Help craft Fastlane an effective tag line...

[TryHardTriad]

The Fastlane Forum:
Live Life Unscripted

I think something like this is a unique, punchy and non-generic tag that evokes the exact image of your brand.

There is no other thing that I could mistake 'Unscripted ' with, so I'd defo use it in the tagline.

 

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[luniac]

LIVE FREE OR DIE HARD

lol

 

[John F.]

Classic example of having the answer right in front of my face and I couldn't see it.

I'm disappointed in myself for not seeing it. Duh.

This is part of what makes this forum so great. You as the owner, were probably looking for something new and different for the forum. It makes complete sense from a business perspective.

Putting this thread together allows you to get the feedback from your readers. The readers and contributors here associate the book(s) with the forum much more than you may have realized.

Don't be disappointed, be proud of yourself for doing the right thing by seeking feedback from your customers/colleagues.

I like the "Unscripted " tagline, FWIW.

 

[mikey3times]

Convert CENTS to millions

Convert CENTS to financial freedom

Go from CENTS to financial freedom

Turn a CENTS business into financial freedom

 

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[Anakalypsi]

Leave the bullshit and discover your freedom

 

[Adrian Smith]

As of right now, the forum's tag line is Launch a Business, Live Unscripted , Leave a Legacy.

View attachment 25242

However I'm not really happy with that as it's more of a placeholder (as were the others) that I dumped in there really quick while I moved forward with other things.

That said, do you have any good ideas for a forum tag line?

Optimally it should be the following:

1. Short, maximum words 8-9 words.
2. Benefit oriented
3. Indicate that "fastlane" is a forum with a focus on business / entrepreneurial / self-development (No, it's not a sports car forum!)
4. Optimally include some element of my core messages (unscripted , CENTS, etc. [cannot have "fastlane" in it])

Some other ideas I played with...

Build a CENTS Business, Live the Dream
Build a Business, Earn Your Freedom
Build More Than A Business, Build a Life
Build a Better Business & A Better Life
If It Makes Business CENTS, It Makes Sense.
Start A CENTS Business, Jumpstart Your Dream

If I get enough suggestions, I'll post a poll and see what the forum thinks.

As of right now, the forum's tag line is Launch a Business, Live Unscripted , Leave a Legacy.

View attachment 25242

However I'm not really happy with that as it's more of a placeholder (as were the others) that I dumped in there really quick while I moved forward with other things.

That said, do you have any good ideas for a forum tag line?

Optimally it should be the following:

1. Short, maximum words 8-9 words.
2. Benefit oriented
3. Indicate that "fastlane" is a forum with a focus on business / entrepreneurial / self-development (No, it's not a sports car forum!)
4. Optimally include some element of my core messages (unscripted , CENTS, etc. [cannot have "fastlane" in it])

Some other ideas I played with...

Build a CENTS Business, Live the Dream
Build a Business, Earn Your Freedom
Build More Than A Business, Build a Life
Build a Better Business & A Better Life
If It Makes Business CENTS, It Makes Sense.
Start A CENTS Business, Jumpstart Your Dream

If I get enough suggestions, I'll post a poll and see what the forum thinks.

“Swerve from the herd and follow some UN-common CENTS.”

 

[Kruiser]

Freedom through Entrepreneurship

 

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[Andy Black]

I like the tag line that’s there, first thing I noticed when I logged on from my phone this morning and saw the new layout. It’s simple yet spot on.

Me too. It resonated with me, and will likely resonate with people on their very first forum visit.

It speaks to people at the beginning of their journey, and people who have already launched a business and are living unscripted .

“Live unscripted ” is powerful and related to the book. We talk about the script and being unscripted in the forum.

Leaving a legacy is even more powerful. It makes me take this more seriously. It’s not just me who I want to be unscripted . I want my kids to be unscripted too.

Each of the three statements is also a call to action. And the way they’re written they could be step by step instructions.

I feel the CENTS part is too obscure. Forum members get it, but new visitors will wonder wtf that’s about.

New visitors might not have heard of “unscripted ”, but the word itself makes sense without explanation.

Having “freedom” squeezed in might help, but I think “unscripted ” covers it already. Unscripted js like being off the grid, or free from the matrix.

Maybe we could run ad campaigns to people who don’t know of the forum and test the tagline?

 

[458]

Build your dream, one CENT at a time.

 

[Marty Foley]

Hello MJ.

I recommend that you put it to a real unbiased "vote" by testing tagline ideas scientifically, right here in your forum. It wouldn't take a lot to do it:

1. Choose an important call to action you'll use to compare tagline performance.

Don't choose a winner based on vanity metrics (such as opinions or clickthroughs). Instead choose one based on visitor actions that really count: Actual SALES (maybe INSIDERS Subscriptions?)

In other words, the only "votes" that would count are those cast by actual buyers, who vote with their wallets.

2. Set up test variables. These could be in the form of multiple banners based on your current 648x130 tagline image, each containing a different variation of your tagline, each linked to your Fastlane INSIDERS signup page: /community/pages/fastlane-INSIDERS/

3. Use a testing tool (such as Google Optimize or any number of others) to A/B test (or A/B/C/D/E test) by displaying various "tagline banners" to forum visitors. Or you could use a simple banner rotation tool in a pinch to do the same (but it can make the next step a bit trickier)...

4. Measure and analyze the performance of each "tagline banner" varation. The tagline image that generates the most INSIDERS Subscriptions (conversions) at the highest ROI, would be the undisputed winner (that is, unless or until another contender outperforms the winning control).

This would be an unbiased, scientific way to find out what *really* works.

You could even turn it into a contest, with a prize going to the best contributed tagline.

~ Marty Foley

P.S. If you'd like "pro bono" help setting up such a test, let me know.

 

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[EVMaso]

The Fastlane Forum:
Live Life Unscripted

I think something like this is a unique, punchy and non-generic tag that evokes the exact image of your brand.

There is no other thing that I could mistake 'Unscripted ' with, so I'd defo use it in the tagline.

I like this a lot. It is short and sweet and intriguing and in a way, epic. I actually thought of this one myself but someone had already posted it.

If there was a vote on taglines, this would get my vote.

 

[Xeon]

LIVE FREE OR DIE HARD

lol

That is some real sick merch potential right there.
It'll resonate with young male hustlers. I, for one, would be happy to have merch that says that.

 

[Bearcorp]

Me too. It resonated with me, and will likely resonate with people on their very first forum visit.

It speaks to people at the beginning of their journey, and people who have already launched a business and are living unscripted .

“Live unscripted ” is powerful and related to the book. We talk about the script and being unscripted in the forum.

Leaving a legacy is even more powerful. It makes me take this more seriously. It’s not just me who I want to be unscripted . I want my kids to be unscripted too.

Each of the three statements is also a call to action. And the way they’re written they could be step by step instructions.

I feel the CENTS part is too obscure. Forum members get it, but new visitors will wonder wtf that’s about.

New visitors might not have heard of “unscripted ”, but the word itself makes sense without explanation.

Having “freedom” squeezed in might help, but I think “unscripted ” covers it already. Unscripted js like being off the grid, or free from the matrix.

Maybe we could run ad campaigns to people who don’t know of the forum and test the tagline?

Thanks Andy, you explained in detail exactly what I was thinking! I love the power of the simplicity of it.

 

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[MattR82]

Anything to do with being "unscripted " is what gets me now. It feels like the script is all I look at and see everyone else trapped in all day. But I mean, who are you writing it for? I assume it's not for our benefit as we know what you are about, but maybe it has to be something different to attract a newbie to it all.

What got me hooked into fastlane was the reviews on the book. I was one of the people led here from a google on if Tai Lopez was a fraud back in 2015 lol. At that stage I was about learning how to start a biz, not get out of a script as I hadn't thought too much of it. So as much as I like unscripted related tags, maybe something mentioning business/cents etc is better to grab people before they get caught by the Tai's and Robert K's.

 

[luniac]

That is some real sick merch potential right there.
It'll resonate with young male hustlers. I, for one, would be happy to have merch that says that.

brah

View: https://www.youtube.com/watch?v=8Jz-8UcCiws

 

[SeePetey]

The famous song by Ludacris popped into my head when I saw this thread pop up lol, you know, the one strongly encouraging action and movement for people slow-laning it?

 

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[million$$$smile]

Always liked this:

Unscripted :
Quit writing your life with someone else's pen.

 

[Ernman]

Life, Liberty, and the Pursuit of Entrepreneurship has a nice ring to it

I agree with Charnell and msufan.

 

[Tubs]

Build your fastlane to unscripted living

 

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[Tubs]

Take the fastlane to unscripted living, it just makes CENTS

 

[DHZ]

Perhaps a combination of the other suggestions while keeping it short and sweet such as: Learn, earn, and live with freedom

 

[Justice Beaver]

Agree with others that Life, Liberty, and the Pursuit of Entrepreneurship is the best one

 

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[Einfamilienhaus]

"Entrepreneurship. Create Your Own F.ck it Moment. Win Your Freedom"

 

[MJ DeMarco]

Thanks folks for the suggestions (some really great ones!) but I'm think I'm gonna stick with the OBVIOUS, which wasn't so obvious for me at first, Life, Liberty, and the Pursuit of Entrepreneurship.

 

[Martin Boeddeker]

Thanks folks for the suggestions (some really great ones!) but I'm think I'm gonna stick with the OBVIOUS, which wasn't so obvious for me at first, Life, Liberty, and the Pursuit of Entrepreneurship.

I think that's a great decision. Some things are only obvious once you see them.

 

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[Eric Flathers]

As of right now, the forum's tag line is Launch a Business, Live Unscripted , Leave a Legacy.

View attachment 25242

However I'm not really happy with that as it's more of a placeholder (as were the others) that I dumped in there really quick while I moved forward with other things.

That said, do you have any good ideas for a forum tag line?

Optimally it should be the following:

1. Short, maximum words 8-9 words.
2. Benefit oriented
3. Indicate that "fastlane" is a forum with a focus on business / entrepreneurial / self-development (No, it's not a sports car forum!)
4. Optimally include some element of my core messages (unscripted , CENTS, etc. [cannot have "fastlane" in it])

Some other ideas I played with...

Build a CENTS Business, Live the Dream
Build a Business, Earn Your Freedom
Build More Than A Business, Build a Life
Build a Better Business & A Better Life
If It Makes Business CENTS, It Makes Sense.
Start A CENTS Business, Jumpstart Your Dream

If I get enough suggestions, I'll post a poll and see what the forum thinks.

Collaborate with Real Entrepreneurs and Live the Unscripted Life

 

[Rabby]

Where entrepreneurs use CENTS to make millions.

 

[IceCreamAction]

Taking action with your business and life.

 

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