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I am in the process of ringing up businesses to ask for a particular product and service I need. I just rang a company who came up when I put "washing machine short term rental, London, UK".
A lady answered the phone and I politely enquired about their delivery range, she replied in an annoyed tone, "No, we are based in Derbyshire, as it says on our website!" and then hung up.
If she had been polite and waited for my answer, I would have said, "Oh okay, thank you anyway. By the way, you should get your Google guy to make the words 'London' and 'UK/United Kingdom' into negative keywords. That way you won't get annoying people like me who have cost you by clicking on the ad, then waste your time with a phone call."
I imagine she would have said something along the lines of, "Oh wow! Thanks, I never thought of that. We don't want anyone outside of Derbyshire, so I'll do that. Thanks."
Instead, she is still paying for clicks that will NEVER convert into sales.
Even if people aren't your customers, be nice to them, interact on a human level and even if you don't get something material out of it, you'll feel better inside.
Also, pay attention to those negative keywords! A subject close to @Andy Black's heart, I'm sure
A lady answered the phone and I politely enquired about their delivery range, she replied in an annoyed tone, "No, we are based in Derbyshire, as it says on our website!" and then hung up.
If she had been polite and waited for my answer, I would have said, "Oh okay, thank you anyway. By the way, you should get your Google guy to make the words 'London' and 'UK/United Kingdom' into negative keywords. That way you won't get annoying people like me who have cost you by clicking on the ad, then waste your time with a phone call."
I imagine she would have said something along the lines of, "Oh wow! Thanks, I never thought of that. We don't want anyone outside of Derbyshire, so I'll do that. Thanks."
Instead, she is still paying for clicks that will NEVER convert into sales.
Even if people aren't your customers, be nice to them, interact on a human level and even if you don't get something material out of it, you'll feel better inside.
Also, pay attention to those negative keywords! A subject close to @Andy Black's heart, I'm sure
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