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MattR82

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I haven't done that linking to posts thing in Facebook groups. The content is so transient it's hard to find. What I have done a lot is start answering someone, find I write something quite meaty, then copy/paste/slightly amend it to other groups, LinkedIn, my blog, and even TFLF.

I can't quite picture what that guy did. Like an AMA or just mentioning he'd do a free call? I'm on social media platforms quite a bit, but have so far avoided AMAs or offering free calls to all comers. The AMA might be interesting. Free calls would have to be much more restricted.

A solid few days of replying to comments isn't how I use social media... that sounds like a full-time job, while I make it the sand or pebbles that fit between the rocks of my day.

It doesn't sound like that much fun either tbh. Maybe group calls, or those live Q&As might work? (FB live? Webinar?)

He set the bar high with that though, so I'll think about what effect me doing something similar might have.

Question to ponder: "How can I 10x the number of people I help in one day?"
He was doing similar to you, helping people by commenting on pain points in groups. Then when people would initiate a private conversation with him he would talk, and then if it felt right, offer a free strategy call. No idea how long the call was though. But he wasn't making it public that he was offering a free strategy call. Then in the call, if it felt right he would make a,soft offer, if they hadn't enquired already (which many did). If they didn't take it up, he would give them 3 things to help move forward with their situation (I think it was related to digital marketing in this instance).

When he posted about this process on another group to show what's possible by doing this, he was inundated even more with pm's and signups. And made the figures kinda available to show the results, in the same post. Made the point that he want taking on any more clients at the moment, but this is what can happen.

I was thinking about your question of how to scale helping people x 10. You are already across a bunch of platforms, Yeah?

I don't know for sure, but is your posting on Snapchat, YouTube etc kind of random in when they are uploaded? I really like the webinar/fb live idea to reach more people but not get bogged down in too many 1 on 1 calls like you said. I was a member of a course that did a live webinar once per week (60 to 70 mins, about product licensing, with a different topic every week), at the same time every time. I enjoyed it so would plan my previous night and that day around it (because of the time zone I was watching it at 7am every Friday morning). Watching a live webinar that I can be involved in by typing questions was MUCH more appealing and interesting to me than viewing a pre recorded one. I used to look forward to it so much and knowing it was always on, at the same time, the same day kept it always in my mind. They had evolved the webinar over the years and didn't even bother using live video anymore, just audio from about 5 people running it, all in different locations around the US, and they used like a PowerPoint slide show style. Didn't feel like I was missing out not having the video of them. Maybe a mix of both would be good. But as they were all in different locations.. I don't think I want to watch a video with a bunch of little boxes with people's faces in them. They did an introduction at the beginning on a slide with everybody's face on it so you knew who was doing the webinar that week and had a visual of them to sort of make a connection to the voice.

This is just my opinion and how I feel, but I preferred the webinar with a login to Facebook live. Weird as it's a bit harder to access. Maybe it's similar to the concept of people not valuing something because it's free if you know what I mean.

You got me thinking now.. I would find it really cool to see you do a webinar at the same day and time every week, where you spend some time linking up with some well known FLF titans with audio (or even some of us small fries) and you could dedicate some time at the mid way point or end to making it an AMA for others (hopefully relating to the topic you are discussing that week), including people on forums and Facebook groups that reach out to you as a result of your helpful posts - You could offer access to the webinar where they can discuss and see something relating to their problem - rather than offering a strategy call 1 on 1. I'm sure you would see it mentioned and shared within those groups pretty quickly.

I'm not enrolled in the course I was talking about anymore, so a spot just opened up for me to watch a great webinar on a Friday morning (Thursday night for you I believe, hint hint :p ). I would be fascinated to see something like that!
 

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He was doing similar to you, helping people by commenting on pain points in groups. Then when people would initiate a private conversation with him he would talk, and then if it felt right, offer a free strategy call. No idea how long the call was though. But he wasn't making it public that he was offering a free strategy call. Then in the call, if it felt right he would make a,soft offer, if they hadn't enquired already (which many did). If they didn't take it up, he would give them 3 things to help move forward with their situation (I think it was related to digital marketing in this instance).

When he posted about this process on another group to show what's possible by doing this, he was inundated even more with pm's and signups. And made the figures kinda available to show the results, in the same post. Made the point that he want taking on any more clients at the moment, but this is what can happen.

I was thinking about your question of how to scale helping people x 10. You are already across a bunch of platforms, Yeah?

I don't know for sure, but is your posting on Snapchat, YouTube etc kind of random in when they are uploaded? I really like the webinar/fb live idea to reach more people but not get bogged down in too many 1 on 1 calls like you said. I was a member of a course that did a live webinar once per week (60 to 70 mins, about product licensing, with a different topic every week), at the same time every time. I enjoyed it so would plan my previous night and that day around it (because of the time zone I was watching it at 7am every Friday morning). Watching a live webinar that I can be involved in by typing questions was MUCH more appealing and interesting to me than viewing a pre recorded one. I used to look forward to it so much and knowing it was always on, at the same time, the same day kept it always in my mind. They had evolved the webinar over the years and didn't even bother using live video anymore, just audio from about 5 people running it, all in different locations around the US, and they used like a PowerPoint slide show style. Didn't feel like I was missing out not having the video of them. Maybe a mix of both would be good. But as they were all in different locations.. I don't think I want to watch a video with a bunch of little boxes with people's faces in them. They did an introduction at the beginning on a slide with everybody's face on it so you knew who was doing the webinar that week and had a visual of them to sort of make a connection to the voice.

This is just my opinion and how I feel, but I preferred the webinar with a login to Facebook live. Weird as it's a bit harder to access. Maybe it's similar to the concept of people not valuing something because it's free if you know what I mean.

You got me thinking now.. I would find it really cool to see you do a webinar at the same day and time every week, where you spend some time linking up with some well known FLF titans with audio (or even some of us small fries) and you could dedicate some time at the mid way point or end to making it an AMA for others (hopefully relating to the topic you are discussing that week), including people on forums and Facebook groups that reach out to you as a result of your helpful posts - You could offer access to the webinar where they can discuss and see something relating to their problem - rather than offering a strategy call 1 on 1. I'm sure you would see it mentioned and shared within those groups pretty quickly.

I'm not enrolled in the course I was talking about anymore, so a spot just opened up for me to watch a great webinar on a Friday morning (Thursday night for you I believe, hint hint :p ). I would be fascinated to see something like that!
Rep+. Thanks for all your thoughts and taking the time to write them.

I may have a play with webinars or live. I did a Periscope once and had a ball, even thought everyone who joined did so completely randomly and I was fielding random questions.
 

MattR82

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Rep+. Thanks for all your thoughts and taking the time to write them.

I may have a play with webinars or live. I did a Periscope once and had a ball, even thought everyone who joined did so completely randomly and I was fielding random questions.
Ahh thanks, my first rep.. :)
 
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MattR82

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Apart from using Facebook groups for helping people and identifying pain points, I can't believe how much I learn from being in them. I purposely stopped following most friends and my feed is full of comments and questions from groups. Now instead of using Facebook to waste time I'm always learning. It's such an easy and enjoyable way to do it. Pretty much every waking hour of the day I'm learning some serious gold.
 
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Andy Black

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Apart from using Facebook groups for helping people and identifying pain points, I can't believe how much I learn from being in them. I purposely stopped following most friends and my feed is full of comments and questions from groups. Now instead of using Facebook to waste time I'm always learning. It's such an easy and enjoyable way to do it. Pretty much every waking hour of the day I'm learning some serious gold.
That's been my experience too. I don't think you have to unfollow friends, you can just stop liking their posts and like the other ones. Facebook then sorts your feed out.
 

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Apart from using Facebook groups for helping people and identifying pain points, I can't believe how much I learn from being in them. I purposely stopped following most friends and my feed is full of comments and questions from groups. Now instead of using Facebook to waste time I'm always learning. It's such an easy and enjoyable way to do it. Pretty much every waking hour of the day I'm learning some serious gold.
On that note I would agree 100% but I noticed that again when there's too much of something, even if it's good, it becomes noise. Maybe because I have a more minimalist mindset but being in plenty of fb groups, I find myself "saving" plenty of posts for later and later becomes never. So I started to remove myself from groups that, even if they were good, I decided to be only in the best groups. (btw, would you guys share some of the fb-groups you consider top? I could, but I don't know if that would be against the forum rules.)

About unfollowing friends, I have done that too. Either way, the image people share on facebook is BS so if I want to catch-up with someone I just call or go out.

So my fb-feed is something like this:
  • post from page I like
  • fb-ads (L.P.T. if you remove the "gender" on your about section, you will avoid ~60% of the ads that are gender targeted)
  • post from group
  • repeat
 

MattR82

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I can't give you a list of groups, just search for what you are interested in learning and join them. You find out pretty quickly which are gold and which are garbage. It's not like I open every post, probably 1 out of every 5 or 10 or whatever it is that I scan through on my timeline till I see something interesting.
 
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Andy Black

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btw, would you guys share some of the fb-groups you consider top?
Some examples of well run or interestingly run groups are:


@Fox's group about Make Money with Web Design


Arne Giske's group about, ahem, "helping entrepreneurs grow thriving FB groups around their brands to scale up faster"


Dan Meredith's group "Coffee with Dan"


The Art of High-Ticket Selling




@Fox has a great thread here btw:




As with everything:

BEWARE BECOMING A CONSUMER!!


 

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How to use forums (and Facebook groups)

I'm going to braindump some of my learnings about using Forums and Facebook groups.

Spammers won't get it, but I'll direct them here and they may slow down long enough to learn something.



For those trying to "validate a need" (I kinda hate that phrase), then forums and Facebook groups are a fantastic resource. Not only do people nicely group themselves for you, but they'll chatter about problems and issues they have. They'll also ask questions and you can respond by answering them.

I've produced a ridiculous amount of evergreen content by chattering away in forums, noticing where I repeat myself, then creating threads to point to in future.

In case you didn't spot the parallel to building a business:
  1. I find and engage the market - where they are already.
  2. I respond to questions and problems people already have.
  3. I immediately help people instead of "building stuff".
  4. If I find myself answering the same question over and over again - I go create a solution that I can point people to all the time.
  5. Before I create the thread (solution) I already know it will help lots of people - because it's a need that many people have already had.
  6. The content (solution) was created out of solving real-world problems, rather than solving problems I think people have.
Added benefits:
  1. I immediately start getting known as "The XYZ Guy" - because I help people with XYZ.
  2. People already start reaching out to me about XYZ problem.
  3. People already start referring me to others who have XYZ problem.


Why create a blog and try and find out what content helps people and resonates with people when you can go help people immediately in a busy forum or Facebook group?

Why stare at a blank page struggling to create a new blog post when you can help people immediately in a forum or Facebook group?

Why try and get your blog ranked when a forum already has a much better SEO juice than you'll likely ever get.

Finally... if your goal is to help people and build relationships (hint: do this and get paid then you're in business), then why the feck don't you do that immediately instead of "building stuff"?
So obvious I overlooked this approach! I do have a FB page, blog, and a separate forum, but no followers as of yet! I'm going to join a couple of FB groups related to my content and link it from time to time to build that audience!
 
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So obvious I overlooked this approach! I do have a FB page, blog, and a separate forum, but no followers as of yet! I'm going to join a couple of FB groups related to my content and link it from time to time to build that audience!
Don't build an audience? Build relationships?
 

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Don't build an audience? Build relationships?
Correction: Relationship! Changing my mindset seems easier than it is, but even referring to customers as an audience rather than relationships, automatically dismisses them as a spectator rather than a consumer involved in the process! Thanks for the reminder!
 

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Correction: Relationship! Changing my mindset seems easier than it is, but even referring to customers as an audience rather than relationships, automatically dismisses them as a spectator rather than a consumer involved in the process! Thanks for the reminder!
Blimey... and then this post popped up straight after: Stop Building Stuff
 

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I've been joining a lot of groups lately. Learning about online course creation. Seen a few people giving out some great advice and value, but overall it's overwhelmingly full of people just trying to hook people in.

I'm aware of it, and see right through it, but a tonne of people don't. It's a bit of a cancer...

Don't post shit with no value. Don't add people as a friend and send them bs messages pretending to be friendly and in the same position as them when all you are trying to do is sell to them. Don't post dumb effing fake pics of your "new house in spain"

I'm so sick of these leeches, and the course creation scene seems to be full of them. Sad thing is they are on both sides though. One of these guys asked to see what course everyone is working on (so he can fish them later, he also happened to forget to reply to the questions asking what his course is about, I'll let you guess what it is lol), but the results were not pretty.

Huge lack of people selling courses on anything worthwhile. God damn there is a bunch of crap out there. But that's for another topic.
 
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I've been joining a lot of groups lately. Learning about online course creation. Seen a few people giving out some great advice and value, but overall it's overwhelmingly full of people just trying to hook people in.

I'm aware of it, and see right through it, but a tonne of people don't. It's a bit of a cancer...

Don't post shit with no value. Don't add people as a friend and send them bs messages pretending to be friendly and in the same position as them when all you are trying to do is sell to them. Don't post dumb effing fake pics of your "new house in spain"

I'm so sick of these leeches, and the course creation scene seems to be full of them. Sad thing is they are on both sides though. One of these guys asked to see what course everyone is working on (so he can fish them later, he also happened to forget to reply to the questions asking what his course is about, I'll let you guess what it is lol), but the results were not pretty.

Huge lack of people selling courses on anything worthwhile. God damn there is a bunch of crap out there. But that's for another topic.
It's super simple to stand out though.

Never ask people to PM you.

Never plug your course or services.

Add value with no expectation of anything in return.
 

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It's super simple to stand out though.

Never ask people to PM you.

Never plug your course or services.

Add value with no expectation of anything in return.
Exactly.

Was just bombarded by these guys the last few weeks so thought it was worth a mention.
 

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Blimey... and then this post popped up straight after: Stop Building Stuff
A little update, other than joining a couple of groups and posting a one time link to my blog in these groups I haven't done anything to promote my writings as of yet. The more I get into it, the more I wonder if the information I have to share is even valuable to these people, as every person in my field seems to think they already know everything! I have had about 55 visits to my blog, and one who has given good feedback. I'm wondering if switching direction, and creating an automotive parts sales site, that will translate into a brick and mortar is the more feasible option at this point.
 
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In other news...

I deleted the Facebook app from my phone and have effectively stopped posting in Facebook groups. I check Facebook everyday in case someone from my own private group has posted a question or otherwise needs help.


Why have I dropped out of Facebook groups?

Dayum but Mr Zuckerberg is 100% focused on turning me into his consumer.

It was worth deep-diving into Facebook groups to see what's happening, how it's happening, and why it's happening.

I was able to help people, but the worst of it was the transient nature of all content produced. I found myself writing the same things out again and again.

I couldn't find previous content I'd written as it was buried deep beneath the content produced in the last few hours.

The good thing about forums is you can find previous threads and link to them. Threads can also run for years on forums, whereas they seem to be designed to have a very limited shelf-life on Facebook.

Be careful of being turned into a consumer! Even trying to help people and be a producer I ended up having to consume the same questions again and again.
 

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Man, things are getting out of control in Facebook groups now. Maybe it's just me, but I've noticed the change in the last 3 months. People are starting to get seriously fed up. The value is dropping and using it for selling, no matter how well they try and hide it, is on the rise. A few good groups are plain garbage now. Poor admin is also to blame.
 
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Man, things are getting out of control in Facebook groups now. Maybe it's just me, but I've noticed the change in the last 3 months. People are starting to get seriously fed up. The value is dropping and using it for selling, no matter how well they try and hide it, is on the rise. A few good groups are plain garbage now. Poor admin is also to blame.
I'd say that's all down to poor admin? @Fox has a swift ban hammer and that keeps his group a valuable resource.

Hmm... maybe I should correct that. Is it down to Facebook groups becoming a "channel" for lead generation, and admins now have to fight hard to keep the spammers and trolls out of their groups?

And trying to find the why behind the why... Why are Facebook groups (becoming?) such a big channel for spammers now?


Immediately after my last post I wondered if other producers (of content) might be losing the will to live in Facebook groups too? Are they also dropping out as they find themselves consuming too much?

Anyway... my business is helping DFY folks, who are typically busy business owners who are less likely to be found on Facebook in the first place.

I don't feel like I'm on a slippery slope now.
 

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MattR82

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I'd say that's all down to poor admin? @Fox has a swift ban hammer and that keeps his group a valuable resource.

Hmm... maybe I should correct that. Is it down to Facebook groups becoming a "channel" for lead generation, and admins now have to fight hard to keep the spammers and trolls out of their groups?

And trying to find the why behind the why... Why are Facebook groups (becoming?) such a big channel for spammers now?
Fox's group is like a diamond in the rough.

I dunno, it almost seems to me that admin in some of those other groups have gone on siesta and just don't give a crap anymore. You don't see regular posts from the admin or moderators in those ones either, which seems to be a common denominator. And some of them have over 50k members.
 

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There is a lot going on with FB groups right now and it will be interesting to see which way it goes.

Lots of groups in the business/entrepreneur stage are trying to group hack their way to big numbers.
They do this in quite a few ways but the end result is a "super active" group that doesn't really stand for anything. There is a lot of engagement but the signal to noise ratio is way off. It is very tempting to go down that road but I try avoid it and stick to having a really solid community.

I struggle a lot with my group in many ways. It is just over a year now and I am around 4,500 people. On one hand I would love more engagement (even though its at around 20,000 comments/likes a month) but I also want to keep quality really, really high. I always want to respect the time of anyone who checks out the page. So if it is a super high value poster who just dropped a massive post or it is a newbie I want to make sure they have a great experience. Just like a nightclub you got to look after the people who are bringing everyone else to the club.

The other side of that is removing anyone who brings a negative experience to others. These might be spammers, people looking to feed off your group for their own gain, idiots, or just people who are in the wrong place. I either try correct them or just straight ban them depending on what I think their intentions are. Just got to not be afraid to ban even if it is people who have been around for a while. There are plenty of other groups so if people aren't on board to help others I remove them fast.

The next year will be really interesting as I start doing YouTube and the group probably becomes much more popular. I want to try keep the culture but also see if it is possible to grow a little faster. Thats the main challenge right now.
 

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Also a lot going on with Facebook playing around with the organic reach of groups. Not long till fb completely monetizes it I suppose. One group I quite liked has dropped off my timeline almost completely. Not yours though fox.

There's still a lot that can be done in groups and I still learn a tonne and really enjoy them, and plan to start my own next year, but the landscape is definitely changing from when this thread was started, that's for sure.
 

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Thank you for this post! I've been told that I should make a survey or some ability to gauge whether the service I plan on offering is in need, so this provides me with the information I need to get closer to the demographics I am trying to reach.
 
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Thank you for this post! I've been told that I should make a survey or some ability to gauge whether the service I plan on offering is in need, so this provides me with the information I need to get closer to the demographics I am trying to reach.
Maybe it would help to reframe?

From

"the demographics I am trying to reach"

To

"the people I am trying to help"


Personally, I wouldn't survey people. I'd get in there. Help people there and then. Take it to a call if they reach out.

What would happen if you engaged the market in hand-to-hand combat instead of surveying them?

What would happen if you welcomed the high-friction?
 

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What would happen if you engaged the market in hand-to-hand combat instead of surveying them?

What would happen if you welcomed the high-friction?
I once heard a saying that went like this:

'If you want to know me, come and live with me!'
 

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Maybe it would help to reframe?

From

"the demographics I am trying to reach"

To

"the people I am trying to help"


Personally, I wouldn't survey people. I'd get in there. Help people there and then. Take it to a call if they reach out.

What would happen if you engaged the market in hand-to-hand combat instead of surveying them?

What would happen if you welcomed the high-friction?
Thank you, you're correct! I just read the section in Unscripted about the Wonder Twins and about being in business to provide value and helping others, reinforcing the purpose. So, yes, reaching out to those I aim to help.

I came upon this thread when you posted the link in the thread about surveys and forums/Facebook groups. Do you believe a "feasibility study" is required when determining if your business is offering value? The business I am trying to create is a directory service, so I met with my new mentor recently to get his thoughts and he suggested I create a survey to truly determine if there is a need by customers and see if on the other hand business owners would be willing to cooperate and provide their information.
 
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Andy Black

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Thank you, you're correct! I just read the section in Unscripted about the Wonder Twins and about being in business to provide value and helping others, reinforcing the purpose. So, yes, reaching out to those I aim to help.

I came upon this thread when you posted the link in the thread about surveys and forums/Facebook groups. Do you believe a "feasibility study" is required when determining if your business is offering value? The business I am trying to create is a directory service, so I met with my new mentor recently to get his thoughts and he suggested I create a survey to truly determine if there is a need by customers and see if on the other hand business owners would be willing to cooperate and provide their information.
I just replied to something similar on the inside. I'll drop it in a post on the outside and link to it from here.

For some reason I doubt @MJ DeMarco surveyed loads of limo company owners to find out if they wanted to be in a directory.

Hint: No-one wants to be in a directory. They just want more leads and sales.
 

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I just replied to something similar on the inside. I'll drop it in a post on the outside and link to it from here.

For some reason I doubt @MJ DeMarco surveyed loads of limo company owners to find out if they wanted to be in a directory.

Hint: No-one wants to be in a directory. They just want more leads and sales.
That was my thought process too, thank you
 

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