How to Create a $2k+/mo Passive Income Website in 30 Days (or Less)

[Andy Black]

How did you manage to convinced people to buy on the website when there's hardly testimonies on the first try?

Does everyone want to read testimonials?

And another thing, does using own name as a domain name is okay?

Try it?

 

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[Lex DeVille]

Lex, may I ask. How did you manage to convinced people to buy on the website when there's hardly testimonies on the first try?

And another thing, does using own name as a domain name is okay?

Testimonials are not the key to sales. People buy things that they perceive as solutions to their perceived problems.

Humans are not logical. Therefore, the buying process is not logical. Therefore, testimonials are not necessary for sales.

 

[Jose huzaifah]

Does everyone want to read testimonials?


Try it?

Thanks so much. Really an eye opener! I will try it then.

 

[MattDMND]

@Lex DeVille thanks for this.
I’m already doing some of this stuff since a while, but anytime I launch a new project/product I got stuck with the same doubt:
I got my own website and domain, which is short and cool. Not a .com though
For simplicity’s sake and also as that website is presented like a multi-brand/umbrella site (think a digital agency or a micro-PE) I love the Google approach: setting every new product under a subdomain or subfolder, so every new product get a coherence validation from an umbrella brand having many products. For example, GMail is not Gmail.com just mail.google.com with the Gmail logo. This is also cool as the subdomain define the function. Could it be a useful approach? Other than a way to save some money on new domains?
Of course this work for similar niches (B2B project management stuff, digital marketing products, creators products, etc). When going out of these adjacent markets, I use to buy different domains (and use a similar approach when creating new products in adjacent niches).

I like this approach for two main reasons:

A- even if SEO juice doesn’t flow to subdomains, link building authority works as for third party links, but you still got a “branding” overall effect, as customers keep seeing your TLD domain as the final suffix and the brand get in their mind due to the repetition effect. You kill two birds with a stone.
B- when setting up new WordPress sites on your main TLD subdirectories, each site also benefits from the SEO juice of the other ones, and your main domain too.

The major drawback is that more specific domains are more brandable and on point (i.e. if your TLD is jix.net, launching a greenhealthbook.jix.net vs greenhealthbook.net is less memorable unless you are Google).

What do you think about all this concept?

Again, for now I’m doing a hybrid between these two.

 

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[Keushei]

Nothing to update right now. I already updated my thread on the INSIDERS's forum recently.

I was looking to join but not gotten round to it. Will definitely check it out once I'm in! - I feel like I'm born to create websites and market them.. I just find I take longer than I should as too much of a perfectionist. Final products do look good though. Any advice for this issue? Also looking forward to testing my google ad campaign following Andy's guides - Such valuable info in there.

 

[Alo]

To be honest, I'm not sure I can simplify the process much further, but I'll try.

1. Find digital products on Etsy (or whever) and see if they have a lot of reviews.

This took 10 seconds to find.


View attachment 47542


2. Go to the shop's home page, scroll all the way to the bottom of the page, and look at their sales volume and the year the shop was created.

View attachment 47543

3. Divide the number of sales by the number of years in business (two) and you get 25,029 sales per year.

4. Multiply sales per year by the average sale price per product which you determine by glancing at the shop's products. In this case, it's roughly $6.00. So 25,029 sales x $6.00 = $150,174/year.

5. Ask yourself, "If this shop sells it's products to EVERYONE then who is a niche of EVERYONE?" Accountants? Wedding Planners? Executive Assistants? University Professors? If you want extra reassurance, then use Google Ads keyword tool to search for the niche or the product + niche to see how many searches it gets per month.

6. Recreate the product, position it for those people, run Google ads to those people.

That's the whole process.

There's nothing to get stuck on. You're not choosing products based on your beliefs about what may or may not sell. You choose products based on what has proven sales and then using Google Ads to test niches within that market.

So I can just copy a product?

 

[vladikcm]

I will start this. Since my sister is good designing things, she will be the one making the templates and the content and I will be the one managing the website and the Google Ads campaign. I will keep you updated and see if I can get the same numbers as you or beat them. Thanks, great thread!

 

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[Tom Fitzgerald]

So I can just copy a product?

Essentially but the key is finding something to skew to add value.

 

[Keushei]

@Lex DeVille just wanted to ask, how important is yoast seo, if you are running google ads anyway?

 

[Andy Black]

@Lex DeVille just wanted to ask, how important is yoast seo, if you are running google ads anyway?

I'll answer from my perspective.

I've been running Google Ads for clients since 2009. I don't even know how to spell SEO. That's how much attention I give it.

 

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[OzzieMan]

I dont know why no one is asking the most obvious questions, so here i go:

1. What are the niches you're building these sites for?

2. What type of products are you selling? Physical? Dropshipping? Info products? Ebooks? Video course?

3. How are you able to create your products in less than one hour?

 

[Lex DeVille]

1. What are the niches you're building these sites for?

I literally gave step-by-step what I did, but I should also share my niche so you can pop up a competitor website... Think before you post. Some questions ARE stupid questions.

2. What type of products are you selling? Physical? Dropshipping? Info products? Ebooks? Video course?

I'm selling digital products. I gave examples of the types of products in the very first post in this thread.

3. How are you able to create your products in less than one hour?

I've already explained this. Spend 10 minutes reading the thread if you want to know.

 

[Juliarivas1987]

In November, I launched a digital product. In under 30 days, I generated over $2,000 in sales.

View attachment 47488
Four months later, the site had its first $2,000 week...

View attachment 47490
I've been documenting this progress in my Insider's thread here.

Now, I'm going to show you how to do it.

Here are some things to know:

• The idea is not new or novel
• There are no inventory costs
• I created the product in a day and had it for sale in a month
• The product is not attached to my name
• The business is almost entirely automated
• The business generates mostly passive income
• Anyone from any country in the world could replicate this if you're not a pussy with a shitty attitude

So what is this thread for?
I decided to replicate the process across multiple websites to create a variety of new passive-income streams and you can try it for yourself if you want. Feel free to ask questions. I'll respond when I can.

What does the process look like so far?
I started on both ideas yesterday. I expect to put in 4-8 hours per day for around 30 days to get both launched. Then probably less than an hour per day for each site. Okay, here we go:

1.0 The Product
Both of the new websites will sell digital products. One site will sell one of the products from my first site but to a different niche. The second site will sell a product I have never tested before to a new audience.

1.1 Product Requirements

• Must be a digital product (i.e. text, video, audio, illustrative, etc.)
• Must be simple to create (i.e. I can create it in a day)
• Must have proven sales (as indicated by other sellers in the market)
• Must have an angle that will give me an edge over competitors
• Must be something I can sell through my own website
• Must not require ongoing support or complex systems

1.2 Examples of Potentially Good Digital Products
Short ebook, templates, guides, checklists, sound effects, music, vocal recordings, videos, digital illustrations, digital software, etc. Niching down is generally what makes any of these *good.*

1.3 Product Creation
I want products that can be created fast (like less than an hour). I got ideas from products sold on other sites like Envato, Etsy, Ebay, etc. I also used Google Adwords to check out search volume for keywords. For product creation, I used Canva (I pay for the $9/mo version) and Envato Elements (I pay for the $197/yr subscription).

2.0 Domain Name
Once I decided on products, I needed a domain name for the websites. I used Namecheap to run domain searches and Wordhippo to help brainstorm name ideas. I purchased the domains through Namecheap for $9 each (less for new accounts). Since I already have web hosting with ChemiCloud, I pointed the domains to ChemiCloud. You can buy domains on ChemiCloud, but it's not as cheap. I also set up SSL through ChemiCloud to secure the site's domains.

2.1 Domain Name Requirements

• Three words or less
• Has one or more of the keywords in the name
• Flows well
• Easy to read, remember, and repeat
• Ends in .com

3.0 Website
In cPanel inside ChemiCloud, I added the two domains and set up support emails as support@domainname.com for each site. I forwarded both of these to my personal email (so I don't have to log into multiple emails every day). Then I installed Wordpress using their Wordpress Manager.

3.1 Basic Setup
With Wordpress installed, I visited the site's backend. Now I checked the "General" settings to confirm the URL showed "https" for security. I also checked the permalink settings to confirm they are set to "Post Name" for the blog. Next, I installed my core plugin stack:

• Classic Wordpress Editor (I don't like Gutenberg)
• Yoast SEO
• Thrive Product Manager (which includes several plugins and my theme)

Thrive Product Manager comes from ThriveThemes. You could replicate my process without Thrive (and probably cheaper), but it's my preferred method since Thrive's products are built for marketers (and because I already pay for it).

3.2 Web Pages
Once my plugins were installed, I created all of the core pages:

• Home Page
• About Page
• Contact Page
• Terms Page
• Privacy Page
• Disclaimer Page

3.3 Thrive Themes Setup
With the pages in place, I launched Thrive Builder and installed their "Kwik" theme because I like it. It's wizard walks me through several important steps like adding my logo, page and blog structures, header and footer structures, menu, brand colors, and typography.

3.4 Logo Creation
I used a Canva logo template to create a logo for the first site, then I replicated the logo in the brand colors of the second site, and replaced the first site's name with the second site's name. Beyond that, the logos are identical. Took all of 10 seconds.

3.5 Core Content
For the Terms, Privacy, and Disclaimer pages I copy/paste from a similar website (in this case my own) and then replace their website's info with my own and change areas as needed to be relevant for my sites. For the About page, I stay as simple as possible and write one to two paragraphs about my site. For the home page, I create a main image area with a headline and a call to action leading into a button that goes to the shop page (shop page doesn't exist yet tho). The rest of the page can remain blank for now. You'll see why in the next section.

3.6 Checkout System
One of my websites uses ThriveCart (costs $500 one-time). The other site uses WooCommerce plugin (free but pay for add-ons if you need them). Once WooCommerce was installed, I went through the wizard to setup all the basic stuff like payment methods and whatnot. Once ThriveCart and WooCommerce were set up, I created basic product pages and then I placed those products on the home page of my website as the content for that page (that's why I left it blank earlier). If you use WooCommerce, they will create a shop page for you. Otherwise, you can create a shop page now.

4.0 Email
Email plays a key role in the success of these businesses (particularly email automation). I use ActiveCampaign on the Plus version. ThriveThemes integrates well with ActiveCampaign, as does ThriveCart. There are other email services you can use that cost less or are free to start.

Next Steps?
All of the above was accomplished in one day.

Next, I'll finish WooCommerce setup, optimize the site for mobile viewers, set up a YouTube account for one site (because it will be a good traffic source), create about six products for one site, and around 50 for the other site. After that, I'll turn on Google Ads and see how much it costs to get someone to click on my website and buy the product.

Once all of that is finished, the last step left is to grow the email list, and refine and test everything (pricing, design, emails, etc.) to get people to buy faster with lower acquisition cost.

Growth & Scale?
Long-term, I can bring on freelancers to manage things like the website, products, and email. But one person can bring this to $4k - $10k/mo, maybe more, before hiring becomes necessary.

Ready?
I don't plan to post updates every day. There will be parts you have to figure out on your own. If you want to build a $4k+ per month passive-income that you control, then this thread should help.

Disclaimer: There's no coaching offer at the end of this. No course. Don't DM me for private questions about this. If your question can't be answered in this thread, then it can't be answered by me. Lastly, it's entirely possible that I may fail and you may too, so you need to not be a weenie to make this work for you.

OK this is a great info, straight to the point shbg I'm so glad I found it, but being a complete newbie I have a hard time envisioning the whole process being done in a day. From building a website to creating a product. Maybe you can give me some tips as far as where I can learn things like website creation and content creation. I want to sell digital products like courses, guides, short e-books that are health and nutrition related. Where can one learn how to create those? Same thing with the website and learning SEO.
But my biggest block is actually believing it will be sold. I'm looking at it this way - if I was a customer looking to buy a digital product on a certain nutrition topic, I'd probably start googling names of top nutritionists out there, looking at their followers, making sure their website and credentials are good and so on. I don't have any of that ( other than my own knowledge). Don't these things matter or am I missing something?
Thanks a lot!

 

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[BizyDad]

I dont know why no one is asking the most obvious questions, so here i go:

1. What are the niches you're building these sites for?

2. What type of products are you selling? Physical? Dropshipping? Info products? Ebooks? Video course?

3. How are you able to create your products in less than one hour?

You've been on this website for 12 years, and asking obvious, already answered, questions is the best you've got?

What are you doing with your time? What business (es) have you started?

 

[Lex DeVille]

OK this is a great info, straight to the point shbg I'm so glad I found it, but being a complete newbie I have a hard time envisioning the whole process being done in a day. From building a website to creating a product. Maybe you can give me some tips as far as where I can learn things like website creation and content creation. I want to sell digital products like courses, guides, short e-books that are health and nutrition related. Where can one learn how to create those? Same thing with the website and learning SEO.

Nobody said the whole process has to be done in a day.

For learning things: https://chat.openai.com/

But my biggest block is actually believing it will be sold. I'm looking at it this way - if I was a customer looking to buy a digital product on a certain nutrition topic, I'd probably start googling names of top nutritionists out there, looking at their followers, making sure their website and credentials are good and so on. I don't have any of that ( other than my own knowledge). Don't these things matter or am I missing something?

I've already answered all of this in this thread.

 

[Lex DeVille]

I'm not being a dick when I say this, but y'all need to figure some stuff out on your own.

While this thread offers a step-by-step process, it does not offer to build an income system for you.

At some point, you have to pull up your big girl panties and take a little risk.

• You have to come up with a product idea
• You have to do the market research
• You have to find a niche
• You have to offer your product to that niche
• You have to invest in the systems to sell your product
• You have to go through the trials and errors on the road to success

You are all in a battle against fear.

Fear is powerful. Fear is tough. Fear has many weapons.

Fear is a dictator that wants to keep you a slave and a slave you will remain until you revolt and fight for the life you want.

Either you conquer fear or fear conquers you.

 

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[Jose huzaifah]

I'm not being a dick when I say this, but y'all need to figure some stuff out on your own.

While this thread offers a step-by-step process, it does not offer to build an income system for you.

At some point, you have to pull up your big girl panties and take a little risk.

• You have to come up with a product idea
• You have to do the market research
• You have to find a niche
• You have to offer your product to that niche
• You have to invest in the systems to sell your product
• You have to go through the trials and errors on the road to success

You are all in a battle against fear.

Fear is powerful. Fear is tough. Fear has many weapons.

Fear is a dictator that wants to keep you a slave and a slave you will remain until you revolt and fight for the life you want.

Either you conquer fear or fear conquers you.

Totally agree with you its the fear that brings us down. Just face it and it will all be gone.

 

[Andy Black]

I'm not being a dick when I say this, but y'all need to figure some stuff out on your own.

While this thread offers a step-by-step process, it does not offer to build an income system for you.

At some point, you have to pull up your big girl panties and take a little risk.

• You have to come up with a product idea
• You have to do the market research
• You have to find a niche
• You have to offer your product to that niche
• You have to invest in the systems to sell your product
• You have to go through the trials and errors on the road to success

You are all in a battle against fear.

Fear is powerful. Fear is tough. Fear has many weapons.

Fear is a dictator that wants to keep you a slave and a slave you will remain until you revolt and fight for the life you want.

Either you conquer fear or fear conquers you.

What folks haven't figured out is that entrepreneurship is all about figuring it out.

 

[MattDMND]

I literally gave step-by-step what I did, but I should also share my niche so you can pop up a competitor website... Think before you post. Some questions ARE stupid questions.


I'm selling digital products. I gave examples of the types of products in the very first post in this thread.



I've already explained this. Spend 10 minutes reading the thread if you want to know.

Hey Lex please see my question above (you are tagged) and tell me your thoughts. Thanks

 

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[Lex DeVille]

Hey Lex please see my question above (you are tagged) and tell me your thoughts. Thanks

I don't have any thoughts about it. It's your business. Do whatever you want. Your results will provide all the feedback you need.

 

[Raedrum]

Okay I read the thread and this is definitely the one I was waiting for. Right now I feel like everything is coming together.

I "run" a webdesign/marketing business since 1.5 year with little results (however I'm currently negotiating a 5k website with a construction supplier in my countryside).

I love webmarketing because it is so powered, but I'm a little fed up trying to sell it to people that do not understand it, and won't use it good. I'd really prefer to dive deep in and use it for my own business, like you do.

I've seen websites doing that because I'm client of some (music samples) but I used to think this was very complex and an enormous amount of work. @Lex DeVille make it appear more simple by beginning with minimalistic structure, and niching down. You are trully a genius of rationality.

Creating a digital "slave" that run automatically, with replicable products, and in wich every ounce of work is time-dissociated seem to be the most Fastlane thing I've ever seen.

I already know the majority of required skills. I can do websites, use photoshop, prompt AI, a little code, bases of copy/persuasion, consumer behavior and Lex explanations make me see gazillions of potentials products.

All I need to learn is email marketing and Google Ads, what our eternal expert @Andy Black's threads are gonna help me with.

Lex your process are crystal clear so I can't really think of any questions, except this one:

- Why have you dissociated all that from your name ? Security caution I suppose ?

Very big thanks to you for your incredible work sharing, to Andy for being ever present with goldy technical advices, and everyone that has been bringing valuable info to this thread !

 

[Timmy C]

What folks haven't figured out is that entrepreneurship is all about figuring it out.

Very true. Once you do a few things, you realize it's just winging it, and changing things up to see what is better received.

 

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[Lex DeVille]

Lex your process are crystal clear so I can't really think of any questions, except this one:

- Why have you dissociated all that from your name ? Security caution I suppose ?

When a business is attached to your name it presents challenges both at the beginning stages of business and later on.

If I wrote a book called "Piano 101 by Lex DeVille's Piano Instruction," people will naturally question:

• Who is Lex DeVille?
• What makes him a piano authority?
• How long has he played piano?
• Where has he performed?
• What awards has he won?
• Where did he go to school?
• Who else says Lex is a great pianist?

The content in my book may be revolutionary in teaching piano, but because I've barely spent a year on piano and have low credibility, it presents a major barrier to buying.

Now imagine I write the same book, but this time it's called, "Piano 101 by PianoScience.com." How does that change things?

Disassociating the business from my name removes the necessity for personal credibility. The name itself positions the business as an authority on piano stuff and comes across as more professional.

Now jump three years into the future.

I want to sell "Lex DeVille's Piano Instruction" but buyers worry that my customers will leave when I leave and they'll have to rebuild from scratch. If I'm the face of the business, then the business basically ends when I'm gone (except in a few specific scenarios).

But if I want to sell PianoScience.com, that's easy. Anyone can buy that and nobody knows the business has changed hands because they didn't know it was operated by Lex DeVille to begin with.

 

[natansk1]

Great read, been meaning to try something like this for a while.

In fact i've been here before many times and i tend to get stuck creating the perfect name, logo & colour scheme.

 

[Lex DeVille]

Great read, been meaning to try something like this for a while.

In fact i've been here before many times and i tend to get stuck creating the perfect name, logo & colour scheme.

Chat GPT can handle names and color schemes. Do the logo in Canva using a template in less than five minutes. Then move on to whatever is next.

 

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[Keushei]

Chat GPT can handle names and color schemes. Do the logo in Canva using a template in less than five minutes. Then move on to whatever is next.

can attest chat gpt is your friend.

 

[Keushei]

I'm not being a dick when I say this, but y'all need to figure some stuff out on your own.

While this thread offers a step-by-step process, it does not offer to build an income system for you.

At some point, you have to pull up your big girl panties and take a little risk.

• You have to come up with a product idea
• You have to do the market research
• You have to find a niche
• You have to offer your product to that niche
• You have to invest in the systems to sell your product
• You have to go through the trials and errors on the road to success

You are all in a battle against fear.

Fear is powerful. Fear is tough. Fear has many weapons.

Fear is a dictator that wants to keep you a slave and a slave you will remain until you revolt and fight for the life you want.

Either you conquer fear or fear conquers you.

good advice!

annoyingly, i've been following this path. I have a site. I have 25 products. Ready to start google ads. The weekly estimate when I'm creating my campaign is saying 9 clicks for £11 a week. Think its failed before it got going.

Time to start again. I dont know much about google ads.. but if any can tell me.. is that too low of volume to do anything with. The keywords were all coming up with 100-1000 a week.. which i thought would be enough..

maybe its better to build a campaign then design a product second.

I'm going to join the INSIDERS and view you thread on the inside.

 

[Lex DeVille]

but if any can tell me.. is that too low of volume to do anything with.

Google can tell you when you test it and find out.

 

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[Keushei]

Google can tell you when you test it and find out.

I mean im more than ready to go. Just if 9 weekly is what its saying .. is it even worth it? I feel like someone who knows google ads can give a straight yes/no answer. its set for £10 a day.. and it saying it wont even max out the budget

do you remember what your estimates were saying ?
thanks for the response by the way lex.

 

[Lex DeVille]

I mean im more than ready to go. Just if 9 weekly is what its saying .. is it even worth it? I feel like someone who knows google ads can give a straight yes/no answer. its set for £10 a day.. and it saying it wont even max out the budget

do you remember what your estimates were saying ?
thanks for the response by the way lex.

You're being silly...

Run the test. Get live feedback. Nothing else matters. If nobody clicks, then it costs you nothing to get a real answer.