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Hi all,

Long term slow-lane traveler checking in- I work in computer graphics (15+ years) and hold a middle manager position in a profitable company- needless to say here, that I'm more or less earning enough to stay afloat and not too happy about it (especially as I'm turning 40 this year). Also tired of making other people rich. Being my own business owner is something I've thought about on and off for the last 5 years although I've never really felt very confident or sure of how to make this a reality. Reading the fastlane book was both a wake-up call and empowering. Reading through it made me aware of my slowlane mentality... time to stop.

I feel somewhat stuck however as I want to leverage what I know best. But creating graphics is more or less a service industry and I'm still struggling to find a way to turn my subject matter expertise into a scalable business that's separated from the time effort I would need to put in. The closest I've come is thinking up with some hypothetical business models where I leverage offshore teams to create work for clients- but even that would require a large time investment in checking for quality and wrangling client expectations. There are SaaS businesses in my field but I'm not an engineer. There are also digital asset market places but that market is sort of crowded already (and would require a large upfront time investment to realize). I'm close to just calling it quits on the field entirely.

Instead I'm looking to see how I can get involved in some other fast lane endeavor in a different field. My wife is an artist and we're looking to create some sort of Shopify store for her work- printing onto apparel, etc, but mostly as a vehicle to give myself an education in marketing and SEO. Maybe if we market it correctly we'll pull in a few hundred or a low thousand figure each month. The search for my true wealth vehicle remains a task for me- at this point it will probably be the purchase of an existing online business.

I'm here to learn as much as I can and use the community as a sounding board. Thanks for having me.
 
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Rabby

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Welcome! Keep in mind you don't have to sell your skill to use your skill. And you don't have to abandon it and start over. I used to be a freelance copywriter, and I'm not terrible at illustration. Guess what kind of products I made? Neither of those things, but I did use the skills in parts of my products, and for marketing.

Think of it like this: you've got your technical skills, and then you've got your business skills. You need to build up the business skills to make money on your own, without an employer. Fortunately, they come pretty quickly once you realize what they are. Here are some of those skills:
  • Listening to the market to identify problems (and think up solutions)
  • Talking to almost everyone, networking
  • Sales
  • Marketing
  • Testing your ideas against reality
Looking forward to your progress :)
 

MJ DeMarco

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Welcome my friend, appreciate the intro.
 

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Thanks for the welcome. :) Looking forward to learning more about business. Incidentally @Rabby what products did you end up making?

@MJ DeMarco Thanks, and thanks for your book! Ironically I read it on a crowded train commuting to and from work. Nothing like realizing I am in a metaphorical slow lane, then looking up from my book to see that I am also literally in a real, physical slow lane. Its help place the correct emphasis for me for sure.
 
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Rabby

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