The Entrepreneur Forum | Startups | Entrepreneurship | Starting a Business | Motivation | Success

Marketing vs. Sales

Accelerate wealth. Build a business that pays freedom. Join more than 70,000 entrepreneurs and register for the Fastlane Entrepreneur forum. Remove ads? Join the INSIDERS.

BLACKxSTAR70

New Contributor
Read Millionaire Fastlane
Oct 10, 2021
11
8
15
21
Albany, New York
Hey guys,

I'm curious as to the difference of when someone would want to prioritize marketing vs. sales in their business.
My impression is that marketing is a more scalable option, so why waste time attempting to convert clients via cold calling, or in-person? I'm assuming that given how digitalized the market is today, one can reach a much larger breadth of audience when running ads, or optimizing SEO.

Excuse my ignorance, but I'm genuinely trying to learn.
 

Don't like ads? Remove them while supporting the forum. Subscribe.

OMJ

[B...{r<°∆°>}--O--{<°∆°>k}...E]
Read Millionaire Fastlane
Speedway Pass
Feb 2, 2020
795
1,363
977
Hey guys,

I'm curious as to the difference of when someone would want to prioritize marketing vs. sales in their business.
My impression is that marketing is a more scalable option, so why waste time attempting to convert clients via cold calling, or in-person? I'm assuming that given how digitalized the market is today, one can reach a much larger breadth of audience when running ads, or optimizing SEO.

Excuse my ignorance, but I'm genuinely trying to learn.
 
Last edited:

Miketing

Bronze Contributor
Read Millionaire Fastlane
Speedway Pass
May 7, 2014
91
141
132
Often depends on the price and commitment of the product or service.

Someone is not going to hire a wealth manager to handle $10M of assets just from clicking an ad. On the other end, it's not worth cold-calling someone to try and sell a $5 basketball.

You can combine the two though, of course. E.g. ads > landing page > book a call > close the sale
 

BLACKxSTAR70

New Contributor
Read Millionaire Fastlane
Oct 10, 2021
11
8
15
21
Albany, New York
Often depends on the price and commitment of the product or service.

Someone is not going to hire a wealth manager to handle $10M of assets just from clicking an ad. On the other end, it's not worth cold-calling someone to try and sell a $5 basketball.

You can combine the two though, of course. E.g. ads > landing page > book a call > close the sale
This makes a lot of sense to me.

Products of a higher magnitude may demand more time learning about sales, products with higher scalability may benefit from a marketing focus.
But of course, the goal is to have magnitude and scalability intersect at a high value (thus the high need for marketing and sales).. correct?
 

Devampre

Bronze Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Jan 6, 2016
230
274
168
26
Canada
Well it depends on the business, but I see it like this:
  • You have a product/service
  • You want customers to buy this from you
  • How do you get customers?
  1. You can reach out to people and see if they are interested in your product/service (sales)
  2. You can put out some form of advertisement to have them reach out to you if they are interested in your product service. (marketing)
Ultimately, I'd recommend keeping things simple and trying out both. Beginning of course with what feels like the right move.

Hope that helps. :)
 

Ismail941

Bronze Contributor
FASTLANE INSIDER
I've Read Rat-Race Escape!
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
May 7, 2019
460
486
229
Marketing = Sprinkle the Water in the Garden
Sales = Closing After Getting the Qualified Leads in your Garden

Your Garden = Your Business ;)
 

Tammie Nguyen

New Contributor
Aug 10, 2021
4
3
11
Hey guys,

I'm curious as to the difference of when someone would want to prioritize marketing vs. sales in their business.
My impression is that marketing is a more scalable option, so why waste time attempting to convert clients via cold calling, or in-person? I'm assuming that given how digitalized the market is today, one can reach a much larger breadth of audience when running ads, or optimizing SEO.

Excuse my ignorance, but I'm genuinely trying to learn.
Hi,

I think you should do both of them. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. When customers get their first attention about your product then sales should happen. A dedicated salesman will guide customers, explore their wants and needs to help them finally successfully solve their pain points with your solution (your product).

If you want to save up your time doing marketing and sales, I suggest you can implement a CRM with marketing automation feature. And I'm here to bring you a good new. I’m Tammie Nguyen from Getfly CRM - the leading CRM software in VietNam. We intend to expand our business internationally and are looking for establishing a long-term business partnership with foreign trusted partners (preferably US partners). Your benefits will not only be our commitment to pay you a high and competitive commission per deal but also a shared value to help businesses around the world grow to the next level. A partner/agent can also use our CRM software for free.

If it’s appropriate, please send me an email via: trangntk@getflycrm.com
 

Andy Black

Pick a direction. Get started. Keep going.
Staff member
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
Speedway Pass
May 20, 2014
12,677
49,519
4,306
Ireland
Hey guys,

I'm curious as to the difference of when someone would want to prioritize marketing vs. sales in their business.
My impression is that marketing is a more scalable option, so why waste time attempting to convert clients via cold calling, or in-person? I'm assuming that given how digitalized the market is today, one can reach a much larger breadth of audience when running ads, or optimizing SEO.

Excuse my ignorance, but I'm genuinely trying to learn.
It seems like you're asking whether to do outbound or inbound marketing?

As for "Marketing vs Sales" ... they're just labels people put on activities.

For me, marketing means:
  1. Find out what people want to buy.
  2. Find out how to profitably sell it to them.
  3. Do it.
For me that includes sales.

I don't try to distinguish between what's marketing and what's sales. At the end of the day the goal of marketing is to help us make sales. And sales is a value exchange where we get paid to help/entertain/educate people.
 

Kung Fu Steve

Legendary Contributor
EPIC CONTRIBUTOR
FASTLANE INSIDER
Summit Attendee
Speedway Pass
Jul 8, 2008
2,312
5,866
1,316
Road Warrior
Marketing is driving the ball.

Sales is putting.

Both are required.

If your marketing is great, the sales are easy to putt in.

If not, your sales chops better be damn good, because you've got a long way to make it to the hole.

1634215713165.png
 

Don't like ads? Remove them while supporting the forum. Subscribe.

Andy Black

Pick a direction. Get started. Keep going.
Staff member
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
Speedway Pass
May 20, 2014
12,677
49,519
4,306
Ireland
Marketing is driving the ball.

Sales is putting.

Both are required.

If your marketing is great, the sales are easy to putt in.

If not, your sales chops better be damn good, because you've got a long way to make it to the hole.

View attachment 40353
How hard is it for the barman to sell you a drink when you walk up to the bar?
 

Kung Fu Steve

Legendary Contributor
EPIC CONTRIBUTOR
FASTLANE INSIDER
Summit Attendee
Speedway Pass
Jul 8, 2008
2,312
5,866
1,316
Road Warrior

Antifragile

Gold Contributor
FASTLANE INSIDER
I've Read Rat-Race Escape!
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Mar 15, 2018
856
2,003
553
Vancouver, BC, Canada
Marketing is driving the ball.

Sales is putting.

Both are required.

If your marketing is great, the sales are easy to putt in.

If not, your sales chops better be damn good, because you've got a long way to make it to the hole.

View attachment 40353
Best description I’ve heard so far. Thanks! Love it.
 

thechosen1

Platinum Contributor
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Aug 25, 2020
1,679
3,212
753
Galt’s Gulch
Marketing is driving the ball.

Sales is putting.

Both are required.

If your marketing is great, the sales are easy to putt in.

If not, your sales chops better be damn good, because you've got a long way to make it to the hole.

View attachment 40353
This is good.

I guess I'm more of a putter then. I need to learn more about marketing!
 

Walter Hay

Legendary Contributor
EPIC CONTRIBUTOR
Speedway Pass
Sep 13, 2014
3,017
12,199
2,453
World citizen
I think you should do both of them. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. When customers get their first attention about your product then sales should happen. A dedicated salesman will guide customers, explore their wants and needs to help them finally successfully solve their pain points with your solution (your product).
Thank you Tammie for your good definition of marketing. Most people confuse the words advertising and marketing, thinking that advertising IS marketing, whereas in its various forms it is an essential part of marketing.
I wrote about what really is marketing in this post:

How to learn Branding?


I suggest that you should produce an English version of your website. If you want to work with English speaking business people you will need that.

Walter
 

BLACKxSTAR70

New Contributor
Read Millionaire Fastlane
Oct 10, 2021
11
8
15
21
Albany, New York
Thank you Tammie for your good definition of marketing. Most people confuse the words advertising and marketing, thinking that advertising IS marketing, whereas in its various forms it is an essential part of marketing.
I wrote about what really is marketing in this post:

How to learn Branding?


I suggest that you should produce an English version of your website. If you want to work with English speaking business people you will need that.

Walter
Incredible post.

That clears up a lot and dispels my belief that marketing is just advertisement. I'm starting to get it now, half the battle is selling the experience of the product. If Samsung had better cameras, I wouldn't care because I want the hipness the iPhone brings.
 

Tammie Nguyen

New Contributor
Aug 10, 2021
4
3
11
Thank you Tammie for your good definition of marketing. Most people confuse the words advertising and marketing, thinking that advertising IS marketing, whereas in its various forms it is an essential part of marketing.
I wrote about what really is marketing in this post:

How to learn Branding?


I suggest that you should produce an English version of your website. If you want to work with English speaking business people you will need that.

Walter
hi Walter,

Thank you for your suggestion. We have already had an English version of our website. You can take a visit at: Getfly Langding Page

Are you interested in exploring our CRM dear? Can we take further action of setting a quick introductory meeting @Walter Hay
 

Kevin88660

Gold Contributor
FASTLANE INSIDER
I've Read UNSCRIPTED
Speedway Pass
Feb 8, 2019
1,622
1,875
552
Singapore
Hey guys,

I'm curious as to the difference of when someone would want to prioritize marketing vs. sales in their business.
My impression is that marketing is a more scalable option, so why waste time attempting to convert clients via cold calling, or in-person? I'm assuming that given how digitalized the market is today, one can reach a much larger breadth of audience when running ads, or optimizing SEO.

Excuse my ignorance, but I'm genuinely trying to learn.
Marketing is strategy and direction, sales is the execution. It is hard to separate in practice for small business.

For big corporation marketing the divide is more clear cut. You have marketing team doing brand awareness that usually produce result that important but hard to track and quantify. Sales teams are focused more on order fulfillment and not screwing it up.
 

Sponsored Offers

Introducing MJ's Personal Unscripted Network, Join Now for FREE!
Text... (via @Black_Dragon43 ) A forum user recently said something poignant. "Don't ask a...
  • Sticky
MARKETPLACE NEW: The Best School for Going Fastlane (Now open for summer enrollment)
With 300+ students, the method and/or main sources of traffic don't saturate? Seems web design...
MARKETPLACE Fox Web School "Legend" Group Coaching Program 2021
Hi - I sent out some emails with the updates but I'll PM you now also, thanks. The issue is...
MARKETPLACE Not sure how to start? This free book will teach you how to build a successful web design business
Hi Fox. Starting the book and got through the introduction. Had a conversation with Andy Black...
  • Sticky
MARKETPLACE You Are One Call Away From Living Your Dream Life - LightHouse’s Accountability Program ⚡
Chris is super sharp and is aware of many facets of entrepreneurship and can help get your...

Learn Fastlane Business Skills & Get Profitable Within 30 Days...

Get Started Now

Don't like ads? Remove them while supporting the forum. Subscribe.

New Topics

Fastlane Insiders

View the forum AD FREE.
Private, unindexed content
Detailed process/execution threads
Ideas needing execution, more!

Join Fastlane Insiders.

Top Bottom