Ok so basically.
Let's say that you send me a connection request on LinkedIn, and I accept. You'll then send me a personalised video message via LinkedIn. When I click the link and go through to the video on DUBB, a piece of code called the "Facebook Pixel" recognises me as a Facebook user and puts me on your "retargeting" list. Now, when I browse Facebook, Instagram, and other apps/websites I will see your ads around the web.
Obviously, this all has to be set up - but it's fairly simple to figure out
Ahhh gotcha! Appreciate this information breakdown.
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