IceCreamKid
With Great Power Comes Great Electricity Bill
EPIC CONTRIBUTOR
Read Fastlane!
Speedway Pass
@Andy Black Thanks for tagging me.
I don't engage in the standard bidding process because it often becomes a race to the bottom price. True story: I typically charge 50 cents/sf in the Bay Area and Wendy's wanted 5 cents/sf. Yeah, you read that correctly... they wanted the price to be 1/10th of my normal rate. My competition can outbid me because a lot of them hire illegals.
Here's what I recommend you do:
1. Hire a cute girl who can hold a conversation. Or do this yourself if you lack funds and have free time.
2. Create a route map of A LOT businesses that fit your ideal client profile
3. Have cute girl visit them once a month to drop off goodies and brochures. For the first dropoff there is to be zero selling. Just a, "Hey I'm not here to pitch anything...just here to drop off some goodies for you and a brochure!"
4. If they haven't given you any business or referrals after 7 months, drop them from the list. 7 months is the sweet spot for my niche, yours may be different so you have to test this.
I don't engage in the standard bidding process because it often becomes a race to the bottom price. True story: I typically charge 50 cents/sf in the Bay Area and Wendy's wanted 5 cents/sf. Yeah, you read that correctly... they wanted the price to be 1/10th of my normal rate. My competition can outbid me because a lot of them hire illegals.
Here's what I recommend you do:
1. Hire a cute girl who can hold a conversation. Or do this yourself if you lack funds and have free time.
2. Create a route map of A LOT businesses that fit your ideal client profile
3. Have cute girl visit them once a month to drop off goodies and brochures. For the first dropoff there is to be zero selling. Just a, "Hey I'm not here to pitch anything...just here to drop off some goodies for you and a brochure!"
4. If they haven't given you any business or referrals after 7 months, drop them from the list. 7 months is the sweet spot for my niche, yours may be different so you have to test this.