HOT TOPIC Crushing B2B Sales with LinkedIn

[Chapas]

@Chapas you ever give this a try? I am expecting to start creating videos next week and am looking to see if anyone else is seeing positive feedback from this.

Not yet. I plan to start tomorrow or Friday. Just made a plan to connect with 30 new prospects every day. It is pretty ambitious and I might slow down at some point if everything goes to quickly. Looking forward to trying it out and also seeing how it goes with you!

 

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[EarlOfChina]

...am looking to see if anyone else is seeing positive feedback from this.

You may not see me as reliable as I created the thread, however I am seeing multiple new leads go into my pipeline every day as a direct result of this.

Would uploading some screenshots help everyone to get fired up about this?

 

[Chapas]

You may not see me as reliable as I created the thread, however I am seeing multiple new leads go into my pipeline every day as a direct result of this.

Would uploading some screenshots help everyone to get fired up about this?

I have no doubt in you at all! I think this strategy is amazing. Just did not have the time to try it out yet. Now I have structured my days better and will give it a shot in the next days for the whole month. I think it will do wonders!

 

[Kyle T]

You may not see me as reliable as I created the thread, however I am seeing multiple new leads go into my pipeline every day as a direct result of this.

Would uploading some screenshots help everyone to get fired up about this?

I fully believe you!

You know how it is... just always looking for more social proof. Would love to see the screenshots though. The more that you can share, the better

 

[EarlOfChina]

Would love to see the screenshots though. The more that you can share, the better

Will do my best to share some bits and pieces tomorrow

 

[EarlOfChina]

A little bit of inspiration for you guys. Just a few of the leads I've had through recently using the above strategy:

 

[Jonathan Hoch]

Nice! A tip: get a hard confirmation of a date/time in their calendar, so they don’t schedule over your prospecting call!

 

[EarlOfChina]

Nice! A tip: get a hard confirmation of a date/time in their calendar, so they don’t schedule over your prospecting call!

Nice tip!

How's your lead gen going?

 

[Jonathan Hoch]

Nice tip!

How's your lead gen going?

I’m working on a couple other projects. No lead generation for me, but I did a ton of ORM a couple years ago, and this was huge to not get blown off.

 

[Kyle T]

Just wanted to say...

I started implementing this strategy last night and got a phone call of a HOT lead on just my second video. Thanks again for the awesome strategy

 

[SunnyN]

LinkedIn has become the most important social media in terms of B&B sales and marketing. Also, database research companies rely on it a lot.

 

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[EarlOfChina]

Just wanted to say...

I started implementing this strategy last night and got a phone call of a HOT lead on just my second video. Thanks again for the awesome strategy

YES! This is such great news!

In my first month of doing this (and not as consistently as I'd like) I have over 40 people in my sales pipeline.

I have closed a couple of nice deals - need to work on some of the others.

Am also trying to post content to LinkedIn daily. Now that I am connecting with so many people on the platform, I may as well use organic methods for staying in front of them as well as paid!

I am really thinking to start a progress thread on the forum

 

[Mr. Wick]

@GuitarManDan Check this out.

@EarlOfChina Thanks for the info - will try it out and report back results.

 

[EarlOfChina]

@EarlOfChina Thanks for the info - will try it out and report back results.

Looking forward to it!

 

[Kyle T]

Just closed a $500/month client. He was the second person that I ever sent a video to using this method.

Wouldn't have ever done it without this thread. It is now a permanent part of my prospecting efforts.

 

[EarlOfChina]

Just closed a $500/month client. He was the second person that I ever sent a video to using this method.

Wouldn't have ever done it without this thread. It is now a permanent part of my prospecting efforts.

Now THIS is fantastic! So pleased to hear it's working for you!

I just recently nailed a $2600 per month client, so I am super happy. Obviously pumping out a LOAD of content to my retargeting audience too.

Keep doin' it!

Any other success stories?

 

[eliquid]

Are you paying for LinkedIn? If so, what package? @EarlOfChina

When I do this, I dont have the option to select the 2nd and 3rd connections. It's grayed out.

 

[Chandler Ruffini]

Awesome thread and tips!

I'm in the process of starting a B2B marketplace with one of my buddies and hadn't given much consideration of using LinkedIn but after reading, I'm definitely going to add it on the list of marketing techniques!

 

[NMdad]

Are you paying for LinkedIn? If so, what package? @EarlOfChina

When I do this, I dont have the option to select the 2nd and 3rd connections. It's grayed out.

The Sales Navigator option is $79.99/month and give you a lot of targeting options, plus the ability to reach 2nd & 3rd connections.

 

[eliquid]

The Sales Navigator option is $79.99/month and give you a lot of targeting options, plus the ability to reach 2nd & 3rd connections.

Thanks.

I did pay for Sales Navigator, but his screenshot is different and looks to be using the non-Sales Navigator version.

I quickly cancelled my Sales Navigator sub once I figured out what my issue is.

You have to put in a keyword in the search box to get the 3rd connection box to display ( at least for me, using the free method ).

Sales Navigator was a nice product though, but not what I needed. The main thing I did like was the headcount filter.

.

 

[BlackMagician]

Just closed a $500/month client. He was the second person that I ever sent a video to using this method.

Wouldn't have ever done it without this thread. It is now a permanent part of my prospecting efforts.

Hi Kyle, Did you created personal videos or a generic one?

 

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[PizzaOnTheRoof]

I didn't realize you could screen share also + all of the targeting and CTA options! It's faaaaar more powerful than I initially thought. I've got LinkedHelper running right now too.

This will be very useful for staying in front of my linkedin audience (or any since it has an email option).

My plan is to blast a video every week or so about "industry insights" to certain lists with LinkedHelper.

I've got a "Discovery Call" schedule set up on Calendly which, wouldn't you know, integrates with DUBB!

No doubt I'll have hot leads coming in.

 

[EarlOfChina]

I didn't realize you could screen share also + all of the targeting and CTA options! It's faaaaar more powerful than I initially thought. I've got LinkedHelper running right now too.

This will be very useful for staying in front of my linkedin audience (or any since it has an email option).

My plan is to blast a video every week or so about "industry insights" to certain lists with LinkedHelper.

I've got a "Discovery Call" schedule set up on Calendly which, wouldn't you know, integrates with DUBB!

No doubt I'll have hot leads coming in.

This sounds awesome! Please do keep me posted on how it’s going.

 

[EarlOfChina]

Little update guys.

I've started a progress thread in the Insider's forum covering the business I've started off the back of this strategy.

I'll probably give some more specific info about lead gen for my business, so hopefully you guys will find it helpful.

Check out the thread here.

 

[CPisHere]

I am starting a similar strategy...
100 connection requests/day with a message (I expect 30% to accept).

Of those 30, the following day I send a personal note asking if they are interested in [PROBLEM I CAN SOLVE]. If they reply with a yes (expect 5%), I send them to a Video Sales Letter (VSL) with a call to action of getting them to book a sales call with me. 20% of the people that watch the VSL should book a call.

So sending 100 connection requests/day would bring ~2 sales calls/week.

B2BProspectingTool.io is the software I plan to use that will automate most of this once I get it working, and doing it manually should take about an hour/day.

I am not currently running any ads, so the DUBB video chat wouldn't work as well for me, as I have nowhere to retarget them.

 

[Roli]

But the KICKER here, is that you can embed PIXELS into the page that plays the video

Do you see what we are about to do here?

The next step is simple. When someone accepts your connection request, we are going to shoot a very short video with DUBB and sent it to them via LinkedIn. They will then click to watch the video, and be put onto your retargeting audience! l

I'm not really sure I understand this part, so you send them a video which has a pixel embedded, is that what you're saying?

Then when they click to watch they are automatically put into a retargeting audience?

 

[EarlOfChina]

I'm not really sure I understand this part, so you send them a video which has a pixel embedded, is that what you're saying?

Then when they click to watch they are automatically put into a retargeting audience?

Yes, exactly that. I then retarget them with a promo video as well as run ads of my general content against that audience to make sure my hot leads see EVERYTHING!

 

[Andy Black]

Is DUBB like Bonjouro?

 

[Joe Cassandra]

Love the hustle @EarlOfChina .

I used to do this hard core a few years ago when I was in a different niche. My process was similar but a bit simpler.

1) I'd send a connection request (I'd make it more relevant to the industry than "how is the weather?" More like "Hey, we both know X person...etc."

2) Once connected, I'll export their email and send them 2-3 emails asking them questions to get the ball moving until we got on the phone. Sometimes, I'd offer a free report.

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You mentioned 'grey hat' software. There used to be this cool software that you'd load up a long list of people, and this software would automatically go and 'look' at the profile of the person. So, I'd have it looking at 500 people per day. Then, those people would be notified and go to my profile. Then would get connection requests from people wanting to talk.

Another thing that changed is Linkedin doesn't allow you to export connection emails anymore. You have to go manually to each profile. So you'd need to hire a PA to scrap 1-by-1.

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One thing I'd mention to help this thread.

MAKE SURE YOUR PROFILE IS OPTIMIZED FOR THE CLIENT YOU'RE ATTRACTING.

Don't write your profile in the 3rd person. Don't make it generic with dumb corporate fluff talk (i.e. I'm an innovative self-starting wordsmith who produces great results and also provides satisfaction for my incredible clients." UGh.....why does everyone write this junk.)

Make your headline and your "About you" section all about the ideal client. "I write sales copy for financial companies to grow cart value 50% in 5 days." Make the benefit sing.

Keep hustlin'!

 

[Andy Black]

MAKE SURE YOUR PROFILE IS OPTIMIZED FOR THE CLIENT YOU'RE ATTRACTING.

Don't write your profile in the 3rd person. Don't make it generic with dumb corporate fluff talk (i.e. I'm an innovative self-starting wordsmith who produces great results and also provides satisfaction for my incredible clients." UGh.....why does everyone write this junk.)

Make your headline and your "About you" section all about the ideal client. "I write sales copy for financial companies to grow cart value 50% in 5 days." Make the benefit sing.

Haha. They write that junk so we can stand out.

I used to get leads by having a title of “AdWords Freelancer” and sending hundreds of connection requests a day... without a personalised message. People see your title when they see all the connection requests. If they’re in the market for what you do then you could end up with an enquiry.