Critique of outreach email for counseling services

[jb5150]

Hi, I am looking for some input regarding my email outreach template for creating partnerships (referral networks) with other health professionals.

The short of it is, I am a trauma psychotherapist and I have a clinic of 6 contractors (other trauma therapists). We get funding through the government to treat people who have been in car accidents, so really our 'clients' are Occupational therapists, Physios, Chiro, MDs...virtually anyone who has had contact with people who have been in recent car accidents.

Since we're still in the days of Covid, most of the clinics are by appointment only so it's not really viable for me to drive around to pay visits to them.

Here's my outreach template. I'd love to hear any input you guys might have:

 

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[Edd--19]

I've read the letter and it reads well.

I don't believe I'm properly qualified to give any advice on sales letters or the likes but I did notice a few things that you can improve.

- I read a copywriting book (by Bob bly) and he says that the most important part of your copy is your headline. Make it appeal to the readers self interest. Give them the strongest benefit that they can get from your services:
--> "Feeling shaken and stirred, get your mind back on track with our help"
--> "There is hope after your car crash; we here to help you get your life under your control again"

- If you have the data, use the numbers! it helps draw the eye to the text and can break up sentences for easier digestion.

My 2 cents for you, if anyone with more experience disagrees with me, listen to them

 

[jb5150]

I've read the letter and it reads well.

I don't believe I'm properly qualified to give any advice on sales letters or the likes but I did notice a few things that you can improve.

- I read a copywriting book (by Bob bly) and he says that the most important part of your copy is your headline. Make it appeal to the readers self interest. Give them the strongest benefit that they can get from your services:
--> "Feeling shaken and stirred, get your mind back on track with our help"
--> "There is hope after your car crash; we here to help you get your life under your control again"

- If you have the data, use the numbers! it helps draw the eye to the text and can break up sentences for easier digestion.

My 2 cents for you, if anyone with more experience disagrees with me, listen to them

Thank you, I appreciate your 2 cents

I agree with your statement that the headline is crucial and can mean the difference between someone flagging your email as spam or seeing what you're 'selling' as a value attribute.

The title as it stands is: "No fee, MVA trauma therapy"

I chose this because these are rehab specialists I am marketing to, they understand MVA as motor vehicle accident) and one of the biggest obstacles to getting their client's therapy is cost, hence putting "No Fee" in the header. I could also put no waitlist as well but I feel the subject may be getting too long.

 

[Edd--19]

Thank you, I appreciate your 2 cents

I agree with your statement that the headline is crucial and can mean the difference between someone flagging your email as spam or seeing what you're 'selling' as a value attribute.

The title as it stands is: "No fee, MVA trauma therapy"

I chose this because these are rehab specialists I am marketing to, they understand MVA as motor vehicle accident) and one of the biggest obstacles to getting their client's therapy is cost, hence putting "No Fee" in the header. I could also put no waitlist as well but I feel the subject may be getting too long.

Happy to help.

Come to think of it, a better solution for you might be to try split testing your letter and tracking the results to see which iterations perform better.

Who knows, you may decide to keep with this marketing strategy in the future as it allows you to approach more people to help them with a pretty big problem.

 

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[jb5150]

Happy to help.

Come to think of it, a better solution for you might be to try split testing your letter and tracking the results to see which iterations perform better.

Who knows, you may decide to keep with this marketing strategy in the future as it allows you to approach more people to help them with a pretty big problem.

How would I track? Just add a chrome extension to see who is opening the email and those who don't?

 

[Edd--19]

How would I track? Just add a chrome extension to see who is opening the email and those who don't?

One way is to add a first time discount code. Another would be to create a seperate email address that you can put as the email contact.

From here just simple ratios. Send 100 letters/emails. 10 Show interest. 2 convert.

These are 2 ways that I may try (especially the latter if I didn't want to offer a discount). I'm sure there are others if you don't like these ones

 

[jb5150]

One way is to add a first time discount code. Another would be to create a seperate email address that you can put as the email contact.

From here just simple ratios. Send 100 letters/emails. 10 Show interest. 2 convert.

These are 2 ways that I may try (especially the latter if I didn't want to offer a discount). I'm sure there are others if you don't like these ones

I'll look into the later (using 2 emails).

 

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[BizyDad]

Hmmm... I think your email is good, not great.

For example, and your fourth paragraph you say we've helped hundreds of people recover from the emotional trauma of car accidents. but I feel like saying that at the end of the first paragraph packs more punch. It also informs the reader as to why they're reading about your firm.

I would shorten the paragraph that includes all the list of companies that you've worked with all over the place. I would also put those companies in a bulleted list, instead of having it one long paragraph.

I assume you're going to be doing a high-touch campaign, instead of trying to blast all of Canada. Try and segment your list, so that you don't have to include every office location that you have. Just mention the office or offices that are closest to your target's location. It sounds like your targets are smaller companies, so they'll appreciate a more personalized approach, instead of feeling like they're being approached by a big conglomerate.

Of course if there is a target on your list that is a nationwide company, then by all means mention every office you have.

Don't attach the brochure. On your initial outreach, having an attachment might trigger spam filters and lead to your emails not being delivered.

And I don't like how you close it. I'm a big fan of assuming the close, but in this case you're not really giving them any incentive to reach out to you again and continue the conversation.

The purpose of your first email really should be to open a dialog.

So you've got to give them enough information to get them on the hook but then leave some room for them to ask questions back to you. That way you get a response. And that response is a start of the actual relationship.

So instead of saying I look forward to working with you, I would conclude with "Can I answer any questions for you?"

Or, ask a direct question of them like, "what is your company's policy on referral partnerships?"

These are more likely to generate a response.

Lastly, someone mentioned coupon codes above, but I don't understand what a coupon code would have to do with a service that is no fee. There's all kinds of list building and split testing software out there that can do the things that you're trying to do, without offering discounts on your service.

 

[jb5150]

Hmmm... I think your email is good, not great.

For example, and your fourth paragraph you say we've helped hundreds of people recover from the emotional trauma of car accidents. but I feel like saying that at the end of the first paragraph packs more punch. It also informs the reader as to why they're reading about your firm.

Duly noted, I'll try this.

I would shorten the paragraph that includes all the list of companies that you've worked with all over the place. I would also put those companies in a bulleted list, instead of having it one long paragraph.

Bulleted list? So each company a separate bullet?

I assume you're going to be doing a high-touch campaign, instead of trying to blast all of Canada. Try and segment your list, so that you don't have to include every office location that you have. Just mention the office or offices that are closest to your target's location. It sounds like your targets are smaller companies, so they'll appreciate a more personalized approach, instead of feeling like they're being approached by a big conglomerate.

Thing is many rehab clients are all over the city. The thing is to provide options. Also I plan to expand across the province in which case yes I'd go more target specific. The benefit of doing the work I do is that the clients are covered by government mandated insurance (we have no privatized auto insurance). So I have scale in that I can hire practitioners across the entire province and secure funding.

Of course if there is a target on your list that is a nationwide company, then by all means mention every office you have.

Don't attach the brochure. On your initial outreach, having an attachment might trigger spam filters and lead to your emails not being delivered.

I agree, I can do an AB using both brochure and no, to see what happens.

And I don't like how you close it. I'm a big fan of assuming the close, but in this case you're not really giving them any incentive to reach out to you again and continue the conversation.

Pretty much the same approach to meeting women - assume interest. I'll apply that to this as well.

The purpose of your first email really should be to open a dialog.

So you've got to give them enough information to get them on the hook but then leave some room for them to ask questions back to you. That way you get a response. And that response is a start of the actual relationship.

This is where I am having a bit of difficulty. The benefit goes to their clients, which of course can help make the physical rehab easier seeing as we take care of the mental/mind aspect of things.

So instead of saying I look forward to working with you, I would conclude with "Can I answer any questions for you?"

Interesting, it's assuming rapport, I guess that's what you mean by personalizing things.

Or, ask a direct question of them like, "what is your company's policy on referral partnerships?"

These are more likely to generate a response.

Lastly, someone mentioned coupon codes above, but I don't understand what a coupon code would have to do with a service that is no fee. There's all kinds of list building and split testing software out there that can do the things that you're trying to do, without offering discounts on your service.

I am not sure what other value attributes I can use beyond FREE (no fee) counselling and no waitlist.

Thanks so much. I replied within the quote.

 

[BizyDad]

If the benefit goes to their clients, then sell how much benefit their clients will get. Which is why I suggested leading with how many people you've helped. By starting off with that, it shows where your heart is.

So just stick to that. You want to help more people. You want to help people overcome trauma.

I keep saying you, but obviously present it like it's a core company belief. Which hopefully it is. Haha.

I think you have enough value add to open a dialogue. I don't think you need to reach into a bag of tricks.

Maybe the closing question is, "Do you already have a trauma therapy practice you refer to?"

Play around with it, track your results, I think you'll do fine.

As you open the dialog, and as you talk to more people, you'll find out what these prospects really value. So adding other value adds can come later, when you're more educated on the target.

What I meant by personalizing it was mentioning the offices that are close to their location. I was ignorant to your geography, it sounds like you're already doing that.

Lastly, yes I meant a bulleted list, one company per bullet. But don't make the list too long. Just choose the top five names or so. You could say you're happy to provide more if requested, but the top five names should be sufficient to build your credibility and make you come off as legit.

Keep us posted on how it goes. I'm curious.

 

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[jb5150]

If the benefit goes to their clients, then sell how much benefit their clients will get. Which is why I suggested leading with how many people you've helped. By starting off with that, it shows where your heart is.

So just stick to that. You want to help more people. You want to help people overcome trauma.

I keep saying you, but obviously present it like it's a core company belief. Which hopefully it is. Haha.

I think you have enough value add to open a dialogue. I don't think you need to reach into a bag of tricks.

Maybe the closing question is, "Do you already have a trauma therapy practice you refer to?"

Play around with it, track your results, I think you'll do fine.

As you open the dialog, and as you talk to more people, you'll find out what these prospects really value. So adding other value adds can come later, when you're more educated on the target.

What I meant by personalizing it was mentioning the offices that are close to their location. I was ignorant to your geography, it sounds like you're already doing that.

Lastly, yes I meant a bulleted list, one company per bullet. But don't make the list too long. Just choose the top five names or so. You could say you're happy to provide more if requested, but the top five names should be sufficient to build your credibility and make you come off as legit.

Keep us posted on how it goes. I'm curious.

Thank you again for all your help. I'll be implmenting some of these changes along with my assistant.

The value is there, it's basically free trauma therapy for anyone who has car insurance and an open claim. Very few people are doing what I am doing, most therapists are inept or disinterested in finding a niche.

I am very passionate about what I do, and what we, as a clinic represent. You can check out the new website I built at www.lighthousecounselling.ca.


The plan is to roll this out across the entire province, and I will be adding contractors (other capable trauma therapists) in as many municipalities as I can. We are also doing a lot of online therapy at the moment.

 

[BizyDad]

This is a great idea. I do marketing for a local trauma therapist, but she doesn't deal with insurance, it's all cash pay, so that's a small challenge in helping her. But I love your idea for a niche. Don't forget to reach out to accident attorneys. You could probably find ways to do targeted Facebook campaigns for this too. I imagine this has solid scale opportunity, especially now that the world is more comfortable with remote appointments.

 

[jb5150]

This is a great idea. I do marketing for a local trauma therapist, but she doesn't deal with insurance, it's all cash pay, so that's a small challenge in helping her. But I love your idea for a niche. Don't forget to reach out to accident attorneys. You could probably find ways to do targeted Facebook campaigns for this too. I imagine this has solid scale opportunity, especially now that the world is more comfortable with remote appointments.

The provincial insurance corporation has recently moved to a No-Fault system, meaning they've made it all but possible for clients to sue - unless it can be proven there is concussion or severe organ damage. Injury law is drying up, and as such I won't devote much effort to selling to them. I also have a strong distaste for this area of law as I've seen too many lawyers ignore their clients once they are retained, and even encourage clients to languish in order to negotiate a higher settlement.

The new insurance approach favours me however, as they've plotted $3 million to those suffering from their accident. I no longer even require a doctor's note (people with new claims are pre authorized for 12 sessions, or 3 months - whichever comes first). Before you had to have the doctor's note so the docs would be my primary target.

Now its basically any rehab specialist that works with car accident victims. Kinesiologists, physios, massage therapists, chiro, acupuncturists, occupational therapists and so on.

All I got to do is get the message out there as the vast majority of people are unaware they can get free counselling through their provider. It is also a carrot that we do direct billing.

I currently have 6 therapists (its hard to find competent help these days), all these people are trauma trained and are quite experienced working with trauma survivors. It's win/win really.

There are so few therapists that do what I do. But I do feel time is of essence and I got to get the message out - I feel a bit nervous that I won't be able to go out and meet doctors one-to-one due to the covid situation (clinics being by appointment only). So relying on online outreach makes me feel a bit skittish.

I basically take a rate of each client session one of my therapist's sees. I take care of all the back end work, the therapist can focus on the therapy (that's the incentive to them).

 

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[jb5150]

I've implemented a few of your guys' tips. Here's an update:

Subject: No Fee, No Waitlist, MVA Trauma Psychotherapy

Body: Hi Tammy, my name is xxx xx. I am an mva trauma psychotherapist and clinic director at Lighthouse Counselling. We are the province's only trauma therapy clinic dedicated to the recovery for those suffering from motor vehicle accident-related distress. My team of trauma therapists and I have helped hundreds of vehicle accident victims recover from their emotional wounds and enjoy their lives once again.
I am reaching out to you as we are looking for more community partners to provide comprehensive care to those suffering from mva-related trauma. A segment of the population that often go untreated and undiagnosed. Similar to OTWorks, our mission is to remove obstacles and empower people so they may regain a sense of normalcy in their lives once again.

I believe we can add value to your clinic and clients by providing the following:
No fee service - we advocate for our clients, securing funding from ICBC under “no fault”/part 7 benefits. when we say no service fees or assessment fees, we really mean it.
Short waitlist (under 1 week) - our goal and commitment is to provide immediate symptom relief and add to clients’ quality of life.
Promote client care - providing patients the ability to self-regulate empowering them towards taking a more active role in their own recovery and overall wellbeing.
Direct billing to ICBC – we obtain funding and direct bill to ICBC.
We offer teletherapy across the province

• Care Point Medical
• Cross Roads
• The Doctors' Office
• Fraser Medical
• Rocky Point Medical
• Triton Medical
• Karp Rehabilitation
• Treloar
• Myodetox
• Lifemark
• Reformativ

In addition to teletherapy, we have several locations in Vancouver, Surrey, Coquitlam, Port Moody, Langley, Burnaby and Powell River.

I would be more than happy to answer any questions you might have regarding our service.

Is this something you’d be interested in?

XX XXX, MCP, RCC, Clinic Director
Lighthouse Counselling

 

[BizyDad]

I like it.

Slight edit listed in quote below.

We offer teletherapy across the province.

In addition to teletherapy, we have several locations in Vancouver, Surrey, Coquitlam, Port Moody, Langley, Burnaby and Powell River. We've worked with several other practitioners like yourself, including:

• Care Point Medical
• Cross Roads
• The Doctors' Office
• Fraser Medical
• Rocky Point Medical
• Triton Medical
• Karp Rehabilitation
• Treloar
• Myodetox
• Lifemark
• Reformativ

I would be more than happy to answer any questions you might have regarding our service.

Is this something you’d be interested in?

XX XXX, MCP, RCC, Clinic Director
Lighthouse Counselling

 

[Jon L]

I'm not a copywriter, and someone who is could make what I'm about to suggest 10x better. That said:

There is too much talk about you, and not enough about them. I'd change the first paragraph to something like the following.

"What happens to your patients after they leave your care? You've fixed them physically, but trauma patients have psychological wounds that sometimes never heal if not dealt with properly. Competent psychological support makes a dramatic difference in the lives of accident victims.

"We partner with doctors like you to help patients recover emotionally after a traumatic incident. Last year, we worked with over 200 patients from clinics like Care Point Medical ... (etc)"

"Its great knowing that Lighthouse Counseling can take over from where we leave off. I've received a number of letters from former patients thanking us for referring them to Lighthouse." --Dr Smith, CMO, Care Point Medical Clinics.

"I'd like to set up a call to show you how easy it is for your clients to take advantage of our free services, and to answer any questions you might have. Here's my calendly...

etc...

I also think that you shouldn't say too much in your email. There's way too much detail currently. People won't read it all for one thing, and for another, you want to leave them with a reason to ask you questions on a phone call.

edit: The language I used attempts to sound more like a doctor than a psychologist. Doctors think in terms of wounds, care, healing etc. They also develop a bit of affection for their patients, and they care what happens to them afterwards. Its a bit frustrating for them to not be able to care for their patients once they no longer need medical attention. They wonder what happened, and hope that they're ok. Knowing that patients are being taking care of by someone like you would be comforting to them.

 

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[BizyDad]

I'm not a copywriter, and someone who is could make what I'm about to suggest 10x better. That said:

There is too much talk about you, and not enough about them. I'd change the first paragraph to something like the following.

"What happens to your patients after they leave your care? You've fixed them physically, but trauma patients have psychological wounds that sometimes never heal if not dealt with properly. Competent psychological support makes a dramatic difference in the lives of accident victims.

"We partner with doctors like you to help patients recover emotionally after a traumatic incident. Last year, we worked with over 200 patients from clinics like Care Point Medical ... (etc)"

"Its great knowing that Lighthouse Counseling can take over from where we leave off. I've received a number of letters from former patients thanking us for referring them to Lighthouse." --Dr Smith, CMO, Care Point Medical Clinics.

"I'd like to set up a call to show you how easy it is for your clients to take advantage of our free services, and to answer any questions you might have. Here's my calendly...

etc...

I also think that you shouldn't say too much in your email. There's way too much detail currently. People won't read it all for one thing, and for another, you want to leave them with a reason to ask you questions on a phone call.

edit: The language I used attempts to sound more like a doctor than a psychologist. Doctors think in terms of wounds, care, healing etc. They also develop a bit of affection for their patients, and they care what happens to them afterwards. Its a bit frustrating for them to not be able to care for their patients once they no longer need medical attention. They wonder what happened, and hope that they're ok. Knowing that patients are being taking care of by someone like you would be comforting to them.

Solid points, Mr. Not-Copywriter.

 

[jb5150]

I like it.

Slight edit listed in quote below.

Thank you! I'm going to tweak a bit more, I feel as though this is along the right track.

 

[Bekit]

Like @Jon L said, I think you'll get better results if you make it less "me" centered and more "you" centered.

Here's my suggested rewrite.


Subject: No Fee, No Waitlist, MVA Trauma Psychotherapy
Alternate options:

• No fee opportunity for your MVA trauma clients
• Your clients with MVA trauma can have this (no fee)

Body:
Hi Tammy,

As a [insert their role: Occupational therapist, Physio, Chiro, MD etc], you have probably noticed that your [clients/patients] suffer from emotional trauma in addition to their physical injuries after a car accident.

Maybe you've even noticed that their unresolved emotional trauma sometimes hinders their full physical recovery.

These [clients/patients] may have the opportunity to get trauma psychotherapy at no cost to them.

Funding for sessions is fully provided under ICBC's Part 7 benefits. Virtually anyone who has been in a recent car accident can qualify for this program. [Remove this statement if it is not right]

Lighthouse Counseling is the province's only trauma therapy clinic dedicated to aiding the emotional recovery for those suffering from motor vehicle accident-related distress. Our trauma therapists have helped hundreds of vehicle accident victims recover from their emotional wounds and enjoy their lives once again.

Every year, thousands of British Columbians suffer from car accident-related distress. Unfortunately, a segment of the population often goes untreated and undiagnosed. Similar to OTWorks, our mission is to remove obstacles and empower people so they may regain a sense of normalcy in their lives once again.

Your clinic and clients can expect the following from Lighthouse Counseling:

• No fee service - We advocate for our clients, securing funding from ICBC under “no fault”/part 7 benefits. When we say no service fees or assessment fees, we really mean it.
• Short waitlist (under 1 week) - Our goal and commitment is to provide immediate symptom relief and add to clients’ quality of life.
• A client care philosophy - We provide patients the ability to self-regulate, empowering them towards taking a more active role in their own recovery and overall wellbeing.
• Direct billing to ICBC – We obtain funding and direct bill to ICBC.
• Teletherapy across the province - Our telephone appointments are convenient, confidential, and effective.
• Onsite service - In addition to teletherapy, we have several locations in Vancouver, Surrey, Coquitlam, Port Moody, Langley, Burnaby and Powell River.

Throughout the years, we have worked closely with hundreds of medical practitioners and clinics, including...

• Care Point Medical
• Cross Roads
• The Doctors' Office
• Fraser Medical
• Rocky Point Medical
• Triton Medical
• Karp Rehabilitation
• Treloar
• Myodetox
• Lifemark
• Reformativ

I am reaching out to you as we are looking for more community partners to provide comprehensive care to those suffering from MVA-related trauma.

I would be more than happy to answer any questions you might have regarding our service.

Is this something you’d be interested in?

[Firstname Lastname], MCP, RCC, Clinic Director and senior trauma psychotherapist
Lighthouse Counselling

 

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[jb5150]

I'm not a copywriter, and someone who is could make what I'm about to suggest 10x better. That said:

There is too much talk about you, and not enough about them. I'd change the first paragraph to something like the following.

"What happens to your patients after they leave your care? You've fixed them physically, but trauma patients have psychological wounds that sometimes never heal if not dealt with properly. Competent psychological support makes a dramatic difference in the lives of accident victims.

"We partner with doctors like you to help patients recover emotionally after a traumatic incident. Last year, we worked with over 200 patients from clinics like Care Point Medical ... (etc)"

"Its great knowing that Lighthouse Counseling can take over from where we leave off. I've received a number of letters from former patients thanking us for referring them to Lighthouse." --Dr Smith, CMO, Care Point Medical Clinics.

"I'd like to set up a call to show you how easy it is for your clients to take advantage of our free services, and to answer any questions you might have. Here's my calendly...

etc...

I also think that you shouldn't say too much in your email. There's way too much detail currently. People won't read it all for one thing, and for another, you want to leave them with a reason to ask you questions on a phone call.

edit: The language I used attempts to sound more like a doctor than a psychologist. Doctors think in terms of wounds, care, healing etc. They also develop a bit of affection for their patients, and they care what happens to them afterwards. Its a bit frustrating for them to not be able to care for their patients once they no longer need medical attention. They wonder what happened, and hope that they're ok. Knowing that patients are being taking care of by someone like you would be comforting to them.

Interesting take. I like the switch to them as the focus. I'll take a stab at incorporating this language. In addition to prompting the reader to think about what happens to the client post-OT, with a focus on how psychological wounds impact the physical. In short, take a mind/body approach w/o getting into anything metaphysical or abstract.

If my therapist and myself are doing the work, the client should present more relaxed with less pain. I often liken trauma to a sliver in the mind - once it's evoked a person's body and nervous system react; they may brace, experience short breath, tense their bodies thereby exacerbating soft tissue damage. In addition, if we include head injury into the equation they aren't able to process as effectively. This lends to what an OT does - that is, trying to get the client back to form so they can function in the work place once again, post mva.

I'll see what I can come up with. I also agree it's a bit too much detail and I can be inadvertently qualifying myself too much out the gate. It'd be akin to meeting a woman and disclosing everything about me on the first interaction - which can come off as a bit thirsty or scarce in mindset.

 

[jb5150]

Like @Jon L said, I think you'll get better results if you make it less "me" centered and more "you" centered.

Here's my suggested rewrite.


Subject: No Fee, No Waitlist, MVA Trauma Psychotherapy
Alternate options:

• No fee opportunity for your MVA trauma clients
• Your clients with MVA trauma can have this (no fee)

Body:
Hi Tammy,

As a [insert their role: Occupational therapist, Physio, Chiro, MD etc], you have probably noticed that your [clients/patients] suffer from emotional trauma in addition to their physical injuries after a car accident.

Maybe you've even noticed that their unresolved emotional trauma sometimes hinders their full physical recovery.

These [clients/patients] may have the opportunity to get trauma psychotherapy at no cost to them.

Funding for sessions is fully provided under ICBC's Part 7 benefits. Virtually anyone who has been in a recent car accident can qualify for this program. [Remove this statement if it is not right]

Lighthouse Counseling is the province's only trauma therapy clinic dedicated to aiding the emotional recovery for those suffering from motor vehicle accident-related distress. Our trauma therapists have helped hundreds of vehicle accident victims recover from their emotional wounds and enjoy their lives once again.

Every year, thousands of British Columbians suffer from car accident-related distress. Unfortunately, a segment of the population often goes untreated and undiagnosed. Similar to OTWorks, our mission is to remove obstacles and empower people so they may regain a sense of normalcy in their lives once again.

Your clinic and clients can expect the following from Lighthouse Counseling:

• No fee service - We advocate for our clients, securing funding from ICBC under “no fault”/part 7 benefits. When we say no service fees or assessment fees, we really mean it.
• Short waitlist (under 1 week) - Our goal and commitment is to provide immediate symptom relief and add to clients’ quality of life.
• A client care philosophy - We provide patients the ability to self-regulate, empowering them towards taking a more active role in their own recovery and overall wellbeing.
• Direct billing to ICBC – We obtain funding and direct bill to ICBC.
• Teletherapy across the province - Our telephone appointments are convenient, confidential, and effective.
• Onsite service - In addition to teletherapy, we have several locations in Vancouver, Surrey, Coquitlam, Port Moody, Langley, Burnaby and Powell River.

Throughout the years, we have worked closely with hundreds of medical practitioners and clinics, including...

• Care Point Medical
• Cross Roads
• The Doctors' Office
• Fraser Medical
• Rocky Point Medical
• Triton Medical
• Karp Rehabilitation
• Treloar
• Myodetox
• Lifemark
• Reformativ

I am reaching out to you as we are looking for more community partners to provide comprehensive care to those suffering from MVA-related trauma.

I would be more than happy to answer any questions you might have regarding our service.

Is this something you’d be interested in?

[Firstname Lastname], MCP, RCC, Clinic Director and senior trauma psychotherapist
Lighthouse Counselling

This is fantastic, thanks for the insight it looks more cohesive with your tweaks.

I am going to tighten this up a bit more now (burning the midnight oil) but you've guys got me on an inspirational run.

 

[Jon L]

This is fantastic, thanks for the insight it looks more cohesive with your tweaks.

I am going to tighten this up a bit more now (burning the midnight oil) but you've guys got me on an inspirational run.

Take a look at this for inspiration. Its Charles Krauthammer's final column before he died. In it, he sums up his life's work in six short paragraphs. Each word carefully chosen to tell a story where the reader fills in the blanks.

https://www.washingtonpost.com/opinions/a-note-to-readers/2018/06/08/3512010c-6b24-11e8-bea7-c8eb28bc52b1_story.html

 

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[jb5150]

Quick logistical questions:

-If a company has a fax number, would you choose that over email?
-timing of email: is it generally best to send first thing in the morning if that's when the clinic opens?

 

[jb5150]

Take a look at this for inspiration. Its Charles Krauthammer's final column before he died. In it, he sums up his life's work in six short paragraphs. Each word carefully chosen to tell a story where the reader fills in the blanks.

https://www.washingtonpost.com/opinions/a-note-to-readers/2018/06/08/3512010c-6b24-11e8-bea7-c8eb28bc52b1_story.html

Oh god that was depressing lol

But a beautiful homage to the lives that positively affected him.

 

[jb5150]

Funny thing...

I was about to send the email to OTWorks, and then I realized one of their OTs sent me a client last week!

Is it advisable I mention the OT by name in the email?

 

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[Andy Black]

Take a look at this for inspiration. Its Charles Krauthammer's final column before he died. In it, he sums up his life's work in six short paragraphs. Each word carefully chosen to tell a story where the reader fills in the blanks.

https://www.washingtonpost.com/opinions/a-note-to-readers/2018/06/08/3512010c-6b24-11e8-bea7-c8eb28bc52b1_story.html

To be able to say this from our deathbeds:

“I leave this life with no regrets. It was a wonderful life — full and complete with the great loves and great endeavors that make it worth living. I am sad to leave, but I leave with the knowledge that I lived the life that I intended.”

 

[Bekit]

Quick logistical questions:

-If a company has a fax number, would you choose that over email?
-timing of email: is it generally best to send first thing in the morning if that's when the clinic opens?

FAX: I would do both. A different person will likely see it.

Email timing: this is worth testing. Try sending this week's batch at one time, and next week's batch at a different time. See if there's any difference in open rates.

If you add Streak to your gmail account, you can see who has opened the email.

Funny thing...

I was about to send the email to OTWorks, and then I realized one of their OTs sent me a client last week!

Is it advisable I mention the OT by name in the email?

Yes, I think the more you can personalise a given email, the more effective it is likely to be.

 

[Jon L]

Oh god that was depressing lol

But a beautiful homage to the lives that positively affected him.

yeah, and in 326 words

 

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[jb5150]

FAX: I would do both. A different person will likely see it.

Email timing: this is worth testing. Try sending this week's batch at one time, and next week's batch at a different time. See if there's any difference in open rates.

If you add Streak to your gmail account, you can see who has opened the email.


Yes, I think the more you can personalise a given email, the more effective it is likely to be.

Ah yes Streak, that was the name of the program I forgot. Thank you, again!

 

[jb5150]

Made some revisions, here's what I came up with:

Hi Tammy,

I am currently working with a client at your clinic, referred to me by [Firstname][Lastname]. My name is [Firstname][Lastname] and I am the clinic director at Vancouver’s leading MVA trauma specialty psychotherapy clinic.

Trusted by over 2000 MVA clients, partnered with over 200 medical professionals and rehabilitation specialists. With many locations including virtual confidential online therapy, we are Vancouver’s premiere trauma therapy service.

I am reaching out to you as we expand our community partnerships to provide comprehensive care to those suffering from MVA-related trauma. Naturally, this is an opportunity for our practices to mutually grow while providing a more holistic healing and support experience for clients; while working within the constraints of Covid protocols.

I’d love to learn more about your practice and see how we can work together. I am available next week for a conversation, please let me know what times work for you.

Thank you for your consideration and please find below some additional background information.

Sincerely,

[Firstname][Lastname], MCP, RCC, Clinic Director and senior trauma psychotherapist
Lighthouse Counselling
www.LighthouseCounselling.ca


HELP YOUR CLIENTS: NO FEE MVA PSYCHOTHERAPY
As an Occupational therapist you have probably noticed that your clients suffer from emotional trauma in addition to their physical injuries after a car accident.

Maybe you've even noticed that their unresolved emotional trauma sometimes hinders their full physical recovery.

These clients have the opportunity to get trauma psychotherapy at no cost to them.
Funding for sessions is fully provided under ICBC's Part 7 benefits. Virtually anyone who has been in a recent car accident can qualify for this program.

Lighthouse Counselling is the province's only trauma therapy clinic dedicated to aiding the emotional recovery for those suffering from motor vehicle accident-related distress. Our trauma therapists have helped hundreds of vehicle accident victims recover from their emotional wounds and enjoy their lives once again.

Every year, thousands of British Columbians suffer from car accident-related distress. Unfortunately, a segment of the population often goes untreated and undiagnosed. Similar to OTWorks, our mission is to remove obstacles and empower people so they may regain a sense of normalcy in their lives once again.

Throughout the years, we have worked closely with hundreds of medical practitioners and clinics, including...

• Care Point Medical
• Cross Roads
• The Doctors' Office
• Fraser Medical
• Rocky Point Medical
• Triton Medical
• Karp Rehabilitation
• Treloar
• Myodetox
• Lifemark
• Reformativ

Your clinic and clients can expect the following from Lighthouse Counseling:

• No fee service - We advocate for our clients, securing funding from ICBC under “no fault”/part 7 benefits. When we say no service fees or assessment fees, we really mean it.
• Short waitlist (under 1 week) - Our goal and commitment is to provide immediate symptom relief and add to clients’ quality of life.
• A client care philosophy - We provide patients the ability to self-regulate, empowering them towards taking a more active role in their own recovery and overall wellbeing.
• Direct billing to ICBC – We obtain funding and direct bill to ICBC.
• Teletherapy across the province - Our telephone appointments are convenient, confidential, and effective.
• Onsite service - In addition to teletherapy, we have several locations in Vancouver, Surrey, Coquitlam, Port Moody, Langley, Burnaby and Powell River.