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Does it make any sense to buy a domain that is an exact match for the product you sell? For example, let's say you sell your own brand of trash cans - let's call the brand "Toter". If you could buy the domains trashcan.com and trashcans.com, does it make any sense to do so? Let's assume that you're already on the first page of Google for your main keyword. Is there a marketing case to be made for buying these exact match domains? In my mind one potential (marketing) reason for doing so is that you can build a couple of niche content websites focused on your product type and refer traffic from them back to your main brand website (toter.com).
I'm not a digital marketing or SEO expert so I thought I'd throw this out there to get input from the marketing experts on this forum. I know that Google does not place a lot of weight on the domain being an exact match for a product keyword but I assume that when potential customers do product research they might still check out a website that is an exact match for their product to get ideas. But I don't really know how it plays out in actuality though. What have you guys seen? Is this a viable marketing / SEO strategy? Do businesses do something else entirely different with these exact match domains? (I've seen them redirect directly to brand websites)
Would really love to hear from the digital marketers / SEO experts experienced on this topic! I can buy the exact match domains for my products for a few thousand dollars but it's not clear to me the value of doing so. Part of me is thinking that just releasing keyword targeted articles on my "Toter.com" branded website might make more sense than acquiring the exact match domains. But another part thinks that I can become more of an authority in my space with these domains if I create content for them. This would be a long term play though since I know it'll take time for the websites to rank. Thoughts?
I'm not a digital marketing or SEO expert so I thought I'd throw this out there to get input from the marketing experts on this forum. I know that Google does not place a lot of weight on the domain being an exact match for a product keyword but I assume that when potential customers do product research they might still check out a website that is an exact match for their product to get ideas. But I don't really know how it plays out in actuality though. What have you guys seen? Is this a viable marketing / SEO strategy? Do businesses do something else entirely different with these exact match domains? (I've seen them redirect directly to brand websites)
Would really love to hear from the digital marketers / SEO experts experienced on this topic! I can buy the exact match domains for my products for a few thousand dollars but it's not clear to me the value of doing so. Part of me is thinking that just releasing keyword targeted articles on my "Toter.com" branded website might make more sense than acquiring the exact match domains. But another part thinks that I can become more of an authority in my space with these domains if I create content for them. This would be a long term play though since I know it'll take time for the websites to rank. Thoughts?
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