The Entrepreneur Forum | Financial Freedom | Starting a Business | Motivation | Money | Success

Welcome to the only entrepreneur forum dedicated to building life-changing wealth.

Build a Fastlane business. Earn real financial freedom. Join free.

Join over 80,000 entrepreneurs who have rejected the paradigm of mediocrity and said "NO!" to underpaid jobs, ascetic frugality, and suffocating savings rituals— learn how to build a Fastlane business that pays both freedom and lifestyle affluence.

Free registration at the forum removes this block.

Renting Out a Website to Local Businesses

NickS

Contributor
Read Fastlane!
User Power
Value/Post Ratio
68%
Aug 23, 2015
34
23
Hey everyone,

I've been reading a lot about an online business practice which involves creating a website for a certain niche, let's say, dentists, in a certain area (let's say Cardiff, Wales).

Then you work some SEO magic to get that website to the first page of Google, and then you approach dentists in Cardiff and try to sell them advertising space on your website.

If your site gets 10 visitors a day, that could mean 10 potential new clients for the dentist, which would make your offer very interesting to them.

Has anyone here got experience using this business model succesfully? I'm particularly curious about what exactly you put on that website for it to rank well - just generic articles about dentistry?

Thanks in advance.
 
Dislike ads? Remove them and support the forum: Subscribe to Fastlane Insiders.

DaRK9

Gold Contributor
Read Fastlane!
Speedway Pass
User Power
Value/Post Ratio
213%
May 23, 2014
767
1,634
Someone has been on source-wave. If you notice, Alex doesn't make his money actually doing this.

He makes it from his tools.

This can work in theory, but I found people don't want to pay to complete against others. If its a big area and you rank #1, just charge one person more money.

Be prepared to refund if/when you lose placement.
 

NickS

Contributor
Read Fastlane!
User Power
Value/Post Ratio
68%
Aug 23, 2015
34
23
Someone has been on source-wave. If you notice, Alex doesn't make his money actually doing this.

Must be a coincidence because I don't know what source-wave is, or who Alex is.

I was planning on selling it to just one person, yes.
 

DaRK9

Gold Contributor
Read Fastlane!
Speedway Pass
User Power
Value/Post Ratio
213%
May 23, 2014
767
1,634
Must be a coincidence because I don't know what source-wave is, or who Alex is.

I was planning on selling it to just one person, yes.
http://source-wave.com/

If you are going to do this, its a good place to start.

It will also get you talking to local businesses and doctors. Never a bad thing.
 
Dislike ads? Remove them and support the forum: Subscribe to Fastlane Insiders.

Andy Black

Help people. Get paid. Help more people.
Staff member
FASTLANE INSIDER
EPIC CONTRIBUTOR
Read Fastlane!
Speedway Pass
User Power
Value/Post Ratio
370%
May 20, 2014
18,563
68,690
Ireland
I've done something similar. I built a landing page and AdWords campaign to generate leads for a local service business. I had a business signed up to pay the ad spend, and a flat monthly fee to me. Worked a treat.

You may want to read the third link in my signature (and the rest if it's of interest).
 

NickS

Contributor
Read Fastlane!
User Power
Value/Post Ratio
68%
Aug 23, 2015
34
23
I've done some reading but one thing I keep wondering about is what the hell I'm going to write for content...

Let's say I want to make a website and rank high in the dentist niche. What kind of content do I fill my website with? When you have a landing page, like Andy Black does, it's obvious, but what about the idea proposed in the OP?

It seems rather disingenuous to rank for "dentist Cardiff" and have the visitor land on a generic website about dentistry (until I find someone who wants to rent). I imagine the bounce rate would be off the charts too.
 

DaRK9

Gold Contributor
Read Fastlane!
Speedway Pass
User Power
Value/Post Ratio
213%
May 23, 2014
767
1,634
I've done some reading but one thing I keep wondering about is what the hell I'm going to write for content...

Let's say I want to make a website and rank high in the dentist niche. What kind of content do I fill my website with? When you have a landing page, like Andy Black does, it's obvious, but what about the idea proposed in the OP?

It seems rather disingenuous to rank for "dentist Cardiff" and have the visitor land on a generic website about dentistry (until I find someone who wants to rent). I imagine the bounce rate would be off the charts too.
Find common questions people have about dentistry, then answer them. When you have a dedicated client, you can then start to tailor it to their practice.

Also, evergreen content is badass for this. One of my local clients is getting tons of traffic from a 11 page report on finding problems and trouble signs of ATV's.

They fix ATV's, and have gotten sales directly from it.
http://www.wordstream.com/blog/ws/2012/10/16/guide-to-evergreen-content-marketing
 
Dislike ads? Remove them and support the forum: Subscribe to Fastlane Insiders.
Last edited:

randomnumber314

speed of a drunk camel
FASTLANE INSIDER
Read Fastlane!
Summit Attendee
Speedway Pass
User Power
Value/Post Ratio
227%
Jan 7, 2014
1,003
2,279
Minnesoooota,USA
Oh god, here I go...

I don't post here much. This title, your OP made me think of Andy Black, then he responded. So here's what I've become--read Andy's reply, do what he says. Seriously, he is one of (if not the most) valuable online advice givers who exists. Nicks, there's a reason your thread attracted him, and there's a reason to pay close attention--in other words you're on to something, and Andy is your treasure map.
 

NickS

Contributor
Read Fastlane!
User Power
Value/Post Ratio
68%
Aug 23, 2015
34
23
Thanks so much for the replies everyone. Time to get to work and see how this venture goes.
 

tafy

Gold Contributor
Speedway Pass
User Power
Value/Post Ratio
116%
Aug 21, 2013
1,647
1,912
UK
I just want give my 2 cents here but I think your chasing a dream, the niche website idea is extremely difficult to pull off especially for a tiny niche of dentist in city. What's is your value proposition to the consumer? Who are these people looking for articles on dentists? What are they looking for?

The other way which is better in my opinion is a niche website for dentists b2b, how to market their business and all really good content like that then offer extra services like websites, company videos, email marketing, direct mail etc.

Do you have industry experience within dentistry or marketing?
 
Dislike ads? Remove them and support the forum: Subscribe to Fastlane Insiders.

NickS

Contributor
Read Fastlane!
User Power
Value/Post Ratio
68%
Aug 23, 2015
34
23
I just want give my 2 cents here but I think your chasing a dream, the niche website idea is extremely difficult to pull off especially for a tiny niche of dentist in city. What's is your value proposition to the consumer? Who are these people looking for articles on dentists? What are they looking for?

The other way which is better in my opinion is a niche website for dentists b2b, how to market their business and all really good content like that then offer extra services like websites, company videos, email marketing, direct mail etc.

Do you have industry experience within dentistry or marketing?

The general idea is that, because it's so very niche, it is quite easy to rank high (especially where I live - not everything is as high-tech as in the States).

So your value proposition is simply, "hey, about 1/3 of all people who are looking for a dentist in this city, land on my webpage. Interested in advertising on it?"

Let's say my website only gets about 10 visitors a day. That's 10 potential clients for a dentist (very targeted traffic too), then consider how much a dentist makes on average per patient. Just one extra client per day can make them a lot of money.

I have no industry experience with dentistry. The idea is that it works for all types of small business. Because dentists are so expensive, they're just a lucrative target. I do have experience in marketing however.
 

Andy Black

Help people. Get paid. Help more people.
Staff member
FASTLANE INSIDER
EPIC CONTRIBUTOR
Read Fastlane!
Speedway Pass
User Power
Value/Post Ratio
370%
May 20, 2014
18,563
68,690
Ireland
Forget SEO.

Build a paid search campaign.

Build a landing page.

Send paid traffic to the landing page.

Generate a lead.

Contact the lead and confirm what they want and the best number to contact them on.

Do a Google search yourself.

Scour the Yellow pages.

Find businesses that could fulfil those leads.

Ring them and ask them if they do XYZ service and cover ABC location.

Tell them you have an enquiry for XYZ service in ABC location.

Ask if they can deal with it.

Give them the contact details.

Ask if you can ring later to find out how they got on.

Ring the consumer back too.

Take it from there.



.
.
.


Stop thinking about "building" stuff.

You're helping the consumer find a local service.

You're helping a local service get new business.

Everything falls into place when you think about who you're helping, and what you're helping them with.

Read my "Clarity of Purpose" post.

And go help someone, this week.
 
Last edited by a moderator:

tafy

Gold Contributor
Speedway Pass
User Power
Value/Post Ratio
116%
Aug 21, 2013
1,647
1,912
UK
So your value proposition is simply, "hey, about 1/3 of all people who are looking for a dentist in this city, land on my webpage.

What's the value proposition for the customer to go into your page? So they are looking on google for a dentist, why do they need your website? why not contact the dentist directly?

Possible value props:

1. User generated reviews
2. Show prices of all dentists
3. See availability for appointments
 
Dislike ads? Remove them and support the forum: Subscribe to Fastlane Insiders.

DaRK9

Gold Contributor
Read Fastlane!
Speedway Pass
User Power
Value/Post Ratio
213%
May 23, 2014
767
1,634
Stop thinking about "building" stuff.
This is A+ advice. You can easily trick yourself into thinking you are taking action by "building content", "growing a user base", "making a website", etc.

The website is the 1%, but people act like having a website is 99% of the work. The website is merely a tool.
What's the value proposition for the customer to go into your page?
A good one is actual contact. I cannot believe how many times I've emailed or left messages for a service (I'm ready to give them money!) and never heard back. Or I get a half assed call a week later.

Personalize your follow-up emails/calls. And actually find what they are looking for.
http://www.digitalmarketer.com/blog

Awesome place for this. You are stalling. Content, blah, blah. A landing page can be made in 15 minutes. Find the reason people need to choose you, then present that.

I'm not worried about content.

lHsbXfT.jpg
 

NickS

Contributor
Read Fastlane!
User Power
Value/Post Ratio
68%
Aug 23, 2015
34
23
Amazing value in this thread. I've bought a domain name, set aside some marketing cash, and I'm going to give Andy's advice a try. I'll keep you all posted.
 
Dislike ads? Remove them and support the forum: Subscribe to Fastlane Insiders.

Andy Black

Help people. Get paid. Help more people.
Staff member
FASTLANE INSIDER
EPIC CONTRIBUTOR
Read Fastlane!
Speedway Pass
User Power
Value/Post Ratio
370%
May 20, 2014
18,563
68,690
Ireland
Last edited by a moderator:

MyronGainz

Bronze Contributor
Read Fastlane!
Speedway Pass
User Power
Value/Post Ratio
91%
Dec 26, 2013
410
374
33
Toronto
My first thoughts were "Source-Wave" and "Alex Becker". To be honestly with you, don't waste your time with organic SEO. I know people that have tried this strategy to "rent" websites and failed hard.

Go to Google and search any service in a city...what do you see?

You see 11 PPC ads and 3-4 map listings...before you even see the first organic result. It's worse on mobile because the ads take up the entire first fold of the page.

Even if you ranked 1st result, 1st page, you are halfway down the SERP. Your dentist that is renting it simply will NOT get the volume of clicks...to get inquires...to acquire new patients... to make it worth renting it from you for anything over $100/mo. It's just not worth it.

I have a friend who runs a company that market's local businesses, and even a business ranks 1st page, 1st result... the majority of their clicks and inquires come through PPC. So my advice to you would be to listen to Andy, master PPC and conversion and figure out what you can do with dental leads.
 
Last edited:

MyronGainz

Bronze Contributor
Read Fastlane!
Speedway Pass
User Power
Value/Post Ratio
91%
Dec 26, 2013
410
374
33
Toronto
The general idea is that, because it's so very niche, it is quite easy to rank high (especially where I live - not everything is as high-tech as in the States).

So your value proposition is simply, "hey, about 1/3 of all people who are looking for a dentist in this city, land on my webpage. Interested in advertising on it?"

Let's say my website only gets about 10 visitors a day. That's 10 potential clients for a dentist (very targeted traffic too), then consider how much a dentist makes on average per patient. Just one extra client per day can make them a lot of money.

I have no industry experience with dentistry. The idea is that it works for all types of small business. Because dentists are so expensive, they're just a lucrative target. I do have experience in marketing however.

Also, "1 extra client per day" is a LONG shot. I know dentists in Toronto, one of the largest cities in the world, that spend thousands on online marketing...and it's a good week if they obtain 2 new patients (through online marketing).
 
Dislike ads? Remove them and support the forum: Subscribe to Fastlane Insiders.

CommonCents

Silver Contributor
Speedway Pass
User Power
Value/Post Ratio
69%
Apr 14, 2009
1,167
810
MN
I can spot the local lead gen sites a mile away and wouldn't inquire or give any information. Maybe that's just me.
 

Andy Black

Help people. Get paid. Help more people.
Staff member
FASTLANE INSIDER
EPIC CONTRIBUTOR
Read Fastlane!
Speedway Pass
User Power
Value/Post Ratio
370%
May 20, 2014
18,563
68,690
Ireland
Last edited by a moderator:

tafy

Gold Contributor
Speedway Pass
User Power
Value/Post Ratio
116%
Aug 21, 2013
1,647
1,912
UK
So hows progress on your idea coming? You have started right?
 

NickS

Contributor
Read Fastlane!
User Power
Value/Post Ratio
68%
Aug 23, 2015
34
23
I've bought a domain, written some content, set everything up and I'm ready to throw the site live once I figure out exactly how I'm going to plan my Adwords-spending.

Interesting note @MyronGainz , there are actually no other PPC-ads on the services I'm going to be targetting, and I've never seen a lead gen site before in my native language. So it's not as saturated as one might think.
 

Ben Doyle

Contributor
User Power
Value/Post Ratio
233%
Nov 11, 2015
12
28
39
I have 2 sites that follow this approach, both ranked and both rented.

The issue with going the SEO route is that it takes time to get a site ranked - sometimes months with no guarantee that anyone will rent it, so it's a time gamble.

But once a site is ranked top spot it's an easy sell, much easier than SEO as a service because it's never guaranteed.

If someone approached you and said 'Pay £500 a month and I'll try to rank your site but there are no guarantees'

Or...

'This site is ALREADY top spot on the first page of Google for your search term, how would you like to put your company's contact details on there and collect the leads for FREE for 30 days?'

Then if they've generated leads and made sales THEY WILL WANT TO PAY YOU TO KEEP THEIR DETAILS ON THE SITE, especially if you're in a market that has high order values.

Just phone the companies on page 2 backwards.

In terms of the site and it's content, make a site that a local business would have and fill it with content that a local business would use. Generic, 'This is what we do' type content and edit it to suit the company that rents it. Crappy 'SEO' types sites look poor and don't convert.

It can and does work but you need SEO knowledge and it's a time gamble.

Paid ads is quicker but there is still a learning curve. PPC and Facebook ads work well!

Hope this helps,

Ben
 
Dislike ads? Remove them and support the forum: Subscribe to Fastlane Insiders.

CoolAV8R

Cleared For The Fastlane!
User Power
Value/Post Ratio
76%
Oct 15, 2015
17
13
54
Georgia
I've bought a domain, written some content, set everything up and I'm ready to throw the site live once I figure out exactly how I'm going to plan my Adwords-spending.

Interesting note @MyronGainz , there are actually no other PPC-ads on the services I'm going to be targetting, and I've never seen a lead gen site before in my native language. So it's not as saturated as one might think.

Did you ever get this off of the ground and running?
 

IGP

Gold Contributor
Read Fastlane!
Read Unscripted!
Speedway Pass
User Power
Value/Post Ratio
276%
Aug 24, 2015
504
1,390
51
My first thoughts were "Source-Wave" and "Alex Becker". To be honestly with you, don't waste your time with organic SEO. I know people that have tried this strategy to "rent" websites and failed hard.

Go to Google and search any service in a city...what do you see?

You see 11 PPC ads and 3-4 map listings...before you even see the first organic result. It's worse on mobile because the ads take up the entire first fold of the page.

Even if you ranked 1st result, 1st page, you are halfway down the SERP. Your dentist that is renting it simply will NOT get the volume of clicks...to get inquires...to acquire new patients... to make it worth renting it from you for anything over $100/mo. It's just not worth it.

I have a friend who runs a company that market's local businesses, and even a business ranks 1st page, 1st result... the majority of their clicks and inquires come through PPC. So my advice to you would be to listen to Andy, master PPC and conversion and figure out what you can do with dental leads.

I did this for a friend last year who owns a service business in Atlanta, as I don't take on clients and I did "Zero PPC". The result: an extra $70K in revenue so far this year! Cha... Ching!

Don't dismiss Local SEO. If you know what you're doing, it is still easy to rank.

It does take longer to rank these days, but that also means that when you get there it takes longer for someone to displace you too!
 

Hvazquez07

Sales Funnel Strategist Expert
Speedway Pass
User Power
Value/Post Ratio
252%
Feb 16, 2015
58
146
Boca Raton, FL
I love this model because you OWN the property. Many of us that come from an SEO background will know that most of the time you're working to make your client's website rank higher (unless you're using 301 redirections), but this is a model that I love because it gives you power and independence.

The same happens when ranking YouTube videos and sending calls to a redirected phone number. Same strategy, different platform.
 
Dislike ads? Remove them and support the forum: Subscribe to Fastlane Insiders.

Patty Clarkson

New Contributor
Read Fastlane!
User Power
Value/Post Ratio
33%
Sep 26, 2016
3
1
69
This is interesting. I know this was originally an older thread but I am glad it was revived. I was looking into a coaching program that is going around now. They charge a hefty price though for the coaching. I was wondering if anyone here had any advice on this and right here it is.

They claim there are a few people making tons of money. I wouldn't really want to offer site building and SEO services. I would just want to send them leads.

But I did see a couple You Tube videos that warn anyone looking into this because of liability issues. What if you send the leads to someone who really botches up the job? Would they be able to come back on you and hold you liable? Would a disclaimer on the website be enough to cover you?

Lots of things to consider.
 

Andy Black

Help people. Get paid. Help more people.
Staff member
FASTLANE INSIDER
EPIC CONTRIBUTOR
Read Fastlane!
Speedway Pass
User Power
Value/Post Ratio
370%
May 20, 2014
18,563
68,690
Ireland
Forget SEO.

Build a paid search campaign.

Build a landing page.

Send paid traffic to the landing page.

Generate a lead.

Contact the lead and confirm what they want and the best number to contact them on.

Do a Google search yourself.

Scour the Yellow pages.

Find businesses that could fulfil those leads.

Ring them and ask them if they do XYZ service and cover ABC location.

Tell them you have an enquiry for XYZ service in ABC location.

Ask if they can deal with it.

Give them the contact details.

Ask if you can ring later to find out how they got on.

Ring the consumer back too.

Take it from there.



.
.
.


Stop thinking about "building" stuff.

You're helping the consumer find a local service.

You're helping a local service get new business.

Everything falls into place when you think about who you're helping, and what you're helping them with.

Read my "Clarity of Purpose" post.

And go help someone, this week.
Wow. Nearly a year since I wrote this. Anyone want individual steps?

I keep saying this, not realising I've said it so many times already.

Damn, but I must sound like a stuck record to you guys.
 
Last edited by a moderator:

Post New Topic

Please SEARCH before posting.
Please select the BEST category.

Post new topic

Guest post submissions offered HERE.

New Topics

Fastlane Insiders

View the forum AD FREE.
Private, unindexed content
Detailed process/execution threads
Ideas needing execution, more!

Join Fastlane Insiders.

Top