Rank and Rent SEO - thoughts and resources?

[BizyDad]

True...my only concern about just going the SEO route is that the clients could just drop you when they get ranked because they would think "Welp the job is done, why are we keeping him around anymore". Then that income is just gone...

Alternatively that's why I like lead gen, you own income producing assets and well...it almost seems like golden handcuffs if that makes sense...

Sure this happens. But not as often as you would think.

And then when they're ranking drops, and it eventually will, they're calling you right back up as long as you left things on good terms.

Have you thought of maybe just putting up their company logo on the site or saying something like "in association with (business name)" at the top. Who said a business couldn't have 2 websites haha.

Doing this with the lead gen route, when a client leaves you, you're going to change out that logo.

Which is going to really confuse those repeat visitors. It won't happen often, but it's just one thing to think about.

Personally, I keep the logo generic and forward the call to my client. The person answering the phone answers the normal way. Most people don't realize they called a business of a different name. And in the few cases that they do, the person just say oh did I reach XYZ business, and the client says yeah yeah that's me.

I only have a couple lead gen sites. I agree with Chuck that it's an easier to rank a real business. So I rank client websites, and I'm slowly working my way to turning my lead gen sites into real businesses. And then I'll launch a couple new lead gen sites and turn those into real business. That's the plan at least.

 

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[GoodluckChuck]

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[Kakyn]

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