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GOLD! CHECKLIST: How to Start a Digital Marketing Agency & Hit $5K in Less than 90 Days

Discussion in 'Hustles, Freelancing, Bootstrapping' started by Sean Marshall, Jul 19, 2018.

  1. The Abundant Man
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    The Abundant Man Gold Contributor Read Millionaire Fastlane Speedway Pass

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    Exactly. Sean literally gives out a step by step plan. All a person has to do is execute.
     
  2. Kyle Thumm
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    Kyle Thumm Aspiring Super Hero Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    Closed my first sale today and would never have been able to do it without this thread...

    The steps are all laid out, you just need to execute!

    On a side note, the thing that has surprised me the most is how little business owners actually understand about websites, search engines, social media & marketig in general. There is definitely a HUGE need out there. 50% of businesses (if not more) have websites that are doing absolutely nothing for their business.
     
    LIVEFREEORDIE, Torsten, Kham and 6 others like this.
  3. Primeperiwinkle
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    Primeperiwinkle Contributor Read Millionaire Fastlane FASTLANE INSIDER

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    Thanks for this awesome post.

    So let’s say you know nothing about AdWords or SEO or meta stuff or white hat or long tail anything. Zero. Nothing. So you go to the library and promptly check out every single book they have about it and read them all and still feel like you don’t really know how to even get your own thriving (because of networking not marketing) small business website anywhere close to the top of Google and really all you want to do is research the hell out of this thing ASAP but there are MILLIONS of sites and YouTube videos to “teach” you and you have no clue where to start.

    Where do I go to efficiently learn this stuff? Should I just research like crazy, act, implement, study, act, implement for the next year and try to figure it out myself? I feel like there’s got to be a better way.
     
  4. Jacob Wilson
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    Jacob Wilson New Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER

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    Sean, what pay range should I look at to hire contractors for delivering the marketing services? Finding some good looking ones on Upwork for $55/hr
     
  5. Jacob Wilson
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    Jacob Wilson New Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER

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    Udemy has been a great resource for me as well as youtube. Resist the temptation to buy a "guru" course for $997. I've done that and found higher quality courses on Udemy.com for $9.99

    Here is an outstanding course for learning Google Ads if you're interested (not an affiliate)
    Google Ads: https://www.udemy.com/the-ultimate-google-adwords-training-course/
     
  6. harlansjobs
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    harlansjobs Contributor Read Millionaire Fastlane

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    Kyle first congratulations on getting your first client.
    Let me ask you....
    1. Are you doing Just webdesign.
    2. is the service one off or are you doing recurring services"
    3. what did you use to find clients? Upwork, because it does not work for me at the moment.
     
    Kyle Thumm likes this.
  7. Bora.s
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    Bora.s New Contributor Read Millionaire Fastlane

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    Why did you switch to Elementor? What is better/easier?
     
  8. Longinus
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    Longinus Platinum Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    It looks better, it's more user friendly, it's more versatile, it has many more features and it's still growing a lot.

    The biggest problem I had with Divi is that I could spot a Divi-website from miles: the buttons were the same, the bar with the contact details on top, the menu, etc. While it's impossible to recognize an Elementor website.
     
    Bora.s and RoadTrip like this.
  9. GrayWhale
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    GrayWhale New Contributor Read Millionaire Fastlane

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    How do you know does the website do something for the business?
    I want to ask this because this business model seems interesting, but I do not recognize which websites convert visitors into buyers and which does not.
    Maybe I should just focus on the ads, but how do I know which business uses ads and which doesn't?
     
  10. Kyle Thumm
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    Kyle Thumm Aspiring Super Hero Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    I generally look at the keyword rankings, SEO, & the overall layout of the site.

    #1 first up, Keywords... Are people finding the website? Using a keyword report service, I can see what specific words the website is currently ranking for and what the estimated traffic looks like. For example, Joe Schmoes Auto shop is on the 8th page for the important keywords "mechanic", "car repair", "oil change" etc.

    I'm able to surmise that the only people that are finding "Joe's website" are definitely not coming from organic search. Rather they are people that are already looking specifically for JOE. Which means no new customers.

    #2 SEO report.

    Once I have established that they are not getting organic traffic, use a report that will tell me WHY they aren't getting traffic.

    #3 The layout of the site.

    This is where I identify just general web page improvements. When people land on the site, is it obvious that there is a call to action? Does the site load fast? Does it have quality images, stock photos or no pictures at? Does there about page tell a good story? is the contact information easily available?

    No matter how much traffic someone is getting, you need to make sure that people who land on the page are getting the information that they want and converting before they have time to go back and click on the next google search result.

    I am just getting started with this whole business but this is my current process.

    With regard to Ads... Facebook Ads are easy because Facebook pages now show which companies are running ads. Most SEO software can give you reports are domains using google adwords as well.
     
  11. Kyle Thumm
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    Kyle Thumm Aspiring Super Hero Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    1. no web design, although there are a couple people in my pipeline that are possibly looking at that direction. Will cross that bridge when it comes.

    2. Recurring SEO is my primary focus as well as content marketing.

    3. Personal network. Talking to friends who are business owners.
     
  12. harlansjobs
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    harlansjobs Contributor Read Millionaire Fastlane

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    Well that puts me at a disadvantatge. Most of my friends work for someone else or the stores that I buy from, at least here, are basically big box stores. The very small selection of mom and pops that I do buy from, dont want a website or think they need one. So where else to look? LinkedIn? Arent those more larger businesses? Thank you.
     
  13. GrayWhale
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    Awesome reply. You gave me one important piece of this puzzle. Thank you very much
     
  14. Bru
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    Bru Contributor Read Millionaire Fastlane

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    Huge thanks for this post, very useful.
    Congrat as well for your first customer.
    Keep the momentum!!

    I ve just started my digital agencies and I m surprised to notice how many websites have not even installed anything to get analytics.
    Also, stressing your point on site layout: here an example:
    I just ran an analysis for a dentist who wants to run a adword campaign on "dental emergency", the keyword is nowhere on his destination page. Moreover, this destination page is a presentation of his services and there are no contact details...My 1st advice was to make sure his contact details were the first thing we see when arriving on the website if anyone is searching for "dental emergency".
     
    Required likes this.
  15. Burton
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    Burton Contributor Read Millionaire Fastlane

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    I was wondering what's your opinion about running this business locally. I mean is it a good idea to start where I live or should I look for foreign clients from the beginnings? There is quite big difference in prices for this service between my country (Poland) and for example US market.
     
  16. harlansjobs
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    harlansjobs Contributor Read Millionaire Fastlane

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    I found this video that describes how to start an agency for no money. He talks about creating your own website, driving traffic to it with either SEO or facebook. And then when you have that under your belt, you can start charging.

    I was looking into taking the free GOOGLE SEO certification courses and the Facebook ads courses available.

    Or was looking at basically finding a freelancer to the work for me as that meets the Fastlane requirements.

    I have included a link to the video so people can comment on whether that is a great way to go or would one of the above methods work better.

    Thanks
     
  17. jcvlds
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    I haven’t looked at the video, and probably won’t tbh. But how is what you said any different than the process Sean laid out on this post?

    If the only difference is Sean’s goes about directly contacting businesses and reaching out vs building a site and driving traffic to try to get customers that way.. then that is only a difference in acquisition channel.. the rest is the same. You will still have to put in work and figure out how to position your services to get customers. FB ads isn’t a magic pill. And plus, FB ads requires spending money which you mentioned it was a $0 investment process so that statement is inaccurate.


    Sent from my iPhone using Tapatalk
     
  18. harlansjobs
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    harlansjobs Contributor Read Millionaire Fastlane

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    I never mentioned paying for Facebook ads. I was thinking of learning how to do it free, which Facebook offers a course on it.

    I asked people what they also thought of the video. It would have been nice if you had actually watched it and given me your opinions so your responses could have been more accurate and not so quick to say that they were inaccurate.
     
  19. jcvlds
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    You said driving traffic to it with Facebook.. you will have to spend money here.


    Sent from my iPhone using Tapatalk
     
  20. The Abundant Man
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    The Abundant Man Gold Contributor Read Millionaire Fastlane Speedway Pass

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    Facebook ads do cost money
     
  21. Telamon25346
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    Telamon25346 Contributor Read Millionaire Fastlane

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    A ton of great valuable information in here, I've been going through with this (I'm approaching clients through emails soon) but I've found WordPress to be not so appealing to me. do you think it would be a good idea to use Wix sites for my clients and perform SEO on those sites? I am planning on showing some value by designing sites for them, and I was originally going to use WordPress but i'm more familiar with wix. my only concern is that if I use wix I'm not sure I'll be able to provide the SEO that I'm offering because It looks like WordPress is better for that. I'm not sure how the community for SEO on wix is, but it seems to be very strong on WordPress sites.
     
  22. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    Find someone you know who could do with some Google Ads help. Offer to help them. Solve each problem as it comes to you.
     
  23. The Abundant Man
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  24. Bru
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    I used Wix in the past and found it limited in term of optimization. This might have changed but I do recommend to check wordpress+elementor as alternative. 1-the pro version is only79Usd (once) for a lot of great fearures 2-this is compatible with a lot of themes 3- there are a lot of great tutorials to help.
     
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  25. SquatchMan
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    SquatchMan Gold Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    WordPress is definitely your best bet if you want to do SEO. Wix has improved, but it still falls short of WordPress for advanced stuff (no custom sitemaps, random letters at end of URL, random letters for image names), has a very small SEO community, and is not blogger friendly (content is basically a requirement for SEO nowadays).
     
    Isaac Oh likes this.

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