Product Infomercial -Distribution System -Asking For Advice

[Tyyler]

Hello,

MJ, if you're reading this I firstly want to say thank you! You've helped me change my life. However, I do have a question/scenario for you.

I created a successful product after reading The Millionaire Fastlane . The product has been featured on HSN and various other sites/catalog companies while currently selling well on Amazon. However, I primarily relied on wholesaling as my distribution system.

After re-reading Fastlane, I decided to invest in my own distribution system. One where I could satisfy all of the commandments and have complete control and scale through a direct response TV infomercial.

The infomercial aired last week, but I'm convinced my media buyers bought stations with 0 viewership.. (They were subscription stations I've never heard about) it burned 13k for 150 website visitors.. (I don't mean to use this platform to vent here) I'm here to see if there is any other Fastlaner out there, like me that went all in on an infomercial for a product distribution system. These numbers can't be right, so I want to try again with a different media buyer, but I have no one to relate this with. And do not know another person who produced and aired a DRTV infomercial.

If you are reading this and have any experience in the field, I would love to connect with you and hear how yours went. I need some advice from other infomercial/product developers and I don't know where to turn. MJ, if you've got a minute I would love to show you the production and hear your thoughts. Some advice from my favorite author (and mentor in a way) would be of tremendous value. I can either spend the last 10k to my name on another media buy to stations with Nielsen numbers. Or call it quits and walk away. But I would hate to quit digging just 3 feet from the gold..

It's an unusual spot I'm in on my entrepreneurial path.
If you have an informercial or product on TV, PLEASE message me.
MJ, I would love to hear your thoughts.

Thank you,
Tyler

@MJ DeMarco

 

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[MJ DeMarco]

I have no experience in this area, however, its sounds like your problem is your media buyer who isn't working on your behalf, but just arbitrarily making media buys.

Can you do the media buys yourself?

I thought that was now possible in today's age.

 

[Tyyler]

I have no experience in this area, however, its sounds like your problem is your media buyer who isn't working on your behalf, but just arbitrarily making media buys.

Can you do the media buys yourself?

I thought that was now possible in today's age.

MJ,

Totally understandable and thank you for the reply.

I do not know if the media buys are possible by myself but I will look into it.

Guess it comes down to not knowing when to quit. I can toss in the towel and accept it as a failure. Admit the product isn't what the market needs/wants. Or try again..
It's tough when sales have been good with my wholesalers.

Here's the informercial if you felt like checking it out.

View: https://www.youtube.com/watch?v=legukhau0uc&t=11s


Would you keep pushing this and try to get better media buys?
Or move on to the next idea?

@MJ DeMarco

 

[Guest-5ty5s4]

MJ,

Totally understandable and thank you for the reply.

I do not know if the media buys are possible by myself but I will look into it.

Guess it comes down to not knowing when to quit. I can toss in the towel and accept it as a failure. Admit the product isn't what the market needs/wants. Or try again..
It's tough when sales have been good with my wholesalers.

Here's the informercial if you felt like checking it out.

View: https://www.youtube.com/watch?v=legukhau0uc&t=11s


Would you keep pushing this and try to get better media buys?
Or move on to the next idea?

@MJ DeMarco

it seems like a great product.

Have you tried running video ads on let's say, cooking channels?

Google owns youtube, I've never run a youtube ad, but I'd imagine that would be perfect for this.

 

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[MJ DeMarco]

Guess it comes down to not knowing when to quit.

Do you have sales?
Good margins?
Signs of productocracy?

These are not signs of quitting.

Here's the informercial if you felt like checking it out.

This doesn't look like a failure to me, but perhaps you are hitting the wrong markets.

 

[Flint]

This doesn't look like a failure to me, but perhaps you are hitting the wrong markets.

+1

@Tyyler

This isn't my field and I'm not your customer either, but you reminded me of Joy Mangano (portrayed by Jennifer Lawrence in Joy) who went through similar struggles.

View: https://www.youtube.com/watch?v=JH1sUz1m4cY

Joy Mangano | Official Home Page

The official site of Joy Mangano, America's most celebrated female inventor, founder of CleanBoss Botanical Disinfectant with Armando Christian Perez, Pitbull, inventor of Joy Flocked Velvety Slim Hanger, creator of Joy Kitchen, and new owner of Eat Cleaner Fruit + Veggie Wash Technology.

www.joymangano.com

Keep going and keep tweaking. I want to see a movie about you, too, man.