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Building Email list - strategies, tools, tips & tricks

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Zaratustra

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I could not find any thread about this topic, so let's share our knowledge here.

Here is one from me:

Create Email Marketing Your Way - MailerLite - You can create you first email campaign for free, super beginner friendly and does not require credit card. For starters it's probably the best solution.
For wordpress, use "Popup maker" plugin for free popups, you can integrate MC4WP plugin on it and connect it to your Mailchimp account. Mailchimp has advantage in terms for number of free emails you can send, but Mailerlite has good sequence email strategy set up.

What tools and channels do you use?
What are some of your best strategies?
 
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Zaratustra

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ML is pretty average imo - Sendfox is superior from my own experience.
Don't self-hosted email software have less deliverability percentage than web email services?
Which sounds logical to me, as you can spam much easier with self-hosted email campaigns.

Edit:
My mistake, thought it was a software.
Unfortunately they don't offer free starter plan. For more complex ones, I would go with ActiveCampaign
 
Last edited:

SEOguy

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They don't offer a free plan anymore? I was using it for a couple years before I started paying for it. It's worth the investment either way. All the other free ones (Benchmark, Mailchimp, Mailerlite etc.) don't compare.
 
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MattL

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I pivoted into email copywriting this year and started my own daily newsletter as a way to practice and test things out.

The Email Service Provider (ESP) you choose doesn't really matter. In my mind it's the same as a new Youtuber asking what video editing software to use. Doesn't matter, they all do the same. Pick one and go. Some ESPs are better for Ecommerce (Klaviyo), others work better for coaches (ConvertKit). But that's not the question to ask when starting out.

What are some of your best strategies?

The best way to grow your list? Promote it heavily.
Check these examples:
backlinko.com
jacobmcmillen.com

The first thing you see is the opt-in form for their newsletter.

If you're not getting any traffic right now you can always go the podcasting route:
1) Reach out to podcasters in your niche, offer to share how to do X Y and Z
2) Create a lead magnet for the podcast listeners
3) Have the podcast link to that lead magnet

When you have an engaged list you can always use something like Sparkloop to encourage readers to share your newsletter.
Here's an example from Morning Brew:
1638121170734.png
 

MTF

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A couple from my experience:
  • Be careful with free gifts. You can completely ruin your list quality if you primarily rely on people signing up to get free stuff. If I were to start a new list I think I'd separate the list into two: one with people who bought the entry-level product (thank-you product, even if just for $1) and one with those who haven't. Then I'd keep them segmented into people who buy and who don't buy and would do whatever I can to convert the non-buyers into buyers. Otherwise you have a worthless list, at least from the business perspective.
  • Quantity really doesn't mean shit. A list with 20,000 cold leads is nothing compared to a warm list of 200 people who really trust you and with whom you converse a few times a week and have sold stuff to them already.
  • If building a small list (a few hundred people at most), maybe it's better to just do it manually than rely on a newsletter service. You'd have a more personal connection and probably better deliverability, too (particularly if they "sign up" through sending you an email).
 

Zaratustra

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@SEOguy Subscribed to your newsletter, but have not received any "welcome" email. Is it intentionally so?

I pivoted into email copywriting this year and started my own daily newsletter as a way to practice and test things out.
Mind sharing? Would like to subscribe and see what you do and how you do.

Be careful with free gifts.
Gift, by definition, is free, is not it?!
I've personally bought items due to initial free staff, including this forum's membership.
 
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Zaratustra

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Signed up to Clickfunnels and Hubspot newsletter.

A lot to learn from their campaigns.

P.s. if you want to get Clickfunnels newsletter, go on their website, click "Start free trial" and follow up until it asks for credit card info. Then watch meticulously crafted emails pop into your inbox.
 

Andy Black

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The best way to grow your list? Promote it heavily.
Check these examples:
backlinko.com
jacobmcmillen.com

The first thing you see is the opt-in form for their newsletter.
GrahamCochrane.com is the same. His website, podcast, and YouTube channel are geared towards getting people onto his email list.
 

MTF

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Gift, by definition, is free, is not it?!
I've personally bought items due to initial free staff, including this forum's membership.

I'm not saying it doesn't work. I'm saying you have to be cautious. A wrong freebie (or too many of them) creates an expectation that you do everything for free. At least in my case, this strategy didn't help my business much, if at all.
 

Andy Black

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I'm not saying it doesn't work. I'm saying you have to be cautious. A wrong freebie (or too many of them) creates an expectation that you do everything for free. At least in my case, this strategy didn't help my business much, if at all.
Graham Cochran has an example of his 5 day automation after people opt into his freebie.

It's here: FREE GUIDE: 5 Day Product Pitch Email Funnel
 
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MattL

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Mind sharing? Would like to subscribe and see what you do and how you do.
There's a link in my profile that takes you to my site.

Gift, by definition, is free, is not it?!
I've personally bought items due to initial free staff, including this forum's membership.
I'm not saying it doesn't work. I'm saying you have to be cautious. A wrong freebie (or too many of them) creates an expectation that you do everything for free. At least in my case, this strategy didn't help my business much, if at all.
I see many coaches & marketers have a $1 offer for this reason.
You could also have a freebie that's tied to your offer. For instance, I remember MJ used to have a 'read the 3 first chapters for free' for one of his books.

The key is not to give away everything in the free stuff but to instead make the freebie more of a camouflaged long-form sales letter. Of course whatever freebie you choose to give needs to be interesting/entertaining/valuable, but more importantly it MUST leave them wanting more. Like the ending of any good episode of a TV show.
 
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woken

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I’ve used klaviyo because I found the interface easy to understand.

I use kickofflabs for prelaunching campaigns. You can offer rewards for inviting friends etc and then you get more emails. Not necessarily a good thing, just saying.
 

maximusharrison

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I could not find any thread about this topic, so let's share our knowledge here.

Here is one from me:

Create Email Marketing Your Way - MailerLite - You can create you first email campaign for free, super beginner friendly and does not require credit card. For starters it's probably the best solution.
For wordpress, use "Popup maker" plugin for free popups, you can integrate MC4WP plugin on it and connect it to your Mailchimp account. Mailchimp has advantage in terms for number of free emails you can send, but Mailerlite has good sequence email strategy set up.

What tools and channels do you use?
What are some of your best strategies?
Quite a few great quips from members here. Let me add to the mix.

In terms of building your email list organically (i.e., getting people to subscribe and sign up), I think offering "gifts" as you've called them is a good way to do it. You can have these gifts in the form of coupons, vouchers, or even PDF files that contain detailed guides. The last bit really works if you're an informational platform that has a blog of some sort. I do most of my email marketing and list building through klaviyo and work with a company called CodeCrew–I'm not an expert hence the need for a partnership lmao.

Now, if you want to talk about "inorganic" email list building (i.e., scrapping emails from different databases) the tools you'd use are probably LinkedIn + any of the following: hunter.io, anymailfinder, and snov.io. I say you can build an email list with this because you can send a cold first email to these people and have an action for them to unsubscribe. Chances are, you'll get a handful to not unsubscribe as long as you offer a mean deal on your first email!

My strategy might be a tad different since i work with blogs–so the things we send out on an email to our newsletter are things that involve one of any 3 things: 1) a new blog post was posted 2) a partnership we had with a brand/company 3) an anecdotal story that sets up the premise for the next few blogs within the circulation.
 

Andy Black

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Zaratustra

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This one highly relevant too:

Your lead magnet does not generate leads, right traffic generates leads.
 

Zaratustra

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There are many ways to capture an email, but the most natural one I've found is by sending "hook" straight to the email, something like this:
2021-12-06 23_02_55-Complete Guide to Gudauri Ski Resort 2021_22 - Adventure Georgia.png
1. It leads to almost 100% open rate
2. Does not seem too pushy, quite contrary, feels as if I'm doing them a favor.
3. The fact that is has high opening rate, helps my domain rank high by email servers, sending my emails straight to inbox, instead of spam.

Initially to get into "inbox" , Wp Mail STMP plugin with Amazon SES works just fine, but can't really tell how much did it really increase percentage of emails going to inbox.

As for email automation services they seem overly expensive and unnecessary.
 

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