Lex DeVille
Sweeping Shadows From Dreams
FASTLANE INSIDER
EPIC CONTRIBUTOR
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Demo: Women between 25-54 with some form of Social anxiety and or Depression living in the US/UK/CA.
Original lander: http://www.meditation-guru.com/old-front-page/ (no conversions 50+ visits)
New lander: www.meditation-guru.com (thus far no visitors, just created the lander today).
The main problem starts with your headline. It's not targeted beyond "meditation" and it's "me" focused from the start. If I showed up on this page I'd feel like you're calling yourself a guru, yet haven't shown any benefits in the headline or subheadline or given me any reason to read further.
Let's get mindful and enjoy life. <-- That tells me nothing. Too vague. Who is this even for? Who is your target customer? What does mindfulness or enjoyment mean to them? If you don't use the words they use to describe those things, they won't care. How do you help them achieve whatever those things are without extra struggle?
Right now the old page is better than the new one. The new one only talks about you. The old one at least touched their pain a little. The layout of the new page looks better, but you have to show you understand their problem first, then paint a picture of what life will look like when they solve it, then give them clear steps to fix that problem, then you can share your story and finally have a CTA. And if I were you, I'd do the first 3 parts with bullet points.
Also, I should note those are all copy/design related suggestions. You may need to check your ads and compare them to your landing pages. If your ad says one thing and your landing page says something different, people might click, but they'll bounce because they don't get what they expected.