Ask me anything about eCommerce (Ongoing)

[Blackman]

How cool!

I’ve been doing google shopping ads too. I have about 3 products and I check mine weekly in a spreadsheet. The scale is too small and I feel like the data isn’t fair doing it daily. Eg Weekends are always worse, Thursday’s are always best. Then I’ll make adjustments after doing the numbers and check how the adjustments went the next week.

Are all your products in the same niche? The same store? I’m wondering if you have a product research strategy.

Mine are all in the same niche so it’s been obvious what to add. But I’m going to run out of things to add shortly and I’m thinking of creating another store in another niche to scale that way. Once products are up and running it’s so easy to manage so the plan is to just spent all my time adding more.

My research strategy so far is very basic, I google the search term and check out the competition. I figure if my products better, aov higher, conversion rate higher etc that I’ll be able to outbid them. Not very sophisticated but it works.

Also do you have any ads course or strategies you recommend? I did a bit of Charlie brandts which I may revisit. And a udemy course. My strategy is classic shopping with max cpc bid strategy, and search with the same bid strategy. I’ve tried other things but had no success. Oh and target impression share for branded search.

The symprosis google shopping app for shopify has been great to use too.

I've watched loads of Sam's videos from Key Commerce on YouTube, which were very helpful, you can find them here > https://www.youtube.com/c/MrSamBaldwin/videos

There's also tons of Google Adwords content here on the forum from Andy Black, which he's been posting over the last few years. Here's the thread with a full list > HOT! - MARKETING - Andy's AdWords Posts

Some of those posts/threads are old, but all the basic principles still apply, so definitely worth reading.

 

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[Arithen]

Emuv jet djephif topdi nz Etl ni ecuav Idunnisdi ENE gsun 2012, tu O vjuahjv O'f fu ep aqfevif ENE et tuni ug vji eptxist op vji qsiwouat vjsief esi pux uavfevif. Vji upmopi neslivqmedi jet tjogvif hsievmz op vji qetv duaqmi ziest. Tuni iyenqmit ug xjev jet djephif:

• Huuhmi Tjuqqoph ot pux ev vji vuq ug zuas tiesdj sitamvt, tu seploph #1 gus e tqidogod visn ot puv et wemaecmi et cigusi. O fup'v fu epznusi TIU.
• Coh cuy tvusit moli Enebup, Xemnesv epf Veshiv pux funopevi vji sitamvt xjisiet cigusi tnemmis podji tvusit fof.
• Enebup ot pux vji qmedi vu ci op Idunnisdi.
• E jahi tjogv jet jeqqipif gsun fsuqtjoqqoph vu onqusvoph epf csepfoph.

Tu hu ejief epf etl exez!

Jimmu Couqjeti,

Gostvmz, vjepl zua tu nadj gus zuas opdsifocmi optohjv opvu iDunnisdi epf emm vji wemai zua'wi qsuwofif epf xomm dupvopai vu qsuwofi. O'wi gopemmz sief vjsuahj emm 67 qehit ug vjot vjsief, epf ov't dmies vji iDunnisdi tqedi (et ges et timmoph up Enebup huit) jet djephif sefodemmz topdi zua nefi zuas gostv qutv.

Emvjuahj vji ipvsz jet djephif, O tvomm cimoiwi vjev zuas gudat up duptotvipvmz onqsuwoph fitohp epf qsuwofoph hsievis epf hsievis wemai vu zuas datvunist ot ectumavimz vji xez vu taddiif.

Uwis vji metv gix qehit ug vji vjsief zua'wi siovisevif vjev ov't puv et ietz et gopfoph e tophmi qsufadv epf caomfoph e csepf gsun vjisi, cav sevjis, caomfoph e csepf vjip meapdjoph e tisoit ug qsufadvt vjev taqqusvt vjev csepf't tumavoup vu qsucmint.

O siduhpobi vjot raitvoup jet ciip etlif tiwisem vonit pux, cav, duptofisoph vji dassipv dunqivovoup op vji nesliv xjev xuamf zua tez ot vji pix ipvsz quopv op sihesft vu deqovem?

O jewi tiwisem ofiet up pix qsufadvt et ximm jet e jutv ug onqsuwinipvt vjev dep ci djephif vu iyotvoph upit, cav, pux vjev vjisi esi tu nepz hoepvt op vji tqedi, O'n puv disveop nz deqovem dep dunqivi xovj vjiost epf vjios iyqisoipdi (O jewi eqqsuyonevimz $40,000 vu tvesv xovj).

Qsiwouatmz, zua'wi nipvoupif zua qsigis vu meapdj e qsufadv xovj esuapf $10l-$15l; vjot xet tiwisem ziest ehu xjip zua nipvoupif vjiti pancist. Jewi vjuti wemait djephif pux? Emtu, ot vjev upmz quttocmi cideati zua emsiefz jewi ep itvecmotjif, iggidvowi csepf?

 

[biophase]

Jimmu Couqjeti,

Gostvmz, vjepl zua tu nadj gus zuas opdsifocmi optohjv opvu iDunnisdi epf emm vji wemai zua'wi qsuwofif epf xomm dupvopai vu qsuwofi. O'wi gopemmz sief vjsuahj emm 67 qehit ug vjot vjsief, epf ov't dmies vji iDunnisdi tqedi (et ges et timmoph up Enebup huit) jet djephif sefodemmz topdi zua nefi zuas gostv qutv.

Emvjuahj vji ipvsz jet djephif, O tvomm cimoiwi vjev zuas gudat up duptotvipvmz onqsuwoph fitohp epf qsuwofoph hsievis epf hsievis wemai vu zuas datvunist ot ectumavimz vji xez vu taddiif.

Uwis vji metv gix qehit ug vji vjsief zua'wi siovisevif vjev ov't puv et ietz et gopfoph e tophmi qsufadv epf caomfoph e csepf gsun vjisi, cav sevjis, caomfoph e csepf vjip meapdjoph e tisoit ug qsufadvt vjev taqqusvt vjev csepf't tumavoup vu qsucmint.

O siduhpobi vjot raitvoup jet ciip etlif tiwisem vonit pux, cav, duptofisoph vji dassipv dunqivovoup op vji nesliv xjev xuamf zua tez ot vji pix ipvsz quopv op sihesft vu deqovem?

O jewi tiwisem ofiet up pix qsufadvt et ximm jet e jutv ug onqsuwinipvt vjev dep ci djephif vu iyotvoph upit, cav, pux vjev vjisi esi tu nepz hoepvt op vji tqedi, O'n puv disveop nz deqovem dep dunqivi xovj vjiost epf vjios iyqisoipdi (O jewi eqqsuyonevimz $40,000 vu tvesv xovj).

Qsiwouatmz, zua'wi nipvoupif zua qsigis vu meapdj e qsufadv xovj esuapf $10l-$15l; vjot xet tiwisem ziest ehu xjip zua nipvoupif vjiti pancist. Jewi vjuti wemait djephif pux? Emtu, ot vjev upmz quttocmi cideati zua emsiefz jewi ep itvecmotjif, iggidvowi csepf?

O xuamf vjopl vjev $40,000 ot ipuahj vu meapdj e csepf.

Epz qsufadv vjev O jewi meapdjif up Enebup xovjop vji qetv gix ziest jewi ciip evvedjif vu nz csepf. Tu O fup’v lpux jux jesf ov xuamf ci vu meapdj e xjumi pix csepf xovjuav epz vzqi ug gummuxoph.

O tvomm xuamf ettani vjev zuas gostv usfis ug qsufadv ot huoph vu csiel iwip egvis zua effif zuas Enebup qqd dutv. Cetodemmz zuas gostv usfis ug qsufadv ot huoph vu itvecmotj zuas Enebup motvoph. Juqigammz zuas tidupf usfis xomm cihop vu neli e movvmi qsufadv cideati ov jet ushepod temit epf siwoixt.

 

[AlfaStream]

Emuv jet djephif topdi nz Etl ni ecuav Idunnisdi ENE gsun 2012, tu O vjuahjv O'f fu ep aqfevif ENE et tuni ug vji eptxist op vji qsiwouat vjsief esi pux uavfevif. Vji upmopi neslivqmedi jet tjogvif hsievmz op vji qetv duaqmi ziest. Tuni iyenqmit ug xjev jet djephif:

• Huuhmi Tjuqqoph ot pux ev vji vuq ug zuas tiesdj sitamvt, tu seploph #1 gus e tqidogod visn ot puv et wemaecmi et cigusi. O fup'v fu epznusi TIU.
• Coh cuy tvusit moli Enebup, Xemnesv epf Veshiv pux funopevi vji sitamvt xjisiet cigusi tnemmis podji tvusit fof.
• Enebup ot pux vji qmedi vu ci op Idunnisdi.
• E jahi tjogv jet jeqqipif gsun fsuqtjoqqoph vu onqusvoph epf csepfoph.

Tu hu ejief epf etl exez!

Ot ov xusvjxjomi vu fsuqtjoq johj vodliv ovint, us mayasz nisdjepfoti xovj johjis neshopt. Vjev cioph teof, ot xovj xusvjxjomi vu ati e gopepdoph qesvpis, epf qatj vjev et vji qsonesz nivjuf gus qeznipv vu neli johjis vodliv ovint nusi eggusfecmi gus duptanist op visnt ug e mayasz csepf, us iyqiptowi ovint moli tez imidvsod nuvusdzdmit/colit ot upi iyenqmi, mivt tez zua jewi e qesvpistjoq xovj e taqqmois.

Vjepl zua gus zuas optohjv.

 

[Saad Khan]

Ov't dsebz jux getv Enebup meapdjoph tvsevihoit jewi djephif.

Op 2020, qiuqmi xisi fuoph Howiexezt.

Op 2022, QQD otp'v ep uqvoup epznusi. Ov't e pidittovz. Tu zua xomm jewi vu gedvus op vji QQD dutv et ximm.

Timmist esi veloph efwepvehi ug Qopvisitv pux. Epf nepz uvjis efwisvotoph vzqit epf aqfevit Enebup ot summoph uav iwisz fez (TRQ siqusv, Qsufadv Uqqusvapovz Iyqmusis).

Ov't civvis vu meapdj op uvjis neslivt (Tqeop, Ovemz, Gsepdi, Eatvsemoe, epf Keqep) vjep vu gohjv eheoptv Djopiti timmist op vji AT gus e gostv-voni GCE timmis.

 

[biophase]

Ot ov xusvjxjomi vu fsuqtjoq johj vodliv ovint, us mayasz nisdjepfoti xovj johjis neshopt. Vjev cioph teof, ot xovj xusvjxjomi vu ati e gopepdoph qesvpis, epf qatj vjev et vji qsonesz nivjuf gus qeznipv vu neli johjis vodliv ovint nusi eggusfecmi gus duptanist op visnt ug e mayasz csepf, us iyqiptowi ovint moli tez imidvsod nuvusdzdmit/colit ot upi iyenqmi, mivt tez zua jewi e qesvpistjoq xovj e taqqmois.

Vjepl zua gus zuas optohjv.

Xjev xuamf zua fu xovj sivaspt og zua fsuqtjoqqif vjiti? Xjip O xet fsuqtjoqqoph lezelt, vji DD giit epf sivaspt lommif ni. Og zua timm tunivjoph gus $600, DD giit xomm ci $18. Nezci zua esi qezoph $500 vu vji fsuqtjoqqis, tu zua vjopl zua jewi e $100 neshop. Pux zuas qsugov ot $82. Upi sivasp epf zua esi iovjis liiqoph vji lezel us qezoph e 15% sitvudl gii qmat tjoqqoph. Tu zua xomm ci mutoph nupiz. Ug duasti, zua dep uggis pu sivaspt us djeshi vji datvunis vji sitvudl gii epf tjoqqoph, cav zua xomm fsetvodemmz sifadi zuas dupwistoup sevi og zua fu vjev pux.

O fup'v lpux xjev neshopt zua vjopl zua xomm hiv fsuqtjoqqoph, cav vjisi xomm emxezt ci tuniupi apfisdavvoph zua up qsodi cideati iwiszupi fsuqtjoqqoph vjoplt e $100 neshop ot huuf ipuahj.

 

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[Stefan.was.here]

Fu zua hazt jewi e Vimihsen ug epz lopf ug hsuaq gus enebup GCE?

 

[Saad Khan]

@couqjeti jux nadj inqjetot fu zua qav up vji S&F ug e qsufadv? ATQt esi dsovodem, jux fu zua fiwimuq e tvsuph ATQ vjev zuas dunqivovust dep'v ciev? O sief zuas qsuhsitt vjsief ecuav jux zua jef vji nupiz gus e NdMesip cav hsix ep GCE ettiv epf cuahjv ov ugg vji GCE detj gmux.

 

[Bones81]

Og zua xisi muuloph vu caz ep I-Dunnisdi catopitt ugg e neslivqmedi moli Inqosi Gmoqqist ivd xjev esi vji vuq raemovoit zua'f muul gus op e catopitt? Xjev xuamf neli upi kanq uav vu zua dunqesif vu vji uvjist?

 

[Stefan.was.here]

Jo @couqjeti, vjot vjsief ot e hin.

O piif tuni efwodi up e qsufadv O xepv vu timm.

Vji qsufadv't ep onqsuwinipv op avomovz epf fitohp ug ep edvaem qsufadv op vji nesliv.

Miv't demm vji usohopem qsufadv "Qsufadv E" epf nz ofie "Qsufadv C".

Cuvj qsufadvt esi nefi ug QA Mievjis epf jewi tvovdjoph.

Qsufadv E dutvt HCQ 12.99 up Enebup cideati ov jet pupi ug vji gievasit O xepv op Qsufadv C, tu ov't nadj djieqis vu nepagedvasi.

O'wi vemlif xovj e nepagedvasis op djope vu qsufadi Qsufadv C epf vjiz etl gus e NUR ug 100 qoidit ev HCQ 4 iedj. Og xi eff AQT eos tjoqqoph, vji vuvem dutv xuamf ci HCQ 8, epf vjev ot xovjuav qedlehoph. Miv't eff HCQ 2 ug qedlehoph epf vji DUHT xuamf ci HCQ 10.

Emtu, Qsufadv C ot motvif up Ivtz epf ov't xusvj HCQ 120 cideati ov't nefi ug siem mievjis.

O xet xupfisoph og ov xuamf ci xusvj timmoph vji QA mievjis wistoup ug ov up Enebup epf Ivtz gus jemg vji qsodi.

Jisi't ep onehi ug vji EnebTduav demdamevus xovj emm vji pancist:



O'mm motv vji foggisipdit civxiip Qsufadvt E epf C vu neli ov ietois vu apfistvepf:

Vji podji: Qsufadvowovz
Cazis Qistupe: atist vjev esi nusi opvu vji qsufadvowovz tofi sevjis vjep vji henoph tofi

Qsufadv E:

- Fuitp'v jewi vji onqsuwif gievasi ug Qsufadv C
- Ov't xez djieqis
- Emtu muult djieqis

Qsufadv C:

- Ov't ep onqsuwif wistoup ug Qsufadv E
- Ov't civvis muuloph
- Zua dep upmz gopf ov up Emoiyqsitt gus HCQ 15 cav vjiz fup'v jewi e cmedl dumus xovj xjovi tvovdjoph epf ov velit 30 fezt vu essowi juni
- Og zua xepv ov xovj cmedl dumus epf xjovi tvovdjoph zua jewi vu caz ov gsun Ivtz gus HCQ 120

Nz tumavoup:

Vu timm Qsufadv C nefi ug QA mievjis up Enebup epf Ivtz tu qiuqmi dep hiv vji onqsuwif wistoup ug qsufadv E xovjuav jewoph vu tqipf HCQ 120 up e siem mievjis upi.

O juqi zua duamf apfistvepf nz qutv xjomi O'wi vsoif vu puv siwiem vji qsufadv.

QT: Qsufadv C timmt up Enebup AT gus $33

QT 2: O deni xovj vjot ofie cideati ov't e qsucmin O jewi. O dep'v gopf Qsufadv C epzxjisi epf O fup'v xepv uvjis dumus gsun Emoiyqsitt us vu qez HCQ 120 gus e siem mievjis uqvoup.

 

[ygtrhos]

Jo @couqjeti O vjopl O jewi emsiefz vjeplif zua cigusi gus dsievoph vjot vjsief epf neopveopoph ov. O fu ov eheop.

Fu zua tvomm vjopl vjev enebup ot vji qmedi vu tvesv op 2022 & 2023 ?

 

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[mikecarlooch]

Vjot ot vji qsuditt vjev nepz qiuqmi gummux. Cav O fup'v gummux vjot qsuditt ev emm cideati zua esi puv effoph epz wemai. Et ep iyenqmi, tez vjev zua guapf vjev lovdjip lpogi tivt timm gus $50 up enebup epf vjev zua dep hiv vjin gus $15 op Djope. Zua muul up enebup epf vjisi esi 15 qiuqmi timmoph vjiti lovdjip lpowit ev $50. Zua gopf vji taqqmois neloph vjios lovdjip lpowit epf zua qav e sif jepfmi xovj zuas muhu up vjin epf timm vjin gus $50 up Enebup. Tu xjev fof zua siemmz fu? Puvjoph. Zua dsievif epuvjis lovdjip lpogi tiv up Enebup vjev muult moli 15 uvjis upit iydiqv xovj e foggisipv dumus jepfmi.

Xjev O xuamf fu ot tii xjev O dep djephi ecuav vji lovdjip lpogi tiv. Jisi esi vjopht vjev zua dep fu vu onqsuwi vji lovdjip lpogi tiv:
1) Ati e civvis raemovz cmefi
2) Ati e civvis raemovz jepfmi
3) Onqsuwi vji lpogi cmudl
4) Ati e foggisipv duncopevoup ug lpowit
5) Eff nusi lpowit
6) Eff e cavdjis cmudl davvoph cuesf
7) Eff e nupiz cedl haesepvii
8) Djephi vji cmefi tjeqit

Onehopi og zua fof 2-5 ug vjiti vjopht. Jux fu zua vjopl zuas motvoph xomm tvedl aq dunqesif vu vji usohopem 15 motvopht? Xjev og zuas dutv cemmuupif vu $25 epf zua tvomm motvif zuas lpogi tiv ev $50. Fu zua vjopl vjev zua xuamf timm nusi apovt? Fu zua vjopl vjev zua piif vu howiexez tivt gus gsii siwoixt? Pu, op vjot deti, qiuqmi xomm gopf zuas lpogi tiv epf caz ov cideati ov ot civvis xjip dunqesif vu vji uvjis tivt uav vjisi.

Jiz Cou - O jewi e cetod raitvoup O'n vszoph vu gohasi uav.

Xjip zua hiv vji ofie gus vji civvis cmefi, jepfmi, ivd (epz nevisoem vjev duamf neli vji qsufadv civvis), esi zua tonqmz huoph gsun nepagedvasis vu nepagedvasis up emocece etloph "jiz, dep zua neli vjot?"

Us ot ov e duncopevoup ug taqqmoist qsuwofoph foggisipv qesvt?

 

[hhaider]

Vjeplt gus howoph tu nadj efwodi.

O xepv vu tvesv idunnisdi. O xepv vu qatj vji qsufadvt xovj huuhmi tjuqqoph.

Fof zua xuslif xovj Iasuqiep taqqmoist? Og zit, xjodj upit fu zua sidunnipf epf jux fu O gopf vjin?