How cool!
I’ve been doing google shopping ads too. I have about 3 products and I check mine weekly in a spreadsheet. The scale is too small and I feel like the data isn’t fair doing it daily. Eg Weekends are always worse, Thursday’s are always best. Then I’ll make adjustments after doing the numbers and check how the adjustments went the next week.
Are all your products in the same niche? The same store? I’m wondering if you have a product research strategy.
Mine are all in the same niche so it’s been obvious what to add. But I’m going to run out of things to add shortly and I’m thinking of creating another store in another niche to scale that way. Once products are up and running it’s so easy to manage so the plan is to just spent all my time adding more.
My research strategy so far is very basic, I google the search term and check out the competition. I figure if my products better, aov higher, conversion rate higher etc that I’ll be able to outbid them. Not very sophisticated but it works.
Also do you have any ads course or strategies you recommend? I did a bit of Charlie brandts which I may revisit. And a udemy course. My strategy is classic shopping with max cpc bid strategy, and search with the same bid strategy. I’ve tried other things but had no success. Oh and target impression share for branded search.
The symprosis google shopping app for shopify has been great to use too.
I've watched loads of Sam's videos from Key Commerce on YouTube, which were very helpful, you can find them here > https://www.youtube.com/c/MrSamBaldwin/videos
There's also tons of Google Adwords content here on the forum from Andy Black, which he's been posting over the last few years. Here's the thread with a full list > HOT! - MARKETING - Andy's AdWords Posts
Some of those posts/threads are old, but all the basic principles still apply, so definitely worth reading.
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