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HOT TOPIC Crushing B2B Sales with LinkedIn

Solid Snake

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Ok so basically.

Let's say that you send me a connection request on LinkedIn, and I accept. You'll then send me a personalised video message via LinkedIn. When I click the link and go through to the video on DUBB, a piece of code called the "Facebook Pixel" recognises me as a Facebook user and puts me on your "retargeting" list. Now, when I browse Facebook, Instagram, and other apps/websites I will see your ads around the web.

Make sense?

Obviously, this all has to be set up - but it's fairly simple to figure out ;)

Ahhh gotcha! Appreciate this information breakdown.
 

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Andy Black

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I've never come across this - but looks similar.

Is it good?
I find Bonjoro kinda clunky. Could be a case of stupid user though. I’ll have a look at dubb. Thanks for the heads up.
 
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EarlOfChina

EarlOfChina

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I find Bonjoro kinda clunky. Could be a case of stupid user though. I’ll have a look at dubb. Thanks for the heads up.
You're very welcome - let me know how you get on.
 

Wolfman

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Thanks guys, esp. Earl, Please indulge an absolute rookie in this area. Do you have any tips, sites, references for learning how to create the kind of videos you're using. I'm interested re your ideas of a LinkedIn marketing firm or student/interns. Do you have practical suggestions for a beginner and cost comparison? How about using VAs?
Also I want to echo the others in saying thanks for some potentially valuable info.
Wolfman
 
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EarlOfChina

EarlOfChina

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Thanks guys, esp. Earl, Please indulge an absolute rookie in this area. Do you have any tips, sites, references for learning how to create the kind of videos you're using. I'm interested re your ideas of a LinkedIn marketing firm or student/interns. Do you have practical suggestions for a beginner and cost comparison? How about using VAs?
Also I want to echo the others in saying thanks for some potentially valuable info.
Wolfman
If you're making unique videos per person - that's easy. Get your face in front of a camera and talk.

If you are talking about making something more generic to send. Well, I think it depends on your budget.

If you are on a low budget, you could definitely shoot something with your iPhone and then hire someone on Upwork to edit it - add in some "B-Roll" over the top etc. Shouldn't cost you a lot.

Bit more budget? A local video student, or small videography company will definitely be able to help you out. Just make sure you are clear with what you want and perhaps have a script in mind in advance.

For inspiration, I would suggest checking out some successful Kickstarter campaigns. These are normally face-to-camera videos with b-roll - and if the Kickerstarter has done well, chances are they probably having a BANGIN' video.

Hope that helps.
 

Wolfman

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If you're making unique videos per person - that's easy. Get your face in front of a camera and talk.

If you are talking about making something more generic to send. Well, I think it depends on your budget.

If you are on a low budget, you could definitely shoot something with your iPhone and then hire someone on Upwork to edit it - add in some "B-Roll" over the top etc. Shouldn't cost you a lot.

Bit more budget? A local video student, or small videography company will definitely be able to help you out. Just make sure you are clear with what you want and perhaps have a script in mind in advance.

For inspiration, I would suggest checking out some successful Kickstarter campaigns. These are normally face-to-camera videos with b-roll - and if the Kickerstarter has done well, chances are they probably having a BANGIN' video.

Hope that helps.
This definitely helps. Thanks for taking the time to respond. Wolfman
 
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EarlOfChina

EarlOfChina

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This definitely helps. Thanks for taking the time to respond. Wolfman
Sure thing. Any questions you have, just let me know.

I am focused on some VERY specific biz dev at the moment so I've got my LinkedIn stuff more on autopilot right now with a generic promo video I created and help from one of my team.

That said, it's my intention to really take my LinkedIn strategy to the next level in the coming months with a LOT more care and attention - so I will for sure keep things updated here.

One of the RIDICULOUS things I am finding is that I now have a network of WELL over 6000 connections, and when I post to LinkedIn, thoughtful posts get 2000+ views.

:clap:: THIS :clap:: IS :clap:: INSANE

Just think about that.

I am connecting with my EXACT target market.

...and 2000 of them are seeing my posts every time I post.

So - I am really needing to focus on my content strategy - this is MASSIVE.
 

struka

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When you send the connection request and they do not accept for few or months, do you ever withdraw the request or leave as is? I feel like when I reach out to a lot of my prospects they do no accept my request even with a message (I am not doing the video yet).
 

Wolfman

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Sure thing. Any questions you have, just let me know.

I am focused on some VERY specific biz dev at the moment so I've got my LinkedIn stuff more on autopilot right now with a generic promo video I created and help from one of my team.

That said, it's my intention to really take my LinkedIn strategy to the next level in the coming months with a LOT more care and attention - so I will for sure keep things updated here.

One of the RIDICULOUS things I am finding is that I now have a network of WELL over 6000 connections, and when I post to LinkedIn, thoughtful posts get 2000+ views.

:clap:: THIS :clap:: IS :clap:: INSANE

Just think about that.

I am connecting with my EXACT target market.

...and 2000 of them are seeing my posts every time I post.

So - I am really needing to focus on my content strategy - this is MASSIVE.
Hey Earl, It sounds like you're kicking butt w/ social media. This is one of my weak points but I'm working on it and looking into a course. You have helped by showing me the potential value of your approach.
I'm trying to balance electronic media with going to trade shows and other ways of marketing. Keep up the good work. Thanks, Greg
 
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EarlOfChina

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When you send the connection request and they do not accept for few or months, do you ever withdraw the request or leave as is? I feel like when I reach out to a lot of my prospects they do no accept my request even with a message (I am not doing the video yet).
Every once in a while I clear out the oldest connection requests as when you get to a certain amount, you can’t send anymore.


Hey Earl, It sounds like you're kicking butt w/ social media. This is one of my weak points but I'm working on it and looking into a course. You have helped by showing me the potential value of your approach.
I'm trying to balance electronic media with going to trade shows and other ways of marketing. Keep up the good work. Thanks, Greg
You’re welcome, Greg.

Just remember that if you take the right approach on social and keep that “you” focus that @Lex DeVille talks about a lot - you can make just as strong connections online as any trade show.

It’s all about helping people, and showing value.

One thing that Gary Vee talks about a lot is giving ALL of your best information for FREE, and then charging for access to you. This is a smart move and is definitely paying off for me.

Hope that helps - im always here if you have questions.
 

Solid Snake

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how many people did you send videos to the first month?

like 3-5 people add me everyday, and about half of them open my message, and from there 3/4ths watch the video. you said you got 40 leads your first month, im assuming you mustve sent like 100 videos?

trying to figure out how to make this more efficient.
 

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Wolfman

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Every once in a while I clear out the oldest connection requests as when you get to a certain amount, you can’t send anymore.




You’re welcome, Greg.

Just remember that if you take the right approach on social and keep that “you” focus that @Lex DeVille talks about a lot - you can make just as strong connections online as any trade show.

It’s all about helping people, and showing value.

One thing that Gary Vee talks about a lot is giving ALL of your best information for FREE, and then charging for access to you. This is a smart move and is definitely paying off for me.

Hope that helps - im always here if you have questions.
Hi Earl, Obviously we both have a "you focus." I believe this works even in a cut and paste world. As far as giving away your best info for free, in my case you get what you pay for it. (zilch) But that would probably work well in a service business. I've begun making videos. They are so pathetic that they are funny as hell. I'll continue improving and give your approach a try. Thanks, Greg
 

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