and a flat monthly fee to me. Worked a treat.

    You may want to read the third link in my signature (and the rest if it's of interest).
     
  6. NickS
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    NickS Contributor Read Millionaire Fastlane

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    I've done some reading but one thing I keep wondering about is what the hell I'm going to write for content...

    Let's say I want to make a website and rank high in the dentist niche. What kind of content do I fill my website with? When you have a landing page, like Andy Black does, it's obvious, but what about the idea proposed in the OP?

    It seems rather disingenuous to rank for "dentist Cardiff" and have the visitor land on a generic website about dentistry (until I find someone who wants to rent). I imagine the bounce rate would be off the charts too.
     
  7. DaRK9
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    Find common questions people have about dentistry, then answer them. When you have a dedicated client, you can then start to tailor it to their practice.

    Also, evergreen content is badass for this. One of my local clients is getting tons of traffic from a 11 page report on finding problems and trouble signs of ATV's.

    They fix ATV's, and have gotten sales directly from it.
    http://www.wordstream.com/blog/ws/2012/10/16/guide-to-evergreen-content-marketing
     
    Last edited: Nov 3, 2015
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  8. randomnumber314
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    randomnumber314 speed of a drunk camel Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass Summit Attendee

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    Oh god, here I go...

    I don't post here much. This title, your OP made me think of Andy Black, then he responded. So here's what I've become--read Andy's reply, do what he says. Seriously, he is one of (if not the most) valuable online advice givers who exists. Nicks, there's a reason your thread attracted him, and there's a reason to pay close attention--in other words you're on to something, and Andy is your treasure map.
     
  9. NickS
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    NickS Contributor Read Millionaire Fastlane

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    Thanks so much for the replies everyone. Time to get to work and see how this venture goes.
     
  10. tafy
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    tafy Gold Contributor Read Millionaire Fastlane Speedway Pass

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    I just want give my 2 cents here but I think your chasing a dream, the niche website idea is extremely difficult to pull off especially for a tiny niche of dentist in city. What's is your value proposition to the consumer? Who are these people looking for articles on dentists? What are they looking for?

    The other way which is better in my opinion is a niche website for dentists b2b, how to market their business and all really good content like that then offer extra services like websites, company videos, email marketing, direct mail etc.

    Do you have industry experience within dentistry or marketing?
     
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  11. NickS
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    NickS Contributor Read Millionaire Fastlane

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    The general idea is that, because it's so very niche, it is quite easy to rank high (especially where I live - not everything is as high-tech as in the States).

    So your value proposition is simply, "hey, about 1/3 of all people who are looking for a dentist in this city, land on my webpage. Interested in advertising on it?"

    Let's say my website only gets about 10 visitors a day. That's 10 potential clients for a dentist (very targeted traffic too), then consider how much a dentist makes on average per patient. Just one extra client per day can make them a lot of money.

    I have no industry experience with dentistry. The idea is that it works for all types of small business. Because dentists are so expensive, they're just a lucrative target. I do have experience in marketing however.
     
  12. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    Forget SEO.

    Build a paid search campaign.

    Build a landing page.

    Send paid traffic to the landing page.

    Generate a lead.

    Contact the lead and confirm what they want and the best number to contact them on.

    Do a Google search yourself.

    Scour the Yellow pages.

    Find businesses that could fulfil those leads.

    Ring them and ask them if they do XYZ service and cover ABC location.

    Tell them you have an enquiry for XYZ service in ABC location.

    Ask if they can deal with it.

    Give them the contact details.

    Ask if you can ring later to find out how they got on.

    Ring the consumer back too.

    Take it from there.



    .
    .
    .


    Stop thinking about "building" stuff.

    You're helping the consumer find a local service.

    You're helping a local service get new business.

    Everything falls into place when you think about who you're helping, and what you're helping them with.

    Read my "Clarity of Purpose" post.

    And go help someone, this week.
     
  13. tafy
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    tafy Gold Contributor Read Millionaire Fastlane Speedway Pass

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    What's the value proposition for the customer to go into your page? So they are looking on google for a dentist, why do they need your website? why not contact the dentist directly?

    Possible value props:

    1. User generated reviews
    2. Show prices of all dentists
    3. See availability for appointments
     
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  14. DaRK9
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    DaRK9 Gold Contributor Read Millionaire Fastlane Speedway Pass

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    This is A+ advice. You can easily trick yourself into thinking you are taking action by "building content", "growing a user base", "making a website", etc.

    The website is the 1%, but people act like having a website is 99% of the work. The website is merely a tool.
    A good one is actual contact. I cannot believe how many times I've emailed or left messages for a service (I'm ready to give them money!) and never heard back. Or I get a half assed call a week later.

    Personalize your follow-up emails/calls. And actually find what they are looking for.
    http://www.digitalmarketer.com/blog

    Awesome place for this. You are stalling. Content, blah, blah. A landing page can be made in 15 minutes. Find the reason people need to choose you, then present that.

    I'm not worried about content.

    [​IMG]
     
  15. tafy
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    tafy Gold Contributor Read Millionaire Fastlane Speedway Pass

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    Get it started and let us know the results
     
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  16. NickS
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    NickS Contributor Read Millionaire Fastlane

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    Amazing value in this thread. I've bought a domain name, set aside some marketing cash, and I'm going to give Andy's advice a try. I'll keep you all posted.
     
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  17. Andy Black
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  18. MyronGainz
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    My first thoughts were "Source-Wave" and "Alex Becker". To be honestly with you, don't waste your time with organic SEO. I know people that have tried this strategy to "rent" websites and failed hard.

    Go to Google and search any service in a city...what do you see?

    You see 11 PPC ads and 3-4 map listings...before you even see the first organic result. It's worse on mobile because the ads take up the entire first fold of the page.

    Even if you ranked 1st result, 1st page, you are halfway down the SERP. Your dentist that is renting it simply will NOT get the volume of clicks...to get inquires...to acquire new patients... to make it worth renting it from you for anything over $100/mo. It's just not worth it.

    I have a friend who runs a company that market's local businesses, and even a business ranks 1st page, 1st result... the majority of their clicks and inquires come through PPC. So my advice to you would be to listen to Andy, master PPC and conversion and figure out what you can do with dental leads.
     
    Last edited: Nov 7, 2015
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  19. MyronGainz
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    MyronGainz Bronze Contributor Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass

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    Also, "1 extra client per day" is a LONG shot. I know dentists in Toronto, one of the largest cities in the world, that spend thousands on online marketing...and it's a good week if they obtain 2 new patients (through online marketing).
     
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  20. CommonCents
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    I can spot the local lead gen sites a mile away and wouldn't inquire or give any information. Maybe that's just me.
     
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  21. DaRK9
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    DaRK9 Gold Contributor Read Millionaire Fastlane Speedway Pass

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    Most people don't even know wtf you just said. They either think Trust, or SPAM.
     
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  22. Andy Black
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    So hows progress on your idea coming? You have started right?
     
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  24. NickS
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    NickS Contributor Read Millionaire Fastlane

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    I've bought a domain, written some content, set everything up and I'm ready to throw the site live once I figure out exactly how I'm going to plan my Adwords-spending.

    Interesting note @MyronGainz , there are actually no other PPC-ads on the services I'm going to be targetting, and I've never seen a lead gen site before in my native language. So it's not as saturated as one might think.
     
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  25. Ben Doyle
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    I have 2 sites that follow this approach, both ranked and both rented.

    The issue with going the SEO route is that it takes time to get a site ranked - sometimes months with no guarantee that anyone will rent it, so it's a time gamble.

    But once a site is ranked top spot it's an easy sell, much easier than SEO as a service because it's never guaranteed.

    If someone approached you and said 'Pay £500 a month and I'll try to rank your site but there are no guarantees'

    Or...

    'This site is ALREADY top spot on the first page of Google for your search term, how would you like to put your company's contact details on there and collect the leads for FREE for 30 days?'

    Then if they've generated leads and made sales THEY WILL WANT TO PAY YOU TO KEEP THEIR DETAILS ON THE SITE, especially if you're in a market that has high order values.

    Just phone the companies on page 2 backwards.

    In terms of the site and it's content, make a site that a local business would have and fill it with content that a local business would use. Generic, 'This is what we do' type content and edit it to suit the company that rents it. Crappy 'SEO' types sites look poor and don't convert.

    It can and does work but you need SEO knowledge and it's a time gamble.

    Paid ads is quicker but there is still a learning curve. PPC and Facebook ads work well!

    Hope this helps,

    Ben
     
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