Hey guys,
I'm curious as to the difference of when someone would want to prioritize marketing vs. sales in their business.
My impression is that marketing is a more scalable option, so why waste time attempting to convert clients via cold calling, or in-person? I'm assuming that given how digitalized the market is today, one can reach a much larger breadth of audience when running ads, or optimizing SEO.
Excuse my ignorance, but I'm genuinely trying to learn.
I'm curious as to the difference of when someone would want to prioritize marketing vs. sales in their business.
My impression is that marketing is a more scalable option, so why waste time attempting to convert clients via cold calling, or in-person? I'm assuming that given how digitalized the market is today, one can reach a much larger breadth of audience when running ads, or optimizing SEO.
Excuse my ignorance, but I'm genuinely trying to learn.
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