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Will try to summarize a long story...
Maybe people can learn from my mistakes....
Have a diet/weight-loss coaching membership site.
Optimized front end/backend
Optimized AOV and LTV... found best is one off diet program purchase with 2 one time offer upsells in the front end of the funnel...
Demo: Women between 25-54 with some form of Social anxiety and or Depression living in the US/UK/CA.
Original lander: http://www.meditation-guru.com/old-front-page/ (no conversions 50+ visits)
New lander: www.meditation-guru.com (thus far no visitors, just created the lander today).