Hello all. I just started my second year on this forum and have listened to all of MJ's audiobooks (often more than once). I'm launching a new SaaS and hoping to get some feedback and advice!
Product
Third Age Portfolio
A Marketing Tool Aimed at Those Entering the Next Chapter of Their Lives
Third Age Portfolio – The Middle Age Marketing Tool for Advisors, Agents and Coaches
Concept and Backstory
A friend and business associate of 30+ years came up with this idea: a survey aimed at the middle-aged population that offers an assessment and actionable recommendations based on their scores across six categories. Our target market consists of professionals who serve this demographic, such as financial advisors, estate planners, insurance agents, retirement planners, and reverse mortgage specialists.
My business partner had many contacts in this market. Unfortunately, he went in for knee replacement surgery, contracted an infection, and passed away. With his family’s blessing, I’m moving forward.
Self-Assessment
I understand it’s a niche market—which can be advantageous, but it also makes reaching prospects tricky. Because of that, I thought it was important to include a video that explains everything in under a minute (see below).
Execution Plan
To be completely honest, I really don’t have one! The product was essentially complete when my partner passed away; I handled the coding, and he was set to manage the marketing. I’m currently conducting research and exploring avenues to reach the target audience.
Any feedback or insights on the most effective ways to market this would be greatly appreciated! Thanks! I will keep the thread updated on my progress!
View: https://www.youtube.com/watch?v=bNHZckfkFGI
Product
Third Age Portfolio
A Marketing Tool Aimed at Those Entering the Next Chapter of Their Lives
Third Age Portfolio – The Middle Age Marketing Tool for Advisors, Agents and Coaches
Concept and Backstory
A friend and business associate of 30+ years came up with this idea: a survey aimed at the middle-aged population that offers an assessment and actionable recommendations based on their scores across six categories. Our target market consists of professionals who serve this demographic, such as financial advisors, estate planners, insurance agents, retirement planners, and reverse mortgage specialists.
My business partner had many contacts in this market. Unfortunately, he went in for knee replacement surgery, contracted an infection, and passed away. With his family’s blessing, I’m moving forward.
Self-Assessment
I understand it’s a niche market—which can be advantageous, but it also makes reaching prospects tricky. Because of that, I thought it was important to include a video that explains everything in under a minute (see below).
Execution Plan
To be completely honest, I really don’t have one! The product was essentially complete when my partner passed away; I handled the coding, and he was set to manage the marketing. I’m currently conducting research and exploring avenues to reach the target audience.
Any feedback or insights on the most effective ways to market this would be greatly appreciated! Thanks! I will keep the thread updated on my progress!
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